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From Single to Scale [[electronic resource] ] : How a Single Person, Small Business, or an Entrepreneur Can Grow Their Business to Profit / / by Michael Killen
| From Single to Scale [[electronic resource] ] : How a Single Person, Small Business, or an Entrepreneur Can Grow Their Business to Profit / / by Michael Killen |
| Autore | Killen Michael |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2019 |
| Descrizione fisica | 1 online resource (221 pages) |
| Disciplina | 338.642 |
| Soggetto topico |
Leadership
New business enterprises Branding (Marketing) Small business Internet marketing Business Strategy/Leadership Start-Ups/Venture Capital Branding Small Business Online Marketing/Social Media |
| ISBN | 1-4842-3814-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Why You Need to Scale -- Chapter 2: What's Stopping You From Scaling? -- Chapter 3: Types of single person, scalable businesses -- Chapter 4: Developing a Scalable Product from What You've Got -- Chapter 5: Creating Content for a Scalable Product -- Chapter 6: Building a Larger Audience -- Chapter 7: Connecting More of That Audience to a Scalable Product -- Chapter 8: Why Process Is the Key to Scale -- Chapter 9: Outsourcing the Scalable Process -- Chapter 10: Growth Optimization -- Chapter 11: Profit and Money Management to Scale -- Chapter 12: Scale and Growth Are Just Around the Corner.-. |
| Record Nr. | UNINA-9910337784503321 |
Killen Michael
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| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Die Geheimnisse erfolgreichen YouTube-Marketings [[electronic resource] ] : Von YouTubern lernen und Social Media Chancen nutzen / / von Marc Oliver Opresnik, Oguz Yilmaz
| Die Geheimnisse erfolgreichen YouTube-Marketings [[electronic resource] ] : Von YouTubern lernen und Social Media Chancen nutzen / / von Marc Oliver Opresnik, Oguz Yilmaz |
| Autore | Opresnik Marc Oliver |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer Gabler, , 2016 |
| Descrizione fisica | 1 online resource (X, 212 S. 66 Abb.) |
| Disciplina | 658.872 |
| Collana | Geheimnisse des Erfolgs |
| Soggetto topico |
Internet marketing
Industrial management Social media Online Marketing/Social Media Media Management Social Media |
| ISBN | 3-662-50317-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Einleitung – YouTube als elementares Marketinginstrument in der digitalen Welt -- Grundlagen des Online-Marketings und von Social Media -- YouTube als Marketing-Kanal -- Auf Los geht’s los – Einführung in die YouTube-Welt.-Content Rules – geeignete Themen finden -- Klappe und Action - Erfolgreiche Produktion von Online-Videos -- Der letzte Schliff – Videos erfolgreich optimieren -- Werbemöglichkeiten auf YouTube -- Eine große Familie – so bauen Sie Ihr Netzwerk innerhalb der YouTube-Community auf -- Spread the News – erfolgreiche Verbreitung von Online-Videos -- Erfolgsfaktoren, die Sie kennen sollten - so werden Sie zum YouTube-Star -- Hop oder Top? Erfolg messen und analysieren -- Blick zurück nach vorn – YouTube als integraler Bestandteil der Unternehmenskommunikation -- Schlusswort – Übung macht den Meister -- Literatur. . |
| Record Nr. | UNINA-9910484908603321 |
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Opresnik Marc Oliver
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| Berlin, Heidelberg : , : Springer Berlin Heidelberg : , : Imprint : Springer Gabler, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Growth Hacking mit Strategie [[electronic resource] ] : Wie erfolgreiche Startups und Unternehmen mit Growth Hacking ihr Wachstum beschleunigen / / von Hendrik Lennarz
| Growth Hacking mit Strategie [[electronic resource] ] : Wie erfolgreiche Startups und Unternehmen mit Growth Hacking ihr Wachstum beschleunigen / / von Hendrik Lennarz |
| Autore | Lennarz Hendrik |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (158 pages) |
| Disciplina | 658.8 |
| Soggetto topico |
Internet marketing
Online Marketing/Social Media |
| ISBN | 3-658-16231-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Was ist Growth Hacking? -- Welche Skills braucht ein Growth Hacker? -- Growthhacking im Startup vs. im Non-Startup -- Ein agiles Team aufbauen -- Agil und kundenzentriert entwickeln -- Innovationen selbst machen -- The Product-Market-Fit -- Warum AB-Testing, ich weiss doch alles -- „Liebe auf den ersten Blick“ - User Onboarding -- Customer Lifecycle - Valid data for valid decisions -- Customer Success Management versus Kundenservice -- Liebe deine Technologie – keine Angst vor APIs -- Über 100 Quellen sowie die Checkliste: Der Growth Hacking Readiness Score. |
| Record Nr. | UNINA-9910483414803321 |
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Lennarz Hendrik
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Handbook of e-Tourism [[electronic resource] /] / edited by Zheng Xiang, Matthias Fuchs, Ulrike Gretzel, Wolfram Höpken
| Handbook of e-Tourism [[electronic resource] /] / edited by Zheng Xiang, Matthias Fuchs, Ulrike Gretzel, Wolfram Höpken |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Disciplina | 338.4791 |
| Soggetto topico |
Tourism
Management Computers Information technology Business—Data processing Internet marketing E-commerce Service industries Tourism Management Information Systems and Communication Service IT in Business Online Marketing/Social Media e-Commerce/e-business Services |
| ISBN | 3-030-05324-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Technologies in e-Tourism -- Methods -- Individual & Groups -- Organization & Enterprise -- Network & Market -- Policy, regulation & ethics -- What comes next? Some experts view… Future Scenarios. |
| Record Nr. | UNINA-9910736022603321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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ICT for a Better Life and a Better World [[electronic resource] ] : The Impact of Information and Communication Technologies on Organizations and Society / / edited by Youcef Baghdadi, Antoine Harfouche
| ICT for a Better Life and a Better World [[electronic resource] ] : The Impact of Information and Communication Technologies on Organizations and Society / / edited by Youcef Baghdadi, Antoine Harfouche |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (XV, 408 p.) |
| Disciplina | 658.4038 |
| Collana | Lecture Notes in Information Systems and Organisation |
| Soggetto topico |
Management information systems
Computers Organization Planning Internet marketing Quality of life Business Information Systems Information Systems and Communication Service Online Marketing/Social Media Quality of Life Research |
| ISBN | 3-030-10737-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Newer Technologies for Better Life and World -- Part II: Innovation for e-government -- Part III: Technologies Influencing Enterprise Modeling. . |
| Record Nr. | UNINA-9910337787703321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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ICT for an Inclusive World [[electronic resource] ] : Industry 4.0–Towards the Smart Enterprise / / edited by Youcef Baghdadi, Antoine Harfouche, Marta Musso
| ICT for an Inclusive World [[electronic resource] ] : Industry 4.0–Towards the Smart Enterprise / / edited by Youcef Baghdadi, Antoine Harfouche, Marta Musso |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (597 pages) |
| Disciplina | 303.4833 |
| Collana | Lecture Notes in Information Systems and Organisation |
| Soggetto topico |
Management information systems
Computers Organization Planning Internet marketing Industrial management—Environmental aspects Business Information Systems Information Systems and Communication Service Online Marketing/Social Media Sustainability Management |
| ISBN | 3-030-34269-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Innovative Technologies for an Inclusive World -- Part II: Social Media -- Part III: Impact of Innovative Technologies in Developing Countries -- Part IV: MENACIS 2018. . |
| Record Nr. | UNINA-9910373890803321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Information and Communication Technologies in Tourism 2016 [[electronic resource] ] : Proceedings of the International Conference in Bilbao, Spain, February 2-5, 2016 / / edited by Alessandro Inversini, Roland Schegg
| Information and Communication Technologies in Tourism 2016 [[electronic resource] ] : Proceedings of the International Conference in Bilbao, Spain, February 2-5, 2016 / / edited by Alessandro Inversini, Roland Schegg |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 |
| Descrizione fisica | 1 online resource (773 p.) |
| Disciplina | 650 |
| Soggetto topico |
Tourism
Management Information technology Business—Data processing Computers Internet marketing E-commerce Service industries Tourism Management IT in Business Information Systems and Communication Service Online Marketing/Social Media e-Commerce/e-business Services |
| ISBN | 3-319-28231-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Website Communication -- Part II: Social Media & User Generated Contents -- Part III: Online Travel Reviews -- Part IV: Mobile Systems & Pervasive Communication -- Part V: Semantic Technology & Recommender Systems -- Part VI: Augmented Realty and Virtual Realty -- Part VII: eLearning & MOOCs -- Part VIII: Digital Economy. |
| Record Nr. | UNINA-9910162965203321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Information and Communication Technologies in Tourism 2017 [[electronic resource] ] : Proceedings of the International Conference in Rome, Italy, January 24-26, 2017 / / edited by Roland Schegg, Brigitte Stangl
| Information and Communication Technologies in Tourism 2017 [[electronic resource] ] : Proceedings of the International Conference in Rome, Italy, January 24-26, 2017 / / edited by Roland Schegg, Brigitte Stangl |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XVIII, 794 p. 95 illus.) |
| Disciplina | 338.4791 |
| Soggetto topico |
Tourism
Management Information technology Business—Data processing Computers Internet marketing E-commerce Service industries Tourism Management IT in Business Information Systems and Communication Service Online Marketing/Social Media e-Commerce/e-business Services Turisme Empreses Processament de dades Tecnologia de la informació |
| Soggetto genere / forma | Llibres electrònics |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: Recommender Systems and Semantic Web -- Part II: E-strategy and ICT for Innovation -- Part III: Smart Destinations and Big Data -- Part IV: Virtual and Augmented Reality -- Part V: Mobile Services and Wearable Technologies -- Part VI: Online Consumer Behaviour -- Part VII: Consumer Profiling -- Part VIII: eReputation Management and Online Reviews -- Part IX: Social Media -- Part X: Sharing Economy and New Business Models. |
| Record Nr. | UNINA-9910158670803321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Information and Communication Technologies in Tourism 2018 [[electronic resource] ] : Proceedings of the International Conference in Jönköping, Sweden, January 24-26, 2018 / / edited by Brigitte Stangl, Juho Pesonen
| Information and Communication Technologies in Tourism 2018 [[electronic resource] ] : Proceedings of the International Conference in Jönköping, Sweden, January 24-26, 2018 / / edited by Brigitte Stangl, Juho Pesonen |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (XIV, 542 p. 76 illus.) |
| Disciplina | 338.4791 |
| Soggetto topico |
Tourism
Management Information technology Business—Data processing Computers Internet marketing E-commerce Service industries Tourism Management IT in Business Information Systems and Communication Service Online Marketing/Social Media e-Commerce/e-business Services |
| ISBN | 3-319-72923-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910298181703321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Information and Communication Technologies in Tourism 2019 [[electronic resource] ] : Proceedings of the International Conference in Nicosia, Cyprus, January 30–February 1, 2019 / / edited by Juho Pesonen, Julia Neidhardt
| Information and Communication Technologies in Tourism 2019 [[electronic resource] ] : Proceedings of the International Conference in Nicosia, Cyprus, January 30–February 1, 2019 / / edited by Juho Pesonen, Julia Neidhardt |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (462 pages) |
| Disciplina | 338.47910285 |
| Soggetto topico |
Tourism
Management Information technology Business—Data processing Computers Internet marketing E-commerce Service industries Tourism Management IT in Business Information Systems and Communication Service Online Marketing/Social Media e-Commerce/e-business Services |
| ISBN | 3-030-05940-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Clustering Users' POIs Visit Trajectories for Next-POI Recommendation -- Characterisation of Traveller Types Using Check-in Data from Location-Based Social Networks -- Utilising Crowd Information of Tourist Spots in an Interactive Tour Recommender System -- Decision Making Based on Bimodal Rating Summary Statistics. - An Eye-Tracking Study of Hotels -- Is the Sharing Economy for All? An Answer Based on Neighbourhoods, Types of Hosts, and User Complaints -- UK Residents’ Opinions of Peer-to-Peer Accommodation Impact on Quality of Life -- An Analysis of Regional Developments of Airbnb in Switzerland: Insights into Growth Patterns of a P2P Platform. |
| Record Nr. | UNINA-9910337783903321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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