Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Marketing Transformation: Marketing Practice in an Ever Changing World [[electronic resource] ] : Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / / edited by Patricia Rossi, Nina Krey
| Marketing Transformation: Marketing Practice in an Ever Changing World [[electronic resource] ] : Proceedings of the 2017 Academy of Marketing Science (AMS) World Marketing Congress (WMC) / / edited by Patricia Rossi, Nina Krey |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (XXXI, 322 p. 12 illus., 10 illus. in color.) |
| Disciplina | 380.1 |
| Collana | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Soggetto topico |
Marketing
Estudis de mercat Màrqueting per Internet Motivation research (Marketing) Market research Internet marketing Consumer Behavior Market Research/Competitive Intelligence Online Marketing/Social Media |
| Soggetto genere / forma | Llibres electrònics |
| ISBN | 3-319-68750-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Investigation of the donation attitude-behaviour gap to celebrity-endorsed charitable campaigns: An Abstract -- Chapter 2: Developing and Validating Internet Compulsive Buying Tendency Measurement Scales -- Chapter 3: Food Waste and Reverse Supply Chains: Implications for Teaching Sustainability Awareness in Business Schools: An Abstract -- Chapter 4: Understanding the Impact of Return Policy Leniency on Consumer Purchase, Repurchase and Return Intentions: A Comparison Between Online and Offline Contexts: An Abstract -- Chapter 5: Town Hall Meeting with International Journal Reviewers: Insights and Understanding Why Manuscripts Fail the Review Process: An Abstract -- Chapter 6: Personal Value Characteristics as Representative of Destination Values: An Abstract -- Chapter 7: An Abstract: Can Product Typicality Enhance Consumers’ Attitudes Toward Goods From Economically Hostile Countries? -- Chapter 8: Is it a Matter of Tempo? Music Tempo Effects on Food’s Purchase Intentions and Perceived Taste: An Abstract -- Chapter 9: Content Analysis in Marketing Strategy: Applications of Hart’s Theory of Word Choice and Verbal Tone: An Abstract -- Chapter 10: Green Logistic Competency: A Resource Hierarchy View of Supply Chain Sustainability -- Chapter 11: Is Using Ornaments Still a Crime? Package Design Complexity and Brand Perception with Application to Champagne Labels: An Abstract -- Chapter 12: EEG and Eyetracking in Attention Paid to Charity Advertising: An Abstract -- Chapter 13: Apps to Eat by: The Relationship Between Product Involvement and On-Demand Food Consumption Among Millennials: An Abstract -- Chapter 14: Marketing Brexit: Young Voter Opinion, Engagement and Future Intention in the context of the EU Referendum: An Abstract -- Chapter 15: Implementing an Inaugural Sustainability Reporting Process: An Abstract -- Chapter 16: Lessons from a Sponsored Social Marketing Pro-Environmental Campaign: An Abstract -- Chapter 17: An Investigation of Offline/Online Channel Patronage Transference in the UK Grocery Sector -- Chapter 18: The Phygital Shopping Experience: An Attempt at Conceptualization and Empirical Investigation -- Chapter 19: Pattern on New Product Introductions and Firm Performance: Consideration of Timing and Target: An Abstract -- Chapter 20: An Abstract: Rethinking Sponsorship Recognition -- Chapter 21: African Immigrant Consumers’ Attitude towards Advertising-in-General and Impact on Buying Decisions: An Abstract -- Chapter 22: Interpreting Offence in Advertising: A Regulatory Perspective: An Abstract -- Chapter 23: Multiple Sports Sponsorships: Is More Always Better?: An Abstract -- Chapter 24: The Role of Transitional Servicescapes in Maintaining Attachment to Place: An Abstract -- Chapter 25: Examining Value Co-Destruction: Towards a Typology of Resource Disintegration: An Abstract -- Chapter 26: Ethical Concerns of Un(Sustainable) Stakeholders: A Re-Examination of Stakeholder Theory in Sustainable Decision-Making -- Chapter 27: Are Different Merchandising Techniques and Promotions Equally Effective to Improve the Sales of Utilitarian & Hedonic Products?: An Abstract -- Chapter 28: The Influence of Store Versus Service Satisfaction on Retail Customer Loyalty: An Abstract -- Chapter 29: An Examination of Retail Product Return Behavior Based on Category of Good: An Abstract -- Chapter 30: When the 12th Man Throws a Flag: Fan Attitude Towards the Proposed Globalization of the NFL: An Abstract -- Chapter 31: The Impact of Packaging Languages on Product Evaluation: Evidence from the Czech Republic: An Abstract -- Chapter 32: Gamified Consumer Engagement and its Influence on Team Involvement over Time: An Abstract -- Chapter 33: The Effect of E-WOM Receivers’ Envy on Their Behavior through Social Networking Site: An Abstract -- Chapter 34: Creative Audiences: Comparing the Effects of Traditional Advertising and User-Generated Advertising on Consumer Brand Attitudes and Behaviour: An Abstract -- Chapter 35: Analysis of Impulsiveness in M-Commerce - A Study of ‘On-The-Go Shoppers’ Behavior: An Abstract -- Chapter 36: Special Session: Macromarketing Saving the World: An Abstract -- Chapter 37: Cultural Variation in Healthcare Consumption in 16 European Countries: National and Individual Drivers in the Case of Mild Medical Conditions: An Abstract -- Chapter 38: Effects of Country Personality on Foreign General Product Attitude through Self-Congruity and General Product Country Images in an Emerging Country: An Abstract -- Chapter 39: An Abstract: Sustainability in Marketing: Academic Perspectives -- Chapter 40: Ethics of Customer Treatment among Woman Small Business Owners Who Follow Kuan Im in Thailand: An Abstract -- Chapter 41: Moderating Role of Individual Ethics and Spirituality in Assessing Consumer Attitude and Purchase Intention Towards Firms Practicing Cause Specific CSR: An Abstract -- Chapter 42: An Empirical Investigation of Augmented Reality to Reduce Customer Perceived Risk -- Chapter 43: Muslim Consumers’ Halal Product Choice Behaviour: An Eye-Tracking Investigation on Visual Choice Process -- Chapter 44: Screen Sharing in A Shopping Process: Motivational Disposition and Perceived Context Incentives: An Abstract -- Chapter 45: Heterogeneity and Homogeneity Measures of Attractions in Tourism Destination Areas: Development of Attraction Diversity Index and Attraction Cluster Equity Indices: An Abstract -- Chapter 46: The Influence of Place Attachment and a Certification of Event Sustainability on Residents’ Perceptions of Environmental Impacts and Event Support: An Abstract -- Chapter 47: New Product Program and Firm Performance: The Moderating Roles of Strategic Emphasis: An Abstract -- Chapter 48: Conceptualizing and Measuring Community Based Brand Equity: An Abstract -- Chapter 49: Are Two Years Enough for a Successful Radical Logo Change?: An Abstract -- Chapter 50: Non-Profit Brand Fragility – Perspectives on Challenges: An Abstract -- Chapter 51: Applying Marketing Knowledge to a Widespread Nonprofit Internal Marketing Issue: An Abstract -- Chapter 52: Coopetition Among Nonprofit Organizations – Strategic and Synergistic Implications of Competition and Cooperation: An Abstract -- Chapter 53: An Integrated Model of Pro-Poor Innovation Adoption within the Bottom-of-the-Pyramid: An Abstract -- Chapter 54: The Psychological Mechanisms for Processing Partitioned Price: An Integrated Framework: An Abstract -- Chapter 55: A Meta-Analytical Review of PAD Within Retail Environments: An Abstract -- Chapter 56: Exploring the Success Factors of Hybrid Micro-Enterprises -- Chapter 57: Driving a Firm’s Agility and Success of Product Innovation through Organizational Behavior: An Abstract -- Chapter 58: Tie Up Technology in Marketing Strategy: A Case Study on a Small Industry Business -- Chapter 59: Discovery, Mystery Solving and Mystery Creation in Marketing Research: Pls and Qca. An Abstract -- Chapter 60: Researching the Ever Changing World: Reflections on Big Data and Questions for Researchers in Marketing: An Abstract -- Chapter 61: Towards a Better Understanding of Customer Empowerment Practices Effectiveness: A Qualitative Study: An Abstract -- Chapter 62: The Transformation of Global Brands: An abstract -- Chapter 63: An Exploration of Brand Experience Development and Management -- Chapter 64: THE IMPORTANCE OF VALUES FOR BRAND PURCHASE: A MANAGERIAL CONTRIBUTION (ABSTRACT) -- Chapter 65: Examining Service Provider Response to Guilty Customers: An Abstract -- Chapter 66: The Innovation Canvas: An Experiential Tool to Stimulate Customer Discovery: An Abstract -- Chapter 67: Felt Bad After Goodbye: Do Purchasing Agent’s Emotions Affect Customer Switch Back?: An Abstract -- Chapter 68: The Relationship of Website Environments and Individual Creativity of Users in Crowdsourcing: An Abstract -- Chapter 69: The Effect of Creativity and Prior Entries on Feedback Activity and Comment Valence in Idea Generation Platforms: An Abstract -- Chapter 70: Taste Perception and Creativity: An Abstract -- Chapter 71: When Visceral Cues in Advertising Cause Withdrawal: Identifying a Boomerang Effect under Conditions of High Involvement: An Abstract: Chapter 72: Identity Marketing: The Moderating Effect of Self Construal and Product Category on Consumer Agency: An Abstract -- Chapter 73: Empowerment in Marketing: Synthesis, Critical Review, and Agenda for Future Research: An Abstract -- Chapter 74: How Makeup Rituals Transform Makeup Wearers and Their Romantic Interests -- Chapter 75: The Influence of Well-Being on Consumers’ Future Discounting Practices in the South African White Goods Industry: An Abstract -- Chapter 76: An Abstract: Should We Hope About Climate Change? The Power of Hope for Engaging in Pro-Environmental Behaviors -- Chapter 77: Feeling Guilty to Buy Online? Exploring Consumers’ Perceived Negative Effects of E-Commerce on Society: An Abstract. Chapter 78: Research Method Topics and Issues that Reduce the Value of Reported Empirical Insights in the Marketing Literatures: An Abstract -- Chapter 79: Internal Branding And Leader-Member Exchange: Role Of Cultural Capital In Employee’s Service Delivery Behaviour In Health Care Sector: An Abstract -- Chapter 80: A Comparative Study of the Impact of B2B Price Pressure: An Abstract -- Chapter 81: Advertising in Transforming Economies: Evidence from Early Market Reforms in China and Vietnam: An Abstract -- Chapter 82: Determinants of Media Consumption: Evidences From an Emerging Market: An Abstract -- Chapter 83: Moderation Effect of Investor and Manager Heterogeneous Beliefs on the Relationship of Advertising and Firm Value -- Chapter 84: Pilgrimage, Consumption and the Politics of Authenticity: An Abstract -- Chapter 85: A Process Evaluation of an Environmental Intervention – The Case of a Heritage Tourism Organ. |
| Record Nr. | UNINA-9910298183503321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Multisensory Packaging [[electronic resource] ] : Designing New Product Experiences / / edited by Carlos Velasco, Charles Spence
| Multisensory Packaging [[electronic resource] ] : Designing New Product Experiences / / edited by Carlos Velasco, Charles Spence |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 |
| Descrizione fisica | 1 online resource (381 pages) : illustrations |
| Disciplina | 688.8 |
| Soggetto topico |
Management
Industrial management Motivation research (Marketing) Psychology, Experimental Innovation/Technology Management Consumer Behavior Experimental Psychology |
| ISBN | 3-319-94977-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1: Introduction to multisensory product packaging -- Chapter 2: Packaging colour and its multiple roles -- Chapter 3: Food imagery and transparency in product packaging -- Chapter 4: The role of typeface in packaging design -- Chapter 5: Sonic packaging: How packaging sounds influence multisensory product evaluation -- Chapter 6: Tactile/haptic aspects of multisensory packaging design -- Chapter 7: On the embodied origins of product perception and sensory evaluation -- Chapter 8: The Multisensory Analysis of Product Packaging (MAPP) framework -- Chapter 9: Influencing healthy food choice through multisensory packaging design -- Chapter 10: Multisensory premiumness -- Chapter 11: Multisensory packaging design across cultures -- Chapter 12: The consumer neuroscience of packaging -- Chapter 13: Multisensory consumer-packaging interaction (CPI): The role of new technologies. |
| Record Nr. | UNINA-9910337801303321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The New Luxury Experience [[electronic resource] ] : Creating the Ultimate Customer Experience / / by Wided Batat
| The New Luxury Experience [[electronic resource] ] : Creating the Ultimate Customer Experience / / by Wided Batat |
| Autore | Batat Wided |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (252 pages) |
| Disciplina | 305.5234 |
| Collana | Management for Professionals |
| Soggetto topico |
Luxury goods industry
Customer relations—Management Motivation research (Marketing) Internet marketing Luxury Customer Relationship Management Consumer Behavior Online Marketing/Social Media |
| ISBN | 3-030-01671-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Preface -- Part I:The Evolution of Luxury: From Object to Experience -- Chapter 1: Luxury, Back to Origins -- Chapter 2: The New Experiential Luxury Marketing Model -- Chapter 3: Customer Experience to Keep Up with Changing Consumer and New Luxury Consumption Trends -- Part II: The Big Five Strategies to Designing the Ultimate Luxury Experience -- Chapter 4: Capturing Luxury Customer Values -- Chapter 5: Experiential Branding of Luxury -- Chapter 6: Experiential Setting Design -- Chapter 7: Luxury Staff Training -- Chapter 8: Consumer Initiation into Luxury -- Part III: Challenges for the Future of Luxury Experience -- Chapter 9: Alternative Market Research for Understanding Luxury Experience -- Chapter 10: How Millennials and Post-Millennials are Reshaping Luxury -- Chapter 11: Is Luxury Experience Compatible with CSR? -- Conclusion. . |
| Record Nr. | UNINA-9910337808403321 |
Batat Wided
|
||
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Nordic Consumer Culture [[electronic resource] ] : State, Market and Consumers / / edited by Søren Askegaard, Jacob Östberg
| Nordic Consumer Culture [[electronic resource] ] : State, Market and Consumers / / edited by Søren Askegaard, Jacob Östberg |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 |
| Descrizione fisica | 1 online resource (339 pages) |
| Disciplina | 306.3 |
| Soggetto topico |
Motivation research (Marketing)
Branding (Marketing) Employee health promotion Ethnology—Europe Consumer Behavior Branding Employee Health and Wellbeing European Culture |
| ISBN | 3-030-04933-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1.Introduction: The Institution and the Imaginary in a Nordic Light; Søren Askegaard and Jacob Östberg -- 2. Democracies of taste Ruled by the Law of Jante? Rudiments of a Nordic Sociology of Consumption; Henri A. Weijo -- 3. Market Wonderland: An Essay about a Statist Individualist Consumer Culture; Sofia Ulver -- 4. Why Can't They Behave? Theorizing Consumer Misbehaviour as Regime Misfit between Neoliberal and Nordic Welfare Models; Diane M. Martin, Frank Lindberg, and James Fitchett -- 5. Unacceptable Consumption: Conflicts of Refugee Consumption in a Nordic Welfare State; Maria Hokkinen -- 6. Swedish Dads as a National Treasure: Consumer Culture at the Nexus of the State, Commerce and Consumers; Susanna Molander, Jacob Östberg and Ingeborg Astrid Kleppe -- 7. Experiencing Nature through Nordic Restrictions and Freedom; Emma Salminen -- 8. Danish Welfare Exports as ‘The New Bacon’: Myth and Meaning of the Nordic Welfare Model as Glocal Cultural Commodity; Stine Bjerregaard and Dannie Kjeldgaard -- 9. Dark, Difficult, Depressing: Nordic Crime Novels in the Eyes of the Beholder; Pamela Schultz Nybacka -- 10. Nordic Branding: An Odyssey into the Nordic Myth Market; Lars Pynt Andersen, Dannie Kjeldgaard, Frank Lindberg and Jacob Östberg -- 11. Mythologies of Finnishness in Advertising; Juulia Pietilä, Jack S. Tillotson and Søren Askegaard -- 12. Perspectives on Hygge: The Kolonihave Discourse; Jeppe Linnet and Jonathan Bean -- 13. Nordic Consumer Culture Theory Research: Conversation in a Wine Bar; Benjamin J. Hartmann and Eric j. Arnould. |
| Record Nr. | UNINA-9910337784203321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Perceived Brand Localness [[electronic resource] ] : An Empirical Study of the German Fashion Market / / by Jörg Igelbrink
| Perceived Brand Localness [[electronic resource] ] : An Empirical Study of the German Fashion Market / / by Jörg Igelbrink |
| Autore | Igelbrink Jörg |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2020 |
| Descrizione fisica | 1 online resource (338 pages) |
| Disciplina | 658.827 |
| Collana | Business Analytics |
| Soggetto topico |
Branding (Marketing)
Motivation research (Marketing) Management information systems Branding Consumer Behavior Business Information Systems |
| ISBN | 3-658-28767-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Brand Perception -- Fashion Influencer in the Context of Social Media -- Positioning of Local Fashion Brands -- New Typology: Consumers Purchase Motivation. |
| Record Nr. | UNINA-9910367243003321 |
|
Igelbrink Jörg
|
||
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Perspectives on Consumer Behaviour [[electronic resource] ] : Theoretical Aspects and Practical Applications / / edited by Włodzimierz Sroka
| Perspectives on Consumer Behaviour [[electronic resource] ] : Theoretical Aspects and Practical Applications / / edited by Włodzimierz Sroka |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (xx, 338 pages) |
| Disciplina | 658.8342 |
| Collana | Contributions to Management Science |
| Soggetto topico |
Motivation research (Marketing)
Branding (Marketing) Market research Consumer Behavior Branding Market Research/Competitive Intelligence |
| ISBN | 3-030-47380-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Economic and legal aspects of sustainable consumer behaviour -- Expectations for trends in household living standards and different perceptions in selected Central European countries -- Willingness to reduce food choice in favour of sustainable alternatives – the role of government and consumer behaviour -- Harmonised protection of consumer behaviour: the holistic comparative message about its effectiveness and efficiency from legislative and judicial perspectives -- Understanding the cross-cultural specifics of consumer behaviour -- Multidimensional analysis of consumer behaviour on the European digital market -- The black box of consumer behaviour and brand value perception: Case study of the Slovak Republic -- Analysis of consumer behaviour in the networked environment: Case study of the Slovak Republic -- Sustainable consumption behaviour in Poland through a PLS-SEM mode -- Factors influencing consumer behaviour across products and services -- Coffee consumer segmentation – implications for producers and sellers -- Identification of the reasons why individual consumers purchase dietary supplements -- The behavioural profiles of energy consumers: comparison of the decision tree method and the logit model -- How much might a beer cost in a fancy resort? A possible replication of Thaler’s well-known experiment -- Consumer behaviour - implications for business strategy -- Omni-channel retailing strategy and research agenda -- How marketing shapes the behaviour of culture participants -- Determinants of purchasing decisions of restaurant consumers: a case study analysis -- Consumer behaviour and private donations: the effect of marketing communication and the reputation of non-profit organisations. |
| Record Nr. | UNINA-9910407716903321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The Power of Communicating the Family Firm Status [[electronic resource] ] : The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness / / by Margarete Rosina
| The Power of Communicating the Family Firm Status [[electronic resource] ] : The Positive Effect of Family Firms as a Brand on Consumer Buying Behavior and Consumer Happiness / / by Margarete Rosina |
| Autore | Rosina Margarete |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 |
| Descrizione fisica | 1 online resource (XVIII, 188 p. 6 illus.) |
| Disciplina | 658.827 |
| Collana | Familienunternehmen und KMU |
| Soggetto topico |
Branding (Marketing)
Motivation research (Marketing) Branding Consumer Behavior |
| ISBN | 3-658-19699-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Record Nr. | UNINA-9910298184203321 |
|
Rosina Margarete
|
||
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The Pricing Puzzle [[electronic resource] ] : How to Understand and Create Impactful Pricing for Your Products / / by Jan Y. Yang
| The Pricing Puzzle [[electronic resource] ] : How to Understand and Create Impactful Pricing for Your Products / / by Jan Y. Yang |
| Autore | Yang Jan Y |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (173 pages) |
| Disciplina | 658.816 |
| Soggetto topico |
Business
Sales management Motivation research (Marketing) Leadership Popular Science in Business and Management Sales/Distribution Consumer Behavior Business Strategy/Leadership |
| ISBN | 3-030-50777-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Oh price - Prelude -- The Power of Choice -- The Color of Pricing -- Good Morning Coffee -- (In)dispensable Spicy Chicken Wings -- Grocery Box in Parts -- Random Thoughts Up in the Air -- Carpe Diem -- The Tale of the Midnight Diner -- The Burden of Fame -- A Pricing Perspective on Double Eleven -- The Premium Mass Product -- A Chilled Coke in Tehran -- We Love Dynamic Pricing -- The Conundrum of Price Cut -- Behind the Scenes of Price Elasticity -- Profit Phobia -- iPricing -- The Milky Solution to a Luxury Problem -- The Coffee Revolution -- The Woes of MUJI -- Why Do We Want Price Inceases -- The Moral of Pricing -- Price in Pieces -- The Pricing Stories Continue. |
| Record Nr. | UNINA-9910427043503321 |
|
Yang Jan Y
|
||
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The Promotion of Education [[electronic resource] ] : A Critical Cultural Social Marketing Approach / / by Valerie Harwood, Nyssa Murray
| The Promotion of Education [[electronic resource] ] : A Critical Cultural Social Marketing Approach / / by Valerie Harwood, Nyssa Murray |
| Autore | Harwood Valerie |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 |
| Descrizione fisica | 1 online resource (320 pages) |
| Disciplina | 370.688 |
| Soggetto topico |
Education
Educational sociology Higher education Educational sociology Education and sociology Motivation research (Marketing) Popular Science in Education Sociology of Education Higher Education Consumer Behavior |
| ISBN | 3-030-25300-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Involving the critical and the cultural in promoting education -- Chapter 2. Appreciating, understanding and respecting the cultural and social contexts of learning -- Chapter 3. A critical cultural approach to social marketing? -- Chapter 4. Engaging a critical and cultural emphasis to create a campaign that promotes education -- Chapter 5. The Lead My Learning campaign -- Chapter 6. Describing the critical cultural social marketing approach used in the Lead My Learning campaign -- Chapter 7. Analysing and reviewing the critical cultural social marketing approach used in Lead My Learning -- Chapter 8. A critical cultural social marketing approach. |
| Record Nr. | UNINA-9910357857003321 |
|
Harwood Valerie
|
||
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Psychologische Marktforschung [[electronic resource] /] / Ernst F. Salcher
| Psychologische Marktforschung [[electronic resource] /] / Ernst F. Salcher |
| Autore | Salcher Ernst F |
| Edizione | [2., neu bearbeitete Aufl. /] |
| Pubbl/distr/stampa | Berlin, : Walter de Gruyter, 1995 |
| Descrizione fisica | 1 online resource (404 p.) |
| Altri autori (Persone) | HoffeltPetra |
| Collana | Marketing Management |
| Soggetto topico |
Marketing research
Motivation research (Marketing) Advertising - Psychological aspects |
| Soggetto genere / forma | Electronic books. |
| ISBN | 3-11-089316-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Frontmatter -- Vorwort zur 2. Auflage -- Inhalt -- Teil A Abgrenzung der psychologischen Marktforschung -- 1. Was ist Marktforschung? -- 2. Was ist psychologische Marktforschung? -- 3. Einordnung der psychologischen Marktforschung in das Gesamtsystem der Marktforschung -- 4. Das Methodenspektrum der Marktforschung -- Teil Β Die Methoden der psychologischen Marktforschung -- I. Methoden der Befragung -- II. Methoden der Beobachtung -- III. Experimentelle Methoden -- Teil C Die wichtigsten marktpsychologischen Verfahren und ihre Anwendungsbereiche -- 1. Die Image-Analyse -- 2. Die Motivforschung -- 3. Psychologische Produkt-Tests -- 4. Die psychologische Werbeforschung -- 5. Die Anwendungsgebiete multivariater Verfahren in der Marktforschung -- Anhang -- Literaturverzeichnis -- Sachverzeichnis |
| Record Nr. | UNINA-9910462035003321 |
|
Salcher Ernst F
|
||
| Berlin, : Walter de Gruyter, 1995 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Soggetto topico
-
Motivation research (Marketing)
(136)
- Consumer Behavior (108)
- Branding (Marketing) (24)
- Branding (23)
- Internet marketing (18)