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[null,"1.","Record Nr.",null,"UNINA9910480351103321"]
[null,null,"Titolo",null,"Developing a market orientation [[electronic resource] /] / Rohit Deshpande, editor"]
[null,null,"Pubbl/distr/stampa",null,"Thousand Oaks, Calif. ; ; London, : SAGE, c1999"]
[null,null,"ISBN",null,"0-7619-1692-X"]
[{"$nulls":4},"1-4522-3142-7"]
[{"$nulls":4},"1-4522-6316-7"]
[null,null,"Descrizione fisica",null,"1 online resource (330 p.)"]
[null,null,"Disciplina",null,"658.8"]
[{"$nulls":4},"658.83"]
[null,null,"Soggetti",null,"Marketing research"]
[{"$nulls":4},"Customer services"]
[{"$nulls":4},"Corporate culture"]
[{"$nulls":4},"Organization"]
[{"$nulls":4},"Competition"]
[{"$nulls":4},"Electronic books."]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Papers originally published as Marketing Science Institute working papers."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and indexes."]
[null,null,"Nota di contenuto",null,"Cover; Contents; Acknowledgments; Chapter 1 - Introduction; Chapter 2 - Market Orientation: The Construct, Research Propositions, and Managerial Implications; Chapter 3 - The Effect of Market Orientation on Business Profitability; Chapter 4 - Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis; Chapter 5 - Market Orientation: Antecedents and Consequences; Chapter 6 - Market Orientation, Performance, and the Moderating Influence of Competitive Environment; Chapter 7 - Does Market Orientation Matter for Small Firms?"]
[{"$nulls":4},"Chapter 8 - Market Orientation and Business Performance: An Analysis of Panel DataChapter 9 - Understanding Market Orientation: A Prospectively Designed Meta-Analysis of Three Market Orientation Scales; Chapter 10 - Market Oriented Is Not Enough: Build a Learning Organization; Chapter 11 - The Influence of Market Orientation on Channel Relationships: A Dyadic Examination; Appendix: Publication History; Author Index; Subject Index; About the Authors"]
[null,null,null,"Sommario/riassunto","Defining market orientation as an organisational culture, a set of shared values and beliefs about putting the customer first in business planning, this book demonstrate its importance to strategy and tactics."]