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Comment conclure une vente? : 10 astuces pour convertir un prospect en client / / par Irène Guittin
| Comment conclure une vente? : 10 astuces pour convertir un prospect en client / / par Irène Guittin |
| Autore | Guittin Irène |
| Pubbl/distr/stampa | Bruxelles, [Belgium] : , : 50Minutes, , 2016 |
| Descrizione fisica | 1 online resource (24 p.) |
| Disciplina | 658.812 |
| Collana | Coaching pro |
| Soggetto topico | Customer relations - Management |
| ISBN | 2-8062-6508-8 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Record Nr. | UNINA-9910809583503321 |
Guittin Irène
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| Bruxelles, [Belgium] : , : 50Minutes, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Competitive Advantage of Customer Centricity / / by Sathit Parniangtong
| Competitive Advantage of Customer Centricity / / by Sathit Parniangtong |
| Autore | Parniangtong Sathit |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (341 pages) : illustrations, tables |
| Disciplina | 658.812 |
| Collana | Management for Professionals |
| Soggetto topico |
Customer relations—Management
Leadership Market research Customer Relationship Management Business Strategy/Leadership Market Research/Competitive Intelligence |
| ISBN | 981-10-4442-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- Acknowledgment -- Chapter 1. Gaining Sustainable Competitive Advantage -- Chapter 2. Strategy: Roadmap for Market Leadership -- Chapter 3. Problem-Solving Approach to Business Strategy -- Chapter 4. Customer-Centric Thinking -- Chapter 5. Formulating Customer-Driven Strategy -- Chapter 6. Customer Centricity — A Marketing Perspective -- Chapter 7. The Change Journey Toward Customer Centricity -- Chapter 8. Using Collaboration to Create Added-Value for End Customers -- Chapter 9. Gaining the Edge through Product-Delivery Services -- Chapter 10. Embracing Customers’ Diverse Needs. |
| Record Nr. | UNINA-9910254904503321 |
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Parniangtong Sathit
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| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The connectors [[electronic resource] ] : how the world's most successful businesspeople build relationships and win clients for life / / Maribeth Kuzmeski
| The connectors [[electronic resource] ] : how the world's most successful businesspeople build relationships and win clients for life / / Maribeth Kuzmeski |
| Autore | Kuzmeski Maribeth |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2009 |
| Descrizione fisica | 1 online resource (275 p.) |
| Disciplina |
650.13
658.812 |
| Soggetto topico |
Relationship marketing
Business communication |
| Soggetto genere / forma | Electronic books. |
| ISBN |
0-470-53013-8
1-282-29118-1 9786612291180 1-118-25789-8 0-470-53011-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""The Connectors: How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life""; ""CONTENTS""; ""INTRODUCTION""; ""PART I: Winning Business with Relationships""; ""CHAPTER 1: The Common Denominator of Greatness and Success""; ""Secrets of Greatness""; ""A Different View""; ""An Underlying Thread""; ""Where Greatness Lies""; ""The Preacher and the Pitcher""; ""A Business Philosophy Called PSP""; ""Champion of the ��Little People��""; ""A Tale of Two Airlines""; ""Our Brother�s�and Sister�s�Keeper!""; ""The Other Side of the Coin""
""The Fine Print""""In Other Words""; ""CHAPTER 2: You Can Be a Connector Even If You�re Not a Natural People Person""; ""The Connector Plan: Where Do I Start?""; ""Your Intelligence Is Important""; ""Breaking the Myth of the IQ Test as a Success Measure""; ""We Are Sophisticated Beings and We Were Born to Connect""; ""Social Intelligence and the Impact in Politics""; ""What Is It about Being Socially Intelligent That Gets People to Act, Buy, and Follow?""; ""Is Social Intelligence a Learnable Skill?""; ""CHAPTER 3: The Connector IQ Assessment""; ""The Connector IQ (C-IQ) Assessment"" ""Connector IQ Types""""Improving Your Connector IQ: Awareness Is the First Step""; ""Other Helpful Assessments Available""; ""Understanding the Personality and Style of Others""; ""CHAPTER 4: The Red Zone Connectors Formula""; ""Connecting More Effectively Using The 5 Red Zone Connector Traits""; ""What Skills Do I Need to Work on?""; ""Playing in the Red Zone""; ""PART II: How Do They Do It? The 5 Traits of Connectors""; ""CHAPTER 5: Develop a True ��What�s in It for Them�� Mentality""; ""Bringing People with You by Making It about Them"" ""How Do You Make Something That�s about You about Others?""""Our Love of the Underdog""; ""Connecting Is Not for Lone Rangers""; ""What Really Counts""; ""Seriously, Do I Matter to YOU?""; ""Strategies for Making It All about Others� and Becoming Likeable at the Same Time""; ""Everyday Greatness""; ""Business Alliances�It is All about the Other Person""; ""Downloadable Form 5.1: ��The What�s in It for Them FACTOR""""; ""In Other Words""; ""CHAPTER 6: Listen! Curiously Listen""; ""Curiously Listening""; ""Good Listening Skills Bring Success in Business"" ""Can Listening Save You from Getting Sued?""""The Effects of Curious Listening Can Be Dramatic!""; ""The Lost Art""; ""What Does It Mean to Really Listen?""; ""There�s Something about the Way That a Curious Listener Makes Us Feel""; ""Listening for the Remarkable""; ""Lee Iacocca Says Listening Curiously is #1 Trait of Leaders""; ""Thinking Fast�But Not Talking Too Quickly""; ""Good Listeners Listen with Their Faces""; ""Can You Top This?""; ""I�m Listening to You""; ""Seven Simple Yet Powerful Listening Tips""; ""Time Spent Listening""; ""A Nation of Non-Listeners"" ""An Acquired Skill"" |
| Record Nr. | UNINA-9910139783603321 |
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Kuzmeski Maribeth
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| Hoboken, N.J., : Wiley, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The connectors [[electronic resource] ] : how the world's most successful businesspeople build relationships and win clients for life / / Maribeth Kuzmeski
| The connectors [[electronic resource] ] : how the world's most successful businesspeople build relationships and win clients for life / / Maribeth Kuzmeski |
| Autore | Kuzmeski Maribeth |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Hoboken, N.J., : Wiley, c2009 |
| Descrizione fisica | 1 online resource (275 p.) |
| Disciplina |
650.13
658.812 |
| Soggetto topico |
Relationship marketing
Business communication |
| ISBN |
0-470-53013-8
1-282-29118-1 9786612291180 1-118-25789-8 0-470-53011-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
""The Connectors: How the World's Most Successful Businesspeople Build Relationships and Win Clients for Life""; ""CONTENTS""; ""INTRODUCTION""; ""PART I: Winning Business with Relationships""; ""CHAPTER 1: The Common Denominator of Greatness and Success""; ""Secrets of Greatness""; ""A Different View""; ""An Underlying Thread""; ""Where Greatness Lies""; ""The Preacher and the Pitcher""; ""A Business Philosophy Called PSP""; ""Champion of the ��Little People��""; ""A Tale of Two Airlines""; ""Our Brother�s�and Sister�s�Keeper!""; ""The Other Side of the Coin""
""The Fine Print""""In Other Words""; ""CHAPTER 2: You Can Be a Connector Even If You�re Not a Natural People Person""; ""The Connector Plan: Where Do I Start?""; ""Your Intelligence Is Important""; ""Breaking the Myth of the IQ Test as a Success Measure""; ""We Are Sophisticated Beings and We Were Born to Connect""; ""Social Intelligence and the Impact in Politics""; ""What Is It about Being Socially Intelligent That Gets People to Act, Buy, and Follow?""; ""Is Social Intelligence a Learnable Skill?""; ""CHAPTER 3: The Connector IQ Assessment""; ""The Connector IQ (C-IQ) Assessment"" ""Connector IQ Types""""Improving Your Connector IQ: Awareness Is the First Step""; ""Other Helpful Assessments Available""; ""Understanding the Personality and Style of Others""; ""CHAPTER 4: The Red Zone Connectors Formula""; ""Connecting More Effectively Using The 5 Red Zone Connector Traits""; ""What Skills Do I Need to Work on?""; ""Playing in the Red Zone""; ""PART II: How Do They Do It? The 5 Traits of Connectors""; ""CHAPTER 5: Develop a True ��What�s in It for Them�� Mentality""; ""Bringing People with You by Making It about Them"" ""How Do You Make Something That�s about You about Others?""""Our Love of the Underdog""; ""Connecting Is Not for Lone Rangers""; ""What Really Counts""; ""Seriously, Do I Matter to YOU?""; ""Strategies for Making It All about Others� and Becoming Likeable at the Same Time""; ""Everyday Greatness""; ""Business Alliances�It is All about the Other Person""; ""Downloadable Form 5.1: ��The What�s in It for Them FACTOR""""; ""In Other Words""; ""CHAPTER 6: Listen! Curiously Listen""; ""Curiously Listening""; ""Good Listening Skills Bring Success in Business"" ""Can Listening Save You from Getting Sued?""""The Effects of Curious Listening Can Be Dramatic!""; ""The Lost Art""; ""What Does It Mean to Really Listen?""; ""There�s Something about the Way That a Curious Listener Makes Us Feel""; ""Listening for the Remarkable""; ""Lee Iacocca Says Listening Curiously is #1 Trait of Leaders""; ""Thinking Fast�But Not Talking Too Quickly""; ""Good Listeners Listen with Their Faces""; ""Can You Top This?""; ""I�m Listening to You""; ""Seven Simple Yet Powerful Listening Tips""; ""Time Spent Listening""; ""A Nation of Non-Listeners"" ""An Acquired Skill"" |
| Record Nr. | UNINA-9910829970003321 |
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Kuzmeski Maribeth
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| Hoboken, N.J., : Wiley, c2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Conoscere il cliente : il customer data base nel marketing della banca del futuro / Massimiliano Bertucci ; presentazione di Walter Giorgio Scott ; prefazione di Jean Marie Bouroche
| Conoscere il cliente : il customer data base nel marketing della banca del futuro / Massimiliano Bertucci ; presentazione di Walter Giorgio Scott ; prefazione di Jean Marie Bouroche |
| Autore | Bertucci, Massimiliano |
| Pubbl/distr/stampa | Milano, : Edibank, 1997 |
| Descrizione fisica | 137 p. ; 21 cm. |
| Disciplina | 658.812 |
| Collana | Strumenti |
| ISBN | 8844900157 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNICAS-CFI0337867 |
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Bertucci, Massimiliano
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| Milano, : Edibank, 1997 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Cassino | ||
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La Conquête des clients : Les magasins Gonset et la Suisse occidentale (1920-1960) / / Joël Jornod
| La Conquête des clients : Les magasins Gonset et la Suisse occidentale (1920-1960) / / Joël Jornod |
| Autore | Jornod Joël |
| Pubbl/distr/stampa | ©2019 |
| Descrizione fisica | 1 online resource (445 pages) : illustrations |
| Disciplina | 658.812 |
| Soggetto topico | Customer services - Management |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Altri titoli varianti | Conquête des clients |
| Record Nr. | UNINA-9910720890503321 |
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Jornod Joël
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| ©2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Consumer Perception of Product Risks and Benefits / / edited by Gerard Emilien, Rolf Weitkunat, Frank Lüdicke
| Consumer Perception of Product Risks and Benefits / / edited by Gerard Emilien, Rolf Weitkunat, Frank Lüdicke |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XXIV, 596 p. 55 illus., 23 illus. in color.) |
| Disciplina | 658.812 |
| Soggetto topico |
Behavioral economics
Public health Health psychology Market research Psychology—Methodology Psychological measurement Statistics Behavioral/Experimental Economics Public Health Health Psychology Market Research/Competitive Intelligence Psychological Methods/Evaluation Statistics for Social Sciences, Humanities, Law |
| ISBN | 3-319-50530-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Product Risks: Types of Consumer Products -- Risks of Consumer Products -- Non-clinical Research-Based Product Assessment -- Clinical Research-Based Product Assessment -- Epidemiological Product Assessment -- Individual and Population Risks -- Risk Communication -- Perception of Product Risks and Benefits: Comprehension of Products and Messages -- Perception of Product Risks -- Measuring Risk Perception -- The Perception Risk Instrument (PRI) -- Role of Emotions in Risk Perception -- Rational Choice and Bounded Rationality -- Temporal Discounting of Future Risks -- Cognitive Styles and Personality in Risk Perception -- Consumer Values and Product Perception -- Consumer Behavior: Perception, Attitudes, Intentions, Decisions and Actual Behavior -- Consumer Products and Consumer Behavior -- Consumer Resistance: From Anti-consumption to Revenge -- Motivation -- Marketing and Market Research -- Consumer Behavior Research Methods -- Use, Abuse and Misuse -- Consumer Behavior in Subpopulations -- Regulation and Responsibility: Regulatory Prospective for Medicinal Products -- Regulations of Consumer Products -- Manufacturer Responsibilities -- Consumer Responsibilities -- Society and Policy Maker's Responsibilities -- Consumer Perceptions of Responsibility. . |
| Record Nr. | UNINA-9910255029203321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Costruire la fedeltà : disegnare e realizzare un'efficace strategia di customer loyalty / Antonino G. Busacca
| Costruire la fedeltà : disegnare e realizzare un'efficace strategia di customer loyalty / Antonino G. Busacca |
| Autore | BUSACCA, Antonino G. |
| Pubbl/distr/stampa | Milano : Il sole 24 ore, copyr. 2001 |
| Descrizione fisica | XII, 173 p. ; 22 cm |
| Disciplina | 658.812 |
| Collana | Marketing e comunicazione |
| Soggetto topico |
Vendite - Organizzazione
Clientela |
| ISBN | 88-8363-239-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNISA-990000928900203316 |
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BUSACCA, Antonino G.
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| Milano : Il sole 24 ore, copyr. 2001 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Costruire la fedeltà : disegnare e realizzare un'efficace strategia di customer loyalty / Antonino G. Busacca
| Costruire la fedeltà : disegnare e realizzare un'efficace strategia di customer loyalty / Antonino G. Busacca |
| Autore | Busacca, Antonino G. |
| Pubbl/distr/stampa | Milano, : Il sole-24 ore, 1998 |
| Descrizione fisica | XII, 173 p. ; 22 cm. |
| Disciplina | 658.812 |
| Collana | Le guide per l'azienda |
| Soggetto topico | Vendite - Organizzazione |
| ISBN | 887187904X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNICAS-REA0043939 |
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Busacca, Antonino G.
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| Milano, : Il sole-24 ore, 1998 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Cassino | ||
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Costruire la fedeltà del cliente / Barbara A. Glanz
| Costruire la fedeltà del cliente / Barbara A. Glanz |
| Autore | Glanz, Barbara A. |
| Pubbl/distr/stampa | Milano \etc.!, : McGraw-Hill, 1998 |
| Descrizione fisica | XIII, 109 p. ; 24 cm. |
| Disciplina | 658.812 |
| Collana | Business no problem |
| Soggetto topico | Vendite - Organizzazione |
| ISBN | 8838636230 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Titolo uniforme | |
| Record Nr. | UNICAS-MIL0384648 |
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Glanz, Barbara A.
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| Milano \etc.!, : McGraw-Hill, 1998 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Cassino | ||
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