Determinants of Private Label Attitude [[electronic resource] ] : Predicting Consumers’ Brand Preferences Using Psychographics / / by Stefanie Weiß
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| Autore: |
Weiß Stefanie
|
| Titolo: |
Determinants of Private Label Attitude [[electronic resource] ] : Predicting Consumers’ Brand Preferences Using Psychographics / / by Stefanie Weiß
|
| Pubblicazione: | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2015 |
| Edizione: | 1st ed. 2015. |
| Descrizione fisica: | 1 online resource (153 p.) |
| Disciplina: | 330 |
| 658.4092 | |
| 658.8 | |
| 658.83 | |
| Soggetto topico: | Marketing |
| Market research | |
| Leadership | |
| Market Research/Competitive Intelligence | |
| Business Strategy/Leadership | |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references. |
| Nota di contenuto: | Attitudes as Predictors of Intention -- Demographics and their Limitations -- The Predictive Power of Psychographics -- Managerial Implications. . |
| Sommario/riassunto: | Various psychographic traits that most directly influence consumers’ private label attitudes are the focal point of Stefanie Weiss’ investigation. The author develops a comprehensive profile of psychographic predictors of attitude and identifies ways of translating these insights into managerial practice. Her conclusions thereby strongly contribute to understanding and describing purchasers of private labels and can be meaningfully applied to the management areas of brand positioning and market segmentation.The hypothesized relationships between consumers’ private label attitude and various psychographic traits are tested on a sample of German and Austrian consumers using an online questionnaire. Their response data are then analyzed using the multiple regression technique. Contents Attitudes as Predictors of Intention Demographics and their Limitations The Predictive Power of Psychographics Managerial Implications Target Groups Teachers and students of economics with the focus on marketing and brand management Executives and consultants in the field of marketing, brand management, retailing and market research The Author Stefanie Weiß has earned a Master’s degree in Marketing and Branding at the IMC Krems in Austria. |
| Titolo autorizzato: | Determinants of Private Label Attitude |
| ISBN: | 3-658-08672-6 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910298486503321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
BestMasters, . 2625-3577