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Concepts of Quality Connected to Social Media and Emotions [[electronic resource] /] / by Denisa Elena Vlad
| Concepts of Quality Connected to Social Media and Emotions [[electronic resource] /] / by Denisa Elena Vlad |
| Autore | Vlad Denisa Elena |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2020 |
| Descrizione fisica | 1 online resource (228 pages) |
| Disciplina | 302.231 |
| Collana | Sustainable Management, Wertschöpfung und Effizienz |
| Soggetto topico |
International business enterprises
Motivation research (Marketing) Internet marketing International Business Consumer Behavior Online Marketing/Social Media |
| ISBN | 3-658-28867-1 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Quality of Products and Services -- The Influence of Social Media on the Consumers‘ Expectations -- Importance of Information in Social Media -- Influence of Emotional Attachment on the Relationship With the Brand -- Post-truth and Fake News and How They Relate to Human Emotions -- Consumer Behavior in the Online Environment . |
| Record Nr. | UNINA-9910367249003321 |
Vlad Denisa Elena
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Consumer behavior
| Consumer behavior |
| Pubbl/distr/stampa | Loganville, GA : , : Richard K. Miller Assoc |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.8324 |
| Collana |
RKMA market research handbook series
RKMA market research ebook series |
| Soggetto topico |
Consumer behavior - United States
Consumers' preferences - United States Motivation research (Marketing) - United States Marketing research - United States Consumer behavior Consumers' preferences Marketing research Motivation research (Marketing) Consommateurs - Comportement - États-Unis Consommateurs - Préférences - États-Unis Études de motivation (Marketing) - États-Unis Marketing - Recherche - États-Unis |
| Soggetto genere / forma |
Serial publications
Periodicals Statistics Serial publications. Statistics. serials (publications) Statistiques. Publications en série |
| ISSN | 2380-8268 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910679097403321 |
| Loganville, GA : , : Richard K. Miller Assoc | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Consumer behavior
| Consumer behavior |
| Pubbl/distr/stampa | Loganville, GA : , : Richard K. Miller Assoc |
| Descrizione fisica | 1 online resource |
| Disciplina | 658.8324 |
| Collana |
RKMA market research handbook series
RKMA market research ebook series |
| Soggetto topico |
Consumer behavior - United States
Consumers' preferences - United States Motivation research (Marketing) - United States Marketing research - United States Consumer behavior Consumers' preferences Marketing research Motivation research (Marketing) Consommateurs - Comportement - États-Unis Consommateurs - Préférences - États-Unis Études de motivation (Marketing) - États-Unis Marketing - Recherche - États-Unis |
| Soggetto genere / forma |
Serial publications
Periodicals Statistics Serial publications. Statistics. serials (publications) Statistiques. Publications en série |
| ISSN | 2380-8268 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Record Nr. | UNISA-996214907003316 |
| Loganville, GA : , : Richard K. Miller Assoc | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Consumer Behavior over the Life Course [[electronic resource] ] : Research Frontiers and New Directions / / by George P. Moschis
| Consumer Behavior over the Life Course [[electronic resource] ] : Research Frontiers and New Directions / / by George P. Moschis |
| Autore | Moschis George P |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (213 pages) |
| Disciplina | 658.834 |
| Soggetto topico |
Motivation research (Marketing)
Population Market research Consumer Behavior Population Economics Market Research/Competitive Intelligence |
| ISBN |
9783030050085
3030050084 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- Ch 1 Introduction -- Ch 2 Efforts to Study Consumers Over their Lifespan -- Ch 3 The Life Course Paradigm: Conceptual and Theoretical Foundation -- Ch 4 Consumer and Behavior in Life Course Context -- Ch 5 The Life Course Research Framework: Illustrative Application in the Study of Financial Behaviors -- Ch 6 Methods of Life Course Research -- Ch 7 Contributions to Previous Efforts to Study Consumers Over their Lifespan -- Ch 8 Applications to Select Areas of Consumer Behavior: An Agenda for Future Research -- Ch 9 Implications for Practitioners -- Ch 10 Summary, Opportunities, Challenges, and Recommendations -- Index -- About the Author. |
| Record Nr. | UNINA-9910337783203321 |
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Moschis George P
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Consumer Behavior, Organizational Strategy and Financial Economics [[electronic resource] ] : Proceedings of the 21st Eurasia Business and Economics Society Conference / / edited by Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Ugur Can
| Consumer Behavior, Organizational Strategy and Financial Economics [[electronic resource] ] : Proceedings of the 21st Eurasia Business and Economics Society Conference / / edited by Mehmet Huseyin Bilgin, Hakan Danis, Ender Demir, Ugur Can |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (362 pages) |
| Disciplina | 330 |
| Collana | Eurasian Studies in Business and Economics |
| Soggetto topico |
Motivation research (Marketing)
Leadership Macroeconomics Globalization Markets Consumer Behavior Business Strategy/Leadership Macroeconomics/Monetary Economics//Financial Economics Emerging Markets/Globalization |
| ISBN | 3-319-76288-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Consumer Behavior -- Organizational Strategy -- Financial Economics -- Industrial and Public Policy. |
| Record Nr. | UNINA-9910298206103321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Consumer behaviour / / Leon G. Schiffman, Joseph Wisenblit
| Consumer behaviour / / Leon G. Schiffman, Joseph Wisenblit |
| Autore | Schiffman Leon G. |
| Edizione | [Eleven edition, global edition.] |
| Pubbl/distr/stampa | Harlow, Essex, England : , : Pearson, , [2015] |
| Descrizione fisica | 1 online resource (504 pages) : illustrations |
| Disciplina | 658.8342 |
| Soggetto topico |
Consumer behavior
Motivation research (Marketing) Marketing |
| ISBN | 0-273-78732-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Title Page -- Contents -- Preface -- PART I Consumers, Marketers, and Technology -- 1 Technology-Driven Consumer Behavior -- The Marketing Concept -- Consumer Research -- Market Segmentation, Targeting, and Positioning -- The Marketing Mix -- Socially Responsible Marketing -- Technology Enriches the Exchange Between Consumers and Marketers -- Consumers Have Embraced Technology -- Behavioral Information and Targeting -- Interactive and Novel Communication Channels -- Customizing Products and Promotional Messages -- Better Prices and Distribution -- Customer Value, Satisfaction, and Retention -- Customer Retention -- Technology and Customer Relationships -- Emotional Bonds versus Transaction-Based Relationships -- Customer Loyalty and Satisfaction -- Customer Loyalty and Profitability -- Measures of Customer Retention -- Internal Marketing -- Consumer Behavior Is Interdisciplinary -- Consumer Decision-Making -- The Structure of This Book -- Summary -- Review and Discussion Questions -- Hands-on Assignments -- Key Terms -- 2 Segmentation, Targeting, and Positioning -- Market Segmentation and Effective Targeting -- Identifiable -- Sizeable -- Stable and Growing -- Reachable -- Congruent with the Marketer's Objectives and Resources -- Applying the Criteria -- Bases for Segmentation -- Demographics -- Age -- Gender -- Families and Households -- Social Class -- Ethnicity -- Geodemographics -- Green Consumers -- Personality Traits -- Psychographics, Values and Lifestyles -- Benefit Segmentation -- Media-Based Segmentation -- Usage Rate Segmentation -- Usage Occasion Segmentation -- Behavioral Targeting -- Tracking Online Navigation -- Geographic Location and Mobile Targeting -- Purchase Behavior -- The Information "Arms Race" -- Positioning and Repositioning -- Umbrella Positioning -- Premier Position -- Positioning against Competition.
Key Attribute -- Un-Owned Position -- Repositioning -- Perceptual Mapping -- Summary -- Review and Discussion Questions -- Hands-on Assignments -- Key Terms -- CASE ONE: Porsche -- PART II The Consumer as an Individual -- 3 Consumer Motivation and Personality -- The Dynamics of Motivation -- Needs -- Goals -- Need Arousal -- Selecting Goals -- Needs and Goals Are Interdependent -- Needs Are Never Fully Satisfied -- New Needs Emerge as Old Ones Are Satisfied -- Success and Failure Influence Goals -- Frustration and Defense Mechanisms -- Systems of Needs -- Murray's List of Psychogenic Needs -- Maslow's Hierarchy of Needs -- Physiological Needs -- Safety Needs -- Social Needs -- Egoistic Needs -- Need for Self-Actualization -- Evaluation of Maslow's Theory -- Marketing Applications of Maslow's Theory -- A Trio of Needs -- Power -- Affiliation -- Achievement -- The Measurement of Motives -- Self-Reporting -- Qualitative Research -- Motivational Research -- The Nature and Theories of Personality -- The Facets of Personality -- Personality Reflects Individual Differences -- Personality Is Consistent and Enduring -- Personality May Change -- Theories of Personality -- Freudian Theory -- Neo-Freudian Personality Theory -- Trait Theory -- Personality Traits and Consumer Behavior -- Consumer Innovators and Innovativeness -- Dogmatism -- Social Character: Inner- versus Other-Directedness -- Need for Uniqueness -- Optimum Stimulation Level -- Sensation Seeking -- Variety and Novelty Seeking -- Need for Cognition -- Visualizers versus Verbalizers -- Consumer Materialism -- Fixated Consumption -- Compulsive Consumption -- Consumer Ethnocentrism -- Personality and Color -- Product and Brand Personification -- Product Personality and Gender -- Product Personality and Geography -- Website Personality -- The Self and Self-Image -- The Extended Self. Altering the Self -- Summary -- Review and Discussion Questions -- Hands-on Assignments -- Key Terms -- 4 Consumer Perception -- The Elements of Perception -- Sensory Input -- The Absolute Threshold -- Ambush Marketing -- Experiential Marketing -- The Differential Threshold -- The JND's Implications for Product Pricing and Improvement -- The JND'S Implications for Logos and Packaging -- Subliminal Perception -- Perceptual Selection -- The Stimulus -- Expectations -- Motives -- Selective Perception -- Perceptual Organization -- Figure and Ground -- Obscuring the Distinction Between Figure and Ground -- Grouping -- Closure -- Perceptual Interpretation: Stereotyping -- Physical Appearance -- Descriptive Terms -- First Impressions -- Halo Effect -- Consumer Imagery -- Brand Image -- Package Image -- Service Image -- Perceived Price -- Perceived Quality -- Product Quality -- Service Quality -- Price/Quality Relationship -- Store Image and Perceived Quality -- Manufacturer's Image and Perceived Quality -- Perceived Risk -- Perceived Risk Varies -- Summary -- Review and Discussion Questions -- Hands-on Assignments -- Key Terms -- 5 Consumer Learning -- The Elements of Consumer Learning -- Motives -- Cues -- Responses -- Reinforcement -- Classical Conditioning -- Associative Learning -- The Role of Repetition -- Stimulus Generalization -- Product Line Extensions -- Product Form Extensions -- Family Branding -- Licensing -- Instrumental Conditioning -- Reinforcing Behavior -- Extinction and Forgetting -- Customer Satisfaction and Retention -- Reinforcement Schedules -- Shaping -- Massed versus Distributed Learning -- Observational Learning -- Information Processing -- Storing Information -- Sensory Store -- Short-Term Store -- Long-Term Store -- Information Rehearsal and Encoding -- Information Retention and Retrieval -- Cognitive Learning. Consumer Involvement and Hemispheric Lateralization -- Measurements of Consumer Involvement -- Strategic Applications of Consumer Involvement -- Hemispheric Lateralization -- Passive Learning -- Outcomes and Measures of Consumer Learning -- Recognition and Recall Measures -- Brand Loyalty -- Brand Equity -- Summary -- Review and Discussion Questions -- Hands-on Assignments -- Key Terms -- 6 Consumer Attitude Formation and Change -- Attitudes and Their Formation -- Consumers Learn Attitudes -- Sources of Attitude Formation -- The Role of Personality Factors -- Attitudes Are Consistent with Behaviors -- Attitudes Occur within Situations -- The Tri-Component Attitude Model -- The Cognitive Component -- The Affective Component -- The Conative Component -- Altering Consumers' Attitudes -- Changing Beliefs about Products -- Changing Brand Image -- Changing Beliefs about Competing Brands -- Multi-Attribute Attitude Models -- Attitude-Toward-Object Model -- Adding an Attribute -- Changing the Perceived Importance of Attributes -- Developing New Products -- Attitude-Toward-Behavior Model -- Theory of Reasoned Action -- Theory of Trying-to-Consume -- Attitude-Toward-the-Ad Model -- Changing the Motivational Functions of Attitudes -- The Utilitarian Function -- The Ego-Defensive Function -- The Value-Expressive Function -- The Knowledge Function -- Associating Brands with Worthy Objects or Causes -- The Elaboration Likelihood Model -- Cognitive Dissonance and Resolving Conflicting Attitudes -- Resolving Conflicting Attitudes -- Assigning Causality and Attribution Theory -- Self-Perception Attributions -- Foot-in-the-Door Technique -- Attributions Toward Others -- Attributions Toward Objects -- Analyzing Self-Attributions -- Summary -- Review and Discussion Questions -- Hands-on Assignments -- Key Terms -- CASE TWO: Procter & Gamble. CASE THREE: Lifebuoy/Unilever Asia Private Limited -- PART III Communication and Consumer Behavior -- 7 Persuading Consumers -- The Communication Process -- Selective Exposure -- Psychological Noise -- Broadcasting versus Narrowcasting -- Addressable Advertising -- Designing Persuasive Messages -- Images and Text -- Message Framing -- One-Sided versus Two-Sided Messages -- Order Effects -- Persuasive Advertising Appeals -- Comparative Advertising -- Fear Appeals -- Humorous Appeals -- Wordplay -- Sexual Appeals -- Timeliness Appeal -- Measures of Message Effectiveness -- Summary -- Review and Discussion Questions -- Hands-on Assignments -- Key Terms -- 8 From Print and Broadcast Advertising to Social and Mobile Media -- Targeting Segments versus Eyeballs -- The Advantages of Impression-Based Targeting -- Google's Consumer Tracking and Targeting -- Consumers and Social Media -- Permissions to Collect Personal and Social Information -- Social Advertising's Best Practices -- Social Media Communication Channels -- Consumers and Mobile Advertising -- Consumer Response to Mobile Advertising -- The Advantages and Shortcomings of Mobile Advertising -- What's in Store for Consumers? -- Measuring Media's Advertising Effectiveness -- Analyzing Website Visits -- Gauging Influence within Social Network -- Google Analytics -- Media Exposure Measures -- Nielsen's Cross-Platform Measurement -- Traditional Media's Electronic Evolution -- Newspapers and Magazines -- Television and Radio -- Interactive TV -- Out-of-Home Media -- Branded Entertainment -- Summary -- Review and Discussion Questions -- Hands-on Assignments -- Key Terms -- 9 Reference Groups and Word-of-Mouth -- Source Credibility and Reference Groups -- Reference Group Influence -- Types of Reference Groups -- Consumption-Related Reference Group -- Friendship Groups -- Shopping Groups. Virtual Communities. |
| Record Nr. | UNINA-9910150208803321 |
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Schiffman Leon G.
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| Harlow, Essex, England : , : Pearson, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Consumer behaviour and sustainable fashion consumption [[electronic resource] /] / edited by Subramanian Senthilkannan Muthu
| Consumer behaviour and sustainable fashion consumption [[electronic resource] /] / edited by Subramanian Senthilkannan Muthu |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (VII, 96 p. 20 illus., 14 illus. in color.) |
| Disciplina | 677 |
| Collana | Textile Science and Clothing Technology |
| Soggetto topico |
Textile industry
Sustainable development Business logistics Industrial engineering Motivation research (Marketing) |
| ISBN | 981-13-1265-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Sustainable Fashion Sportswear Consumption -- Analysing the Consumer Behavior Regarding Sustainable Fashion Using Theory of Planned Behavior -- The Impact of Knowledge on Consumer Behaviour Towards Sustainable Apparel Consumption. |
| Record Nr. | UNINA-9910350317203321 |
| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Consumer Engineering, 1920s–1970s [[electronic resource] ] : Marketing between Expert Planning and Consumer Responsiveness / / edited by Jan Logemann, Gary Cross, Ingo Köhler
| Consumer Engineering, 1920s–1970s [[electronic resource] ] : Marketing between Expert Planning and Consumer Responsiveness / / edited by Jan Logemann, Gary Cross, Ingo Köhler |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 |
| Descrizione fisica | 1 online resource (298 pages) |
| Disciplina | 381.09 |
| Collana | Worlds of Consumption |
| Soggetto topico |
History, Modern
United States—History World history Social history Motivation research (Marketing) Modern History US History World History, Global and Transnational History Social History Consumer Behavior |
| ISBN | 3-030-14564-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Beyond the Mad Men: Consumer Engineering and the Rise of Marketing Management, 1920s–1970s: An Introduction -- I. Twentieth-Century Marketing: Aspirations and Limits, Costs, and Benefits -- 2. Marketing as "Consumer Engineering"? A Concept in Transatlantic Perspective, 1930s–1960s -- 3. What Does "Fast Capitalism" Mean for Consumers? Examples of Consumer Engineering in the United States -- 4. A Theoretical Exploration of Consumer Engineering: Implicit Contracts and Market Making -- II. Consumer Engineers and Transatlantic Exchanges at Mid-Century -- 5. Shopping Malls and Social Democracy: Victor Gruen's Postwar Campaign for Conscientious Consumption in American Suburbia -- 6. Consumer-Based Research: Walter Landor and the Value of Packaging Design in Marketing -- 7. German-Style Consumer Engineering: Victor Vogt's Verkaufspraxis, 1925–1950 -- III. Consumer Engineering Practices in Postwar Europe -- 8. Consumer Credit as a Marketing Tool: The French Experience in European and Transatlantic Comparison, 1950s–1960s -- 9. Adidas and the Creation of a Transnational Market for German Athletic Shoes, 1948–1978 -- 10. Imagined Images, Surveyed Consumers: Market Research as a Means of Consumer Engineering, 1950s–1980s -- IV. Consumer Engineering and Consumer Movements -- 11. Marketing a New Society or Engineering Kitchens? IKEA and the Swedish Consumer Agency -- 12. “The Consumer Crusader”: Hugo Schui and the German Consumers Association -- 13. Consumer Engineering by Belgian Consumer Movements: From Modern Marketing with a Transnational Touch to Late-Modern Insecurities, 1957–2000. |
| Record Nr. | UNINA-9910483600003321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Consumer Law and Socioeconomic Development [[electronic resource] ] : National and International Dimensions / / edited by Claudia Lima Marques, Dan Wei
| Consumer Law and Socioeconomic Development [[electronic resource] ] : National and International Dimensions / / edited by Claudia Lima Marques, Dan Wei |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XX, 469 p.) |
| Disciplina | 343.07 |
| Soggetto topico |
International law
Trade Private international law Conflict of laws Motivation research (Marketing) International Economic Law, Trade Law Private International Law, International & Foreign Law, Comparative Law Consumer Behavior |
| ISBN | 3-319-55624-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I International Protection of Consumers: trends and challenges: Dan Wei, Consumer Protection in the Global Context: the Present Status and Some New Trends -- Ana Candida Muniz and Hector Santana, The UN Guidelines for Consumer Protection: review and next -- Gail Pearson, The UNGCP Guidelines – Some Comments -- Fabiana D´Andrea Ramos and Vitor Hugo do Amaral Ferreira, Common Law and International Consumer Protection in the Global Orbit of Consumption -- Louise Teitz and David Stewart, International Consumer Protection and Private International Law -- Maria Goretti Sanches Lima, The Supranational Organizations’ initiatives aimed at protection of tourists. Why international conventions are needed? -- Yu Ying, Chinese Approaches to Reform Consumer Protection law: Substantive Law and Conflict Law -- Alberto do Amaral Junior and Luciane Klein Vieira, International Consumer Protection in Mercosur -- Claudia Lima Marques, 25 Years to Celebrate: Horizons reached by the 1990 Brazilian Consumer Protection Code and horizons to come, especially on the international protection of consumers -- Thierry Bourgoignie, Regional Integration and Consumer Safety: An Emerging Concern in the Gulf Region -- Part II Financial crisis and consumer protection: James Nefh, Consumer Credit Regulation and International Financial Markets: Lessons from the Mortgage Meltdown -- Hector Santana, The International Financial Crisis and the Protection of the Brazilian Consumer -- Luke Nottage, Free Trade Agreement and Investment Treaty Innovations to Promote More Sustainable Financial Markets for Consumers -- Dan Wei, Financial Consumer Protection in China: country report -- Gail Pearson, Current Issues for Consumer Protection Law in Australia -- Part III National and regional consumer law issues: helping the economic development: Claudia Lima Marques, Relations Between International Law and Consumer Law in The Globalized World: Challenges and Prospects -- Amanda Flávio de Oliveira, Economic development, capitalism and Consumer Law in Brazil: rejecting the argument for "legal paternalism" -- Bruno Miragem, The Illegal and Abusive: Proposals for a Systematic Interpretation of Abusive Practices in the 25 Years of the Consumer Defense Code -- Adalberto Pasqualotto, Children, Consumption and Advertising: Brazil’s Point of View -- Gail Pearson, Further Challenges for Australian Consumer Law -- He Shan, The Emergence and Development of Chinese 3.15 Anti-Counterfeiting -- Roberto Augusto Castellanos Pfeiffer, Real Estate Under Construction, Consumer Law and Development -- Walter José Faiad de Moura and Leonardo Roscoe Bessa, Real Estate Consumer Credit: a New Side to Vulnerability -- Antonia Espíndola Longoni Klee, Consumer Protection in E-Commerce in Brazil: The Updating of the Consumer’s Protection Code -- André de Carvalho Ramos, The right to be forgotten and the indirect control of consumer databases -- Yixian Zhao, Regulation and Supervision of Internet Finance and Consumer Protection in China -- Káren Rick Danilevicz Bertoncello and Clarissa Costa de Lima, Overindebtedness in Mercosul Countries: An Overview -- Johannes Doll and Rosangela Cavallazzi, ‘Withholding Credit’ and Elderly Overindebtedness -- Diogenes Faria de Carvalho, Consuming, Consumption and Over-Indebtedness in (Hyper) Contemporaneity. |
| Record Nr. | UNINA-9910255265803321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Consumer Psychology [[electronic resource] ] : A Life Span Developmental Approach / / by Brian M. Young
| Consumer Psychology [[electronic resource] ] : A Life Span Developmental Approach / / by Brian M. Young |
| Autore | Young Brian M |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 |
| Descrizione fisica | 1 online resource (361 pages) |
| Disciplina | 658.8342 |
| Soggetto topico |
Industrial psychology
Developmental psychology Motivation research (Marketing) Self Identity (Psychology) Industrial and Organizational Psychology Developmental Psychology Consumer Behavior Self and Identity |
| ISBN | 3-319-90911-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Definitions and visions of consumption -- Chapter 2: Concepts and themes -- Chapter 3: How consumers’ minds work: An introduction to the basics -- Chapter 4: How we process information: A look at embodied cognition and priming -- Chapter 5: One mind or two? An introduction to dual process theories -- Chapter 6: Development through the lifespan: Is it a viable approach? -- Chapter 7: Erikson’s stages of life: Can we bridge the gap? -- Chapter 8: Childhood and younger children: The gaze from developmental psychology -- Chapter 9: The older child: Becoming a serious consumer -- Chapter 10: Children, ownership and possessions: The origins -- Chapter 11: Ownership and possessions: The adult perspective and into the future -- Chapter 12: And now the end is near… . |
| Record Nr. | UNINA-9910298065203321 |
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Young Brian M
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Soggetto topico
-
Motivation research (Marketing)
(136)
- Consumer Behavior (108)
- Branding (Marketing) (24)
- Branding (23)
- Internet marketing (18)