Customer genius [[electronic resource] ] : becoming a customer-centric business / / Peter Fisk
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| Autore: |
Fisk Peter (Peter Robert)
|
| Titolo: |
Customer genius [[electronic resource] ] : becoming a customer-centric business / / Peter Fisk
|
| Pubblicazione: | Chichester, : Capstone Publishing, c2009 |
| Edizione: | 1st ed. |
| Descrizione fisica: | 1 online resource (408 p.) |
| Disciplina: | 658.8/12 |
| 658.812 | |
| Soggetto topico: | Customer relations |
| Management | |
| Soggetto genere / forma: | Electronic books. |
| Note generali: | Includes index. |
| Nota di contenuto: | ""Customer Genius: Becoming a customer-centric business""; ""Part 1: The customer world""; ""Track 1: Hello!""; ""Track 2: My world � people and their passions""; ""Track 3: My agenda � what matters most to me""; ""Track 4: My terms � power to the people""; ""Track 5: My business � the customer business""; ""Part 2: The customer business""; ""Dimension 1: Customer vision""; ""Dimension 2: Customer strategy""; ""Dimension 3: Customer insights""; ""Dimension 4: Customer propositions""; ""Dimension 5: Customer solutions""; ""Dimension 6: Customer connections"" |
| ""Dimension 7: Customer experiences""""Dimension 8: Customer service""; ""Dimension 9: Customer relationships""; ""Dimension 10: Customer performance""; ""Part 3: The customer champions""; ""Track 6: Leadership � leading a customer revolution""; ""Track 7: Culture � creating passion in people""; ""Track 8: Transformation � the journey to customer-centricity""; ""Appendix: The Genius Lab""; ""Credits""; ""About the author""; ""Index"" | |
| Titolo autorizzato: | Customer genius |
| ISBN: | 1-906465-57-6 |
| 1-907293-38-8 | |
| 9786612042515 | |
| 1-282-04251-3 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910146114303321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |