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Corporate Diversity Communication Strategy [[electronic resource] ] : An Insight into American MNCs’ Online Communities and Social Media Engagement / / by Roxana D. Maiorescu-Murphy
| Corporate Diversity Communication Strategy [[electronic resource] ] : An Insight into American MNCs’ Online Communities and Social Media Engagement / / by Roxana D. Maiorescu-Murphy |
| Autore | Maiorescu-Murphy Roxana D |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 |
| Descrizione fisica | 1 online resource (210 pages) : illustrations |
| Disciplina | 658.3008 |
| Soggetto topico |
Public relations
Diversity in the workplace Internet marketing Corporate Communication/Public Relations Diversity Management/Women in Business Online Marketing/Social Media |
| ISBN | 3-030-29944-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I Online Corporate Diversity in the Financial Industry -- 1. Introduction -- 2. Online Diversity Communication at JPMorgan Chase -- 3. Online Diversity Communication at Wells Fargo -- 4. Online Diversity Communication at Bank of America -- 5. Online Diversity Communication at Citigroup -- 6. Conclusions from the Financial Industry -- Part II Online Corporate Diversity in the Tech Industry -- 7. Online Diversity Communication at Microsoft -- 8. Online Diversity Communication at Google -- 9. Conclusions from the Tech Industry -- Part III Online Corporate Diversity in the Consumer Goods Industry -- 10. Online Corporate Diversity at Johnson & Johnson -- 11. Online Corporate Diversity at Altria Group -- 12. Conclusions from the Consumer Goods Industry -- Part IV Industry Comparison -- 13. New Directions for Theory and Practice. |
| Record Nr. | UNINA-9910367245703321 |
Maiorescu-Murphy Roxana D
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Creating Marketing Magic and Innovative Future Marketing Trends [[electronic resource] ] : Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference / / edited by Maximilian Stieler
| Creating Marketing Magic and Innovative Future Marketing Trends [[electronic resource] ] : Proceedings of the 2016 Academy of Marketing Science (AMS) Annual Conference / / edited by Maximilian Stieler |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XLI, 1514 p. 47 illus., 30 illus. in color.) |
| Disciplina | 658.8 |
| Collana | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Soggetto topico |
Customer relations—Management
Internet marketing Leadership Call centers Customer Relationship Management Online Marketing/Social Media Business Strategy/Leadership Call Center/Customer Service |
| ISBN | 9783319455969 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Session 1A: Charity & Social Marketing -- Session 1B: Unhappy customers: Consumer dissatisfaction and service recovery -- Session 1C: Impact of Consumer Behavior Factors on Retail Decisions -- Session 1D: Digital Influence: Power, Conflict, and Sentiment -- Session 1E: Appeals and Diversity -- Session 1F: New Product Development & Product Strategy in Dynamic Market Environments -- Session 1G: Digital Tools and Marketing Pedagogy -- Session 1H: Service Quality: Online Experiences and Feedback -- Session 1I: Doctoral Colloquium: Advertising -- Session 1J: Special Session: Opportunities and Challenges of Wearable Technology -- Session 2B: Citizenship behavior and services marketing -- Session 2C: Glimpsing into and deciding about the future -- Session 2D: Luck, Intuition, and Salesperson Characteristics -- Session 2E: Digital Marketing and Branding -- Session 2F: Branding and celebrity endorsements -- Session 2G: Special Session - Applied Neuroeconomics -- Session 2H: Doctoral Colloquium: Consumer Behavior -- Session 2I: Special Session: Managing Retail in an Omnichannel Environment -- Session 2J: Special Session: Retailing and Pricing Cues -- Session 3A: Digital Advertising -- Session 3B: Brand Attachment and Brand Equity -- Session 3C: Impact of In-store Retail Cues -- Session 3D: Cyborgs, Wearables, and Avatars, Oh My! -- Session 3E: Co-creation, collaboration, and connectivity in services marketing -- Session 3F: Digital Marketing -- Session 3G: International Consumer Behavior -- Session 3H: Relationship Marketing: Bright and Dark Sides -- Session 3I: Movies and Creativity -- Session 3J: Finding Nemo: Understanding Elusive Customers in Sales -- Session 4A: Foods and Logos -- Session 4B: Animosity and Hate in Branding -- Session 4C: Factors Impacting Price Evaluations -- Session 4D: Brands: Placebos, Warranties and Freemium -- Session 4E: Enter The New Realm Of The Sharing Economy, Big Data, Augmented Reality, And Exclusivity -- Session 4F: Internal and External Influences on Organizational Success -- Session 4G: Special Session - The Role of In-Store and Online Retailing Factors -- Session 4H: Special Session: Transitioning to the First Year of a Tenure Track Job -- Session 4I: Female Consumers and Social Factors -- Session 4J: Special Session: Is the Marketing Function Influential or Not? -- Session 5A: Consumer Engagement on Social Media -- Session 5B: Emotions and Symbolism in Branding -- Session 5C: The Impact of Price on Promotion Evaluations -- Session 5E: Powerful others: How Consumers Influence each Other -- Session 5F: Corporate Social Responsibility: Crisis, Commitment, Consumption and Communication -- Session 5H: Doctoral Colloquium: Branding and Market Orientation -- Session 5I: WoM, Reviews, and Shopping Preferences -- Session 6A: Sensory Marketing and Healthful Consumption -- Session 6B: Brand Worlds, Merchandise and Counterfeits -- Session 6C: Factors Impacting Retailer Perception -- Session 6D: Relationship Marketing: Financial Implications -- Session 6F: Consumer Behavior: Going beyond Self-Benefits -- Session 6G: Global Marketing Strategies: Overview and Reviews -- Session 6H: Doctoral Colloquium: Services Marketing -- Session 6I: International and Cross-Cultural Factors -- Session 6J: The Incredibles: Creating Value in Sales -- Session 7A: Sensory Marketing, Retail Atmospherics, and Healthy Food Choices -- Session 7B: Social and economic communication -- Session 7C: Retail and Review Cues -- Session 7D: To keep or not to keep that is the question: Reactions to products growing old -- Session 7E: Astrometry, Salespeople and Word-of-mouth: Consequential Encounters -- Session 7E: Astrometry, Salespeople and Word-of-mouth: Consequential Encounters -- Session 7F: Cause Marketing & Green Marketing -- Session 7G: Special Session: Unveiling the Magic of Storytelling in Marketing -- Session 7H: Special Session: Learning about the magic of publishing using bibliometric and content analysis -- Session 7I: Firms, Retailers, and Customers -- Session 8B: Getting Consumer Insights from Sport Fans and Volunteers -- Session 8C: Roles of Channels on Preferences and Choices -- Session 8D: Cross Cultural Aspects of Brands -- Session 8E: Special Session: Designing an integrated three year marketing Bachelor’s degree program -- Session 8F: Mindfulness: A New Look at Marketing Ethics -- Session 8G: Journal Review Process and Rejections: Interactive Q&A Discussion with Journal Editorial Reviewers -- Session 8I: Innovations & New Technologies: Implications for Strategic Marketing -- Session 8J: Express Your Selfie! Self-Concept, Identity and Self-Expression -- Session 9A: CSR Medley: Sustainability, Celebrities, Measurement and Moral Emotions -- Session 9B: Emotions and the Self -- Session 9C: It's all about the Design -- Session 9D: eWOM: Let's Talk! Travel, Piracy, Culture and Information Overload -- Session 9E: Experiential Learning and Course Design -- Session 9F: Special Session: Exploring Difficulties & Pitfalls Doctoral Students Must Conquer in Becoming Researchers/Authors/Scholars -- Session 11A: Symbols, language, and imagery -- Session 11B: Brand Image, Brand Authenticity and Brand Heritage -- Session 11C: Marketing Metrics and Analytics I -- Session 11D: Brands and Identity: An International Marketing Perspective -- Session 11E: Managing the consumer experience -- Session 11F: Strategic Orientation & Commitment -- Session 12A: Consumer-Brand Relationships and New Media -- Session 12B: Digital Marketing and Social Media -- Session 12C: “The Game Plan”: Managerial Considerations in Sport Marketing -- Session 12D: “Fantasia”: Marketing Insights for Media Entertainment -- Session 12E: Marketing Metrics and Analytics II -- Session 12F: Social and cultural influences in services -- Session 12G: Cultural Aspects of International Marketing. . |
| Record Nr. | UNINA-9910158735603321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Customer Engagement in Theory and Practice [[electronic resource] ] : A Marketing Management Perspective / / by Katarzyna Żyminkowska
| Customer Engagement in Theory and Practice [[electronic resource] ] : A Marketing Management Perspective / / by Katarzyna Żyminkowska |
| Autore | Żyminkowska Katarzyna |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Pivot, , 2019 |
| Descrizione fisica | 1 online resource (175 pages) |
| Disciplina | 658.8 |
| Collana | Palgrave Pivot |
| Soggetto topico |
Customer relations—Management
Motivation research (Marketing) Organization Planning Internet marketing Project management Customer Relationship Management Consumer Behavior Online Marketing/Social Media Project Management |
| ISBN | 3-030-11677-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Concepts of Customer Activism -- 2. Interpreting Customer Engagement in the Marketing Discipline -- 3. Placing Customer Engagement within Marketing Management -- 4. Why Do Customers Engage? -- 5. Firms' Practices in Customer Engagement Management -- 6. Customer Engagement Trends and Perspectives in Modern Business. |
| Record Nr. | UNINA-9910337789503321 |
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Żyminkowska Katarzyna
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Pivot, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World [[electronic resource] ] : Proceedings of the 2011 World Marketing Congress / / edited by Colin L. Campbell
| The Customer is NOT Always Right? Marketing Orientations in a Dynamic Business World [[electronic resource] ] : Proceedings of the 2011 World Marketing Congress / / edited by Colin L. Campbell |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XXXIII, 953 p. 84 illus.) |
| Disciplina | 658.8 |
| Collana | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Soggetto topico |
Motivation research (Marketing)
Internet marketing Customer relations—Management Leadership Consumer Behavior Online Marketing/Social Media Customer Relationship Management Business Strategy/Leadership |
| ISBN | 3-319-50008-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Session Number: 1.1: Innovation in Marketing -- Session Number: 1.3: Advertising Impressions -- Session Number: 1.4: Cross-Cultural Research -- Session Number: 1.6: Farmers and Informal Marketing -- Session Number: 1.7: Issues in Wine Marketing -- Session Number: 1.8: Counterfeit Products, Crowd Behavior in Sport Events -- Session Number: 1.9: Brand Power and Issues in Sports Management -- Session Number: 2.15: Poster Presentations -- Session Number: 2.3: Consumer Behavior I -- Session Number: 2.4: Consumer Attitudes and Reactions -- Session Number: 2.5: New Frontiers in Emotions -- Session Number: 2.6: Fashion Decision Making and Purchasing Behavior -- Session Number: 2.7: Luxury and Arts -- Session Number: 2.8: Marketing and the Law -- Session Number: 2.9: Pricing Strategies in Retailing and Services -- Session Number: 3.3: Social Aspects of Advertising -- Session Number: 3.4: Global Branding and Consumption -- Session Number: 3.5: Entrepreneurship I -- Session Number: 3.6: Global Marketing I -- Session Number: 3.7: Market Learning and Competitive Advantage -- Session Number: 3.8: Branding Issues Related to Performance, Trust and Quality -- Session Number: 3.9: European Wine Marketing -- Session Number: 4.10: Mindful Consumers -- Session Number: 4.11: Psychology and Sport. Exploring Attitude and Relationships Between Consumer Groups -- Session Number: 4.2: Getting Quality Responses in Market Surveys -- Session Number: 4.3: Affect of Effect in Advertising -- Session Number: 4.4: Co-Creation and Cooperation -- Session Number: 4.5: Dealing with negative emotions -- Session Number: 4.6: Health Marketing -- Session Number: 4.7: Consumer Interest in CSR and Business Ethics -- Session Number: 4.8: Customer Experience -- Session Number: 4.9: Providing Customer Solutions -- Session Number: 5.11: Sponsorship and Sport -- Session Number: 5.2: Methodological Issues Related to Internet Surveys -- Session Number: 5.4: Co‐Creation and Involvement -- Session Number: 5.5: Entrepreneurship II -- Session Number: 5.6: Global Marketing II -- Session Number: 5.7: Consumer Vulnerability and Protection -- Session Number: 5.8: Importance of Branding -- Session Number: 5.9: Customer Experience -- Session Number: 6.10: Customer Reactions -- Session Number: 6.2: Social Responsibility -- Session Number: 6.3: Advertising Execution -- Session Number: 6.4: Consumer is Not Always Right? -- Session Number: 6.5: The Self and Emotion -- Session Number: 6.6: Creating Innovation -- Session Number: 6.7: Cultural Perspectives in Marketing Ethics -- Session Number: 6.8: Organizational Issues and Processes -- Session Number: 6.9: Front Line Employees -- Session Number: 7.1: You Can Show them the Risk. You Can't Tell them it's Risky. So Why Don't They Believe You? -- Session Number: 7.3: Customer Reactions -- Session Number: 7.4: Distribution and SCM -- Session Number: 7.5: Teaching and Innovation II -- Session Number: 7.6: Global Marketing III -- Session Number: 7.7: Marketing Research Tools & Techniques -- Session Number: 7.8: Relationship Marketing in Service Context -- Session 8.15: Poster Presentations -- Session Number: 8.3: Cognitive Influences -- Session Number: 8.4: E-‐Shopping I -- Session Number: 8.5: Emerging Market Issues -- Session Number: 8.6: Strategy for Innovation -- Session Number: 8.7: Marketing Research Tools & Techniques -- Session Number: 8.8: Relationship Strategy 1 -- Session Number: 8.9: Service Failure & Recovery -- Session Number: 8.10: Rethinking Reputation Research -- Session Number: 9.1: Tweeting Birds: An Aviary Lifestyle Segmentation Strategy for Social Media -- Session Number: 9.10: New Technology for Business Education: The Moodle Way -- Session Number: 9.11: The Tourist Experience -- Session Number: 9.3: Account Management, Trust and Sustainability -- Session Number: 9.4: Selling with Electronic Media -- Session Number: 9.5: Job Involvement, Burnout and Deviance: Day in the Life of a Sales Person -- Session Number: 9.7: Psychology in Service Marketing & Marketing Orientation -- Session Number: 9.8: Relationship Strategy 2 -- Session Number: 9.9: Service Failure & Switching Behaviors -- Session Number: 10.3: Consumer Differences -- Session Number: 10.4: Doctoral Colloquium -- Session Number: 10.5: Market Orientation: Antecedence and Consequences -- Session Number: 10.6: Influencing consumer decision making through online promotions and reviews -- Session Number: 10.7: Marketing and Finance -- Session Number: 10.8: Franchising, Internet and Loyalty -- Session Number: 10.9: Behavior change in Social Marketing -- Session Number: 11.1: Consumer Behavior VI -- Session Number: 11.2: Writing, Teaching and Using Case Studies in Marketing -- Session Number: 11.3: Organizational Learning, Pricing and Simulations -- Session Number: 11.4: New Media, New Customers? Understanding what Works -- Session Number: 11.5: Teaching and Innovation I -- Session Number: 11.6: Bank Marketing II -- Session Number: 11.7: Value, Alliance and Dynamics -- Session Number: 11.8: Retail Strategy -- Session Number: 11.9: Social Marketing and Harmful Behavior -- Session Number: 12.11: Tourism Marketing -- Session Number: 12.3: Becoming Green -- Session Number: 12.4: BRIC Markets I -- Session Number: 12.5: Understanding Social Marketing: Where are we now? -- Session Number: 12.6: Reaching Consumers in the 21st Century through Advertising and Social Media -- Session Number: 12.7: Pricing Behavior and CRM -- Session Number: 12.8: Retailing and Consumer Behavior. |
| Record Nr. | UNINA-9910159385803321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Dialogmarketing Perspektiven 2016/2017 [[electronic resource] ] : Tagungsband 11. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing
| Dialogmarketing Perspektiven 2016/2017 [[electronic resource] ] : Tagungsband 11. wissenschaftlicher interdisziplinärer Kongress für Dialogmarketing |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (X, 202 S. 45 Abb.) |
| Disciplina | 302.23 |
| Soggetto topico |
Motivation research (Marketing)
Branding (Marketing) Internet marketing Consumer Behavior Branding Online Marketing/Social Media |
| ISBN | 3-658-16835-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Cross-Channel-CRM -- Kundenbeziehungsmanagement im E-Commerce -- Online-Communities -- Abo-Commerce -- Review- und Rating-Management. |
| Record Nr. | UNINA-9910483107903321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Digital and social media marketing : emerging applications and theoretical development / / edited by Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi
| Digital and social media marketing : emerging applications and theoretical development / / edited by Nripendra P. Rana, Emma L. Slade, Ganesh P. Sahu, Hatice Kizgin, Nitish Singh, Bidit Dey, Anabel Gutierrez, Yogesh K. Dwivedi |
| Edizione | [First edition 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (337 pages) |
| Disciplina | 658.872 |
| Collana | Advances in Theory and Practice of Emerging Markets |
| Soggetto topico |
Information technology
Business—Data processing Internet marketing Globalization Markets IT in Business Online Marketing/Social Media Emerging Markets/Globalization Màrqueting per Internet |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-030-24374-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Social Media Marketing -- Chapter 1. Return on investment in social media marketing: Literature review and suggestions for future research -- Chapter 2. The Effect of Fashion e-Blogs on Women's Intention to Use -- Chapter 3. Investigating the Impact of Social Media Commerce Constructs on Social Trust and Customer Value Co-Creation: A Theoretical Analysis -- Chapter 4. Exploring the Demographic Differences on Customers’ Adoption of Social Commerce in Saudi Arabia -- Chapter 5. Developing a Research Instrument to study the impact of Consumer Brand Perception, Consumer Brand Relationship and Consumer Buying Behaviour on Online Apparel Shopping -- Chapter 6. Materialism Effect on Apparel Communitive Consumption Platform Usage: A Research Proposal -- Part II: Social Media Analytics -- Chapter 7. Persona Classification of Celebrity Twitter Users -- Chapter 8. Comparing SERVQUAL for Transportation Services in the Sharing Economy for Emerging Markets Insights from Twitter Analytics -- Part III: Emerging Technology and Digital Marketing -- Chapter 9. Using AI to personalise emotionally appealing advertisement -- Chapter 10. The importance of App Store Optimization (ASO) for hospitality applications -- Chapter 11. Psychological analytics based technology adoption model for effective educational marketing -- Chapter 12. Smart cities and Marketing: the female-relational-orientation -- Chapter 13. Examining the underlying attitudinal components driving technology adoption, adaptation behaviour and outcome in entirety -- Part IV: Digital Marketing: Case Studies and Practitioner Experiences -- Chapter 14. Considerations on Global Social Media Marketing -- Chapter 15. Multi-channel digital marketing strategy in an emerging economy: The case of Flintobox in India -- Chapter 16. Corporations Taking Political Stands on Social Media: Risks, Benefits, and Potential for the Creation of Social Value -- Chapter 17. Using Layout Review and Messaging Analysis to Form Localization Hypotheses: An Example for Localization of E-Commerce Female Clothing Websites for the Russian Market -- Chapter 18. Online Product Localization: Challenges and Solutions in Global Online Marketplaces -- Chapter 19. Taste v. Values: Effective, Authentic, and Nuanced Hyperlocalization in the Digital Marketing Era -- Chapter 20. Localization strategy for business-to-business digital marketing with a focus on industrial metrology -- Chapter 21. Understanding Neuromarketing Techniques and Their Use in Localization -- Chapter 22. Emotional Connection: The Importance of the Brand Voice in Social Media for Global Growth -- Chapter 23. Attracting new students, satisfying current students, and creating fans of an educational institution. |
| Record Nr. | UNINA-9910367257003321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Digital Entrepreneurship in Sub-Saharan Africa [[electronic resource] ] : Challenges, Opportunities and Prospects / / edited by Nasiru D. Taura, Elvira Bolat, Nnamdi O. Madichie
| Digital Entrepreneurship in Sub-Saharan Africa [[electronic resource] ] : Challenges, Opportunities and Prospects / / edited by Nasiru D. Taura, Elvira Bolat, Nnamdi O. Madichie |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 |
| Descrizione fisica | 1 online resource (252 pages) |
| Disciplina | 384.096 |
| Collana | Palgrave Studies of Entrepreneurship in Africa |
| Soggetto topico |
Entrepreneurship
International business enterprises Africa—Economic conditions Management Industrial management Leadership Internet marketing African Business Innovation/Technology Management Business Strategy/Leadership Online Marketing/Social Media |
| ISBN | 3-030-04924-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- 1. Introduction to African Digital Entrepreneurship; Nasiru D. Taura, Elvira Bolat and Nnamdi O. Madichie -- 2. Innovation Hubs in Africa: What Do They Really Do for Digital Entrepreneurs?; Nicolas Friederici -- 3. Renegotiating Legitimacy in the Digital Age: Insights from Nigeria; Nasiru D. Taura, Obiajulu Christopher Ede and Oladokun Ogunniyi -- 4. The African New Media Digital Revolution: Selected Cases from Nigeria; Elvira Bolat -- 5. The Impact of New Media (Digital) and Globalisation on Nollywood; Nnamdi O. Madichie, Dele O. Ajakaiye and Vanessa Ratten -- 6. Shifting Cultural Capital: Kenyan Arts in Digital Spaces; Paula Callus -- Part V. Inclusive Technology: Gender Inequality, Poverty and Digital Ecosystems -- 7. Technopreneurship: A Discursive Analysis of the Impact of Technology on the Success of Women Entrepreneurs in South Africa; Bridget Irene -- 8. The Nature of Corporate Digital Agricultural Entrepreneurship in Ghana; George Acheampong -- 9. Agri-tech Opportunities at the Bottom of the Pyramid: How Big Is the Opportunity and How Little Has Been Exploited? Selected Cases from Nigeria; Ali Mihammad Garba.-10. What Next for Digital Entrepreneurship in Sub-Saharan Africa?; Nnamdi O. Madichie, Nasiru D. Taura and Elvira Bolat. |
| Record Nr. | UNINA-9910337784903321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Digital HR [[electronic resource] ] : A Critical Management Approach to the Digitilization of Organizations / / by Amelia Manuti, Pasquale Davide de Palma
| Digital HR [[electronic resource] ] : A Critical Management Approach to the Digitilization of Organizations / / by Amelia Manuti, Pasquale Davide de Palma |
| Autore | Manuti Amelia |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 |
| Descrizione fisica | 1 online resource (103 pages) |
| Disciplina | 658.3 |
| Soggetto topico |
Manpower policy
Management Industrial management Management—Study and teaching Internet marketing Information technology Business—Data processing Human Resource Development Innovation/Technology Management Management Education Online Marketing/Social Media IT in Business |
| ISBN | 3-319-60210-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The People-based Approach in Human Resource Management -- 2. The Cognitive Technology Revolution: A New Identity for Workers -- 3. The Cognitive Technology Revolution: A New Role of HR Practices? -- 4. Social Networks as Strategic Ally of HRM Practices in the Cognitive Technology Era -- 5. How to Develop Digital HRM Practices in the Cognitive Technology Era: Evidences from a Case Study -- 6. Conclusion. |
| Record Nr. | UNINA-9910298204603321 |
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Manuti Amelia
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Digital Influence [[electronic resource] ] : Unleash the Power of Influencer Marketing to Accelerate Your Global Business / / by Joel Backaler
| Digital Influence [[electronic resource] ] : Unleash the Power of Influencer Marketing to Accelerate Your Global Business / / by Joel Backaler |
| Autore | Backaler Joel |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 |
| Descrizione fisica | 1 online resource (xvi, 214 pages) : color illustrations |
| Disciplina | 658.872 |
| Soggetto topico |
Internet marketing
Branding (Marketing) Big data Business Globalization Markets Online Marketing/Social Media Branding Big Data/Analytics Popular Science in Business and Management Emerging Markets/Globalization Construcció de marca (Màrqueting) Màrqueting per Internet Dades massives |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-319-78396-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1 Introduction -- 2 Then vs. Now: Influencer Marketing (Re-Defined) -- 3 Levels of Influence: Key Characteristics of Modern-Day Influencers -- 4 A Global Phenomenon: The Rise of Influencers Around the World -- 5 Business to Consumer (B2C) Influencer Marketing Landscape -- 6 Business to Business (B2B) Influencer Marketing Landscape -- 7 Discover Influencers: Finding the Perfect Match -- 8 Engage Influencers: Developing an Effective Outreach Strategy -- 9 Collaborate with Influencers: Potential Paths to Take -- 10 Know the Risks: The Dark Side of Influencer Collaboration -- 11 Measure Success: What’s the Return on Investment -- 12 Case Studies: Influencer Marketing Best Practices from Around the World -- 13 What's Coming: The Future of Influencer Marketing. |
| Record Nr. | UNINA-9910298171003321 |
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Backaler Joel
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Digital Transformation in Business and Society [[electronic resource] ] : Theory and Cases / / edited by Babu George, Justin Paul
| Digital Transformation in Business and Society [[electronic resource] ] : Theory and Cases / / edited by Babu George, Justin Paul |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 |
| Descrizione fisica | 1 online resource (XVII, 300 p. 12 illus.) |
| Disciplina |
650
658.05 |
| Soggetto topico |
Tecnologia de la informació
Dades massives Gestió de la tecnologia Màrqueting per Internet Negocis Information technology Business—Data processing Knowledge management Leadership Motivation research (Marketing) Big data Internet marketing IT in Business Knowledge Management Business Strategy/Leadership Consumer Behavior Big Data Online Marketing/Social Media |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-030-08277-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. Human Flourishing in Smart Cities -- 3. On How Big Data Revolutionizes Knowledge Management -- 4. Social Media in Marketing Communications: A Synthesis of Successful Strategies for the Digital Generation -- 5. Social Media Technologies and Export Marketing -- 6. Data Analytics and Predictive Analytics: How Technology Fits into the Equation -- 7. Effective Engagement of Digital Natives in the Ever-Transforming Digital World -- 8. Robotics, Artificial Intelligence, and the Evolving Nature of Work -- 9. The Dark Side of Big Data: Personal Privacy, Data Security and Price Discrimination -- 10. Digital Finance for Financial inclusion and Inclusive Growth -- 11. Understanding Consumer Behavior in Technology Mediated Spaces -- 12. An Evaluation of the National Open Government Data (OGD) Portal of the United Arab Emirates -- 13. Artificial Intelligence and Robotics Technology in the Hospitality Industry: Current Applications and Future Trends -- 14. Risk Management in the Digital Era: The Case of Nigerian Banks -- 15. Digital Technology to Enhance Project Leadership Practice: The Case of Civil Construction -- 16. The Making of Data Driven Sustainable Smart City Communities in Holiday Destinations. |
| Record Nr. | UNINA-9910367243203321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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