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Customer Experience Management Rebooted [[electronic resource] ] : Are you an Experience brand or an Efficiency brand? / / by Steven Walden
| Customer Experience Management Rebooted [[electronic resource] ] : Are you an Experience brand or an Efficiency brand? / / by Steven Walden |
| Autore | Walden Steven |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (XIX, 260 p. 24 illus. in color.) |
| Disciplina | 658.812 |
| Soggetto topico |
Customer relations—Management
Organization Planning Big data Leadership Management Industrial management Customer Relationship Management Big Data/Analytics Business Strategy/Leadership Innovation/Technology Management |
| ISBN | 1-349-94905-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The Squonk -- Section 1: Understand -- 2. Right understanding -- 3. Right commercial principles -- Section 2: Data -- 4. Right data -- 5. Some key things that make subjective data different from objective -- 6. The subjective data line -- 7. Customer experience is complex -- Section 3: Customer experience research -- 8. Traditional surveys are efficiency surveys -- 9. Customer experience research -- Section 4: Emotions and the Customer Experience -- 10. The value of emotions -- Section 5: Mind-set -- 11. Right mind-set -- Section 6: Not Do -- 12. Customer experience bad -- Section 7: And finally -- 13. Interconnectedness. |
| Record Nr. | UNINA-9910254916703321 |
Walden Steven
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| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Customer genius [[electronic resource] ] : becoming a customer-centric business / / Peter Fisk
| Customer genius [[electronic resource] ] : becoming a customer-centric business / / Peter Fisk |
| Autore | Fisk Peter (Peter Robert) |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Chichester, : Capstone Publishing, c2009 |
| Descrizione fisica | 1 online resource (408 p.) |
| Disciplina |
658.8/12
658.812 |
| Soggetto topico |
Customer relations
Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-906465-57-6
1-907293-38-8 9786612042515 1-282-04251-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Customer Genius: Becoming a customer-centric business""; ""Part 1: The customer world""; ""Track 1: Hello!""; ""Track 2: My world � people and their passions""; ""Track 3: My agenda � what matters most to me""; ""Track 4: My terms � power to the people""; ""Track 5: My business � the customer business""; ""Part 2: The customer business""; ""Dimension 1: Customer vision""; ""Dimension 2: Customer strategy""; ""Dimension 3: Customer insights""; ""Dimension 4: Customer propositions""; ""Dimension 5: Customer solutions""; ""Dimension 6: Customer connections""
""Dimension 7: Customer experiences""""Dimension 8: Customer service""; ""Dimension 9: Customer relationships""; ""Dimension 10: Customer performance""; ""Part 3: The customer champions""; ""Track 6: Leadership � leading a customer revolution""; ""Track 7: Culture � creating passion in people""; ""Track 8: Transformation � the journey to customer-centricity""; ""Appendix: The Genius Lab""; ""Credits""; ""About the author""; ""Index"" |
| Record Nr. | UNINA-9910146114303321 |
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Fisk Peter (Peter Robert)
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| Chichester, : Capstone Publishing, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Customer genius [[electronic resource] ] : becoming a customer-centric business / / Peter Fisk
| Customer genius [[electronic resource] ] : becoming a customer-centric business / / Peter Fisk |
| Autore | Fisk Peter (Peter Robert) |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Chichester, : Capstone Publishing, c2009 |
| Descrizione fisica | 1 online resource (408 p.) |
| Disciplina |
658.8/12
658.812 |
| Soggetto topico |
Customer relations
Management |
| ISBN |
1-906465-57-6
1-907293-38-8 9786612042515 1-282-04251-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""Customer Genius: Becoming a customer-centric business""; ""Part 1: The customer world""; ""Track 1: Hello!""; ""Track 2: My world � people and their passions""; ""Track 3: My agenda � what matters most to me""; ""Track 4: My terms � power to the people""; ""Track 5: My business � the customer business""; ""Part 2: The customer business""; ""Dimension 1: Customer vision""; ""Dimension 2: Customer strategy""; ""Dimension 3: Customer insights""; ""Dimension 4: Customer propositions""; ""Dimension 5: Customer solutions""; ""Dimension 6: Customer connections""
""Dimension 7: Customer experiences""""Dimension 8: Customer service""; ""Dimension 9: Customer relationships""; ""Dimension 10: Customer performance""; ""Part 3: The customer champions""; ""Track 6: Leadership � leading a customer revolution""; ""Track 7: Culture � creating passion in people""; ""Track 8: Transformation � the journey to customer-centricity""; ""Appendix: The Genius Lab""; ""Credits""; ""About the author""; ""Index"" |
| Record Nr. | UNINA-9910677006003321 |
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Fisk Peter (Peter Robert)
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| Chichester, : Capstone Publishing, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Customer Knowledge Management [[electronic resource] ] : Leveraging Soft Skills to Improve Customer Focus / / by Soumit Sain, Silvio Wilde
| Customer Knowledge Management [[electronic resource] ] : Leveraging Soft Skills to Improve Customer Focus / / by Soumit Sain, Silvio Wilde |
| Autore | Sain Soumit |
| Edizione | [1st ed. 2014.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2014 |
| Descrizione fisica | 1 online resource (221 p.) |
| Disciplina | 658.812 |
| Collana | Management for Professionals |
| Soggetto topico |
Marketing
Information technology Business—Data processing Industrial psychology Personnel management Market research IT in Business Industrial and Organizational Psychology Human Resource Management Market Research/Competitive Intelligence |
| ISBN | 3-319-05059-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Knowledge Management Today -- Review of Soft Skills Within Knowledge Management -- Soft Skills Within Customer Knowledge Management and Their Impact on Customer Focus -- Analysis and Evidence -- Soft Skill Drivers for Successful CKM -- Appendix. |
| Record Nr. | UNINA-9910298558403321 |
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Sain Soumit
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2014 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Customer loyalty : approcci teorici e strumenti di gestione / Michele Quintano
| Customer loyalty : approcci teorici e strumenti di gestione / Michele Quintano |
| Autore | Quintano, Michele |
| Pubbl/distr/stampa | Torino, : Giappichelli, 2000c |
| Descrizione fisica | 205 p. ; 24 cm |
| Disciplina | 658.812 |
| Collana | Collana di studi aziendali, Sezione Teorie e analisi dei sistemi aziendali |
| Soggetto non controllato | Clientela |
| ISBN | 88-348-0742-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNIPARTHENOPE-000005169 |
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Quintano, Michele
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| Torino, : Giappichelli, 2000c | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Parthenope | ||
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Customer loyalty, retention, and customer relationship management [[electronic resource]]
| Customer loyalty, retention, and customer relationship management [[electronic resource]] |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2006 |
| Descrizione fisica | 1 online resource (117 p.) |
| Disciplina | 658.812 |
| Collana | Journal of Consumer Marketing |
| Soggetto topico |
Customer relations
Consumer behavior |
| ISBN |
1-280-73784-0
9786610737840 1-84663-239-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Editorial; Using private label credit cards as a loyalty tool; Using customer equity models to improve loyalty and profits; The art of storytelling: how loyalty marketers can build emotional connections to their brands; Life is not a shopping cart: three keys to building brands and improving customer loyalty; The role of loyalty programs in behavioral and affective loyalty; Lasting customer loyalty: a total customer experience approach; Segmenting customer-brand relations: beyond the personal relationship metaphor; Look after me and I will look after you!
A strategic approach to building online customer loyalty: integrating customer profitability tiersThe royalty of loyalty: CRM, quality and retention; Masochistic marketing: Volvo Australia's not "so safe" strategy; Customer satisfaction and loyalty in a digital environment: an empirical test; Customer loyalty programs: are they fair to consumers?; Can a brand outperform competitors on cross-category loyalty? An examination of cro |
| Record Nr. | UNINA-9910784026103321 |
| Bradford, England, : Emerald Group Publishing, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Customer loyalty, retention, and customer relationship management [[electronic resource]]
| Customer loyalty, retention, and customer relationship management [[electronic resource]] |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Bradford, England, : Emerald Group Publishing, c2006 |
| Descrizione fisica | 1 online resource (117 p.) |
| Disciplina | 658.812 |
| Collana | Journal of Consumer Marketing |
| Soggetto topico |
Customer relations
Consumer behavior |
| ISBN |
1-280-73784-0
9786610737840 1-84663-239-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Contents; Editorial; Using private label credit cards as a loyalty tool; Using customer equity models to improve loyalty and profits; The art of storytelling: how loyalty marketers can build emotional connections to their brands; Life is not a shopping cart: three keys to building brands and improving customer loyalty; The role of loyalty programs in behavioral and affective loyalty; Lasting customer loyalty: a total customer experience approach; Segmenting customer-brand relations: beyond the personal relationship metaphor; Look after me and I will look after you!
A strategic approach to building online customer loyalty: integrating customer profitability tiersThe royalty of loyalty: CRM, quality and retention; Masochistic marketing: Volvo Australia's not "so safe" strategy; Customer satisfaction and loyalty in a digital environment: an empirical test; Customer loyalty programs: are they fair to consumers?; Can a brand outperform competitors on cross-category loyalty? An examination of cro |
| Record Nr. | UNINA-9910821007903321 |
| Bradford, England, : Emerald Group Publishing, c2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Customer management : il manuale del nuovo manager / Franco Gonella
| Customer management : il manuale del nuovo manager / Franco Gonella |
| Autore | GONELLA, Franco |
| Edizione | [2. ed] |
| Pubbl/distr/stampa | [Milano] : Etas, 2002 |
| Descrizione fisica | VI, 151 p. ; 24 cm |
| Disciplina | 658.812 |
| Collana | Marketing e vendite |
| Soggetto topico | Azienda - Gestione - Clientela |
| ISBN | 88-453-0948-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNISA-990001178380203316 |
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GONELLA, Franco
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| [Milano] : Etas, 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Customer management : il manuale del nuovo manager / Franco Gonella
| Customer management : il manuale del nuovo manager / Franco Gonella |
| Autore | Gonella, Franco <1963- > |
| Edizione | [2. ed] |
| Pubbl/distr/stampa | Milano, : ETAS, 2002 |
| Descrizione fisica | VI, 151 p. : ill. ; 24 cm. |
| Disciplina | 658.812 |
| Collana | Marketing e vendite |
| Soggetto topico | Relazione con i clienti |
| ISBN | 8845309487 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNICAS-TSA0489484 |
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Gonella, Franco <1963- >
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| Milano, : ETAS, 2002 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Cassino | ||
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Customer relationship management : regole di successo : esperienze e best practices aziendali nell'approccio CRM / Antonella Altavilla, Richard Bolwijn
| Customer relationship management : regole di successo : esperienze e best practices aziendali nell'approccio CRM / Antonella Altavilla, Richard Bolwijn |
| Autore | ALTAVILLA, Antonella |
| Pubbl/distr/stampa | [Milanofiori, Assago] : Ipsoa, 2006 |
| Descrizione fisica | X, 406 p. ; 24 cm + 1 cd-rom |
| Disciplina | 658.812 |
| Altri autori (Persone) | BOLWIJN, Richard |
| Collana | Metodi e strumenti |
| Soggetto topico | Aziende - Rapporti [con la] Clientela - Gestione |
| ISBN | 88-217-2413-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNISA-990003334710203316 |
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ALTAVILLA, Antonella
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| [Milanofiori, Assago] : Ipsoa, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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