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Understanding Social Media and Entrepreneurship [[electronic resource] ] : The Business of Hashtags, Likes, Tweets and Stories / / edited by Leon Schjoedt, Malin E. Brännback, Alan L. Carsrud
| Understanding Social Media and Entrepreneurship [[electronic resource] ] : The Business of Hashtags, Likes, Tweets and Stories / / edited by Leon Schjoedt, Malin E. Brännback, Alan L. Carsrud |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (224 pages) |
| Disciplina | 658.421 |
| Collana | Exploring Diversity in Entrepreneurship |
| Soggetto topico |
Entrepreneurship
Internet marketing Leadership Online Marketing/Social Media Business Strategy/Leadership |
| ISBN | 3-030-43453-2 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Social Media in an Entrepreneurship Context -- Chapter 2. Social Media: Exploring Entrepreneurial Opportunities -- Chapter 3. Social Media and Entrepreneurship—Exploring the Role of Digital Source Selection and Information Literacy -- Chapter 4. Effectual entrepreneur and the use of social media for opportunity recognition -- Chapter 5. Exploring the Gendered Nature of Digital Social Networks -- Chapter 6. How is Social Media Adopted by Entrepreneurial Teams?- Chapter 7. Entrepreneurship and Social Media Influencers in an Islamic Context -- Chapter 8. Social Media and Small Entrepreneurial Firms’ Internationalization -- Chapter 9. The Devil on the Entrepreneur's Shoulder - Analyzing the Relationship between Moral Disengagement, Founders’ Motives and Unethical Behavior of Entrepreneurs on Social Media -- Chapter 10.In Pursuit of Socioemotional Wealth: The Affordances of Social Media in Family Firms. |
| Record Nr. | UNINA-9910407719703321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Urban Social Listening [[electronic resource] ] : Potential and Pitfalls for Using Microblogging Data in Studying Cities / / by Justin B. Hollander, Erin Graves, Henry Renski, Cara Foster-Karim, Andrew Wiley, Dibyendu Das
| Urban Social Listening [[electronic resource] ] : Potential and Pitfalls for Using Microblogging Data in Studying Cities / / by Justin B. Hollander, Erin Graves, Henry Renski, Cara Foster-Karim, Andrew Wiley, Dibyendu Das |
| Autore | Hollander Justin B |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 |
| Descrizione fisica | 1 online resource (XI, 97 p. 6 illus., 5 illus. in color.) |
| Disciplina | 302.30285 |
| Collana | Palgrave Pivot |
| Soggetto topico |
Social media
Internet marketing Mass media Communication Environmental sociology Human geography Social Media Online Marketing/Social Media Media Sociology Environmental Sociology Human Geography |
| ISBN | 1-137-59491-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Introduction -- Chapter 2. A Short History of Big Data Analysis -- Chapter 3. Taking Microblogging Data for a Test Drive -- Chapter 4. A Close Look at Urban Immigrant Communities -- Chapter 5. A National Comparison: Twitter vs. The American Housing Survey -- Chapter 6. Conclusion. |
| Record Nr. | UNINA-9910255239703321 |
Hollander Justin B
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| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Value in a Digital World [[electronic resource] ] : How to assess business models and measure value in a digital world / / by Francisco J. López Lubián, José Esteves
| Value in a Digital World [[electronic resource] ] : How to assess business models and measure value in a digital world / / by Francisco J. López Lubián, José Esteves |
| Autore | López Lubián Francisco J |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (XXII, 168 p. 15 illus.) |
| Disciplina | 658.872 |
| Soggetto topico |
Internet marketing
Knowledge management Online Marketing/Social Media Knowledge Management |
| ISBN | 3-319-51750-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910254914003321 |
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López Lubián Francisco J
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Veranstaltungen 4.0 [[electronic resource] ] : Konferenzen, Messen und Events im digitalen Wandel / / herausgegeben von Thorsten Knoll
| Veranstaltungen 4.0 [[electronic resource] ] : Konferenzen, Messen und Events im digitalen Wandel / / herausgegeben von Thorsten Knoll |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (XXIX, 266 S. 109 Abb., 69 Abb. in Farbe.) |
| Disciplina | 658.872 |
| Soggetto topico |
Internet marketing
Online Marketing/Social Media |
| ISBN | 3-658-16223-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Veränderung der Veranstaltungsbranche durch technische Innovationen -- Vollständig papierlos tagen -- Bits und Apps im Messe- und Tagungswesen -- Digital Video im Entertainment - und Event-Bereich -- Augmented Reality und Virtal Reality in Veranstaltungen -- Kollaborative Innovationsprozesse – Hackathons in Theorie und Praxis -- HackHPI How to organize a Hackathon -- openHPI: Das MOOC-Angebot des Hasso-Plattner-Instituts -- Mobilisierung von Messe- und Kongressbesuchern -- Future Meeting Space – Zukunft von Veranstaltungen aktiv gestalten. |
| Record Nr. | UNINA-9910483410703321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Website Quality and Shopping Behavior [[electronic resource] ] : Quantitative and Qualitative Evidence / / by Tereza Semerádová, Petr Weinlich
| Website Quality and Shopping Behavior [[electronic resource] ] : Quantitative and Qualitative Evidence / / by Tereza Semerádová, Petr Weinlich |
| Autore | Semerádová Tereza |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (137 pages) |
| Disciplina | 005.72 |
| Collana | SpringerBriefs in Business |
| Soggetto topico |
Customer relations - Management
Internet marketing E-business Electronic commerce E-commerce Customer Relationship Management Online Marketing/Social Media e-Business/e-Commerce |
| ISBN | 3-030-44440-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Looking for the Definition of Website Quality -- Factors Influcencing User Experience -- Technical Aspects of Web Design -- Using Google Analytics to Examine the Website Traffic -- Expert Options on Website Development. |
| Record Nr. | UNINA-9910392727403321 |
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Semerádová Tereza
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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WordPress [[electronic resource] ] : Einführung in das Content Management System / / von Ralph Steyer
| WordPress [[electronic resource] ] : Einführung in das Content Management System / / von Ralph Steyer |
| Autore | Steyer Ralph |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Vieweg, , 2016 |
| Descrizione fisica | 1 online resource (XXI, 294 S. 211 Abb.) |
| Disciplina | 005.7 |
| Soggetto topico |
Application software
Multimedia information systems Internet marketing Software engineering Information Systems Applications (incl. Internet) Multimedia Information Systems Online Marketing/Social Media Software Engineering/Programming and Operating Systems |
| ISBN | 3-658-12830-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Grundlagen -- Das WordPress-Projekt -- Hintergründe und Fachbegriffe rund um das World Wide Web -- Download, Installation und Aktualisierung von WordPress -- Das Backend -- Erweiterte Medienbehandlung -- Themes, Widgets & Plugins -- Import und Export -- WordPress mobile -- Themes erstellen und anpassen. |
| Record Nr. | UNINA-9910483506103321 |
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Steyer Ralph
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Vieweg, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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