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Brand Hate [[electronic resource] ] : Navigating Consumer Negativity in the Digital World / / by S. Umit Kucuk
| Brand Hate [[electronic resource] ] : Navigating Consumer Negativity in the Digital World / / by S. Umit Kucuk |
| Autore | Kucuk S. Umit |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2016 |
| Descrizione fisica | 1 online resource (IX, 141 p. 10 illus., 6 illus. in color.) |
| Disciplina | 658.812 |
| Soggetto topico |
Customer relations - Management
Public relations Internet marketing Industrial management Emotions Customer Relationship Management Corporate Communication/Public Relations Online Marketing/Social Media Media Management Emotion |
| ISBN | 3-319-41519-0 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. What is Hate? -- 2. What is Brand Hate? -- 3. Antecedents of Brand Hate -- 4. Consequences of Brand Hate -- 5. Semiotics of Brand Hate -- 6. Legality of Brand Hate -- 7. Managing Brand Hate. |
| Record Nr. | UNINA-9910254958003321 |
Kucuk S. Umit
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Brand Strategy Canvas [[electronic resource] ] : A One-Page Guide for Startups / / by Patrick Woods
| The Brand Strategy Canvas [[electronic resource] ] : A One-Page Guide for Startups / / by Patrick Woods |
| Autore | Woods Patrick |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2020 |
| Descrizione fisica | 1 online resource (xiii, 123 pages) : illustrations |
| Disciplina | 658.827 |
| Soggetto topico |
New business enterprises
Leadership Branding (Marketing) Internet marketing Multimedia systems Start-Ups/Venture Capital Business Strategy/Leadership Branding Online Marketing/Social Media Media Design |
| ISBN | 1-4842-5159-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Getting Started with the Brand Strategy Canvas -- Chapter 2: Overview of the Brand Strategy Canvas -- Chapter 3: Market Opportunity -- Chapter 4: Rational and Emotional Benefits -- Chapter 5: Brand Positioning -- Chapter 6: Defining Your Brand Values -- Chapter 7: Creating a Brand Personality -- Chapter 8: Drafting Key Messages -- Chapter 9: Completing Your Canvas -- Appendix A: Brand Strategy Canvas Template. |
| Record Nr. | UNINA-9910367256903321 |
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Woods Patrick
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| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Bricks to Clicks [[electronic resource] ] : Why Some Brands Will Thrive in E-Commerce and Others Won't / / by David Feinleib
| Bricks to Clicks [[electronic resource] ] : Why Some Brands Will Thrive in E-Commerce and Others Won't / / by David Feinleib |
| Autore | Feinleib David |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2017 |
| Descrizione fisica | 1 online resource (XIV, 156 p. 21 illus. in color.) |
| Disciplina | 658.872 |
| Soggetto topico |
Internet marketing
Branding (Marketing) Public relations Online Marketing/Social Media Branding Corporate Communication/Public Relations |
| ISBN | 1-4842-2805-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Transforming the Organization -- Chapter 2: Regaining Control -- Chapter 3: First Insight, Then Action -- Chapter 4: Confront the New Path to Purchase (And Then Lead the Charge) -- Chapter 5: Activate Your Brand Content -- Chapter 6: Using the Master Catalog -- Chapter 7: The Retailer Challenge (And Opportunity) -- Chapter 8: The eCommerce Flywheel -- Chapter 9: From Bricks to Clicks to Omnichannel -- Chapter 10: Glossary. |
| Record Nr. | UNINA-9910254902703321 |
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Feinleib David
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| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Business and Social Media in the Middle East [[electronic resource] ] : Strategies, Best Practices and Perspectives / / edited by Nehme Azoury, Lindos Daou
| Business and Social Media in the Middle East [[electronic resource] ] : Strategies, Best Practices and Perspectives / / edited by Nehme Azoury, Lindos Daou |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 |
| Descrizione fisica | 1 online resource (199 pages) |
| Disciplina | 659.144 |
| Soggetto topico |
Internet marketing
Globalization Markets Online Marketing/Social Media Emerging Markets/Globalization |
| ISBN | 3-030-45960-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part 1: The Rise/Evolution of Social Media -- Chapter 1. Social Media Vs Traditional Marketing -- Chapter 2. Social Media and Corporate Social Responsibility -- Chapter 3. Emphasis on Social Media Analytics in Corporate Decision-Making -- Part 2: The Cultural Side Of Social Media in The Mena -- Chapter 4. The Role of Digital Media in the Recruitment Process in the Middle East -- Chapter 5. Impact of Social Media Usage on Mena Countries Economy -- Chapter 6. Politics and Social Media in The Arab World -- Part 3: Case Studies From the Middle East Businesses -- Chapter 8. Social Media in Higher Education, the Case of Egypt -- Chapter 9. Integration of Social Media in Lebanese News Industry, Case of LBCI. |
| Record Nr. | UNINA-9910407718403321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Business-to-Business Marketing Communications [[electronic resource] ] : Value and Efficiency Considerations in Recessionary Times / / by Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos
| Business-to-Business Marketing Communications [[electronic resource] ] : Value and Efficiency Considerations in Recessionary Times / / by Ioannis Rizomyliotis, Kleopatra Konstantoulaki, Ioannis Kostopoulos |
| Autore | Rizomyliotis Ioannis |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (XIII, 92 p. 2 illus.) |
| Disciplina | 658 |
| Soggetto topico |
Industrial management
Internet marketing Public relations Leadership Management Media Management Online Marketing/Social Media Corporate Communication/Public Relations Business Strategy/Leadership Innovation/Technology Management |
| ISBN | 3-319-58783-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The Significance of Business-to-Business Marketing -- 2. Business-to-Business Marketing Communication During Recession -- 3. The Current Media Landscape in Business-to-Business Markets -- 4. Business-to-Business Print Ad Effectiveness: Some Empirical Evidence -- 5. Achieving Advertising Effectiveness Through Innovation -- 6. What is Next for Business-to-Business Marketing Communications? |
| Record Nr. | UNINA-9910254907903321 |
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Rizomyliotis Ioannis
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Communicating Space Exploration [[electronic resource] ] : Challenges, State of the Art and Future Trends / / by Fulvio Drigani
| Communicating Space Exploration [[electronic resource] ] : Challenges, State of the Art and Future Trends / / by Fulvio Drigani |
| Autore | Drigani Fulvio |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (XV, 114 p. 49 illus., 43 illus. in color.) |
| Disciplina | 629.4743 |
| Collana | Space and Society |
| Soggetto topico |
Space sciences
Communication Public relations Internet marketing Space Sciences (including Extraterrestrial Physics, Space Exploration and Astronautics) Communication Studies Media and Communication Corporate Communication/Public Relations Online Marketing/Social Media |
| ISBN | 3-030-33212-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | What this book is about -- Science and Space in Society (by Rossella Spiga) -- Institutional Space Communication -- Space Communication for the Public -- Space Communication for the stakeholders -- Some Space missions and events as case studies on space communication -- Future trends in Space Communication. |
| Record Nr. | UNINA-9910380738103321 |
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Drigani Fulvio
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Communicating Space Exploration [[electronic resource] ] : Challenges, State of the Art and Future Trends / / by Fulvio Drigani
| Communicating Space Exploration [[electronic resource] ] : Challenges, State of the Art and Future Trends / / by Fulvio Drigani |
| Autore | Drigani Fulvio |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (XV, 114 p. 49 illus., 43 illus. in color.) |
| Disciplina | 629.4743 |
| Collana | Space and Society |
| Soggetto topico |
Space sciences
Communication Public relations Internet marketing Space Sciences (including Extraterrestrial Physics, Space Exploration and Astronautics) Communication Studies Media and Communication Corporate Communication/Public Relations Online Marketing/Social Media |
| ISBN | 3-030-33212-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | What this book is about -- Science and Space in Society (by Rossella Spiga) -- Institutional Space Communication -- Space Communication for the Public -- Space Communication for the stakeholders -- Some Space missions and events as case studies on space communication -- Future trends in Space Communication. |
| Record Nr. | UNISA-996418164103316 |
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Drigani Fulvio
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Concepts of Quality Connected to Social Media and Emotions [[electronic resource] /] / by Denisa Elena Vlad
| Concepts of Quality Connected to Social Media and Emotions [[electronic resource] /] / by Denisa Elena Vlad |
| Autore | Vlad Denisa Elena |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2020 |
| Descrizione fisica | 1 online resource (228 pages) |
| Disciplina | 302.231 |
| Collana | Sustainable Management, Wertschöpfung und Effizienz |
| Soggetto topico |
International business enterprises
Motivation research (Marketing) Internet marketing International Business Consumer Behavior Online Marketing/Social Media |
| ISBN | 3-658-28867-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Quality of Products and Services -- The Influence of Social Media on the Consumers‘ Expectations -- Importance of Information in Social Media -- Influence of Emotional Attachment on the Relationship With the Brand -- Post-truth and Fake News and How They Relate to Human Emotions -- Consumer Behavior in the Online Environment . |
| Record Nr. | UNINA-9910367249003321 |
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Vlad Denisa Elena
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Content Marketing in der Praxis [[electronic resource] ] : Ein Leitfaden - Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen / / von Claudia Hilker
| Content Marketing in der Praxis [[electronic resource] ] : Ein Leitfaden - Strategie, Konzepte und Praxisbeispiele für B2B- und B2C-Unternehmen / / von Claudia Hilker |
| Autore | Hilker Claudia |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (XXI, 241 S. 94 Abb.) |
| Disciplina | 658.872 |
| Soggetto topico |
Internet marketing
Public relations Online Marketing/Social Media Corporate Communication/Public Relations |
| ISBN | 3-658-13883-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Einbindung der Content-Strategie in die Kommunikations-Strategie.- Modell-Vergleiche von Content-Konzepten.- Content-Produktion: make or buy?.- Briefing und Steuerung von Agenturen.- Prozesse, Rollen und Zeitplanung -- Content-Marketing-Tools -- Best-Practice-Praxis-Beispiele (Bau, Food, Banken, Industrie, Kosmetik, ITK, Bekleidung, Fitness, Handwerk). |
| Record Nr. | UNINA-9910483517003321 |
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Hilker Claudia
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Content Marketing: So finden die besten Kunden zu Ihnen [[electronic resource] ] : Wie Sie Ihre Zielgruppe anziehen und stabile Geschäftsbeziehungen schaffen / / von Stephan Heinrich
| Content Marketing: So finden die besten Kunden zu Ihnen [[electronic resource] ] : Wie Sie Ihre Zielgruppe anziehen und stabile Geschäftsbeziehungen schaffen / / von Stephan Heinrich |
| Autore | Heinrich Stephan |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (XV, 247 S. 16 Abb.) |
| Disciplina | 658.872 |
| Soggetto topico |
Internet marketing
Public relations Sales management Online Marketing/Social Media Corporate Communication/Public Relations Sales/Distribution |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Warum sollten Sie Wissen verschenken? -- Was bringt Content Marketing für Ihren Unternehmenserfolg? -- Wie lässt sich Content Marketing professionell umsetzen? -- Welches ist das wichtigste Problem Ihrer potenziellen Kunden und welche Lösungen haben Sie parat? -- So funktioniert Content Marketing im Detail -- Content-Erstellung planen und umsetzen -- Wie Sie den Marketing-Funnel sinnvoll planen -- Die Sprache der Zielgruppen -- Warum "corporate blogging" nicht funktioniert -- Warum SEO out ist und was Sie stattdessen tun sollten -- Ergebnisse messen, messen, messen!. |
| Record Nr. | UNINA-9910155272103321 |
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Heinrich Stephan
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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