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Digitaler Darwinismus [[electronic resource] ] : Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book / / von Ralf T. Kreutzer, Karl-Heinz Land
| Digitaler Darwinismus [[electronic resource] ] : Der stille Angriff auf Ihr Geschäftsmodell und Ihre Marke. Das Think!Book / / von Ralf T. Kreutzer, Karl-Heinz Land |
| Autore | Kreutzer Ralf T |
| Edizione | [2nd ed. 2016.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016 |
| Descrizione fisica | 1 online resource (415 p.) |
| Disciplina | 650 |
| Soggetto topico |
Internet marketing
Management Public relations Online Marketing/Social Media Corporate Communication/Public Relations |
| ISBN | 3-658-11306-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Vorwort zur 2. Auflage; Vorwort zur 1. Auflage; Inhaltsverzeichnis; Die Autoren; 1 Warum uns der digitale Darwinismus alle angeht; 2 Digitaler Darwinismus und die Social Revolution - Welche Grundbedürfnisse des Menschen den Treibstoff der Revolution auf Kundenseite darstellen; 3 Big Data und Technologie - Treiber der Informations-Revolution auf Unternehmensseite und Beschleuniger des Zeitalters der Kooperation; 4 Wie die Social Revolution zu managen ist; 5 Wie Marketing zum ROI-Treiber im Unternehmen wird; 6 Vertrauen - die neue Währung in Marketing und Management |
| Record Nr. | UNINA-9910483270203321 |
Kreutzer Ralf T
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Die Digitalisierung der Kommunikation im Mittelstand [[electronic resource] ] : Auswirkungen von Marketing 4.0 / / von Jan Lies
| Die Digitalisierung der Kommunikation im Mittelstand [[electronic resource] ] : Auswirkungen von Marketing 4.0 / / von Jan Lies |
| Autore | Lies Jan |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (VII, 69 S. 30 Abb.) |
| Disciplina | 650 |
| Collana | essentials |
| Soggetto topico |
Public relations
Internet marketing Corporate Communication/Public Relations Online Marketing/Social Media |
| ISBN | 3-658-17365-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910483576303321 |
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Lies Jan
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Der Einfluss unbekannter Werbegesichter auf die Wahrnehmung der Markenpersönlichkeit [[electronic resource] /] / von Anne Lange
| Der Einfluss unbekannter Werbegesichter auf die Wahrnehmung der Markenpersönlichkeit [[electronic resource] /] / von Anne Lange |
| Autore | Lange Anne |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016 |
| Descrizione fisica | 1 online resource (218 p.) |
| Disciplina | 650 |
| Collana | Springer Gabler Research |
| Soggetto topico |
Market research
Internet marketing Industrial management Market Research/Competitive Intelligence Online Marketing/Social Media Media Management |
| ISBN | 3-658-13303-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Einfluss von Testimonials auf die Markenpersönlichkeit -- Eindrucksbildung bei unbekannten Personen -- Einfluss von Gesichtern auf die Markenwahrnehmung. |
| Record Nr. | UNINA-9910484778703321 |
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Lange Anne
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Electronic Word of Mouth (eWOM) in the Marketing Context [[electronic resource] ] : A State of the Art Analysis and Future Directions / / by Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams
| Electronic Word of Mouth (eWOM) in the Marketing Context [[electronic resource] ] : A State of the Art Analysis and Future Directions / / by Elvira Ismagilova, Yogesh K. Dwivedi, Emma Slade, Michael D. Williams |
| Autore | Ismagilova Elvira |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XVI, 138 p. 8 illus., 3 illus. in color.) |
| Disciplina | 659.133 |
| Collana | SpringerBriefs in Business |
| Soggetto topico |
Management information systems
Internet marketing Application software Business Information Systems Online Marketing/Social Media Information Systems Applications (incl. Internet) |
| ISBN | 3-319-52459-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1 Introduction -- Chapter 2 Traditional Word-of-Mouth (WOM) -- Chapter 3 Electronic Word-of-Mouth (eWOM) -- Chapter 4 Engaging in eWOM -- Chapter 5 Persuasiveness of eWOM Communications -- Chapter 6 Impact of eWOM -- Chapter 7 Managing eWOM. Chapter 8 Conclusion. . |
| Record Nr. | UNINA-9910165150603321 |
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Ismagilova Elvira
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Entwicklung durch Interaktion [[electronic resource] ] : Bedeutungen und Praktiken im Feld Public Relations und Organisationskommunikation / / von Astrid Spatzier
| Entwicklung durch Interaktion [[electronic resource] ] : Bedeutungen und Praktiken im Feld Public Relations und Organisationskommunikation / / von Astrid Spatzier |
| Autore | Spatzier Astrid |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2017 |
| Descrizione fisica | 1 online resource (XVI, 497 S. 64 Abb.) |
| Disciplina | 302.2 |
| Collana | Organisationskommunikation, Studien zu Public Relations/Öffentlichkeitsarbeit und Kommunikationsmanagement |
| Soggetto topico |
Communication
Public relations Internet marketing Communication Studies Corporate Communication/Public Relations Online Marketing/Social Media |
| ISBN | 3-658-18335-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Symbolische Interaktion -- Praxisfelder und Kapital -- Public Relations und Organisationskommunikation -- Empirische Berufsfeldstudie. . |
| Record Nr. | UNINA-9910484842403321 |
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Spatzier Astrid
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Erfolgreicher Einstieg ins professionelle E-Mail-Marketing [[electronic resource] ] : Wirkungsvolle E-Mail-Kampagnen selbst erstellen / / von Martin Bucher, Katja Hänsler, Roman Schiffelholz, Michael Uhrich, Michael Waßmer
| Erfolgreicher Einstieg ins professionelle E-Mail-Marketing [[electronic resource] ] : Wirkungsvolle E-Mail-Kampagnen selbst erstellen / / von Martin Bucher, Katja Hänsler, Roman Schiffelholz, Michael Uhrich, Michael Waßmer |
| Autore | Bucher Martin |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016 |
| Descrizione fisica | 1 online resource (150 p.) |
| Disciplina | 650 |
| Soggetto topico |
Internet marketing
Customer relations—Management Online Marketing/Social Media Customer Relationship Management |
| ISBN | 3-658-14377-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Grundlagen -- Mailinggestaltung -- Motivierende Texte - so werden E-Mails gelesen -- E-Mail-Adressen generieren -- Mailingerstellung, Qualitätssicherung und Versand -- Datenaustausch und Integration -- Rechtliche Grundlagen -- Praxisbeispiel Messe-Einladungskampagne -- Glossar. |
| Record Nr. | UNINA-9910484611503321 |
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Bucher Martin
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Erste Schritte im Online-Marketing [[electronic resource] ] : Suchmaschinen – Content – Soziale Medien / / von Philipp Eng
| Erste Schritte im Online-Marketing [[electronic resource] ] : Suchmaschinen – Content – Soziale Medien / / von Philipp Eng |
| Autore | Eng Philipp |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Vieweg, , 2017 |
| Descrizione fisica | 1 online resource (VIII, 50 S. 20 Abb.) |
| Disciplina | 658.872 |
| Collana | essentials |
| Soggetto topico |
Multimedia systems
Internet marketing E-commerce Industrial management Media Design Online Marketing/Social Media e-Commerce/e-business Media Management |
| ISBN | 3-658-16570-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Suchmaschinenoptimierung (SEO) und -werbung (SEA) -- Content-Marketing und Social Media -- Erfolgsmessung im Online-Marketing. |
| Record Nr. | UNINA-9910158703203321 |
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Eng Philipp
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Vieweg, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Events und Erlebnis [[electronic resource] ] : Stand und Perspektiven der Eventforschung / / herausgegeben von Cornelia Zanger
| Events und Erlebnis [[electronic resource] ] : Stand und Perspektiven der Eventforschung / / herausgegeben von Cornelia Zanger |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (286 pages) : illustrations, photographs |
| Disciplina | 659 |
| Collana | Markenkommunikation und Beziehungsmarketing |
| Soggetto topico |
Branding (Marketing)
Motivation research (Marketing) Internet marketing Branding Consumer Behavior Online Marketing/Social Media |
| ISBN | 3-658-19236-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Bedeutung von Erlebnissen zur Wertschaffung für den Eventbesucher -- Erlebnisorientierte Inszenierung von Räumen und deren Wirkung -- Spielen und Erleben.- Events als Instrument des Innovationsmanagements -- Digitalisierung in der Live-Kommunikation -- Erlebnismarketing und Markenschutz. Events als Instrument des Innovationsmanagements. . |
| Record Nr. | UNINA-9910483421703321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Exporting [[electronic resource] ] : The Definitive Guide to Selling Abroad Profitably / / by Laurel J. Delaney
| Exporting [[electronic resource] ] : The Definitive Guide to Selling Abroad Profitably / / by Laurel J. Delaney |
| Autore | Delaney Laurel J |
| Edizione | [2nd ed. 2016.] |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2016 |
| Descrizione fisica | 1 online resource (XXI, 585 p. 10 illus., 7 illus. in color.) |
| Disciplina | 650 |
| Soggetto topico |
Business
Management science Commerce Small business E-business Electronic commerce E-commerce New business enterprises Internet marketing Business and Management, general Trade Small Business e-Business/e-Commerce Start-Ups/Venture Capital Online Marketing/Social Media |
| ISBN | 1-4842-2193-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I Building Your Foundations for Exporting -- Chapter 1 Are You Ready to Export? -- Chapter 2 Writing an Export Business Plan -- Chapter 3 Prepping For Exports -- Chapter 4 The Human Side of an Export Enterprise -- Part II Creating and Using Online Marketing Platforms -- Chapter 5 Online Fundamentals -- Chapter 6 Creating a Social Media and Networking Presence -- Chapter 7 Using e-Commerce and Social Media Sites as Stepping Stones to Export Success -- Chapter 8 The E-Commerce Connectivity Craze -- Chapter 9 The Mobile World at Work -- Chapter 10 Marketing Your Business Worldwide -- Part III Mapping Out Your Export Journey -- Chapter 11 Choosing a Product to Export -- Chapter 12 Exploring Your Territory -- Chapter 13 Preparing and Adapting Your Product for the Export Marketplace -- Chapter 14 Preparing Your Service for Export -- Chapter 15 Web Design with the World in Mind -- Part IV Developing Sales and Distribution Capabilities -- Chapter 16 Finding Cross-Border Customers -- Chapter 17 Methods of Exporting -- Part V Managing the Transaction -- Chapter 18 Transport, Logistics, and Fulfillment Options -- Chapter 19 Pricing and Preparing Quotations -- Chapter 20 Getting Paid -- Chapter 21 Booking, Marking, Labeling, and Insuring -- Chapter 22 Documentation, Export Licensing, and Other Procedures -- Part VI Keep Building Your Business -- Chapter 23 In Pursuit of Exceptional Export Service -- Chapter 24 Cross-Cultural Learning -- Part VII The Export Journey -- Chapter 25 Global Ethics -- Chapter 26 International Business Travel and Security Tips -- Chapter 27 Women Business Owners -- Chapter 28 New Challenging Frontiers in Emerging Markets -- Chapter 29 The Top Ten Export Business Markets -- Part VIII Export Mastery -- Chapter 30 Export Success -- Chapter 31 Essential Keys to Export Success. |
| Record Nr. | UNINA-9910136020103321 |
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Delaney Laurel J
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| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Finding New Ways to Engage and Satisfy Global Customers [[electronic resource] ] : Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / / edited by Patricia Rossi, Nina Krey
| Finding New Ways to Engage and Satisfy Global Customers [[electronic resource] ] : Proceedings of the 2018 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / / edited by Patricia Rossi, Nina Krey |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (921 pages) |
| Disciplina | 658.83 |
| Collana | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Soggetto topico |
Motivation research (Marketing)
Customer relations—Management Internet marketing Consumer Behavior Customer Relationship Management Online Marketing/Social Media |
| ISBN | 3-030-02568-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Examining the Impact of Provocation in Green Advertising on Consumers’ Attitudes and Perceptions -- Chapter 2. Blink: Advertising in a Multi-Media Environment: An Abstract -- Chapter 3. Sensory Imagery in the Context of Beverage Advertising: How the Senses Affect Product Design and Attitude: An Abstract -- Chapter 4. Value Expressive Advertising and Innovation Acceptance in Healthcare: An Abstract -- Chapter 5. Exploring the Reciprocal Relationship between Brand Identity and Brand Image in a Context of Co-Creation: An Abstract -- Chapter 6. Co-Creation and Media Business: The Value Creation in a Brand Licensing Case: An Abstract -- Chapter 7. Special Session: Nonprofit and Nongovernmental Organization (NPO and NGO) Marketing – Examination of Multi-Cultural Perspectives: An Abstract -- Chapter 8. Cross-Cultural Examination of Arts Sector Governmental Policies and Development of Standardized Economic Analyses: An Abstract -- Chapter 9. Co-Production and Social Service Providers’ Performance - Parental Satisfaction with Childcare Markets: An Abstract -- Chapter 10. Connecting with Consumers in Subsistence Marketplaces: An Abstract -- Chapter 11. Advancing Mission-Based Metrics: An Abstract -- Chapter 12. The Effects of the Mobile Technology on Overall Tourist Experience: The Case of Augmented Reality Used During a Visit of Chambord Castle: An Abstract -- Chapter 13. Big Consumer Behavior Data and their Analytics: Some Challenges and Solutions -- Chapter 14. Web Personalization Experience: Value Creation or Value Destruction? An Abstract -- Chapter 15. IoT’s Consumer Acceptance: A New Perspective: An Abstract -- Chapter 16. New Dimensions of Postpurchase Behavior in the Service Environment: Consumer Behavior Toward Uber after Consumer Ratings: An Abstract -- Chapter 17. Improving Targeting by Taking Long-Term Relationships into Account -- Chapter 18. Managing the Bright and Dark Sides of Humorous Response in Service Recovery: An Abstract -- Chapter 19. Do Variety Seekers Rely on Information for Their Food Choice? – The Role of Type of Novelty of Food: An Abstract -- Chapter 20. Meanings and Values in the Purchase of a Brand New Car: Study with Brazilian Customers -- Chapter 21. Measuring Comprehensive Typology of Positioning Strategies: An Abstract -- Chapter 22. Think Twice Before Typing: Does Recall Message Strategy Affect Firm Valuation? An Abstract -- Chapter 23. Value Network Segmentation - A Three Factor Model -- Chapter 24. Sustainable Innovation: An Adaptive Capabilities Approach to Understanding its Antecedents and Consequences: An Abstract -- Chapter 25. Examining the Relationship Between Market Orientation and Service Innovation: Fit as Matching Perspective -- Chapter 26. Effect of Service Firm’s Sustainability Orientation on New Service Development Competence and Performance: An Abstract -- Chapter 27. Unravelling the Challenges and Opportunities of Social Innovation across Market Boundaries through Images of Dress: An Abstract -- Chapter 28. Driving Sustainable Shopping by Utilizing In-Store Smartphone Messaging: A Reexamination of Regulatory Focus Theory: An Abstract -- Chapter 29. Redefining Generational Cohorts Based on Touchpoint Exposure in Italy and Japan: An Abstract -- Chapter 30. How Trust, Knowledge Integration and Team Sensemaking Capability Influence NPD Success: The Mediating Role of Team Members’ Creativity: An Abstract -- Chapter 31. The Impact of Friendship on Entrepreneurial Decision-Making: An Abstract -- Chapter 32. The Impact of Organization Agility, Organization Flexibility, and Environmental Volatility on Radical and Incremental Innovation Performance: An Abstract -- Chapter 33. A Meta-Analytical Review on the Effects of In-Game Advertising on Consumers’ Attitudes: An Abstract -- Chapter 34. Comparing Advertising Effectiveness: Successful versus Attractive Male Spokesperson: An Abstract -- Chapter 35. Misconceptions of Branding Behavior in the Retail Sector - A Delphi Study: An Abstract -- Chapter 36. Investigating Political Brands in Non-Party Political Environments: Post-Electoral Reform in Guernsey: An Abstract -- Chapter 37. How Much Change is Too Much? The Impact of Perceived Technological Change onto Sales Force Technology Acceptance: An Abstract -- Chapter 38. The Role of Mindfulness in Consumers’ Experiences of Food Well-Being: An Abstract -- Chapter 39. Importance of Ethics and Sustainability in the Fashion Industry: An Abstract -- Chapter 40. Understanding the Relationship and Persuasion Mechanisms between Social Media Influencers and their Followers: An Abstract -- Chapter 41. Web Personalization: Experience, Antecedents and Consequences: An Abstract -- Chapter 42. Why do I Follow Fashion Bloggers? Insights from Jordanian Consumers: An Abstract -- Chapter 43. Movie Piracy in Emerging Economies: I Want to be Innovative, and I Know How Explain My Bad Behavior: An Abstract -- Chapter 44. Implications of Consumer Animosity for Marketing Strategy: An Abstract -- Chapter 45. An Abstract: When and How Do Chief Marketing Officers Drive Firm Performance? CMO Characteristics, Managerial Marketing Capability, and Firm-Value Creation -- Chapter 46. Social Enterprise Legitimacy in a Hostile Market -- Chapter 47. Corporate Greed and its Effect on Customer Satisfaction, Corporate Social Responsibility and Corporate Reputation among Customers: An Abstract -- Chapter 48. Fusing Complex Big Data Sets to Understand Consumer’s Online Relationships that Create In-Store Retail Bonding: An Abstract -- Chapter 49. Consumer Pleasure or Guilt: Luxury Fashion Brand Addiction and Social Media Marketing: An Abstract -- Chapter 50. Building Relationships through Stimulating Brand Experiences: The Role of Self-Expansion, Brand Identification, and Self-Esteem. -- Chapter 51. Micro-Blog Marketing of Luxury Consumption - The Role of Micro-Blog Contents and Envy in Purchase Intention: An Abstract -- Chapter 52. Limited-Quantity Scarcity Messages for Luxury Brands: Consider Customers in Cognitive and Emotional Consumption: An Abstract -- Chapter 53. I or We - The Persuasive Effects of Typeface Shapes: An Abstract -- Chapter 54. Participatory Impact Assessments from a Relationship Marketing Perspective: How to Balance Latent and Manifest Consulting Functions? -- Chapter 55. “The Others”: The Cultural and Consumer Profile of Expatriates: An Abstract -- Chapter 56. Influencing Customer Experience by Activating Relationship Norms -- Chapter 57. Trade Fairs, Trade Shows and Exhibitions: A Literature Review: An Abstract -- Chapter 58. Conceptualising & Operationalising Respect in Consumer-Brand Relationships: An Abstract -- Chapter 59. Construing Loyalty through Perceived Quality and Brand Identification: The Mediating Role of Brand Trust and Brand Relationship Closeness: An Abstract -- Chapter 60. Service Brand Orientation and Firm Performance: The Moderating Effects of Relationship Marketing Orientation and Customer Orientation -- Chapter 61. Eye-Tracking Research Special Session (Part 1): How to influence in-store buying decisions? An Abstract -- Chapter 62. Visual Attention in Virtual Reality Settings: An Abstract -- Chapter 63. Antecedents and Consequents of the Anchoring Effect in Store Brand vs. National Brand Context: An Abstract -- Chapter 64. Enhancing Brand Commitment through Social Responsibility Associations: A Two-Path Moderated Model -- Chapter 65. Creating My Own Story: Maximizers, A Different Route to Information Evaluation: An Abstract -- Chapter 66. First Impressions: The Impact of Graphic Syllabi on Student Attitudes: An Abstract -- Chapter 67. The Consequences of Consumer Ethnocentrism upon Product Perceptions within Emerging Markets: The Case of Mexico: An Abstract -- Chapter 68. Acculturation of Indian Immigrants to the United States - Technology as a Coping Mechanism: An Abstract -- Chapter 69. Traditionscapes in Emerging Markets: An Abstract -- Chapter 70. New Perspectives on Justifying Customer Citizenship: An Abstract -- Chapter 71. An Abstract: Mission Statements as Marketing Messages: A Comparative Content Analysis -- Chapter 72. An Abstract: Intuitive versus Analytical Delight: How Customers Process Delightful Consumption Experiences -- Chapter 73. Marketing Strategy Implications of Employee Brand Engagement: Optimism and Commonality: An Abstract -- Chapter 74. Agency Theory in Marketing: An Abstract -- Chapter 75. A Model of Post-Installation Seller-Buyer Interactions in Technology-Based Industrial Markets: An Abstract -- Chapter 76. The Institutional Pressures in the Post-Adoption Use of Social Media: An Abstract -- Chapter 77. Customer Participation in New Product Development: The Crucial Role of a Firm's Absorptive Capacity: An Abstract -- Chapter 78. Influences of User Experience on Consumer Perception: A Study on “Autonomous Driving” -- Chapter 79. Don’t Confuse Me! The Effect of Self-Construal on the Relationship between Context Visual Complexity and Enjoyment -- Chapter 80. Shopper’s Experience of Digital Mall Signage as Atmospheric Stimuli: An Abstract -- Chapter 81. Special Session: Putting Knowledge into Action: An Abstract about Implementing Project-Based Learning Across Marketing Courses and University Campuses -- Chapter 82. What am I Going to Eat Here? Food Tensions of Immigrants in a Cosmopolitan City -- Chapter 83. Consumers Who Collaborate with the Firm, but Against Each Other: An Abstract -- Chapter 84. A Comparison of Organizational Sustainability Initiatives through Time in Public and Private Sectors: An Abstract -- Chapter 85. Brand Equity, Country of Origin Effect and Internationalization: An Abstract -- Chapter 86. Beyond Country-of-Origin: An Empirical Study on the Factors that affect American Consumers’ Attitude and Purchasing Intentions: An Abstract -- Chapter 87. Special Session: Measurement Invariance and Innovation in Cross-Cultural Research: Revisiting Validity in an Interconnected World: An . |
| Record Nr. | UNINA-9910337816503321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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