Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
Psychologische Marktforschung [[electronic resource] /] / Ernst F. Salcher
| Psychologische Marktforschung [[electronic resource] /] / Ernst F. Salcher |
| Autore | Salcher Ernst F |
| Edizione | [2., neu bearbeitete Aufl. /] |
| Pubbl/distr/stampa | Berlin, : Walter de Gruyter, 1995 |
| Descrizione fisica | 1 online resource (404 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | HoffeltPetra |
| Collana | Marketing Management |
| Soggetto topico |
Marketing research
Motivation research (Marketing) Advertising - Psychological aspects |
| ISBN | 3-11-089316-9 |
| Classificazione | CW 7500 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Frontmatter -- Vorwort zur 2. Auflage -- Inhalt -- Teil A Abgrenzung der psychologischen Marktforschung -- 1. Was ist Marktforschung? -- 2. Was ist psychologische Marktforschung? -- 3. Einordnung der psychologischen Marktforschung in das Gesamtsystem der Marktforschung -- 4. Das Methodenspektrum der Marktforschung -- Teil Β Die Methoden der psychologischen Marktforschung -- I. Methoden der Befragung -- II. Methoden der Beobachtung -- III. Experimentelle Methoden -- Teil C Die wichtigsten marktpsychologischen Verfahren und ihre Anwendungsbereiche -- 1. Die Image-Analyse -- 2. Die Motivforschung -- 3. Psychologische Produkt-Tests -- 4. Die psychologische Werbeforschung -- 5. Die Anwendungsgebiete multivariater Verfahren in der Marktforschung -- Anhang -- Literaturverzeichnis -- Sachverzeichnis |
| Record Nr. | UNINA-9910785823703321 |
Salcher Ernst F
|
||
| Berlin, : Walter de Gruyter, 1995 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Psychologische Marktforschung [[electronic resource] /] / Ernst F. Salcher
| Psychologische Marktforschung [[electronic resource] /] / Ernst F. Salcher |
| Autore | Salcher Ernst F |
| Edizione | [2., neu bearbeitete Aufl. /] |
| Pubbl/distr/stampa | Berlin, : Walter de Gruyter, 1995 |
| Descrizione fisica | 1 online resource (404 p.) |
| Disciplina | 658.8 |
| Altri autori (Persone) | HoffeltPetra |
| Collana | Marketing Management |
| Soggetto topico |
Marketing research
Motivation research (Marketing) Advertising - Psychological aspects |
| ISBN | 3-11-089316-9 |
| Classificazione | CW 7500 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Frontmatter -- Vorwort zur 2. Auflage -- Inhalt -- Teil A Abgrenzung der psychologischen Marktforschung -- 1. Was ist Marktforschung? -- 2. Was ist psychologische Marktforschung? -- 3. Einordnung der psychologischen Marktforschung in das Gesamtsystem der Marktforschung -- 4. Das Methodenspektrum der Marktforschung -- Teil Β Die Methoden der psychologischen Marktforschung -- I. Methoden der Befragung -- II. Methoden der Beobachtung -- III. Experimentelle Methoden -- Teil C Die wichtigsten marktpsychologischen Verfahren und ihre Anwendungsbereiche -- 1. Die Image-Analyse -- 2. Die Motivforschung -- 3. Psychologische Produkt-Tests -- 4. Die psychologische Werbeforschung -- 5. Die Anwendungsgebiete multivariater Verfahren in der Marktforschung -- Anhang -- Literaturverzeichnis -- Sachverzeichnis |
| Record Nr. | UNINA-9910823350003321 |
|
Salcher Ernst F
|
||
| Berlin, : Walter de Gruyter, 1995 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Psychology & marketing
| Psychology & marketing |
| Pubbl/distr/stampa | [New York, N.Y.], : John Wiley & Sons |
| Descrizione fisica | 1 online resource |
| Disciplina | 658 |
| Soggetto topico |
Marketing - Psychological aspects
Motivation research (Marketing) Marketing - Aspect psychologique Études de motivation (Marketing) Psychology Marketing |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1520-6793 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Psychology and marketing |
| Record Nr. | UNISA-996202149603316 |
| [New York, N.Y.], : John Wiley & Sons | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
Psychology & marketing
| Psychology & marketing |
| Pubbl/distr/stampa | [New York, N.Y.], : John Wiley & Sons |
| Descrizione fisica | 1 online resource |
| Disciplina | 658 |
| Soggetto topico |
Marketing - Psychological aspects
Motivation research (Marketing) Marketing - Aspect psychologique Études de motivation (Marketing) Psychology Marketing |
| Soggetto genere / forma | Periodicals. |
| ISSN | 1520-6793 |
| Formato | Materiale a stampa |
| Livello bibliografico | Periodico |
| Lingua di pubblicazione | eng |
| Altri titoli varianti | Psychology and marketing |
| Record Nr. | UNINA-9910143118703321 |
| [New York, N.Y.], : John Wiley & Sons | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The Psychology of Financial Consumer Behavior [[electronic resource] /] / by Dominika Maison
| The Psychology of Financial Consumer Behavior [[electronic resource] /] / by Dominika Maison |
| Autore | Maison Dominika |
| Edizione | [1st ed. 2019.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 |
| Descrizione fisica | 1 online resource (242 pages) |
| Disciplina | 658.8342 |
| Collana | International Series on Consumer Science |
| Soggetto topico |
Behavioral economics
Motivation research (Marketing) Economics - Psychological aspects Behavioral Finance Consumer Behavior Economic Psychology |
| ISBN | 3-030-10570-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter1: The Psychological perspective in financial behaviour -- Chapter2: Richness – how much money do we have and how do we think about it? -- Chapter3: Spending money – pleasure or pain? Why some people spend money easily while others have a problem with it? -- Chapter4: Saving and investing -- Chapter5: Loan – needed or wanted? -- Chapter6: Banking, unbanking, and new banking. |
| Record Nr. | UNINA-9910337668203321 |
|
Maison Dominika
|
||
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2019 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Re-Modeling the Brand Purchase Funnel [[electronic resource] ] : Conceptualization and Empirical Application / / by Alexander Dierks
| Re-Modeling the Brand Purchase Funnel [[electronic resource] ] : Conceptualization and Empirical Application / / by Alexander Dierks |
| Autore | Dierks Alexander |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (XVIII, 386 p. 22 illus., 2 illus. in color.) |
| Disciplina | 658.827 |
| Collana | Innovatives Markenmanagement |
| Soggetto topico |
Branding (Marketing)
Motivation research (Marketing) Branding Consumer Behavior |
| ISBN | 3-658-17822-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Consumer Behavior as a Challenge for Brand Management -- The Brand Purchase Funnel Model -- From the Traditional to a More Nuanced Brand Purchase Funnel -- Empirical Application of a Re-Modeled Brand Purchase Funnel. . |
| Record Nr. | UNINA-9910254909803321 |
|
Dierks Alexander
|
||
| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
The Reign of the Customer [[electronic resource] ] : Customer-Centric Approaches to Improving Satisfaction / / by Claes Fornell, Forrest V. Morgeson III, G. Tomas M. Hult, David VanAmburg
| The Reign of the Customer [[electronic resource] ] : Customer-Centric Approaches to Improving Satisfaction / / by Claes Fornell, Forrest V. Morgeson III, G. Tomas M. Hult, David VanAmburg |
| Autore | Fornell Claes |
| Edizione | [1st ed. 2020.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 |
| Descrizione fisica | 1 online resource (217 pages) |
| Disciplina | 658.812 |
| Soggetto topico |
Motivation research (Marketing)
Leadership Branding (Marketing) Consumer Behavior Business Strategy/Leadership Branding |
| ISBN | 3-030-13562-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Defining Customer Satisfaction: A Strategic Company Asset? -- 2. Customer Expectations: What Do Your Customers Demand? -- 3. Perceived Quality: Does Performance Matter? -- 4. Perceived Value: Is It Really All About Price? -- 5. ACSI: Is Satisfaction Guaranteed? -- 6. Customer Complaints: Learning to Love Your Angry Customers -- 7. Customer Loyalty: Hey, Stick around for a While! -- 8. Satisfied Customers: An Asset Driving Financial Performance -- 9. Your Future: Opportunities for Customer Centricity and Satisfaction. |
| Record Nr. | UNINA-9910383846403321 |
|
Fornell Claes
|
||
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Responsible consumption and production / / Walter Leal Filho, Anabela Marisa Azul, Luciana Brandli, Pinar Gökcin Özuyar, Tony Wall, editors
| Responsible consumption and production / / Walter Leal Filho, Anabela Marisa Azul, Luciana Brandli, Pinar Gökcin Özuyar, Tony Wall, editors |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , [2020] |
| Descrizione fisica | 1 online resource (120 illus., 93 illus. in color. eReference.) |
| Disciplina | 339.47 |
| Collana |
Encyclopedia of the UN Sustainable Development Goals
Springer reference |
| Soggetto topico |
Consum responsable
Producció - Direcció i administració Desenvolupament sostenible Recursos naturals Sustainable development Natural resources Production management Industrial engineering Production engineering Motivation research (Marketing) Sustainable Development Natural Resources Operations Management Industrial and Production Engineering Consumer Behavior |
| ISBN | 3-319-95726-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Sustainable management and efficient use of natural resources -- Reduction of global food waste and food loss along production, including post-harvest losses -- Management of chemicals and all wastes through life cycle, to reduce release to air, water and soil -- Reduced waste generation through prevention, reduction, recycling and reuse -- Strengthen scientific and technological capacity of developing countries towards more sustainable patterns of consumption and production -- Sustainable tourism, promotion of local culture and products. |
| Record Nr. | UNINA-9910383817103321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , [2020] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Responsible Consumption and Production [[electronic resource] /] / edited by Walter Leal Filho, Anabela Marisa Azul, Luciana Brandli, Pinar Gökcin Özuyar, Tony Wall
| Responsible Consumption and Production [[electronic resource] /] / edited by Walter Leal Filho, Anabela Marisa Azul, Luciana Brandli, Pinar Gökcin Özuyar, Tony Wall |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 |
| Disciplina | 338.927 |
| Collana | Encyclopedia of the UN Sustainable Development Goals |
| Soggetto topico |
Sustainable development
Natural resources Production management Industrial engineering Production engineering Motivation research (Marketing) Sustainable Development Natural Resources Operations Management Industrial and Production Engineering Consumer Behavior |
| ISBN | 3-319-71062-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Sustainable management and efficient use of natural resources -- Reduction of global food waste and food loss along production, including post-harvest losses -- Management of chemicals and all wastes through life cycle, to reduce release to air, water and soil -- Reduced waste generation through prevention, reduction, recycling and reuse -- Strengthen scientific and technological capacity of developing countries towards more sustainable patterns of consumption and production -- Sustainable tourism, promotion of local culture and products. |
| Record Nr. | UNINA-9910736499803321 |
| Cham : , : Springer International Publishing : , : Imprint : Springer, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Retail isn't dead : innovative strategies for brick and mortar retail success / / by Matthias Spanke
| Retail isn't dead : innovative strategies for brick and mortar retail success / / by Matthias Spanke |
| Autore | Spanke Matthias |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 |
| Descrizione fisica | 1 online resource (139 pages) |
| Disciplina | 658.87 |
| Soggetto topico |
Business
Motivation research (Marketing) Leadership Popular Science in Business and Management Consumer Behavior Business Strategy/Leadership |
| ISBN | 3-030-36650-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | 1. Testing and Playing -- 2. Paid Experience -- 3. Pop-up Shop -- 4. Community Hub -- 5. Augmented Reality -- 6. Virtual Reality -- 7. Artificial Intelligence -- 8. RFID: Radio Frequency Identification -- 9. Social Networks -- 10. In-Store Apps -- 11. Easy Checkout -- 12. Pickup and Returns -- 13. Delivery -- 14. Point of Sale -- 15. Rent, Resale, Redesign -- 16. Closing Words. |
| Record Nr. | UNINA-9910373886703321 |
|
Spanke Matthias
|
||
| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2020 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Soggetto topico
-
Motivation research (Marketing)
(136)
- Consumer Behavior (108)
- Branding (Marketing) (24)
- Branding (23)
- Internet marketing (18)