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100   $a20120516d1999      fy             0
101 0 $aeng
135   $aur|n|---|||||
181   $ctxt
182   $cc
183   $acr
200 00$aDeveloping a market orientation$b[electronic resource] /$fRohit Deshpande, editor
210   $aThousand Oaks, Calif. ;$aLondon $cSAGE$dc1999
215   $a1 online resource (330 p.)
300   $aPapers originally published as Marketing Science Institute working papers.
311   $a1-322-42265-6 
311   $a0-7619-1693-8 
320   $aIncludes bibliographical references and indexes.
327   $aCover; Contents; Acknowledgments; Chapter 1 - Introduction; Chapter 2 - Market Orientation: The Construct, Research Propositions, and Managerial Implications; Chapter 3 - The Effect of Market Orientation on Business Profitability; Chapter 4 - Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis; Chapter 5 - Market Orientation: Antecedents and Consequences; Chapter 6 - Market Orientation, Performance, and the Moderating Influence of Competitive Environment; Chapter 7 - Does Market Orientation Matter for Small Firms?
327   $aChapter 8 - Market Orientation and Business Performance: An Analysis of Panel DataChapter 9 - Understanding Market Orientation: A Prospectively Designed Meta-Analysis of Three Market Orientation Scales; Chapter 10 - Market Oriented Is Not Enough: Build a Learning Organization; Chapter 11 - The Influence of Market Orientation on Channel Relationships: A Dyadic Examination; Appendix: Publication History; Author Index; Subject Index; About the Authors
330 8 $aDefining market orientation as an organisational culture, a set of shared values and beliefs about putting the customer first in business planning, this book demonstrate its importance to strategy and tactics.
606   $aMarketing research
606   $aCustomer services
606   $aCorporate culture
606   $aOrganization
606   $aCompetition
608   $aElectronic books.
615  0$aMarketing research.
615  0$aCustomer services.
615  0$aCorporate culture.
615  0$aOrganization.
615  0$aCompetition.
676   $a658.8
676   $a658.83
701   $aDeshpande$b Rohit$0145000
712 02$aMarketing Science Institute.
801  0$bStDuBDS
801  1$bStDuBDS
906   $aBOOK
912   $a9910480351103321
996   $aDeveloping a market orientation$92449774
997   $aUNINA