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Die Big-Data-Debatte [[electronic resource] ] : Chancen und Risiken der digital vernetzten Gesellschaft / / von Susanne Knorre, Horst Müller-Peters, Fred Wagner
| Die Big-Data-Debatte [[electronic resource] ] : Chancen und Risiken der digital vernetzten Gesellschaft / / von Susanne Knorre, Horst Müller-Peters, Fred Wagner |
| Autore | Knorre Susanne |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Wiesbaden, : Springer Nature, 2020 |
| Descrizione fisica | 1 online resource (XIV, 208 S. 14 Abb.) |
| Disciplina | 338.9 |
| Soggetto topico |
Economic policy
Motivation research (Marketing) Insurance Economic Policy Consumer Behavior |
| Soggetto non controllato |
Economics
Management science Economic policy Motivation research (Marketing) Insurance |
| ISBN | 3-658-27258-9 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Hindernisse und Lösungsangebote für eine Verständigung über den Umgang mit Massendaten -- Big Data, Data Analytics und Smart Services rund um Wohnen, Gesundheit und Mobilität -- Chancen und Risiken aus Sicht der Bürger -- Big Data: Bürgerschreck und Hoffnungsträger!. |
| Record Nr. | UNINA-9910372751203321 |
Knorre Susanne
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| Wiesbaden, : Springer Nature, 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces [[electronic resource] ] : Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference / / edited by Nina Krey, Patricia Rossi
| Boundary Blurred: A Seamless Customer Experience in Virtual and Real Spaces [[electronic resource] ] : Proceedings of the 2018 Academy of Marketing Science (AMS) Annual Conference / / edited by Nina Krey, Patricia Rossi |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 |
| Descrizione fisica | 1 online resource (564 pages) |
| Disciplina | 658.8 |
| Collana | Developments in Marketing Science: Proceedings of the Academy of Marketing Science |
| Soggetto topico |
Customer relations—Management
Motivation research (Marketing) Internet marketing Big data Customer Relationship Management Consumer Behavior Online Marketing/Social Media Big Data/Analytics |
| ISBN | 3-319-99181-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter1. The Effect of Narrative on Advertising Persuasiveness: The Moderating Role of Concreteness Language: An Abstract -- Chapter2. A Signalling Approach to Enchance the Advertising Effectiveness of Customer-Ideated New Products: An Abstract -- Chapter3. What Really Drives Customer – Brand Relationships? Evidence from An Emerging Market: An Abstract -- Chapter4. Attachment Styles and Brand Relationships: An Abstract -- Chapter5. When Good Brands Do Bad: The Sequel: An Abstract -- Chapter6. Brand Association and Emotional Confidence: Determinants of Brand Loyalty: An Abstract -- Chapter7. A Conceptual Framework of Erasmus Students as Advocates of a Country Brand: An Abstract -- Chapter8. CSR Communication of Hotels and Consumer Responses Towards It: An Abstract -- Chapter9. Social Responsibility in Adventure Tourism: Analysis of Companies in the Central Region of Portugal -- Chapter10. All by Myself! The Sustainable Liability on Responsible Fashion: An Abstract -- Chapter11. The Evolution of the Impact of Religion and Life Satisfaction on Environmental Concern: An Abstract -- Chapter12. Ethical Perceptions on Cigarette Marketing: An Abstract -- Chapter13. Firm Loyalty to Consumers (FLC) and Relationship Marketing: A Conceptual Framework: An Abstract -- Chapter14. Co-Creation in a Marketing Classroom: An Abstract -- Chapter15. Antecedents of Tourism Destination Loyalty: The Role of Destination Image, Satisfaction, and Identity Salience: An Abstract -- Chapter16. What is the Role of the Relationship in CRM? Exploring the Gaps between Intended and Actual Behavior: An Abstract -- Chapter17. Special Session: Reviewing the Reviewers: Insights on How to Read, Interpret, and Respond to Reviewers: An Abstract -- Chapter18. Dire Straits, Sad Planet: How Facial Emotion, Anthropomorphism and Issue Proximity Affect Green Communication -- Chapter19. Advertising Design in Food Marketing: Comparing the Effectiveness of Sensory, Functional and Symbolic Ad Content for Product Evaluation: An Abstract -- Chapter20. Understanding the Viability of Three Types of Approach of Advertising in Emerging Markets -- Chapter21. In the Conflict between Heart and Mind: Involvement and Aspiration Matter: An Abstract -- Chapter22. Talking About my Generation: The Influence of Age on Counterfeit Luxury Consumption in the GCC Countries: An Abstract -- Chapter23. Understanding the Luxury Consumption during Weddings in Southern India: An Abstract -- Chapter24. The Role of Proactive and Reactive Corporate Social Responsibility as an Extrinsic Cue in Mitigating Consumers’ Privacy Concerns: An Abstract -- Chapter25. Optimal Advertising Strategies for Multinational Enterprises Facing a Product-Harm Crisis: An Abstract -- Chapter26. The Effects of Food Related Retail Ambient Scents on Healthy/Unhealthy Food Purchases: An Abstract -- Chapter27. The Effects of Retail Ambient Music and Noise on Food Purchases: An Abstract -- Chapter28. It's All in the Mix: How Music and Light Affect Shoppers' In-Store Behavior: An Abstract -- Chapter29. Consumer Engagement through Live Customer Service: An Abstract -- Chapter30. Consumers’ Willingness to Try a Robotic Shopping Assistant: The Role of Imagery: An Abstract -- Chapter31. A ZMET Study of Real Meanings on Virtual Experiences in Young Consumers: An Abstract -- Chapter32. Special Session: Does Marketing Have the Right Answers? Questions of Growth, Measurement, Insight, and Heart: An Abstract -- Chapter33. The Relationship between Collectivism and Seeking Product-Related Information on Social Networking Sites: An Abstract -- Chapter34. A Framework and Call for Scholarship on ‘The Dark Side of Social Media’: An Abstract -- Chapter35. Enriched Digital Catalogues: A Multi-Studies Approach: An Abstract -- Chapter36. Exploring the Young People’s Cognitive Structure and Switching Intention toward Social Networking Sites: An Abstract -- Chapter37. Overcoming the Rejection of Changing Sales Force Technologies through Managerial Support: An Abstract -- Chapter38. What Salespeople Don’t Say: A Review of Literature on Nonverbal Communication of Salespeople: An Abstract -- Chapter39. Value in Sales Interactions: A Study from the Buyer’s Perspective: An Abstract -- Chapter40. The Impact of Psychological Ownership on Betrayal in the Sharing Economy: An Abstract -- Chapter41. The Influence of Men’s Body Dissatisfaction in Appearance-Related Behaviors: The Moderator Role of Public Self-Consciousness: An Abstract -- Chapter42. Big Data Infused Service Encounters: Augmenting Emotional Labor and Improving Organizational Outcomes: An Abstract -- Chapter43. Exploring the Influence of Supervisor Support, Fit, and Job Attractiveness on Service Employee Job Resourcefulness: An Abstract -- Chapter44. Help Me, Help You: The Consumer’s Perceptions of “Green” Credit Cards: An Abstract -- Chapter45. “Buy Me, I’m Green”: The Effects of Verbal and Visual Claims on Consumer Responses to Environmental Products: An Abstract -- Chapter46. Modern Marketing-Research Techniques and Policymaking in Wyoming’s State Budgeting: An Abstract -- Chapter47. The Hedonic and Utilitarian Value of Volunteering as an Act of Symbolic Consumption: An Abstract -- Chapter48. Individual Differences in Reactions to Aggression in Advertising, Knowledge Structures’ Perspective: An Abstract -- Chapter49. Nutrition Labelling on Menus: Who Notices and Uses this Information? -- Chapter50. Investigating the Impact of Conflicting Roles of Work and School on Service Providers: An Abstract -- Chapter51. Enhancing the Customer Experience: Understanding UK Consumers’ M-Shopping Adoption Intention -- Chapter52. Sharing in Real and Virtual Spaces: A Motivational and Temporal Screen-Sharing Approach -- Chapter53. Exploring the Impact of Self-Service Technologies on Retail Shoppers: An Abstract -- Chapter54. Special Session: May the Odds be Ever in Your Favor: An Abstract About Improving Your Odds and Successfully Navigating the Academic Job Market -- Chapter55. Virtual Car Information in Real Spaces Right in Your Face: Assessing the System Acceptance of Head-Up Display: An Abstract -- Chapter56. Monsters in Our World: Rethinking Narrative Transportation in Pokémon Go’s Mixed Reality: An Abstract -- Chapter57. An Investigation of the Effect of Nostalgia Proneness and Consumer Innovativeness on Acceptance of Retro Products -- Chapter58. The Impact of Existential Anxiety on Attitude toward Product Innovation: An Abstract -- Chapter59. Marketing Secrets: A Conceptual Model and Quasi-Experimental Study: An Abstract -- Chapter60. Digitally Engaged Services: A Multi-Level Perspective on Technology Readiness and Value Co-Creation Behaviour in Higher Education: An Abstract -- Chapter61. How to Design an Online Digital Marketing Course that Helps Improve Student Participation -- Chapter62. Integrating Customer Journey Mapping and Integrated Marketing Communications for Omnichannel and Digital Marketing Education: An Abstract -- Chapter63. Mood and Luxury Perception: A Tale of Two Genders: An Abstract -- Chapter64. Support for a Motivation-Based Typology of Unsolicited Customer Feedback) -- Chapter65. Causes and Control of Vagueness in Construct Definition and Item Construction: An Abstract -- Chapter66. Using the Evaluative Space Grid to Better Capture Manifest Ambivalence in Customer Satisfaction Surveys: An Abstract -- Chapter67. The Impact of Product Shadows in Ad Frames on Product Volume Perceptions and Consumer Willingness to Pay: An Abstract -- Chapter68. How Visual Sensory Cues Influence Reactions on Social Media: An Abstract -- Chapter69. Vertical vs. Horizontal Packaging Design: Investigating the Effects of Packaging Form on Consumers' Perception of Utilitarian Food Products: An Abstract -- Chapter70. Mobile Marketing: A Consumer Behaviour Perspective: An Abstract -- Chapter71. Valuing Authenticity: Exploring the Role of Consumer Traits in Restaurant Choice: An Abstract -- Chapter72. The Effects of Visual Context on Construal Level in Online Shopping: An Abstract -- Chapter73. Portuguese and French Validation of Need for Drama (NFD) Scale in Consumer Behavior: An Abstract -- Chapter74. Changed to: The Online Shopping Experience (OSE): Expanding an Existing Framework: An Abstract -- Chapter75. Physical Shopping Value in a Digitalized Setting: An Abstract -- Chapter76. A Dual Process Perspective on Congruent and Incongruent Placements as an Advertising Tactic: An Abstract -- Chapter77. Effects of Video Manipulation on Believability and Consumer Attitudes in Direct-To-Consumer Pharmaceutical Advertising: An Abstract -- Chapter78. Magazine Advertising: High on Drugs: An Abstract -- Chapter79. An Abstract: Brand Orientation as Antecedent to Brand Value: Construct Redefinition and Conceptual Model -- Chapter80. Place Brand Communities: From Terminal to Instrumental Values - An Abstract -- Chapter81. What Kind of Product Do I Expect From This Brand? The Imagery Effects of Brand Logo Symmetry on Product Design: An Abstract -- Chapter82. Discovering Surrogate Branding Via Online Image Development, a Case from India: An Abstract -- Chapter83. Social Customer Relationship Management and Company Intervention: A Strategy to Build Trust: An Abstract -- Chapter84. What Drives Green Product’s Consumption in Vietnam? A Moderating and Mediating Effects Analysis: An Abstract -- Chapter85. Fast Moving Consumer Goods (FMCGs) and Emerging Markets: Consumer Convergence, MNCs, and Globalization: An Abstract -- Chapter86. Exploring the Structure of Chinese Consumers’ Attitudes toward Genetically Modified Foods: An Abstract -- Chapter87. The Influence of Brand Loyalty and Nutrition in Soft Drink Consumption of South African Children -- Chapter88. Packaging Texture and Shape as Enhancers for Brand Positioning: The Moderating Role of Need for Touch (NFT): An Abstract -- Chapter89. The Mediating Role of the Affect and Cognition in the Influence of Celebritie. |
| Record Nr. | UNINA-9910298187803321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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A Brain for Business – A Brain for Life [[electronic resource] ] : How insights from behavioural and brain science can change business and business practice for the better / / by Shane O'Mara
| A Brain for Business – A Brain for Life [[electronic resource] ] : How insights from behavioural and brain science can change business and business practice for the better / / by Shane O'Mara |
| Autore | O'Mara Shane |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 |
| Descrizione fisica | 1 online resource (XI, 163 p. 1 illus.) |
| Disciplina | 658.3 |
| Collana | The Neuroscience of Business |
| Soggetto topico |
Manpower policy
Industrial psychology Market research Motivation research (Marketing) Management—Study and teaching Behavioral economics Human Resource Development Industrial and Organizational Psychology Market Research/Competitive Intelligence Consumer Behavior Management Education Behavioral/Experimental Economics |
| ISBN | 3-319-49154-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chatper1.Setting the Scene -- Chapter2.Mindsets - what they are, how they are inscribed in the brain, how they have implications for organisations -- Chapter3.Brain Hygiene: Optimising performance -- Chapter4.Self-regulation and self-control: How we exercise control over our behaviour -- Chapter5.Resilience including lifestyle -- Chapter6.Positive Brain States: happiness & meaning; subjective well-being -- Chapter7.How our brains are wired for status -- Chapter8.De-biasing Groups; De-biasing Gender Roles. |
| Record Nr. | UNINA-9910298209203321 |
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O'Mara Shane
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brand Choice and Loyalty [[electronic resource] ] : Evidence from Swiss Car Registration Microdata / / by Beat Meier
| Brand Choice and Loyalty [[electronic resource] ] : Evidence from Swiss Car Registration Microdata / / by Beat Meier |
| Autore | Meier Beat |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2020 |
| Descrizione fisica | 1 online resource (XVI, 109 p. 11 illus., 2 illus. in color.) |
| Disciplina | 658.8342 |
| Collana | Innovatives Markenmanagement |
| Soggetto topico |
Motivation research (Marketing)
Market research Consumer Behavior Market Research/Competitive Intelligence |
| ISBN | 3-658-28014-X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | General Understanding of Consumer Behavior Regarding Choice and Loyalty -- Influences of Demographic Factors on Brand Choice and Loyalty -- Effects of Incentives on Purchase Behavior -- Formation of Brand Loyalty over Time. . |
| Record Nr. | UNINA-9910367250803321 |
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Meier Beat
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brand Gender [[electronic resource] ] : Increasing Brand Equity through Brand Personality / / by Theo Lieven
| Brand Gender [[electronic resource] ] : Increasing Brand Equity through Brand Personality / / by Theo Lieven |
| Autore | Lieven Theo |
| Edizione | [1st ed. 2018.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 |
| Descrizione fisica | 1 online resource (XX, 265 p. 34 illus., 4 illus. in color.) |
| Disciplina | 658.827 |
| Soggetto topico |
Branding (Marketing)
Motivation research (Marketing) Management Social structure Equality Trade Business Commerce Internet marketing Branding Consumer Behavior Social Structure, Social Inequality Online Marketing/Social Media |
| ISBN | 3-319-60219-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. A Brand as a Person -- 2. Gender and Ease of Categorization -- 3. Global Branding with Brand Gender and Brand Equity -- 4. Adrogyny, Consumers' Biological Sex, and Cultural Differences -- 5. Brand Gender and Equity through Brand Design -- 6. Creating a Strong Sports Shoe Brand -- 7. The Independent Gender Effects of Logo, Product, and Brand -- 8. Product Gender and Product Evaluation -- 9. Salesperson Gender Follows Brand Gender -- 10. Brand Gender and Brand Alliance -- 11. How to Create a Personality Scale,- 12. The Effect of Brand Gender on Brand Equity - A Simple Fallacy? -- 13. Summary, Discussion, and Conclusion. |
| Record Nr. | UNINA-9910298212603321 |
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Lieven Theo
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2018 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Brand hate : navigating consumer negativity in the digital world / / by S. Umit Kucuk
| Brand hate : navigating consumer negativity in the digital world / / by S. Umit Kucuk |
| Autore | Kucuk S. Umit |
| Edizione | [2nd ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Palgrave Macmillan, , 2019 |
| Descrizione fisica | 1 online resource (ix, 199 pages) : illustrations (some color), charts |
| Disciplina | 658.8342 |
| Collana | Gale eBooks |
| Soggetto topico |
Customer relations - Management
Emotions Industrial management Internet marketing Motivation research (Marketing) Public relations |
| ISBN | 3-030-00380-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. What is Hate? -- 2. What is Brand Hate? -- 3. Antecedents of Brand Hate -- 4. Consequences of Brand Hate -- 5. Semiotics of Brand Hate -- 6. Legality of Brand Hate -- 7. Managing Brand Hate. |
| Record Nr. | UNINA-9910337787803321 |
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Kucuk S. Umit
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| Cham : , : Springer International Publishing : , : Palgrave Macmillan, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Building Engagement for Sustainable Development [[electronic resource] ] : Challenges of Sustainable Economy in Times of Accelerated Change / / edited by Laurențiu Tăchiciu, Gregor Weber, Markus Bodemann
| Building Engagement for Sustainable Development [[electronic resource] ] : Challenges of Sustainable Economy in Times of Accelerated Change / / edited by Laurențiu Tăchiciu, Gregor Weber, Markus Bodemann |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019 |
| Descrizione fisica | 1 online resource (218 pages) |
| Disciplina | 338.927 |
| Collana | Sustainable Management, Wertschöpfung und Effizienz |
| Soggetto topico |
Entrepreneurship
Motivation research (Marketing) Management—Study and teaching Consumer Behavior Management Education |
| ISBN | 3-658-26172-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Spirituality and Sustainability -- Senior Entrepreneurship -- Gender Differences in Leadership -- Organic vs. Conventional Food Buying Decision -- Superficial Forms of Culture in the Preferences of Youth -- Higher Education in Romania -- Evaluation of a Business Administration Bachelor Program -- Using Colors for Efficient Problem Solving in Learning. -Innovation for Companies -- Startup Assistance: Performance Influence Factors and MetricsFMEA Influence on Risk Handling Costs -- A Modified Technology Acceptance Model: Self-Driving Cars in a Car Sharing Model. |
| Record Nr. | UNINA-9910337799903321 |
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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The business case for love : how companies get bragged about today / / Marc Cox
| The business case for love : how companies get bragged about today / / Marc Cox |
| Autore | Cox Marc |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 |
| Descrizione fisica | 1 online resource (167 pages) |
| Disciplina | 302.35 |
| Soggetto topico |
Leadership
Motivation research (Marketing) Employees—Coaching of Employee health promotion Business Business Strategy/Leadership Consumer Behavior Coaching Employee Health and Wellbeing Popular Science in Business and Management |
| ISBN | 3-030-36426-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1. Introduction -- Part I. How to Kill the Company Spirit -- Chapter 2. Leadership in the Dock -- Chapter 3. The Backlash: The Establishment Gets a Bloody Nose -- Chapter 4. "But I have an MBA!" -- Chapter 5. Fool's Gold -- Part II. Falling in Love -- Chapter 6. Becoming Bragged About -- Chapter 7. Love is in the Air -- Chapter 8. Love is Still in the Air -- Chapter 9. The 'Love' Grid -- Chapter 10. The Company Spirit -- Part III. Staying in Love -- Chapter 11. How the Boss Can Be Loved -- Sharing the Love -- Chapter 13. Creating Your Own Love Story -- Appendix. Some Love Stories. |
| Record Nr. | UNINA-9910383846003321 |
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Cox Marc
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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China Branding [[electronic resource] ] : Cases from Zhejiang / / edited by Martin J. Liu, Jun Luo
| China Branding [[electronic resource] ] : Cases from Zhejiang / / edited by Martin J. Liu, Jun Luo |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Palgrave Macmillan, , 2019 |
| Descrizione fisica | 1 online resource (XV, 154 p. 42 illus., 29 illus. in color.) |
| Disciplina | 330.0095 |
| Soggetto topico |
Asia—Economic conditions
Branding (Marketing) Motivation research (Marketing) Asian Economics Branding Consumer Behavior |
| ISBN | 981-13-9318-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Case 1 Place Umbrella Branding and the Provision of Quality: A Case Study of the “ZhejiangMade” Brand -- Case 2 Branding in the Context of Globalization: A Case Study of Baoxiniao -- Case 3 From No Body to Some Body: A Resource Based View Approach for the Branding of a manufacturer -- Case 4 Innovation in Environmental Technologies in China: The Case of Feida’s Power Plant Pollution Control Equipment -- Case 5 Customer Orientation and Brand Performance: A Study of ROBAM -- Case 6 Standing Out in the Crowd in the B2B Market: A Success Story from Xinhai Technology Group -- Case 7 Crafting A Successful Business Strategy: A Case of Zhejiang Yinlun Machinery Co. Ltd. -- Case 8 Weixing: A Plastic Pipe Industry Leader Who Succeeded with Manufacturing Upgrading and Long-term R&D Investment -- Case 9 Deli Group: A Five Force Behavioral Culture -- Case 10 Unravelling the Myth of Fotile: The Critical Role of Strategic Positioning in Brand Building. |
| Record Nr. | UNINA-9910350322703321 |
| Singapore : , : Springer Singapore : , : Imprint : Palgrave Macmillan, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Chinese Consumers [[electronic resource] ] : Exploring the World's Largest Demographic / / by Ashok Sethi
| Chinese Consumers [[electronic resource] ] : Exploring the World's Largest Demographic / / by Ashok Sethi |
| Autore | Sethi Ashok |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Singapore : , : Springer Singapore : , : Imprint : Palgrave Macmillan, , 2019 |
| Descrizione fisica | 1 online resource (XIII, 230 p. 6 illus.) |
| Disciplina | 339.470951 |
| Soggetto topico |
Motivation research (Marketing)
Asia—Economic conditions Market research Consumer Behavior Asian Economics Market Research/Competitive Intelligence |
| ISBN | 981-10-8992-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Introduction: The Yin and the Yang of the Chinese Consumers -- 2. The Mega Forces -- 3. Digital China -- 4. Key Segments of Chinese consumers -- 5. Key Industries for Future Growth -- 6. Luxury with Chinese Characteristics -- 7. Looking into the Chinese Consumer Mind -- 8. Branding in China -- 9. The Changing Marketing Game -- 10. Looking Ahead. 11. Illustrative Consumer Portraits. |
| Record Nr. | UNINA-9910337812603321 |
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Sethi Ashok
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| Singapore : , : Springer Singapore : , : Imprint : Palgrave Macmillan, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Soggetto topico
-
Motivation research (Marketing)
(136)
- Consumer Behavior (108)
- Branding (Marketing) (24)
- Branding (23)
- Internet marketing (18)