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Understanding green consumer behavior [[electronic resource] ] : a qualitative cognitive approach / / Sigmund A. Wagner
| Understanding green consumer behavior [[electronic resource] ] : a qualitative cognitive approach / / Sigmund A. Wagner |
| Autore | Wagner Sigmund A. <1966-> |
| Pubbl/distr/stampa | London ; ; New York, : Routledge, 1997 |
| Descrizione fisica | 1 online resource (305 p.) |
| Disciplina | 658.8/342 |
| Collana | Consumer research and policy |
| Soggetto topico |
Consumer behavior
Green products Motivation research (Marketing) Motivation (Psychology) |
| ISBN |
1-134-72859-X
1-280-31837-6 9786610318377 0-203-44403-5 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Book Cover; Title; Contents; List of figures; List of tables; Preface; Acknowledgements; Introduction; A COGNITIVE STUDY INTO ENVIRONMENTALLY ORIENTED CONSUMPTION; COGNITIVE CONSUMER RESEARCH; EMPIRICAL RESEARCH INTO GREEN CONSUMER BEHAVIOUR; CLASSIFICATION OF CONSUMERS; INTERPRETATION OF KNOWLEDGE STRUCTURES; EXPERIENCE AND LEARNING: THE PROBLEM SOLVING BEHAVIOUR OF THE GREEN CONSUMER; THE BEGINNING OF KNOWLEDGE; Appendices; Glossary; Notes; Bibliography; Index |
| Record Nr. | UNINA-9910170987303321 |
Wagner Sigmund A. <1966->
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| London ; ; New York, : Routledge, 1997 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Understanding luxury fashion : from emotions to brand building / / edited by Isabel Cantista, Teresa Sádaba
| Understanding luxury fashion : from emotions to brand building / / edited by Isabel Cantista, Teresa Sádaba |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 |
| Descrizione fisica | 1 online resource (XXIII, 284 pages) : illustrations (some color) |
| Disciplina | 687 |
| Collana | Palgrave Advances in Luxury |
| Soggetto topico |
Luxury goods industry
Branding (Marketing) Motivation research (Marketing) Industrial management - Environmental aspects Social responsibility of business Aesthetics Luxury Branding Consumer Behavior Sustainability Management Corporate Social Responsibility |
| ISBN | 3-030-25654-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I. Introduction -- 1. Introduction; Isabel Cantista and Teresa Sádaba -- 2. Understanding Luxury: A Philosophical Perspective; Marta Mendonça -- Part II. Understanding Luxury and Emotions -- 3. From Mere Luxury to Unique Lifestyle: The Transformation of Taste in the 'Age of Glamour'; Ambrogia Cereda -- 4. The Dark Side of Luxury: When Negative Emotions are Felt by Very Wealthy Consumers; Virginie de Barnier and Elyette Roux -- 5. The Future of Luxury: Fashioning Wellbeing through Holistic Design; Kirsten Scott -- Part III. Understanding Luxury and Society -- 6. Sustainable Luxury: The Effect of Corporate Social Responsibility Strategy on Luxury Consumption Motivations; Carmela Donato, Matteo De Angelis and Cesare Amatulli -- 7. Luxury Perfume Brands and Millennial Consumers; Aileen Stewart and Lindsey Carey -- 8. The Evolution of the Chinese Luxury Fashion Consumer: An Interpretative Study of Luxury Value Perceptions; Patsy Perry, Liz Barnes and Tiantian Ye -- Part IV. Case Studies: Brand Building and Communication -- 9. Speedy Tuesday: Omega's Adoption of Communication 4.0; François H. Courvoisier and Claire Roederer -- 10. Brand Building: The Case of Collaboration between Javier Carvajal and Loewe; Eugenia Josa Martinez, Maria Villanueva and Isabel Cantista -- 11. Rapha: Weaving Story Strands of Luxury; Catherine Glover. |
| Record Nr. | UNINA-9910367246403321 |
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Using Installed Base Selling to Maximize Revenue [[electronic resource] ] : A Step-by-Step Approach to Achieving Long-Term Profitable Growth / / by Remi Gicquel, Paul-André Lambert
| Using Installed Base Selling to Maximize Revenue [[electronic resource] ] : A Step-by-Step Approach to Achieving Long-Term Profitable Growth / / by Remi Gicquel, Paul-André Lambert |
| Autore | Gicquel Remi |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Berkeley, CA : , : Apress : , : Imprint : Apress, , 2020 |
| Descrizione fisica | 1 online resource (154 pages) : illustrations, color portraits |
| Disciplina | 658.81 |
| Soggetto topico |
Sales management
Customer relations - Management Market research Motivation research (Marketing) Leadership Sales/Distribution Customer Relationship Management Market Research/Competitive Intelligence Consumer Behavior Business Strategy/Leadership |
| ISBN | 1-4842-5146-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Part I: The Strategy -- Chapter 1: Installed Base Selling -- Chapter 2: Winning with Installed Base Selling -- Chapter 3: From Sales Strategy to Profitable Growth -- Part II: The Benefits -- Chapter 4: Why Installed Base Selling Matters -- Part III: The Execution -- Chapter 5: The Digital Installed Base Selling Transformation -- Chapter 6: Installed Base Selling and Sales Coverage -- Chapter 7: Installed Base Selling, a Company Culture -- Chapter 8: Practical Implementation -- Chapter 9: Conclusion -- Appendix A: Definitions and Concepts -- Appendix B: Installed Base Assessment. |
| Record Nr. | UNINA-9910367257203321 |
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Gicquel Remi
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| Berkeley, CA : , : Apress : , : Imprint : Apress, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Varieties of Political Consumerism [[electronic resource] ] : From Boycotting to Buycotting / / by Carolin V. Zorell
| Varieties of Political Consumerism [[electronic resource] ] : From Boycotting to Buycotting / / by Carolin V. Zorell |
| Autore | Zorell Carolin V |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 |
| Descrizione fisica | 1 online resource (200 pages) : illustrations, map |
| Disciplina | 339.47 |
| Soggetto topico |
Political economy
Motivation research (Marketing) Political communication Comparative politics Political sociology International Political Economy Consumer Behavior Political Communication Comparative Politics Political Sociology |
| ISBN | 3-319-91047-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Revising Our Understanding of Political Consumerism -- 2. Perspectives on Political Consumerism -- 3. Explaining Political Consumerism -- 4. Political Consumerism at the Country Level -- 5. Political Consumerism at the Individual Level -- 6. Political Consumerism as a Multi-Layered Process. |
| Record Nr. | UNINA-9910338036303321 |
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Zorell Carolin V
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Who’s Driving Electric Cars [[electronic resource] ] : Understanding Consumer Adoption and Use of Plug-in Electric Cars / / edited by Marcello Contestabile, Gil Tal, Thomas Turrentine
| Who’s Driving Electric Cars [[electronic resource] ] : Understanding Consumer Adoption and Use of Plug-in Electric Cars / / edited by Marcello Contestabile, Gil Tal, Thomas Turrentine |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Descrizione fisica | 1 online resource (X, 307 p. 83 illus., 71 illus. in color.) |
| Disciplina | 629.2293 |
| Collana | Lecture Notes in Mobility |
| Soggetto topico |
Transportation
Environmental management Motivation research (Marketing) Energy policy Energy and state Natural resources Environmental Management Consumer Behavior Energy Policy, Economics and Management Natural Resource and Energy Economics |
| ISBN | 3-030-38382-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- North America -- Europe -- China -- Conclusions. |
| Record Nr. | UNINA-9910410023103321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Wirkung von Private Label Brands auf Retailer Brands [[electronic resource] ] : Möglichkeiten zur Markenprofilierung im deutschen Lebensmitteleinzelhandel / / von Florian Horstmann
| Wirkung von Private Label Brands auf Retailer Brands [[electronic resource] ] : Möglichkeiten zur Markenprofilierung im deutschen Lebensmitteleinzelhandel / / von Florian Horstmann |
| Autore | Horstmann Florian |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (XXVI, 278 S. 72 Abb.) |
| Disciplina | 658.827 |
| Collana | Innovatives Markenmanagement |
| Soggetto topico |
Branding (Marketing)
Motivation research (Marketing) Branding Consumer Behavior |
| ISBN | 3-658-18259-8 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Retailer Brands und Private Label Brands als Untersuchungsgegenstände -- Forschungsstand und -bedarf zur Wirkung von Private Label Brands auf Retailer Brands -- Theoretische Grundlagen und Herleitung eines Untersuchungsmodells -- Empirische Untersuchung zur Wirkung von Private Label Brands auf Retailer Brands -- Implikationen für die Praxis der Markenführung im Lebensmitteleinzelhandel und die weiterführende Forschung. |
| Record Nr. | UNINA-9910484374603321 |
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Horstmann Florian
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Soggetto topico
-
Motivation research (Marketing)
(136)
- Consumer Behavior (108)
- Branding (Marketing) (24)
- Branding (23)
- Internet marketing (18)