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Reality Lost [[electronic resource] ] : Markets of Attention, Misinformation and Manipulation / / by Vincent F. Hendricks, Mads Vestergaard
| Reality Lost [[electronic resource] ] : Markets of Attention, Misinformation and Manipulation / / by Vincent F. Hendricks, Mads Vestergaard |
| Autore | Hendricks Vincent F |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Springer Nature, 2019 |
| Descrizione fisica | 1 online resource (XXI, 144 p. 49 illus.) |
| Disciplina | 658.872 |
| Soggetto topico |
Internet marketing
Digital media Philosophy Behavioral economics Online Marketing/Social Media Digital/New Media Philosophy of Technology Behavioral/Experimental Economics |
| Soggetto non controllato |
Misinformation
Attention Economics Donald Trump Social Media Populism Information Age Digital Authority Information Conspiracy Theory Democracy Politics Philosophy Digitial Slavery |
| ISBN | 3-030-00813-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Attention Economics -- Chapter 2. The News Market -- Chapter 3. Attention Speculation and Political Bubbles -- Chapter 4. Alternative Facts, Misinformation, and Fake News -- Chapter 5. Fact Resistance, Populism, and Conspiracy Theory -- Chapter 6. The Post-Factual Democracy. |
| Record Nr. | UNINA-9910293139003321 |
Hendricks Vincent F
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| Springer Nature, 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Rediscovering the Essentiality of Marketing [[electronic resource] ] : Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress / / edited by Luca Petruzzellis, Russell S. Winer
| Rediscovering the Essentiality of Marketing [[electronic resource] ] : Proceedings of the 2015 Academy of Marketing Science (AMS) World Marketing Congress / / edited by Luca Petruzzellis, Russell S. Winer |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 |
| Descrizione fisica | 1 online resource (XXXIII, 987 p. 23 illus., 11 illus. in color.) |
| Disciplina | 650 |
| Collana | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Soggetto topico |
Customer relations—Management
Leadership Internet marketing Customer Relationship Management Business Strategy/Leadership Online Marketing/Social Media |
| ISBN | 3-319-29877-1 |
| Classificazione | JEL.C2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Advertising Communication -- Business-to-Business Marketing -- Consumer Behavior -- Cross-Cultural Research -- Digital and Social Media Marketing -- Distribution and Supply Chain Management -- Entrepreneurship and Small Business -- Health and Social Marketing -- Innovation and Creativity -- Integrated Marketing Communication -- International Marketing -- Luxury, Fashion and Wine Marketing -- Marketing Strategy -- Pricing and Price-Related Issues -- Product and Branding Strategies -- Relationship Marketing -- Retailing -- Selling and Sales Management -- Sensory Marketing -- Services Marketing -- Tourism and Hospitality. |
| Record Nr. | UNINA-9910254944703321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Reputation Economy [[electronic resource] ] : Understanding Knowledge Work in Digital Society / / by Alessandro Gandini
| The Reputation Economy [[electronic resource] ] : Understanding Knowledge Work in Digital Society / / by Alessandro Gandini |
| Autore | Gandini Alessandro |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 |
| Descrizione fisica | 1 online resource (IX, 131 p. 5 illus.) |
| Disciplina | 658.872 |
| Collana | Palgrave Pivot |
| Soggetto topico |
Internet marketing
Business consultants Online Marketing/Social Media Business Consulting |
| ISBN | 1-137-56107-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction. Beyond the "creative class" vision -- 1- The rise of a freelance economy -- 2- Reputation, the social capital of a digital society -- 3- Urban digital work: the cases of London and Milan -- 4- Working online: an exploration of Social Recruiting and Digital Marketplaces -- 5- Understanding digital work as venture labour -- 6- Co-working: the freelance mode of organization? -- Conclusion. The aftermath of neo-liberalism and the future of the Left -- Bibliography -- Index. . |
| Record Nr. | UNINA-9910254662403321 |
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Gandini Alessandro
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| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Schluss mit 08/15-Websites – so bringen Sie Ihr Online-Marketing auf Erfolgskurs [[electronic resource] ] : 79 Tipps für Ihren Online-Auftritt / / von Bastian Sens
| Schluss mit 08/15-Websites – so bringen Sie Ihr Online-Marketing auf Erfolgskurs [[electronic resource] ] : 79 Tipps für Ihren Online-Auftritt / / von Bastian Sens |
| Autore | Sens Bastian |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (XIII, 149 S. 47 Abb., 11 Abb. in Farbe.) |
| Disciplina | 658.872 |
| Soggetto topico |
Internet marketing
E-business Electronic commerce E-commerce Online Marketing/Social Media e-Business/e-Commerce |
| ISBN | 3-658-16496-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Geben Sie Ihrer Website einen Charakter -- Gewinnen Sie mehr Neukunden -- Legen Sie eine klare Online-Marketing-Strategie fest -- Optimieren Sie mit Google Analytics -- Verwenden Sie nützliche Tools. |
| Record Nr. | UNINA-9910484105203321 |
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Sens Bastian
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Shitstorm-Prävention [[electronic resource] /] / von Jörg Sikkenga
| Shitstorm-Prävention [[electronic resource] /] / von Jörg Sikkenga |
| Autore | Sikkenga Jörg |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (XIII, 43 S. 16 Abb., 2 Abb. in Farbe.) |
| Disciplina | 658.872 |
| Collana | Leuphana Case Studies |
| Soggetto topico |
Internet marketing
Public relations Online Marketing/Social Media Corporate Communication/Public Relations |
| ISBN | 3-662-54016-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Vorwort des Herausgebers. 1. Fallstudie I -- 2. Fallstudie II -- 3. Teaching Note -- 4. Anhang: Arbeitsblätter -- Verzeichnisse. |
| Record Nr. | UNINA-9910484060503321 |
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Sikkenga Jörg
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| Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Social Customer Relationship Management [[electronic resource] ] : Fundamentals, Applications, Technologies / / by Rainer Alt, Olaf Reinhold
| Social Customer Relationship Management [[electronic resource] ] : Fundamentals, Applications, Technologies / / by Rainer Alt, Olaf Reinhold |
| Autore | Alt Rainer |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (127 pages) |
| Disciplina | 658.812 |
| Collana | Management for Professionals |
| Soggetto topico |
Customer relations—Management
E-business Electronic commerce E-commerce Internet marketing Computers Management information systems Customer Relationship Management e-Business/e-Commerce Online Marketing/Social Media e-Commerce/e-business Information Systems and Communication Service Business Information Systems |
| ISBN | 3-030-23343-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Social CRM: Evolution and Building Blocks -- Social CRM: Four Case Studies -- Social CRM: Tools and Functionalities -- Social CRM: Challenges and Perspectives. |
| Record Nr. | UNINA-9910367256203321 |
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Alt Rainer
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Social goes Mobile - Kunden gezielt erreichen [[electronic resource] ] : Mobile Marketing in Sozialen Netzwerken / / herausgegeben von Heike Scholz
| Social goes Mobile - Kunden gezielt erreichen [[electronic resource] ] : Mobile Marketing in Sozialen Netzwerken / / herausgegeben von Heike Scholz |
| Edizione | [2nd ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (XIII, 227 S. 29 Abb., 19 Abb. in Farbe.) |
| Disciplina | 658.872 |
| Soggetto topico |
Internet marketing
Public relations Branding (Marketing) Online Marketing/Social Media Corporate Communication/Public Relations Branding |
| ISBN | 3-658-16604-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Märkte, Strategie, Recht -- Plattformen, Inhalte, Services -- Management, Marketing, Controlling. |
| Record Nr. | UNINA-9910483622303321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Social Interactions and Networking in Cyber Society [[electronic resource] /] / edited by Ford Lumban Gaol, Fonny Dameaty Hutagalung
| Social Interactions and Networking in Cyber Society [[electronic resource] /] / edited by Ford Lumban Gaol, Fonny Dameaty Hutagalung |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (VII, 247 p. 33 illus.) |
| Disciplina | 302.2 |
| Soggetto topico |
Communication
Industrial management Social sciences—Data processing Social sciences—Computer programs Experiential research Education—Research Internet marketing Communication Studies Media Management Computational Social Sciences Psychology Research Research Methods in Education Online Marketing/Social Media |
| ISBN | 981-10-4190-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Education and Social Web Technologies -- The Effectiveness of Teaching and Learning Module to Enhance Preschool Children’s Emotional Intelligence -- Cognitive Ability Among Preschool Children In Kuala Lumpur -- Trainee teachers’ Teaching Metaphors and Its Pedagogical Association -- Effective Teaching of Arabic Teacher In Secondary School -- Taking Epistemological Beliefs Into Account In Students' Performance -- Creativity In Messy Play Among Preschool Children -- Perception of Students on the Role of Culture Familiarity In the TOEFL Test and Challenges In Teaching -- Is There Room For Physiotherapy In The Malaysian School System? -- Exploring Online Collaborative Reflective Practice For Teaching and Counseling Internship -- Community Detection Based Methodology to Data Warehouse Modelling From Social Data Networks: Application to Handicraft Women Social Network -- Part II: Social Interaction, Networking & Management -- Research Trends In Global Value Chain: Possibility of Practical Use For The Russian Economy In Terms Of Innovative Development -- Tourism Destination Attributes and Visitation Motivations: The KILIM Geopark Case -- A Model of Islamic Tourism towards Religious Motivation and Tourist Satisfaction in Malaysia -- Challenges and Useful Strategies In Contextualizing Applied Psychology Research: From Malaysian Perspective -- Spatial Analysis In GIS to Estimate the Price of Geographical Objects For Recreational Purposes -- Extended Algorithm for Travelling Salesman Problem With Conditions In Nodes -- Perceptions of Dental Undergraduates and Their Lecturers On Graduates' Attributes -- Employment Right of Persons with Disabilities in Malaysia -- The Role of Benefit and Cost in Acceptance Knowledge Management System: Knowledge Contributor Perspectives. |
| Record Nr. | UNINA-9910252709403321 |
| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Social Media and European Politics : Rethinking Power and Legitimacy in the Digital Era / / edited by Mauro Barisione, Asimina Michailidou
| Social Media and European Politics : Rethinking Power and Legitimacy in the Digital Era / / edited by Mauro Barisione, Asimina Michailidou |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (XVI, 309 p. ) : ill |
| Disciplina | 306.2 |
| Collana | Palgrave Studies in European Political Sociology |
| Soggetto topico |
Political sociology
Europe—Politics and government Social media Internet marketing Political Sociology European Politics Social Media Online Marketing/Social Media |
| ISBN | 1-137-59890-5 |
| Classificazione | 32.20.04 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Do we need to rethink EU politics in the social media era? An introduction to the volume; Mauro Barisione and Asimina Michailidou -- 2. Social Media, Personalisation of News Reporting, and Media Systems’ Polarisation in Europe; Pablo Barberá, Cristian Vaccari and Augusto Valeriani -- 3. Engaging with European Politics through Twitter and Facebook: Participation beyond the National?; Michael Bossetta, Anamaria Dutceac Segesten and Hans-Jörg Trenz -- 4. A digital movement of opinion? Contesting austerity through social media; Mauro Barisione and Andrea Ceron -- 5. Building Contention Word-by-Word: Social Media Usage in the European Stop ACTA Movement; Dan Mercea -- 6. Campaigning for gender equality through social media: the European Women’s Lobby; Helena Seibicke -- 7. A framework for evaluating European social media publics: The case of the European Parliament’s Facebook page; Ancuța-Gabriela Tarța -- 8. Extreme Right, the Internet and European Politics in CEE countries: the cases of Slovakia and the Czech Republic; Manuela Caiani and Alena Kluknavská -- 9. Social media as propaganda tools: the Greek conservative party and national elections; Yiannis Mylonas -- 10. Mediated Frustration and Self-legitimation; Terje Rasmussen -- 11. Twitter, public engagement and the Eurocrisis: More than an echo chamber?; Asimina Michailidou -- 12. Debating Responsibility on the Eurozone Crisis in Traditional Media Newspaper Reporting in Greece and Germany under a Social Media Lens; Jochen Roose, Moritz Sommer, Franziska Scholl, Maria Kousis, Kostas Kanellopoulos and Angelos Loukakis. |
| Record Nr. | UNINA-9910252701103321 |
| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Social Media for Knowledge Sharing in Automotive Repair [[electronic resource] /] / by Patric Finkbeiner
| Social Media for Knowledge Sharing in Automotive Repair [[electronic resource] /] / by Patric Finkbeiner |
| Autore | Finkbeiner Patric |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XXX, 346 p. 86 illus., 41 illus. in color.) |
| Disciplina | 629.2 |
| Soggetto topico |
Automotive engineering
Automobile industry and trade Social media Internet marketing Automotive Engineering Automotive Industry Social Media Online Marketing/Social Media |
| ISBN | 3-319-48544-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Industry Background -- Literature Review -- Research Approach -- Participant Observation -- Qualitative research: semi-structured expert interview -- Quantitative research approach -- Conclusion -- Discussion. |
| Record Nr. | UNINA-9910153302503321 |
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Finkbeiner Patric
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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