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Titolo: | Developing a market orientation [[electronic resource] /] / Rohit Deshpande, editor |
Pubblicazione: | Thousand Oaks, Calif. ; ; London, : SAGE, c1999 |
Descrizione fisica: | 1 online resource (330 p.) |
Disciplina: | 658.8 |
658.83 | |
Soggetto topico: | Marketing research |
Customer services | |
Corporate culture | |
Organization | |
Competition | |
Soggetto genere / forma: | Electronic books. |
Altri autori: | DeshpandeRohit |
Note generali: | Papers originally published as Marketing Science Institute working papers. |
Nota di bibliografia: | Includes bibliographical references and indexes. |
Nota di contenuto: | Cover; Contents; Acknowledgments; Chapter 1 - Introduction; Chapter 2 - Market Orientation: The Construct, Research Propositions, and Managerial Implications; Chapter 3 - The Effect of Market Orientation on Business Profitability; Chapter 4 - Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis; Chapter 5 - Market Orientation: Antecedents and Consequences; Chapter 6 - Market Orientation, Performance, and the Moderating Influence of Competitive Environment; Chapter 7 - Does Market Orientation Matter for Small Firms? |
Chapter 8 - Market Orientation and Business Performance: An Analysis of Panel DataChapter 9 - Understanding Market Orientation: A Prospectively Designed Meta-Analysis of Three Market Orientation Scales; Chapter 10 - Market Oriented Is Not Enough: Build a Learning Organization; Chapter 11 - The Influence of Market Orientation on Channel Relationships: A Dyadic Examination; Appendix: Publication History; Author Index; Subject Index; About the Authors | |
Sommario/riassunto: | Defining market orientation as an organisational culture, a set of shared values and beliefs about putting the customer first in business planning, this book demonstrate its importance to strategy and tactics. |
Titolo autorizzato: | Developing a market orientation |
ISBN: | 0-7619-1692-X |
1-4522-3142-7 | |
1-4522-6316-7 | |
Formato: | Materiale a stampa |
Livello bibliografico | Monografia |
Lingua di pubblicazione: | Inglese |
Record Nr.: | 9910480351103321 |
Lo trovi qui: | Univ. Federico II |
Opac: | Controlla la disponibilità qui |