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The New Luxury Experience [[electronic resource] ] : Creating the Ultimate Customer Experience / / by Wided Batat
| The New Luxury Experience [[electronic resource] ] : Creating the Ultimate Customer Experience / / by Wided Batat |
| Autore | Batat Wided |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (252 pages) |
| Disciplina | 305.5234 |
| Collana | Management for Professionals |
| Soggetto topico |
Luxury goods industry
Customer relations—Management Motivation research (Marketing) Internet marketing Luxury Customer Relationship Management Consumer Behavior Online Marketing/Social Media |
| ISBN | 3-030-01671-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- Part I:The Evolution of Luxury: From Object to Experience -- Chapter 1: Luxury, Back to Origins -- Chapter 2: The New Experiential Luxury Marketing Model -- Chapter 3: Customer Experience to Keep Up with Changing Consumer and New Luxury Consumption Trends -- Part II: The Big Five Strategies to Designing the Ultimate Luxury Experience -- Chapter 4: Capturing Luxury Customer Values -- Chapter 5: Experiential Branding of Luxury -- Chapter 6: Experiential Setting Design -- Chapter 7: Luxury Staff Training -- Chapter 8: Consumer Initiation into Luxury -- Part III: Challenges for the Future of Luxury Experience -- Chapter 9: Alternative Market Research for Understanding Luxury Experience -- Chapter 10: How Millennials and Post-Millennials are Reshaping Luxury -- Chapter 11: Is Luxury Experience Compatible with CSR? -- Conclusion. . |
| Record Nr. | UNINA-9910337808403321 |
Batat Wided
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Older Tourist Behavior and Marketing Tools [[electronic resource] /] / by Vania Vigolo
| Older Tourist Behavior and Marketing Tools [[electronic resource] /] / by Vania Vigolo |
| Autore | Vigolo Vania |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XVI, 176 p. 7 illus., 3 illus. in color.) |
| Disciplina | 305.26 |
| Collana | Tourism, Hospitality & Event Management |
| Soggetto topico |
Tourism
Management Aging Internet marketing Social groups Family Information technology Business—Data processing Tourism Management Online Marketing/Social Media Sociology of Family, Youth and Aging IT in Business |
| ISBN | 3-319-47735-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I Defining the older tourist market -- 1 Population aging: challenges and opportunities for the tourism industry -- 2 Segmentation approaches to older tourists -- Part II Older tourist behavior: the demand-side perspective -- 3 Older tourists' travel planning behavior -- 4 Information and Communication Technologies: impacts on older tourists’ behavior -- 5 Hospitality and older tourists: a focus on accommodation choices -- Part III Marketing to older tourists: the supply-side perspective. 6 Understanding marketing approaches to older tourists: a selection of case studies -- 7 Strategic and operational marketing tools for older tourists. |
| Record Nr. | UNINA-9910254909503321 |
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Vigolo Vania
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Online-Marketing [[electronic resource] /] / von Ralf T. Kreutzer
| Online-Marketing [[electronic resource] /] / von Ralf T. Kreutzer |
| Autore | Kreutzer Ralf T |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016 |
| Descrizione fisica | 1 online resource (XI, 186 S. 39 Abb.) |
| Disciplina | 658.872 |
| Collana | Studienwissen kompakt |
| Soggetto topico |
Internet marketing
Online Marketing/Social Media |
| ISBN | 3-658-12287-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Instrumente, Erfolgsfaktoren und Ziele des Online-Marketings -- Konzeption des Online-Marketing-Einsatzes -- Instrumente des Online-Marketings -- E-Commerce. |
| Record Nr. | UNINA-9910483259503321 |
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Kreutzer Ralf T
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Organisational responses to social media storms [[electronic resource] ] : an applied analysis of modern challenges / / by Andy Phippen, Emma Bond
| Organisational responses to social media storms [[electronic resource] ] : an applied analysis of modern challenges / / by Andy Phippen, Emma Bond |
| Autore | Phippen Andy |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 |
| Descrizione fisica | 1 online resource (ix, 95 pages) : illustrations |
| Disciplina | 302.231 |
| Soggetto topico |
Organization
Planning Internet marketing Industrial management Office management Online Marketing/Social Media Media Management Office Management |
| ISBN | 3-030-49977-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Introduction and Overview -- Chapter 2. Social Media Storms and Organisational Responses -- Chapter 3. Early Years Child Protection Failure - Where an Online Incident Lead to Changes in National Policy -- Chapter 4. A Primary School Doesn’t Check Its Domain Renewal Notices – and What Went Wrong as a Result -- Chapter 5. Does Safeguarding Extend to Controlling Mobile Phones in Secondary Schools? - Chapter 6. When University Students Go Bad Online – And How The Organisation Responds -- Chapter 7. Common Factors in Organisational Responses to Social Media Storms – the “Non-learning” organisation. |
| Record Nr. | UNINA-9910412148003321 |
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Phippen Andy
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Personal Brand Creation in the Digital Age [[electronic resource] ] : Theory, Research and Practice / / by Mateusz Grzesiak
| Personal Brand Creation in the Digital Age [[electronic resource] ] : Theory, Research and Practice / / by Mateusz Grzesiak |
| Autore | Grzesiak Mateusz |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Pivot, , 2018 |
| Descrizione fisica | 1 online resource (xvi, 185 pages) : illustrations |
| Disciplina | 658.827 |
| Collana | Palgrave pivot |
| Soggetto topico |
Branding (Marketing)
Internet marketing Public relations Leadership Industrial management Management Branding Online Marketing/Social Media Corporate Communication/Public Relations Business Strategy/Leadership Media Management Innovation/Technology Management |
| ISBN | 3-319-69697-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. Personal branding - Its Essence, Goals and Classification -- 3. Personal branding and the Challenges of the Information Revolution -- 4. Personal branding on YouTube in the United States and in Poland: Comparative Analysis based on Academic Literature and Published Marketing Studies -- 5. Personal branding using of YouTube in the United States and in Poland, as shown by the Results of Empirical Research -- 6. Research Results, Verification of Research Hypotheses and Reccommendations for Practice. |
| Record Nr. | UNINA-9910298196603321 |
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Grzesiak Mateusz
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Pivot, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Political Marketing and Management in Ghana [[electronic resource] ] : A New Architecture / / edited by Kobby Mensah
| Political Marketing and Management in Ghana [[electronic resource] ] : A New Architecture / / edited by Kobby Mensah |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (207 pages) : illustrations, tables |
| Disciplina | 320.60941 |
| Collana | Palgrave Studies in Political Marketing and Management |
| Soggetto topico |
Leadership
Branding (Marketing) Elections Internet marketing Industrial management Business Strategy/Leadership Branding Electoral Politics Online Marketing/Social Media Media Management |
| ISBN | 3-319-57373-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Political Marketing and Management: A New Architecture; Kobby Mensah -- 2. Political Communication and Public Relations in the Ghanaian Media: Building an Emotional Environment with Propaganda; James Abugre -- 3.Change in Party Leadership, Party Brand Image and Voter Choice; Kobby Mensah -- 4. Political Party Branding and Voter Choice in Ghana; Bedman Narteh, Kobby Mensah and Joyce Nyanzu -- 5. Political Financing and Fund-Raising in Ghana; Ibrahim Bedi -- 6. Political Party Financing and Reporting in Ghana: Practitioner Perspectives; Hon. Alban S. K. Bagbin and Albert Ahenkan -- 7. Voter Motivations in a Developing Democracy; A Marketing Perspective; Anas Sulemana, E.Y Tweneboah-Koduah and Kobby Mensah -- 8. Political Management and Human Resources Practices of Political Parties in Ghana; James Abugre -- 9. Exploring the Prospects and Limits of Modern Democracy in Africa: The Role of Leaders; Kwasi Dartey-Baah -- 10. Conclusion; Kobby Mensah. |
| Record Nr. | UNINA-9910254917803321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Praxis der Personalisierung im Handel [[electronic resource] ] : Mit zeitgemäßen E-Commerce-Konzepten Umsatz und Kundenwert steigern / / herausgegeben von Eva Stüber, Kai Hudetz
| Praxis der Personalisierung im Handel [[electronic resource] ] : Mit zeitgemäßen E-Commerce-Konzepten Umsatz und Kundenwert steigern / / herausgegeben von Eva Stüber, Kai Hudetz |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (XV, 193 S. 30 Abb., 3 Abb. in Farbe.) |
| Disciplina | 381 |
| Soggetto topico |
Trade
Business Commerce Internet marketing Customer relations—Management Online Marketing/Social Media Customer Relationship Management |
| ISBN | 3-658-16244-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Personalisierung im Onlinehandel: Bestandsaufnahme und Ausblick -- Marketing Engineering im E-Commerce – den Kunden in den Fokus des Dialogs rücken -- Ein Reifegradmodell für die Personalisierung im E-Commerce -- Personalisierte Preise im Handel – Chancen und Herausforderungen -- Rechtssicher personalisieren – Möglichkeiten und Grenzen -- Ermittlung und Selektion einer Personalisierungslösung im Handel -- Personalisierung im Handel am Beispiel von otto.de -- Headline für Gliederungspunkt 8 fehlt == Personalisierung in der Praxis -- Personalisierung als Basis – ABOUT YOU -- Personalisierung als Wettbewerbsvorteil für Fachhändler – Babymarkt.de -- Personalisierung als Kundenerlebnis – Google -- Daten als Treiber für Geschäftsmodelle: Der Aufstieg von Amazon 1998-2018. |
| Record Nr. | UNINA-9910483041903321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Praxiswissen Online-Marketing [[electronic resource] ] : Affiliate- und E-Mail-Marketing, Suchmaschinenmarketing, Online-Werbung, Social Media, Facebook-Werbung / / von Erwin Lammenett
| Praxiswissen Online-Marketing [[electronic resource] ] : Affiliate- und E-Mail-Marketing, Suchmaschinenmarketing, Online-Werbung, Social Media, Facebook-Werbung / / von Erwin Lammenett |
| Autore | Lammenett Erwin |
| Edizione | [6th ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (XXVI, 475 S. 92 Abb., 2 Abb. in Farbe.) |
| Disciplina | 658.872 |
| Collana | Springer Gabler |
| Soggetto topico |
Internet marketing
Online Marketing/Social Media |
| ISBN | 3-658-15494-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Affiliate-Marketing und E-Mail-Marketing -- Suchmaschinenmarketing: SEA, SEO, Universal Search, Amazon als Suchmaschine, Content-Marketing -- Online-Werbung: Vermarkter, Formate Online-PR: Pressearbeit, Presseportale -- Social-Media-Marketing: Blogs, Wikis, Facebook, Twitter -- Erfolgsdeterminanten: Abhängigkeiten und Beziehungen untereinander -- Das Online-Marketing von morgen: Marketing-Automation, Marketing-Suites, kanalübergreifende Strategien. |
| Record Nr. | UNINA-9910158706603321 |
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Lammenett Erwin
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Progress in Location-Based Services 2016 [[electronic resource] /] / edited by Georg Gartner, Haosheng Huang
| Progress in Location-Based Services 2016 [[electronic resource] /] / edited by Georg Gartner, Haosheng Huang |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (415 p.) |
| Disciplina | 910 |
| Collana | Publications of the International Cartographic Association (ICA) |
| Soggetto topico |
Geographical information systems
Application software Personal computers Big data Regional economics Spatial economics Internet marketing Geographical Information Systems/Cartography Information Systems Applications (incl. Internet) Personal Computing Big Data/Analytics Regional/Spatial Science Online Marketing/Social Media |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- List of Reviewers -- Wi-Fi Fingerprinting with Reduced Signal Strength Observations from Long-Time Measurements -- Situation goodness method for weighted centroid based Wi-Fi APs localization -- Smartphone sensor-based orientation determination for indoor-navigation -- SubwayAPPS: Using Smartphone Barometers for Positioning in Underground Transportation Enviroments -- Efficient Computation of Bypass Areas -- Connecting the Dots: Informing Location-based Services of Space Usage Rules -- Classes for Creating Location-based Audio Tour Content: A Case of User-Generated LBS Education to University Students -- Gamification as motivation to engage in location-based public participation? |
| Record Nr. | UNINA-9910136606803321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Quick Guide Social Relations [[electronic resource] ] : PR-Arbeit mit Bloggern und anderen Multiplikatoren im Social Web / / von Fabian Gerstenberg, Cornelia Gerstenberg
| Quick Guide Social Relations [[electronic resource] ] : PR-Arbeit mit Bloggern und anderen Multiplikatoren im Social Web / / von Fabian Gerstenberg, Cornelia Gerstenberg |
| Autore | Gerstenberg Fabian |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (V, 61 S. 13 Abb.) |
| Disciplina | 659.2 |
| Soggetto topico |
Public relations
Internet marketing Industrial management Corporate Communication/Public Relations Online Marketing/Social Media Media Management |
| ISBN | 3-658-12368-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Das Social Web als Herausforderung für die externe PR-Arbeit -- Erfolgreiche Online-PR im Social Web -- Die Zukunft der Social Relations. |
| Record Nr. | UNINA-9910484772603321 |
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Gerstenberg Fabian
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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