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Record Nr. |
UNINA9910480351103321 |
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Titolo |
Developing a market orientation [[electronic resource] /] / Rohit Deshpande, editor |
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Pubbl/distr/stampa |
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Thousand Oaks, Calif. ; ; London, : SAGE, c1999 |
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ISBN |
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0-7619-1692-X |
1-4522-3142-7 |
1-4522-6316-7 |
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Descrizione fisica |
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1 online resource (330 p.) |
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Altri autori (Persone) |
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Disciplina |
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Soggetti |
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Marketing research |
Customer services |
Corporate culture |
Organization |
Competition |
Electronic books. |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Papers originally published as Marketing Science Institute working papers. |
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Nota di bibliografia |
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Includes bibliographical references and indexes. |
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Nota di contenuto |
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Cover; Contents; Acknowledgments; Chapter 1 - Introduction; Chapter 2 - Market Orientation: The Construct, Research Propositions, and Managerial Implications; Chapter 3 - The Effect of Market Orientation on Business Profitability; Chapter 4 - Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis; Chapter 5 - Market Orientation: Antecedents and Consequences; Chapter 6 - Market Orientation, Performance, and the Moderating Influence of Competitive Environment; Chapter 7 - Does Market Orientation Matter for Small Firms? |
Chapter 8 - Market Orientation and Business Performance: An Analysis of Panel DataChapter 9 - Understanding Market Orientation: A Prospectively Designed Meta-Analysis of Three Market Orientation Scales; Chapter 10 - Market Oriented Is Not Enough: Build a Learning Organization; Chapter 11 - The Influence of Market Orientation on |
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Channel Relationships: A Dyadic Examination; Appendix: Publication History; Author Index; Subject Index; About the Authors |
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Sommario/riassunto |
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Defining market orientation as an organisational culture, a set of shared values and beliefs about putting the customer first in business planning, this book demonstrate its importance to strategy and tactics. |
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