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Information and Communication Technologies in Tourism 2020 [[electronic resource] ] : Proceedings of the International Conference in Surrey, United Kingdom, January 08–10, 2020 / / edited by Julia Neidhardt, Wolfgang Wörndl
| Information and Communication Technologies in Tourism 2020 [[electronic resource] ] : Proceedings of the International Conference in Surrey, United Kingdom, January 08–10, 2020 / / edited by Julia Neidhardt, Wolfgang Wörndl |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (xiii, 322 pages) : illustrations, maps |
| Disciplina | 338.47910285 |
| Soggetto topico |
Tourism
Management Information technology Business—Data processing Computers Internet marketing E-commerce Service industries Tourism Management IT in Business Information Systems and Communication Service Online Marketing/Social Media e-Commerce/e-business Services |
| ISBN | 3-030-36737-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910367254503321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Intercultural Knowledge Sharing in MNCs [[electronic resource] ] : A Glocal and Inclusive Approach in the Digital Age / / by Fabrizio Maimone
| Intercultural Knowledge Sharing in MNCs [[electronic resource] ] : A Glocal and Inclusive Approach in the Digital Age / / by Fabrizio Maimone |
| Autore | Maimone Fabrizio |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 |
| Descrizione fisica | 1 online resource (XVII, 195 p. 15 illus., 12 illus. in color.) |
| Disciplina | 658.4038 |
| Soggetto topico |
Knowledge management
Organization Planning International business enterprises Internet marketing Knowledge Management International Business Online Marketing/Social Media |
| ISBN | 3-319-57297-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. Culture, Glocalization, Complexity -- 3. Organizational Knowledge and Intercultural Management -- 4. Intercultural Knowledge Sharing in MNCs, Towards a Complex and Dynamic Model -- 5. Toward an Integrated and Inclusive Approach to Intercultural Knowledge Sharing -- 6. An Integrated Approach to Facilitate Knowledge Sharing Among and Beyond Cultural Barriers, Using Social Media. |
| Record Nr. | UNINA-9910298191403321 |
Maimone Fabrizio
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Internet as a Technology-Based Ecosystem [[electronic resource] ] : A New Approach to the Analysis of Business, Markets and Industries / / by Nigel Walton
| The Internet as a Technology-Based Ecosystem [[electronic resource] ] : A New Approach to the Analysis of Business, Markets and Industries / / by Nigel Walton |
| Autore | Walton Nigel |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (XIV, 168 p. 15 illus.) |
| Disciplina | 658.872 |
| Soggetto topico |
Internet marketing
Management information systems Industrial management—Environmental aspects E-commerce Big data Online Marketing/Social Media Business Information Systems Sustainability Management e-Commerce/e-business Big Data/Analytics |
| ISBN | 1-137-60077-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. The Relevance of the Rational, Classical Approach to strategy in the ICT Sector: The Strategy Process -- 2. The Relevance of the Rational, Classical Approach to Strategy in the ICT Sector: The Strategy Content Approach -- 3. A Systems View of Strategy: Complexity, Chaos Theory and Poised Strategy -- 4. Ecosystems Thinking and Modern Platform-Based Ecosystem Theory -- 5. The Development of the Hydrothermal Vent (HTV) Ecosystem Model -- 6. Summary and Conclusion: A Summary of the Contribution Made by the Hydrothermal Vent (HTV) Ecosystem Model in Providing a New Strategic Perspective. |
| Record Nr. | UNINA-9910254910203321 |
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Walton Nigel
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| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Introduction to Google Analytics [[electronic resource] ] : A Guide for Absolute Beginners / / by Todd Kelsey
| Introduction to Google Analytics [[electronic resource] ] : A Guide for Absolute Beginners / / by Todd Kelsey |
| Autore | Kelsey Todd |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2017 |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.872 |
| Soggetto topico |
Internet marketing
Big data Online Marketing/Social Media Big Data |
| ISBN | 1-4842-2829-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Overview -- Chapter 2: Blogalytics -- Chapter 3: Getting Traffic for Analytics -- Chapter 4: Reviewing Performance of Campaigns -- Chapter 5: Fun with eCommerce Analytics Part I: Shopify -- Chapter 6: Fun with eCommerce Analytics Part II: AdWords -- Chapter 7: Fun with eCommerce Analytics Part III: Gumroad -- Chapter 8: Exploring Google Analytics Certification. |
| Record Nr. | UNINA-9910254902803321 |
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Kelsey Todd
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| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Introduction to Search Engine Marketing and AdWords [[electronic resource] ] : A Guide for Absolute Beginners / / by Todd Kelsey
| Introduction to Search Engine Marketing and AdWords [[electronic resource] ] : A Guide for Absolute Beginners / / by Todd Kelsey |
| Autore | Kelsey Todd |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2017 |
| Descrizione fisica | 1 online resource (XIII, 131 p. 247 illus., 200 illus. in color.) |
| Disciplina | 659.144 |
| Soggetto topico |
Big data
Internet marketing Big Data Online Marketing/Social Media |
| ISBN | 1-4842-2848-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Introduction -- Chapter 2: Quickstart -- Chapter 3: Launching a Campaign -- Chapter 4: Monitoring a Campaign -- Chapter 5: Keywords -- Chapter 6: Campaign Strategy -- Chapter 7: Ad Extensions -- Chapter 8: Getting Certified. |
| Record Nr. | UNINA-9910254566803321 |
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Kelsey Todd
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| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Introduction to search engine optimization : a guide for absolute beginners / / by Todd Kelsey
| Introduction to search engine optimization : a guide for absolute beginners / / by Todd Kelsey |
| Autore | Kelsey Todd |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2017 |
| Descrizione fisica | 1 online resource (XIV, 126 p. 169 illus., 146 illus. in color.) |
| Disciplina | 025.04252 |
| Soggetto topico |
Big data
Internet marketing Big Data Online Marketing/Social Media |
| ISBN | 1-4842-2851-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Introduction -- Chapter 2: Skillbox - Content -- Chapter 3: SEO Basics -- Chapter 4: Keyword Research -- Chapter 5: Try SEO -- Chapter 6: Analyze How Things Are Going -- Chapter 7: Explore Webmaster Tools/Search Console -- Chapter 8: Keeping Up with Changes -- Chapter 9: Exploring SEO Certification. |
| Record Nr. | UNINA-9910254852303321 |
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Kelsey Todd
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| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Introduction to Social Media Marketing [[electronic resource] ] : A Guide for Absolute Beginners / / by Todd Kelsey
| Introduction to Social Media Marketing [[electronic resource] ] : A Guide for Absolute Beginners / / by Todd Kelsey |
| Autore | Kelsey Todd |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2017 |
| Descrizione fisica | 1 online resource (XII, 152 p. 242 illus., 226 illus. in color.) |
| Disciplina | 658.872 |
| Soggetto topico |
Big data
Internet marketing Big Data Online Marketing/Social Media |
| ISBN | 1-4842-2854-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Introduction -- Chapter 2: Skillbox - Content -- Chapter 3: Facebook Pages -- Chapter 4: Facebook Ads -- Chapter 5: Twitter -- Chapter 6: LinkedIn -- Chapter 7: Hootsuite -- Chapter 8: Social Media Monitoring and Analytics. |
| Record Nr. | UNINA-9910254851803321 |
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Kelsey Todd
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| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Kommunikation in der digitalen Transformation [[electronic resource] /] / herausgegeben von Egbert Deekeling, Dirk Barghop
| Kommunikation in der digitalen Transformation [[electronic resource] /] / herausgegeben von Egbert Deekeling, Dirk Barghop |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (VI, 134 S. 12 Abb., 11 Abb. in Farbe.) |
| Disciplina | 659.2 |
| Soggetto topico |
Public relations
Leadership Internet marketing Corporate Communication/Public Relations Business Strategy/Leadership Online Marketing/Social Media |
| ISBN | 3-658-17630-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Einleitung -- Herausforderung Disruption: Konsequenzen und Erfolgsfaktoren für die Kommunikation -- CEO-Kommunikation -- Die Rolle der Unternehmenskommunikation -- Transformation der Unternehmens- und Prozesskultur -- Unternehmensmarke und digitale Transformation. |
| Record Nr. | UNINA-9910484537603321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Kundenkommunikation in sozialen Medien [[electronic resource] ] : Analyse und Steuerung der Kommunikationsprozesse / / von Tobias Wolf
| Kundenkommunikation in sozialen Medien [[electronic resource] ] : Analyse und Steuerung der Kommunikationsprozesse / / von Tobias Wolf |
| Autore | Wolf Tobias |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (XXIV, 350 S. 87 Abb.) |
| Disciplina | 658.4092 |
| Soggetto topico |
Leadership
Motivation research (Marketing) Internet marketing Business Strategy/Leadership Consumer Behavior Online Marketing/Social Media |
| ISBN | 3-658-17944-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Chancen von Kundenkommunikation für das Marketing -- Social Media als Inkubator für Word-of-Mouth -- Modell der Informationsverteilung in sozialen Medien -- Partizipationsformen im Kommunikationsprozess. |
| Record Nr. | UNINA-9910484745003321 |
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Wolf Tobias
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Luxury brands in China and India [[electronic resource] /] / by Glyn Atwal, Douglas Bryson
| Luxury brands in China and India [[electronic resource] /] / by Glyn Atwal, Douglas Bryson |
| Autore | Atwal Glyn |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (XVII, 256 p. 11 illus.) |
| Disciplina | 338 |
| Soggetto topico |
Industries
Branding (Marketing) International business enterprises Asia—Economic conditions Globalization Markets Internet marketing Branding Asian Business Emerging Markets/Globalization Online Marketing/Social Media |
| ISBN | 1-137-54715-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. A New Reality -- Chapter 2. Luxury Dilemmas -- Chapter 3. The Aspirational Rich -- Chapter 4. The Super Rich -- Chapter 5. Faking Luxury -- Chapter 6. Giving Luxury -- Chapter 7. Digitally Rich -- Chapter 8. Responsible Luxury -- Chapter 9. Learning From Mistakes -- Chapter 10. A Luxury Footprint. |
| Record Nr. | UNINA-9910254908503321 |
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Atwal Glyn
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| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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