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Managing the Paralympics [[electronic resource] /] / edited by Simon Darcy, Stephen Frawley, Daryl Adair
| Managing the Paralympics [[electronic resource] /] / edited by Simon Darcy, Stephen Frawley, Daryl Adair |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (XXI, 302 p. 15 illus., 9 illus. in color.) |
| Disciplina | 658 |
| Soggetto topico |
Management
Internet marketing Sports—Sociological aspects Human body—Social aspects Tourism Culture Online Marketing/Social Media Sociology of Sport and Leisure Sociology of the Body Tourism Management Sociology of Culture |
| ISBN | 1-137-43522-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1 The Paralympic Games: Managerial and Strategic Directions (Simon Darcy, Stephen Frawley and Daryl Adair) -- Chapter 2 Stakeholders and the Paralympic Games (Mathew Dowling and David Legg) -- Chapter 3 Accessibility as a Key Management Component of the Paralympics (Simon Darcy) -- Chapter 4 Managing Legacy and the Paralympic Games (Laura Misener) -- Chapter 5 Managing Paralympic bodies: the technology of classification and its impact on (dis)abled athletes (P. David Howe and Paul J. Kitchin) -- Chapter 6 Anti-doping for Paralympians (Daryl Adair) -- Chapter 7 Managing Paralympic Sport Organisations – The STEEPLE Framework (Mary Hums and Eli A Wolff) -- Chapter 8 Leading the Team: The Role of the Chef de Mission at the Paralympic Games (Darren Peters, Stephen Frawley and Daniel Favaloro) -- Chapter 9 Volunteer Management at the Paralympic Games (Tracey J Dickson, F. Anne Terwiel and Fiona Buick) -- Chapter 10 Media and the Paralympics: Progress, Visibility and Paradox (Gerard Goggin and Brett Hutchins) -- Chapter 11 Communicating and Managing the Message: Media and Media Representation of Disability and Paralympic Sport (Ian Brittain) -- Chapter 12 Marketing and Sponsorship at the Paralympic Games (David Legg and Mark Dottori) -- Chapter 13 Strategic Opportunities and Future Research (Simon Darcy, Stephen Frawley and Daryl Adair). |
| Record Nr. | UNINA-9910254914403321 |
| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Market Driven Political Advertising [[electronic resource] ] : Social, Digital and Mobile Marketing / / by Andrew Hughes
| Market Driven Political Advertising [[electronic resource] ] : Social, Digital and Mobile Marketing / / by Andrew Hughes |
| Autore | Hughes Andrew |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Pivot, , 2018 |
| Descrizione fisica | 1 online resource (XIII, 137 p. 3 illus.) |
| Disciplina | 658.872 |
| Collana | Palgrave Studies in Political Marketing and Management |
| Soggetto topico |
Internet marketing
Public relations Great Britain—Politics and government United States—Politics and government Online Marketing/Social Media Corporate Communication/Public Relations British Politics US Politics |
| ISBN | 3-319-77730-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction and Outline -- 2. The Relationship between Value Co-Creation, Exchange and Stakeholders -- 3. The Theory and the Practice of Political Advertising -- 4. Weapons of Mass Consumption: Social and Digital Media in Political Campaigns -- 5.Social and Digital Media: Creating, Engaging and Motivating Relationships -- 6. Mobile Political Marketing and Mobile Political Advertising -- 7. Political Advertising: Practitioner Lessons for 2018 and Beyond -- 8. The Future: Directions for Researchers and Practitioners. |
| Record Nr. | UNINA-9910298203103321 |
Hughes Andrew
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Pivot, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Marketing at the Confluence between Entertainment and Analytics [[electronic resource] ] : Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress / / edited by Patricia Rossi
| Marketing at the Confluence between Entertainment and Analytics [[electronic resource] ] : Proceedings of the 2016 Academy of Marketing Science (AMS) World Marketing Congress / / edited by Patricia Rossi |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XLIV, 1595 p. 53 illus., 30 illus. in color.) |
| Disciplina | 658.872 |
| Collana | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Soggetto topico |
Customer relations—Management
Internet marketing Leadership Call centers Customer Relationship Management Online Marketing/Social Media Business Strategy/Leadership Call Center/Customer Service |
| ISBN | 3-319-47331-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Advertising Communication -- Branding and Brand Management -- Business-to-Business Marketing -- Cause- and Health-related Marketing and Consumer Well-being -- Children, Family and/or Senior Marketing -- Consumer Decision Making -- Cross-Cultural, Multicultural and/or International Marketing -- Digital and/or Internet Communication -- Ethics, Social Responsibility, Environmental and/or Sustainable Marketing -- Fashion and/or Luxury Marketing -- Marketing in Emerging Markets -- Marketing Research: Methods, Measures, Analytics and/or Big Data Research -- Marketing Strategy -- New Product (Service) Innovations, Creativity, Pricing and/or Customer Value -- Personal Selling and Sales Management -- Relationship/Services/Customer Relationship Marketing -- Retailing -- Social Media Marketing -- Sponsorship-linked Communication and/or Product Placement -- Supply Chain Management, Channel and/or Distribution Marketing -- Tourism, Hospitality and/or Environmental Marketing -- Wine and/or Food Marketing. . |
| Record Nr. | UNINA-9910254911703321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Marketing Transformation: Marketing Practice in an Ever Changing World [[electronic resource] ] : Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / / edited by Patricia Rossi, Nina Krey
| Marketing Transformation: Marketing Practice in an Ever Changing World [[electronic resource] ] : Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / / edited by Patricia Rossi, Nina Krey |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (XXXI, 322 p. 12 illus., 10 illus. in color.) |
| Disciplina | 380.1 |
| Collana | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Soggetto topico |
Marketing
Estudis de mercat Màrqueting per Internet Motivation research (Marketing) Market research Internet marketing Consumer Behavior Market Research/Competitive Intelligence Online Marketing/Social Media |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-319-68750-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Investigation of the donation attitude-behaviour gap to celebrity-endorsed charitable campaigns: An Abstract -- Chapter 2: Developing and Validating Internet Compulsive Buying Tendency Measurement Scales -- Chapter 3: Food Waste and Reverse Supply Chains: Implications for Teaching Sustainability Awareness in Business Schools: An Abstract -- Chapter 4: Understanding the Impact of Return Policy Leniency on Consumer Purchase, Repurchase and Return Intentions: A Comparison Between Online and Offline Contexts: An Abstract -- Chapter 5: Town Hall Meeting with International Journal Reviewers: Insights and Understanding Why Manuscripts Fail the Review Process: An Abstract -- Chapter 6: Personal Value Characteristics as Representative of Destination Values: An Abstract -- Chapter 7: An Abstract: Can Product Typicality Enhance Consumers’ Attitudes Toward Goods From Economically Hostile Countries? -- Chapter 8: Is it a Matter of Tempo? Music Tempo Effects on Food’s Purchase Intentions and Perceived Taste: An Abstract -- Chapter 9: Content Analysis in Marketing Strategy: Applications of Hart’s Theory of Word Choice and Verbal Tone: An Abstract -- Chapter 10: Green Logistic Competency: A Resource Hierarchy View of Supply Chain Sustainability -- Chapter 11: Is Using Ornaments Still a Crime? Package Design Complexity and Brand Perception with Application to Champagne Labels: An Abstract -- Chapter 12: EEG and Eyetracking in Attention Paid to Charity Advertising: An Abstract -- Chapter 13: Apps to Eat by: The Relationship Between Product Involvement and On-Demand Food Consumption Among Millennials: An Abstract -- Chapter 14: Marketing Brexit: Young Voter Opinion, Engagement and Future Intention in the context of the EU Referendum: An Abstract -- Chapter 15: Implementing an Inaugural Sustainability Reporting Process: An Abstract -- Chapter 16: Lessons from a Sponsored Social Marketing Pro-Environmental Campaign: An Abstract -- Chapter 17: An Investigation of Offline/Online Channel Patronage Transference in the UK Grocery Sector -- Chapter 18: The Phygital Shopping Experience: An Attempt at Conceptualization and Empirical Investigation -- Chapter 19: Pattern on New Product Introductions and Firm Performance: Consideration of Timing and Target: An Abstract -- Chapter 20: An Abstract: Rethinking Sponsorship Recognition -- Chapter 21: African Immigrant Consumers’ Attitude towards Advertising-in-General and Impact on Buying Decisions: An Abstract -- Chapter 22: Interpreting Offence in Advertising: A Regulatory Perspective: An Abstract -- Chapter 23: Multiple Sports Sponsorships: Is More Always Better?: An Abstract -- Chapter 24: The Role of Transitional Servicescapes in Maintaining Attachment to Place: An Abstract -- Chapter 25: Examining Value Co-Destruction: Towards a Typology of Resource Disintegration: An Abstract -- Chapter 26: Ethical Concerns of Un(Sustainable) Stakeholders: A Re-Examination of Stakeholder Theory in Sustainable Decision-Making -- Chapter 27: Are Different Merchandising Techniques and Promotions Equally Effective to Improve the Sales of Utilitarian & Hedonic Products?: An Abstract -- Chapter 28: The Influence of Store Versus Service Satisfaction on Retail Customer Loyalty: An Abstract -- Chapter 29: An Examination of Retail Product Return Behavior Based on Category of Good: An Abstract -- Chapter 30: When the 12th Man Throws a Flag: Fan Attitude Towards the Proposed Globalization of the NFL: An Abstract -- Chapter 31: The Impact of Packaging Languages on Product Evaluation: Evidence from the Czech Republic: An Abstract -- Chapter 32: Gamified Consumer Engagement and its Influence on Team Involvement over Time: An Abstract -- Chapter 33: The Effect of E-WOM Receivers’ Envy on Their Behavior through Social Networking Site: An Abstract -- Chapter 34: Creative Audiences: Comparing the Effects of Traditional Advertising and User-Generated Advertising on Consumer Brand Attitudes and Behaviour: An Abstract -- Chapter 35: Analysis of Impulsiveness in M-Commerce - A Study of ‘On-The-Go Shoppers’ Behavior: An Abstract -- Chapter 36: Special Session: Macromarketing Saving the World: An Abstract -- Chapter 37: Cultural Variation in Healthcare Consumption in 16 European Countries: National and Individual Drivers in the Case of Mild Medical Conditions: An Abstract -- Chapter 38: Effects of Country Personality on Foreign General Product Attitude through Self-Congruity and General Product Country Images in an Emerging Country: An Abstract -- Chapter 39: An Abstract: Sustainability in Marketing: Academic Perspectives -- Chapter 40: Ethics of Customer Treatment among Woman Small Business Owners Who Follow Kuan Im in Thailand: An Abstract -- Chapter 41: Moderating Role of Individual Ethics and Spirituality in Assessing Consumer Attitude and Purchase Intention Towards Firms Practicing Cause Specific CSR: An Abstract -- Chapter 42: An Empirical Investigation of Augmented Reality to Reduce Customer Perceived Risk -- Chapter 43: Muslim Consumers’ Halal Product Choice Behaviour: An Eye-Tracking Investigation on Visual Choice Process -- Chapter 44: Screen Sharing in A Shopping Process: Motivational Disposition and Perceived Context Incentives: An Abstract -- Chapter 45: Heterogeneity and Homogeneity Measures of Attractions in Tourism Destination Areas: Development of Attraction Diversity Index and Attraction Cluster Equity Indices: An Abstract -- Chapter 46: The Influence of Place Attachment and a Certification of Event Sustainability on Residents’ Perceptions of Environmental Impacts and Event Support: An Abstract -- Chapter 47: New Product Program and Firm Performance: The Moderating Roles of Strategic Emphasis: An Abstract -- Chapter 48: Conceptualizing and Measuring Community Based Brand Equity: An Abstract -- Chapter 49: Are Two Years Enough for a Successful Radical Logo Change?: An Abstract -- Chapter 50: Non-Profit Brand Fragility – Perspectives on Challenges: An Abstract -- Chapter 51: Applying Marketing Knowledge to a Widespread Nonprofit Internal Marketing Issue: An Abstract -- Chapter 52: Coopetition Among Nonprofit Organizations – Strategic and Synergistic Implications of Competition and Cooperation: An Abstract -- Chapter 53: An Integrated Model of Pro-Poor Innovation Adoption within the Bottom-of-the-Pyramid: An Abstract -- Chapter 54: The Psychological Mechanisms for Processing Partitioned Price: An Integrated Framework: An Abstract -- Chapter 55: A Meta-Analytical Review of PAD Within Retail Environments: An Abstract -- Chapter 56: Exploring the Success Factors of Hybrid Micro-Enterprises -- Chapter 57: Driving a Firm’s Agility and Success of Product Innovation through Organizational Behavior: An Abstract -- Chapter 58: Tie Up Technology in Marketing Strategy: A Case Study on a Small Industry Business -- Chapter 59: Discovery, Mystery Solving and Mystery Creation in Marketing Research: Pls and Qca. An Abstract -- Chapter 60: Researching the Ever Changing World: Reflections on Big Data and Questions for Researchers in Marketing: An Abstract -- Chapter 61: Towards a Better Understanding of Customer Empowerment Practices Effectiveness: A Qualitative Study: An Abstract -- Chapter 62: The Transformation of Global Brands: An abstract -- Chapter 63: An Exploration of Brand Experience Development and Management -- Chapter 64: THE IMPORTANCE OF VALUES FOR BRAND PURCHASE: A MANAGERIAL CONTRIBUTION (ABSTRACT) -- Chapter 65: Examining Service Provider Response to Guilty Customers: An Abstract -- Chapter 66: The Innovation Canvas: An Experiential Tool to Stimulate Customer Discovery: An Abstract -- Chapter 67: Felt Bad After Goodbye: Do Purchasing Agent’s Emotions Affect Customer Switch Back?: An Abstract -- Chapter 68: The Relationship of Website Environments and Individual Creativity of Users in Crowdsourcing: An Abstract -- Chapter 69: The Effect of Creativity and Prior Entries on Feedback Activity and Comment Valence in Idea Generation Platforms: An Abstract -- Chapter 70: Taste Perception and Creativity: An Abstract -- Chapter 71: When Visceral Cues in Advertising Cause Withdrawal: Identifying a Boomerang Effect under Conditions of High Involvement: An Abstract: Chapter 72: Identity Marketing: The Moderating Effect of Self Construal and Product Category on Consumer Agency: An Abstract -- Chapter 73: Empowerment in Marketing: Synthesis, Critical Review, and Agenda for Future Research: An Abstract -- Chapter 74: How Makeup Rituals Transform Makeup Wearers and Their Romantic Interests -- Chapter 75: The Influence of Well-Being on Consumers’ Future Discounting Practices in the South African White Goods Industry: An Abstract -- Chapter 76: An Abstract: Should We Hope About Climate Change? The Power of Hope for Engaging in Pro-Environmental Behaviors -- Chapter 77: Feeling Guilty to Buy Online? Exploring Consumers’ Perceived Negative Effects of E-Commerce on Society: An Abstract. Chapter 78: Research Method Topics and Issues that Reduce the Value of Reported Empirical Insights in the Marketing Literatures: An Abstract -- Chapter 79: Internal Branding And Leader-Member Exchange: Role Of Cultural Capital In Employee’s Service Delivery Behaviour In Health Care Sector: An Abstract -- Chapter 80: A Comparative Study of the Impact of B2B Price Pressure: An Abstract -- Chapter 81: Advertising in Transforming Economies: Evidence from Early Market Reforms in China and Vietnam: An Abstract -- Chapter 82: Determinants of Media Consumption: Evidences From an Emerging Market: An Abstract -- Chapter 83: Moderation Effect of Investor and Manager Heterogeneous Beliefs on the Relationship of Advertising and Firm Value -- Chapter 84: Pilgrimage, Consumption and the Politics of Authenticity: An Abstract -- Chapter 85: A Process Evaluation of an Environmental Intervention – The Case of a Heritage Tourism Organ. |
| Record Nr. | UNINA-9910298183503321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Marketing und Sales Automation [[electronic resource] ] : Grundlagen – Tools – Umsetzung. Alles, was Sie wissen müssen / / herausgegeben von Uwe Hannig
| Marketing und Sales Automation [[electronic resource] ] : Grundlagen – Tools – Umsetzung. Alles, was Sie wissen müssen / / herausgegeben von Uwe Hannig |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (XIX, 452 S. 126 Abb., 3 Abb. in Farbe.) |
| Disciplina | 658.872 |
| Soggetto topico |
Internet marketing
Online Marketing/Social Media |
| ISBN | 3-658-15260-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Grundlagen der Marketing und Sales Automation -- Valide Daten als Voraussetzung einer erfolgreichen Customer Journey -- Entwicklung einer Buyer Persona -- Rechtskonforme E-Mail-Marketing-Automation -- Der Weg zur Automation von Marketing- und Vertriebsprozessen -- Marketing Automation führt zu Prozessoptimierung -- Verzahnung von Marketing und Sales Automation -- Marketing-Automation-Projekte erfolgreich umsetzen -- Roadmap zur Marketing Automation -- Evaluation von Marketing-Automation-Systemen -- Automation im Lead Management -- Ran an den Kunden – So wird die Customer Journey zum Erfolgstrip -- Wirkungsvolle Kundenerlebnisse durch Marketing Automation -- Zusammenspiel von Lead Management und CRM entlang der Customer Journey -- B2B-Neugeschäft durch Marketing Automation -- Marketing Automation sorgt für ein effizientes Lead Nurturing -- Marketing Automation in Kleinunternehmen -- Internationalisierung mit Inbound Marketing und Marketing Automation stärken -- Integration von Marketing und Vertrieb durch Automation -- Digitalisierung und Automation des B2B-Vertriebs -- Die Integration von Customer Relationship Management und Marketing Automation -- Verbesserung der Zusammenarbeit von Marketing und Vertrieb durch automatisiertes Lead Management -- Integration der Vertriebspartner in das Lead Management -- Auswirkungen der Sales und Marketing Automation auf den Vertrieb -- Account-based Marketing mit Marketing-Automation-Systemen -- Anbieterverzeichnis mit Bewertung -- Glossar. . |
| Record Nr. | UNINA-9910483365903321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Marketing Wisdom [[electronic resource] /] / edited by Kartikeya Kompella
| Marketing Wisdom [[electronic resource] /] / edited by Kartikeya Kompella |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (179 pages) |
| Disciplina | 658.84 |
| Collana | Management for Professionals |
| Soggetto topico |
Internet marketing
Market research Public relations Customer relations—Management Industrial management Online Marketing/Social Media Market Research/Competitive Intelligence Corporate Communication/Public Relations Customer Relationship Management Media Management |
| ISBN | 981-10-7724-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Extreme Trust: The Competitive Necessity of Proactive Trustworthiness -- Net Promoter Score and its Successful Application -- Focus on ROE (Return on Empathy) to Increase ROI -- Marketing With Meaning -- Hidden in Plain Sight -- The 4 A’s of Marketing -- The 10 Principles Behind Great Great Customer Experiences -- Who Do You Want Your Customers To Become -- Stories Make The Difference -- Marketing 3.0: From Products to Customers to the Human Spirit -- Service Innovation – A Jobs To Be Done Guide. |
| Record Nr. | UNINA-9910337798203321 |
| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Mobile Marketing [[electronic resource] ] : Grundlagen, Strategien, Instrumente / / von Daniel Rieber
| Mobile Marketing [[electronic resource] ] : Grundlagen, Strategien, Instrumente / / von Daniel Rieber |
| Autore | Rieber Daniel |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (XV, 113 S. 23 Abb.) |
| Disciplina | 658.872 |
| Soggetto topico |
Internet marketing
Industrial management Market research Online Marketing/Social Media Media Management Market Research/Competitive Intelligence |
| ISBN | 3-658-14777-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Mobile Mediennutzung: Apps, Mobile Moments, Customer Journey, Sales-Funnel, Künstliche Intelligenz und Internet of Things -- Mobile Marketing: strategische Integration in den Marketingmix, Anforderungen an Unternehmen, Chancen und Herausforderungen -- Mobile Marketinginstrumente: Websites, Apps, Advertising, Proximity, Social Media, Messaging, Chatbots und Personal Assistants. |
| Record Nr. | UNINA-9910484777903321 |
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Rieber Daniel
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Moral Reasoning at Work [[electronic resource] ] : Rethinking Ethics in Organizations / by Øyvind Kvalnes
| Moral Reasoning at Work [[electronic resource] ] : Rethinking Ethics in Organizations / by Øyvind Kvalnes |
| Autore | Kvalnes Øyvind <1963-> |
| Edizione | [2nd ed. 2019.] |
| Pubbl/distr/stampa | Cham, : Springer Nature, 2019 |
| Descrizione fisica | 1 online resource (VIII, 145 p.) |
| Disciplina | 174.4 |
| Soggetto topico |
Business ethics
Personnel management Organization Planning Leadership Management Industrial management Internet marketing Business Ethics Human Resource Management Business Strategy/Leadership Innovation/Technology Management Online Marketing/Social Media |
| Soggetto non controllato |
Business
Management science Business ethics Personnel management Organization Planning Leadership Management Industrial management Internet marketing |
| ISBN | 3-030-15191-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Beyond Compliance 2. Moral Dilemmas 3. Duties and Outcomes 4. Moral Luck 5. Two Ethical Principles 6. The Navigation Wheel 7. From Responsible to Responsive -- 8. Automation and Ethics -- 9. Ethics in Social Media -- 10. Loophole Ethics -- 11. Conflict of Interest -- 12. Character and Circumstances -- 13. Moral Neutralization -- 14. The Invisible Gorilla. |
| Record Nr. | UNINA-9910337810403321 |
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Kvalnes Øyvind <1963->
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| Cham, : Springer Nature, 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Network Intelligence Meets User Centered Social Media Networks [[electronic resource] /] / edited by Reda Alhajj, H. Ulrich Hoppe, Tobias Hecking, Piotr Bródka, Przemyslaw Kazienko
| Network Intelligence Meets User Centered Social Media Networks [[electronic resource] /] / edited by Reda Alhajj, H. Ulrich Hoppe, Tobias Hecking, Piotr Bródka, Przemyslaw Kazienko |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (VI, 247 p. 63 illus., 54 illus. in color.) |
| Disciplina | 004.60151982 |
| Collana | Lecture Notes in Social Networks |
| Soggetto topico |
Social sciences—Data processing
Social sciences—Computer programs Physics Data mining Internet marketing Graph theory Computational Social Sciences Applications of Graph Theory and Complex Networks Data Mining and Knowledge Discovery Online Marketing/Social Media Graph Theory |
| ISBN | 3-319-90312-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Data-based centrality measures -- Extracting the Main Path of historic events from Wikipedia -- Simulating trade in economic networks with TrEcSim -- Community Aliveness: Discovering interaction decay patterns in online social communities -- Network Patterns of Direct and Indirect Reciprocity in edX MOOC Forums -- Targeting influential nodes for recovery in bootstrap percolation on hyperbolic networks -- Trump versus Clinton – Twitter communication during the US primaries -- Extended feature-driven graph model for Social Media Networks -- Market basket analysis using minimum spanning trees -- Behavior-based relevance estimation for social networks interaction relations -- Sponge walker: Community detection in large directed social networks using local structures and random walks -- Identifying promising research topics in Computer Science -- Identifying accelerators of information diffusion across social media channels -- Towards an ILP approach for learning privacy heuristics from users' regrets -- Strength of nations: A case study on estimating the influence of leading countries using social media analysis -- Incremental learning in dynamic networks for node classification. |
| Record Nr. | UNINA-9910300604603321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Network Organization [[electronic resource] ] : A Governance Perspective on Structure, Dynamics and Performance / / by Anna Moretti
| The Network Organization [[electronic resource] ] : A Governance Perspective on Structure, Dynamics and Performance / / by Anna Moretti |
| Autore | Moretti Anna |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (XV, 157 p. 3 illus.) |
| Disciplina | 658.1 |
| Soggetto topico |
Organization
Planning Management Industrial management Internet marketing Tourism Computer organization Innovation/Technology Management Online Marketing/Social Media Tourism Management Computer Systems Organization and Communication Networks |
| ISBN | 3-319-52093-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- Part I. The Network Organization -- 2. Describing the Network Organization -- 3. Network Governance -- Part II. Governing the Tourism Network: The Case of the Venice Film Festival -- 4. The Tourism Destination as a System of Multiple Networks -- 5. The Governance Problem: Understanding Network Dynamics and Performance -- 6. Concluding Considerations and Directions for Future Research. |
| Record Nr. | UNINA-9910254911103321 |
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Moretti Anna
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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