03144nam 2200673 a 450 991048035110332120170815152922.00-7619-1692-X1-4522-3142-71-4522-6316-7(CKB)2560000000089937(EBL)997028(OCoLC)809773809(SSID)ssj0000675524(PQKBManifestationID)12236627(PQKBTitleCode)TC0000675524(PQKBWorkID)10668283(PQKB)11169429(MiAaPQ)EBC997028(OCoLC)808377676(StDuBDS)EDZ0000085130(EXLCZ)99256000000008993720120516d1999 fy 0engur|n|---|||||txtccrDeveloping a market orientation[electronic resource] /Rohit Deshpande, editorThousand Oaks, Calif. ;London SAGEc19991 online resource (330 p.)Papers originally published as Marketing Science Institute working papers.1-322-42265-6 0-7619-1693-8 Includes bibliographical references and indexes.Cover; Contents; Acknowledgments; Chapter 1 - Introduction; Chapter 2 - Market Orientation: The Construct, Research Propositions, and Managerial Implications; Chapter 3 - The Effect of Market Orientation on Business Profitability; Chapter 4 - Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis; Chapter 5 - Market Orientation: Antecedents and Consequences; Chapter 6 - Market Orientation, Performance, and the Moderating Influence of Competitive Environment; Chapter 7 - Does Market Orientation Matter for Small Firms?Chapter 8 - Market Orientation and Business Performance: An Analysis of Panel DataChapter 9 - Understanding Market Orientation: A Prospectively Designed Meta-Analysis of Three Market Orientation Scales; Chapter 10 - Market Oriented Is Not Enough: Build a Learning Organization; Chapter 11 - The Influence of Market Orientation on Channel Relationships: A Dyadic Examination; Appendix: Publication History; Author Index; Subject Index; About the AuthorsDefining market orientation as an organisational culture, a set of shared values and beliefs about putting the customer first in business planning, this book demonstrate its importance to strategy and tactics.Marketing researchCustomer servicesCorporate cultureOrganizationCompetitionElectronic books.Marketing research.Customer services.Corporate culture.Organization.Competition.658.8658.83Deshpande Rohit145000Marketing Science Institute.StDuBDSStDuBDSBOOK9910480351103321Developing a market orientation2449774UNINA