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The Digitization of Business in China [[electronic resource] ] : Exploring the Transformation from Manufacturing to a Digital Service Hub / / edited by Young-Chan Kim, Pi-Chi Chen
| The Digitization of Business in China [[electronic resource] ] : Exploring the Transformation from Manufacturing to a Digital Service Hub / / edited by Young-Chan Kim, Pi-Chi Chen |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 |
| Descrizione fisica | 1 online resource (XV, 276 p. 17 illus.) |
| Disciplina | 381.1420951 |
| Collana | Palgrave Macmillan Asian Business Series |
| Soggetto topico |
International business enterprises
Asia—Economic conditions Motivation research (Marketing) Management Industrial management Industries Asian Business Consumer Behavior Innovation/Technology Management |
| ISBN | 3-319-79048-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Business-to-business Marketing in China: Digital or Traditional?; Jonathan Cooley -- Part I. Digital Business as a Social Networking Tool -- 2. China's Online Peer-to-peer (P2P) Lending Platforms; Michelle W. L. Fong -- 3. The Key to Non-profit Crowdfunding through Social Media; Peng Gao -- 4. The Language of Luxury Hotel Websites in China; Amy Suen On Yi -- 5. The Development Path of WeChat: Social, Political and Ethical Challenges; Pi-Chi Chen -- Part II. Digital Business as an Operating Platform -- 6. Digital Business and Chinese Consumers' Purchasing Intentions in Indonesia; Tao Jiang, Yeyi Li -- 7. Enhancing Brand Image and Brand Trust in the Vietnamese Tourism Industry via eWord of Mouth; Hoang Thi Phuong Thao -- 8. Digitalization in Dentistry: Development and Practices; Yuan-Min Lin -- 9. Alibaba: Jack Ma's Unique Growth Strategy and the Future of its Global Development in the Chinese Digital Business Industry; Young-Chan Kim -- 10. Conclusion - The Sino Digital Economy: Development History, Current Status and Challenges Going Forward; Chung-Shen Wu, Chih-Yuan Weng. |
| Record Nr. | UNINA-9910298170103321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Eco-Labelling und Länderunterschiede [[electronic resource] ] : Voraussetzungen für ein effektives Eco-Label-System / / von Michael Saal
| Eco-Labelling und Länderunterschiede [[electronic resource] ] : Voraussetzungen für ein effektives Eco-Label-System / / von Michael Saal |
| Autore | Saal Michael |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (IX, 111 S. 1 Abb.) |
| Disciplina | 338.9 |
| Collana | BestMasters |
| Soggetto topico |
Economic policy
Environmental economics Motivation research (Marketing) Economic Policy Environmental Economics Consumer Behavior |
| ISBN | 3-658-18725-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Einordnung des Eco-Labelling in das Instrumentarium der Umweltpolitik -- Die Eigenschaft der Umweltqualität von Produkten als öffentliches Gut -- Vergleichende Fallstudie der Länder Deutschland, Griechenland und Indien. . |
| Record Nr. | UNINA-9910484481703321 |
Saal Michael
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Electricity Grid in Indonesia [[electronic resource] ] : The Experiences of End-Users and Their Attitudes Toward Solar Photovoltaics / / by K. Kunaifi, A.J. Veldhuis, A.H.M.E Reinders
| The Electricity Grid in Indonesia [[electronic resource] ] : The Experiences of End-Users and Their Attitudes Toward Solar Photovoltaics / / by K. Kunaifi, A.J. Veldhuis, A.H.M.E Reinders |
| Autore | Kunaifi K |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (VIII, 116 p. 40 illus., 37 illus. in color.) |
| Disciplina | 621.319 |
| Collana | SpringerBriefs in Applied Sciences and Technology |
| Soggetto topico |
Renewable energy resources
Motivation research (Marketing) Power electronics Energy systems Renewable and Green Energy Consumer Behavior Power Electronics, Electrical Machines and Networks Energy Systems |
| ISBN | 3-030-38342-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Indonesia in brief -- Electricity Supply in Indonesia: Status and Challenges -- Experiences of end users of the electricity grid in Indonesia -- Potential of solar photovoltaics in Indonesia -- Discussion and conclusions. |
| Record Nr. | UNINA-9910380732803321 |
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Kunaifi K
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Energy Branding [[electronic resource] ] : Harnessing Consumer Power / / by Friðrik Larsen
| Energy Branding [[electronic resource] ] : Harnessing Consumer Power / / by Friðrik Larsen |
| Autore | Larsen Friðrik |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (XIII, 173 p. 4 illus.) |
| Disciplina | 658.827 |
| Collana | Palgrave Pivot |
| Soggetto topico |
Branding (Marketing)
Energy Project management Customer relations—Management Motivation research (Marketing) Branding Energy, general Project Management Customer Relationship Management Consumer Behavior |
| ISBN | 3-319-57198-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. Branding and Related Research Fields -- 3. Overview of Liberalization -- 4. Liberalization and Consumer Perception -- 5. Electric Marketing Myopia -- 6. The Ingredients of an Energy Brand: Sources of Brand Value -- 7. Green Energy Branding -- 8. Green Electricity from a Consumer's Perspective -- 8. Conclusion. |
| Record Nr. | UNINA-9910254911803321 |
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Larsen Friðrik
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Eurasian Business Perspectives [[electronic resource] ] : Proceedings of the 25th Eurasia Business and Economics Society Conference / / edited by Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Meltem Ş. Ucal
| Eurasian Business Perspectives [[electronic resource] ] : Proceedings of the 25th Eurasia Business and Economics Society Conference / / edited by Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Meltem Ş. Ucal |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (xvii, 367 pages) : illustrations |
| Disciplina | 658.83 |
| Collana | Eurasian Studies in Business and Economics |
| Soggetto topico |
Motivation research (Marketing)
Accounting Bookkeeping Tourism Management Business enterprises—Finance Customer relations—Management Consumer Behavior Accounting/Auditing Tourism Management Business Finance Customer Relationship Management |
| ISBN | 3-030-35051-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Marketing -- Tourism -- Management -- Accounting and Finance. |
| Record Nr. | UNINA-9910377824303321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Events und Erlebnis [[electronic resource] ] : Stand und Perspektiven der Eventforschung / / herausgegeben von Cornelia Zanger
| Events und Erlebnis [[electronic resource] ] : Stand und Perspektiven der Eventforschung / / herausgegeben von Cornelia Zanger |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (286 pages) : illustrations, photographs |
| Disciplina | 659 |
| Collana | Markenkommunikation und Beziehungsmarketing |
| Soggetto topico |
Branding (Marketing)
Motivation research (Marketing) Internet marketing Branding Consumer Behavior Online Marketing/Social Media |
| ISBN | 3-658-19236-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Bedeutung von Erlebnissen zur Wertschaffung für den Eventbesucher -- Erlebnisorientierte Inszenierung von Räumen und deren Wirkung -- Spielen und Erleben.- Events als Instrument des Innovationsmanagements -- Digitalisierung in der Live-Kommunikation -- Erlebnismarketing und Markenschutz. Events als Instrument des Innovationsmanagements. . |
| Record Nr. | UNINA-9910483421703321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The Experience Logic as a New Perspective for Marketing Management [[electronic resource] ] : From Theory to Practical Applications in Different Sectors / / edited by Tonino Pencarelli, Fabio Forlani
| The Experience Logic as a New Perspective for Marketing Management [[electronic resource] ] : From Theory to Practical Applications in Different Sectors / / edited by Tonino Pencarelli, Fabio Forlani |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (221 pages) |
| Disciplina | 658.8 |
| Collana | International Series in Advanced Management Studies |
| Soggetto topico |
Customer relations—Management
Motivation research (Marketing) Leadership Psychology, Applied Customer Relationship Management Consumer Behavior Business Strategy/Leadership Applied Psychology |
| ISBN | 3-319-77550-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction to the experience logic: Key concepts and contents -- Part I: Theoretical contributions -- Experiential perspective in management literature: A systematic review -- Marketing in an experiential perspective: From "Goods and Service Logic" to "Experience Logic" -- Part II: Sectoral applications -- The tourist offer of the destination in an experience logic perspective -- Sustainable management of events in an experiential perspective -- How marketing works in the Experience Economy: The case of the Experience Gift Box providers -- Experience economy and the management of shopping centers: The role of entertainment -- The Importance of Being Earnest. Enhancing the authentic experience of cultural heritage through the experience-based approach -- Experience logic: the new challenge for trade fairs -- The experiential approach in the cosmetics industry: The Eva Garden case study -- Marketing of traditional-local products in the experience logic perspective. |
| Record Nr. | UNINA-9910298196003321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Exploring Service Productivity [[electronic resource] ] : Studies in the German Airport Industry / / by Claudia Lehmann
| Exploring Service Productivity [[electronic resource] ] : Studies in the German Airport Industry / / by Claudia Lehmann |
| Autore | Lehmann Claudia |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019 |
| Descrizione fisica | 1 online resource (XXI, 344 p. 70 illus.) |
| Disciplina | 658.4092 |
| Collana | Markt- und Unternehmensentwicklung Markets and Organisations |
| Soggetto topico |
Leadership
Management Industrial management Motivation research (Marketing) Business Strategy/Leadership Innovation/Technology Management Consumer Behavior |
| ISBN | 3-658-23036-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Systematic literature review on service productivity -- Service productivity from a provider’s perspective, a customers’ perspective, and an operations perspective -- An interactive service productivity model. |
| Record Nr. | UNINA-9910337805403321 |
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Lehmann Claudia
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Fashion & music / / Jochen Str�ahle, editor
| Fashion & music / / Jochen Str�ahle, editor |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Springer, , [2018] |
| Descrizione fisica | 1 online resource (xi, 264 pages) : illustrations (some color), charts |
| Disciplina | 780.07 |
| Collana | Springer Series in Fashion Business |
| Soggetto topico |
Fashion merchandising
Music trade Branding (Marketing) Culture Motivation research (Marketing) |
| ISBN | 981-10-5637-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. An introductory viewpoint to fashion and music / Jochen Str�ahle -- 2. Fashion and music : a literature review / Jochen Str�ahle and Anna-Christina Kriegel -- 3. Music as key-influencer of fashion trends / Jochen Str�ahle and Jennifer R�odel -- 4. Case study : grunge music and grunge style / Jochen Str�ahle and Noemi Jahne-Warrior -- 5. In-store music in fashion stores / Jochen Str�ahle and Ronja Hohls -- 6. Music in fashion communication / Jochen Str�ahle and Mara Keibel -- 7. Co-design and endorsement / Jochen Str�ahle and Gabriele Strobl -- 8. Creating differentiation by style / Jochen Str�ahle and Patricia D�urr -- 9. Merchandising in the music business / Jochen Str�ahle and Charline Susan Jackson -- 10. Case study : EMP / Jochen Str�ahle and Myriam T�opfer -- 11. How digital changed the music industry / Jochen Str�ahle and Lukas K�ohneke -- 12. Crowdfunding : learnings from the music business / Jochen Str�ahle and Franziska Lang -- 13. Case study : marillion / Jochen Str�ahle and Lena Bulling. |
| Record Nr. | UNINA-9910298173103321 |
| Singapore : , : Springer Singapore : , : Springer, , [2018] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Fast fashion, fashion brands and sustainable consumption / / edited by Subramanian Senthilkannan Muthu
| Fast fashion, fashion brands and sustainable consumption / / edited by Subramanian Senthilkannan Muthu |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (VII, 54 p. 12 illus. in color.) |
| Disciplina | 677 |
| Collana | Textile Science and Clothing Technology |
| Soggetto topico |
Textile industry
Sustainable development Business logistics Industrial engineering Motivation research (Marketing) |
| ISBN |
9789811312687
9811312680 981-13-1268-0 9789811345982 9789811312670 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Fast fashion & Sustainable consumption -- Luxury and fashion brand communication differentiation for sustainable consumer –behavior -- Fashion Brands and Consumers approach towards Sustainable Fashion -- Motives of Sharing: Examining Participation in Fashion Reselling & Swapping Markets. |
| Record Nr. | UNINA-9910350317303321 |
| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Soggetto topico
-
Motivation research (Marketing)
(136)
- Consumer Behavior (108)
- Branding (Marketing) (24)
- Branding (23)
- Internet marketing (18)