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Consumer Reaction, Food Production and the Fukushima Disaster [[electronic resource] ] : Assessing Reputation Damage Due to Potential Radiation Contamination / / by Kentaka Aruga
| Consumer Reaction, Food Production and the Fukushima Disaster [[electronic resource] ] : Assessing Reputation Damage Due to Potential Radiation Contamination / / by Kentaka Aruga |
| Autore | Aruga Kentaka |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 |
| Descrizione fisica | 1 online resource (XII, 159 p. 77 illus.) |
| Disciplina | 333 |
| Soggetto topico |
Natural resources
Agricultural economics Motivation research (Marketing) Behavioral economics Culture - Economic aspects Natural Resource and Energy Economics Agricultural Economics Consumer Behavior Behavioral/Experimental Economics Cultural Economics |
| ISBN | 3-319-59849-X |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Radiation contamination of agricultural products -- What is reputation damage? -- Conditions of the agricultural commodity markets before and after the Fukushima disaster -- Consumer reaction and willingness to buy food produced near the FDNPP -- Is there reputation damage? |
| Record Nr. | UNINA-9910255031303321 |
Aruga Kentaka
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Consumer Voice [[electronic resource] ] : The Democratization of Consumption Markets in the Digital Age / / by S. Umit Kucuk
| Consumer Voice [[electronic resource] ] : The Democratization of Consumption Markets in the Digital Age / / by S. Umit Kucuk |
| Autore | Kucuk S. Umit |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 |
| Descrizione fisica | 1 online resource (134 pages) : illustrations |
| Disciplina | 658.8342 |
| Soggetto topico |
Marketing
Motivation research (Marketing) Consumer Behavior |
| ISBN | 3-030-53983-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Voice -- Chapter 2: Consumer Voice -- Chapter 3: Voicesumers -- Chapter 4: How to Voice -- Chapter 5: Voiceconomics. |
| Record Nr. | UNINA-9910427042903321 |
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Kucuk S. Umit
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Consuming Extreme Sports [[electronic resource] ] : Psychological Drivers and Consumer Behaviours of Extreme Athletes / / by Francesco Raggiotto
| Consuming Extreme Sports [[electronic resource] ] : Psychological Drivers and Consumer Behaviours of Extreme Athletes / / by Francesco Raggiotto |
| Autore | Raggiotto Francesco |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Pivot, , 2020 |
| Descrizione fisica | 1 online resource (ix, 126 pages) : illustrations |
| Disciplina | 796.046 |
| Collana | Palgrave pivot |
| Soggetto topico |
Motivation research (Marketing)
Sports—Psychological aspects Consumer Behavior Sport Psychology |
| ISBN | 3-030-40127-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. The Extreme Sports Phenomenon: Dust to Glory -- 3. Psychological Perspectives On Extreme Sport Participants -- 4. Live (and Spend?) to Tell. An Investigation of Drivers of Consumer Upgrading in Extreme Sports -- 5. Thrill Me! Advertising Effectiveness in Extreme vs Traditional Sports -- 6. The Heat is (Always) On? Extreme Personalities and Extreme Sporting Event Revisit Intentions -- 7. Conclusion. |
| Record Nr. | UNINA-9910383848203321 |
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Raggiotto Francesco
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Pivot, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Consumption and consumer society : the craft consumer and other essays / / Colin Campbell
| Consumption and consumer society : the craft consumer and other essays / / Colin Campbell |
| Autore | Campbell Colin <1940-> |
| Pubbl/distr/stampa | Cham, Switzerland : , : Springer, , [2022] |
| Descrizione fisica | 1 online resource (238 pages) |
| Disciplina | 339.47 |
| Collana | Consumption and Public Life |
| Soggetto topico |
Consumer behavior
Motivation research (Marketing) |
| ISBN |
9783030836818
9783030836801 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910508461303321 |
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Campbell Colin <1940->
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| Cham, Switzerland : , : Springer, , [2022] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Consumption and Life-Styles [[electronic resource] ] : A Short Introduction / / by Dieter Bögenhold, Farah Naz
| Consumption and Life-Styles [[electronic resource] ] : A Short Introduction / / by Dieter Bögenhold, Farah Naz |
| Autore | Bögenhold Dieter |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Pivot, , 2018 |
| Descrizione fisica | 1 online resource (130 pages) |
| Disciplina | 306.3 |
| Collana | Palgrave pivot |
| Soggetto topico |
Culture—Economic aspects
Economic sociology Motivation research (Marketing) Branding (Marketing) Communication Ethnology Cultural Economics Organizational Studies, Economic Sociology Consumer Behavior Branding Media and Communication Cultural Anthropology |
| ISBN | 3-030-06203-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction -- 2. Consumption: Different Perspectives and Academic Responsibilities -- 3. Consumption within the History of Economic and Social Thought -- 4. Consumption, Lifestyles and Taste -- 5. Conspicuous Consumption -- 6. Culture, Advertising and Consumption -- 7. Gender and Social Relations of Consumption -- 8. Money, Consumption and Happiness -- 9. In Times of Globalization: Gift Giving and the McDonaldization of Consumption. |
| Record Nr. | UNINA-9910303447303321 |
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Bögenhold Dieter
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Pivot, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Consumption Behaviour and Social Responsibility [[electronic resource] ] : A Consumer Research Approach / / by Karnika Gupta, Narendra Singh
| Consumption Behaviour and Social Responsibility [[electronic resource] ] : A Consumer Research Approach / / by Karnika Gupta, Narendra Singh |
| Autore | Gupta Karnika |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (xxv, 450 pages) : illustrations |
| Disciplina | 641.3020688 |
| Collana | Approaches to Global Sustainability, Markets, and Governance |
| Soggetto topico |
Social responsibility of business
Motivation research (Marketing) Corporate Social Responsibility Consumer Behavior |
| ISBN | 981-15-3005-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Background and Thought -- Chapter 2. An Overview of Literature -- Chapter 3. Conceptual Framework and Research Model -- Chapter 4. Methodological Procedures and Techniques -- Chapter 5. Exploration and Validation of Behavioural-Attitudinal Dimensions -- Chapter 6. Model Testing and Thoeory Testing -- Chapter 7. Segmentation of Consumers and Identification of Responsibles -- Chapter 8. Charaterizing and Profiling Responsible Consumer Segments -- Chapter 9. Findings and Discussions -- Chapter 10. Implications and Directions. |
| Record Nr. | UNINA-9910734093803321 |
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Gupta Karnika
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| Singapore : , : Springer Singapore : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Contemporary Collaborative Consumption [[electronic resource] ] : Trust and Reciprocity Revisited / / edited by Isabel Cruz, Rafaela Ganga, Stefan Wahlen
| Contemporary Collaborative Consumption [[electronic resource] ] : Trust and Reciprocity Revisited / / edited by Isabel Cruz, Rafaela Ganga, Stefan Wahlen |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2018 |
| Descrizione fisica | 1 online resource (X, 182 p. 11 illus., 10 illus. in color.) |
| Disciplina | 301.072 |
| Collana | Kritische Verbraucherforschung |
| Soggetto topico |
Sociology—Research
Motivation research (Marketing) Economic sociology Sustainable development Research Methodology Consumer Behavior Organizational Studies, Economic Sociology Sustainable Development |
| ISBN | 3-658-21346-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Reciprocity in the sharing economy: the case for time banking platforms -- Collective representation on collaborative economy platforms -- “Foodsharing”: Reflecting on individualized collective action in a collaborative consumption community organization -- Riding free-riders? A study of the phenomenon of BlaBlaCar in Italy -- The sharing economy and young people: an exploratory research project.-Collaborative consumption and trust-building processes in the emerging new food economy -- Shared use and owning of clothes: borrow, steal or inherit. . |
| Record Nr. | UNINA-9910300604003321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer VS, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Corporate Social Responsibility aus Nachfragersicht [[electronic resource] ] : Eine Analyse der Wirkungen des CSR-Images auf den Erfolg der Markenführung / / von Stephan Hanisch
| Corporate Social Responsibility aus Nachfragersicht [[electronic resource] ] : Eine Analyse der Wirkungen des CSR-Images auf den Erfolg der Markenführung / / von Stephan Hanisch |
| Autore | Hanisch Stephan |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (XVII, 238 S. 30 Abb.) |
| Disciplina | 174.4 |
| Collana | Innovatives Markenmanagement |
| Soggetto topico |
Social responsibility of business
Motivation research (Marketing) Corporate Social Responsibility Consumer Behavior |
| ISBN | 3-658-17027-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Soziale Verantwortlichkeit von Unternehmen als Untersuchungsgegenstand -- Die Bedeutung der CSR-Wahrnehmung für Einstellungen und Verhalten von Nachfragern als Forschungslücke -- Konzeptionelle Grundlagen der Corporate Social Responsibility -- Implikationen für das Markenmanagement von Unternehmen und die weitere Forschung. |
| Record Nr. | UNINA-9910159361903321 |
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Hanisch Stephan
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Cross-Cultural Brand Personality and Brand Desirability [[electronic resource] ] : An Empirical Approach to the Role of Culture on this Mediated Interplay / / by Corinna Colette Vellnagel
| Cross-Cultural Brand Personality and Brand Desirability [[electronic resource] ] : An Empirical Approach to the Role of Culture on this Mediated Interplay / / by Corinna Colette Vellnagel |
| Autore | Vellnagel Corinna Colette |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2020 |
| Descrizione fisica | 1 online resource (xxiii, 251 pages) : illustrations |
| Disciplina | 658.827 |
| Collana | Markenkommunikation und Beziehungsmarketing |
| Soggetto topico |
Branding (Marketing)
Motivation research (Marketing) Branding Consumer Behavior |
| ISBN | 3-658-31178-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910427059903321 |
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Vellnagel Corinna Colette
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Customer Accounting [[electronic resource] ] : Creating Value with Customer Analytics / / by Massimiliano Bonacchi, Paolo Perego
| Customer Accounting [[electronic resource] ] : Creating Value with Customer Analytics / / by Massimiliano Bonacchi, Paolo Perego |
| Autore | Bonacchi Massimiliano |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (VIII, 87 p. 19 illus.) |
| Disciplina | 657 |
| Collana | SpringerBriefs in Accounting |
| Soggetto topico |
Accounting
Bookkeeping Business enterprises—Finance Market research Motivation research (Marketing) Big data Accounting/Auditing Financial Accounting Business Finance Market Research/Competitive Intelligence Consumer Behavior Big Data/Analytics |
| ISBN | 3-030-01971-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1 Introduction -- 2 Customer analytics: definitions, measurement and models -- 3 Customer analytics for internal decision-making and control -- 4 Customer Equity for external reporting and valuation -- 5 Conclusions and trends to look forward. |
| Record Nr. | UNINA-9910337803803321 |
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Bonacchi Massimiliano
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| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Soggetto topico
-
Motivation research (Marketing)
(136)
- Consumer Behavior (108)
- Branding (Marketing) (24)
- Branding (23)
- Internet marketing (18)