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Due Diligence in der Unternehmenskommunikation [[electronic resource] ] : Mit den richtigen Fragen zum Kommunikationserfolg / / von Wolfgang Griepentrog, Manfred Piwinger
| Due Diligence in der Unternehmenskommunikation [[electronic resource] ] : Mit den richtigen Fragen zum Kommunikationserfolg / / von Wolfgang Griepentrog, Manfred Piwinger |
| Autore | Griepentrog Wolfgang |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 |
| Descrizione fisica | 1 online resource (X, 38 S. 1 Abb.) |
| Disciplina | 659.2 |
| Collana | essentials |
| Soggetto topico |
Public relations
Leadership Industrial management Corporate Communication/Public Relations Business Strategy/Leadership Media Management |
| ISBN | 3-658-15896-4 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Nota di contenuto | Anspruch, Bedeutung und Nutzen der Due Diligence in der Kommunikation -- Aufbau, Struktur und Bewertungskriterien -- Fragenkatalog entlang von 10 Prüfbausteinen -- Anregungen zum Umgang mit den Ergebnissen. |
| Record Nr. | UNINA-9910150447203321 |
Griepentrog Wolfgang
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| Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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E-Réputation et Influenceurs Dans les Médias Sociaux : Nouveaux Enjeux Pour les Organisations / / sous la direction de Francine Charest [and three others] ; préface de Nicole Lacasse
| E-Réputation et Influenceurs Dans les Médias Sociaux : Nouveaux Enjeux Pour les Organisations / / sous la direction de Francine Charest [and three others] ; préface de Nicole Lacasse |
| Pubbl/distr/stampa | Québec : , : Presses de l'Université du Québec, , [2017] |
| Descrizione fisica | 1 online resource (368 pages) |
| Disciplina | 659.2 |
| Collana | Collection Communication et Relations Publiques |
| Soggetto topico |
Internet in public relations
Reputation |
| ISBN | 2-7605-4617-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Nota di contenuto | Théories et pratiques professionnelles des relations publiques : tendances observées dans le domaine des médias sociaux / Francine Charest [professeure à l'Université Laval] et Ema Zajmovic – Processus et répercussions de l’e-influence et de l’e-réputation / Francine Charest [professeure à l'Université Laval], Christophe Alcantara, Alain Lavigne [professeur à l'Université Laval] et Charles Moumouni [professeur à l'Université Laval] – Influence numérique et campus intelligent : la démarche de l’Université Laval / Marie-Andrée Doran et Nicole Lacasse [professeure à l'Université Laval] – Trajectoires d’usages et temporalités de la communication professionnelle sur le Web / Jean-Claude Domenget et Josianne Millette [professeure à l'Université Laval] – Influence numérique et protection juridique de la réputation / Charles Moumouni [professeur à l'Université Laval] |
| Record Nr. | UNINA-9910794565203321 |
| Québec : , : Presses de l'Université du Québec, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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E-Réputation et Influenceurs Dans les Médias Sociaux : Nouveaux Enjeux Pour les Organisations / / sous la direction de Francine Charest [and three others] ; préface de Nicole Lacasse
| E-Réputation et Influenceurs Dans les Médias Sociaux : Nouveaux Enjeux Pour les Organisations / / sous la direction de Francine Charest [and three others] ; préface de Nicole Lacasse |
| Pubbl/distr/stampa | Québec : , : Presses de l'Université du Québec, , [2017] |
| Descrizione fisica | 1 online resource (368 pages) |
| Disciplina | 659.2 |
| Collana | Collection Communication et Relations Publiques |
| Soggetto topico |
Internet in public relations
Reputation |
| ISBN | 2-7605-4617-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Nota di contenuto | Théories et pratiques professionnelles des relations publiques : tendances observées dans le domaine des médias sociaux / Francine Charest [professeure à l'Université Laval] et Ema Zajmovic – Processus et répercussions de l’e-influence et de l’e-réputation / Francine Charest [professeure à l'Université Laval], Christophe Alcantara, Alain Lavigne [professeur à l'Université Laval] et Charles Moumouni [professeur à l'Université Laval] – Influence numérique et campus intelligent : la démarche de l’Université Laval / Marie-Andrée Doran et Nicole Lacasse [professeure à l'Université Laval] – Trajectoires d’usages et temporalités de la communication professionnelle sur le Web / Jean-Claude Domenget et Josianne Millette [professeure à l'Université Laval] – Influence numérique et protection juridique de la réputation / Charles Moumouni [professeur à l'Université Laval] |
| Record Nr. | UNINA-9910809482503321 |
| Québec : , : Presses de l'Université du Québec, , [2017] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Economic impact or contribution : essays on business and community relations / / Murat Arik
| Economic impact or contribution : essays on business and community relations / / Murat Arik |
| Autore | Arik Murat |
| Pubbl/distr/stampa | Lanham, Maryland : , : Lexington Books, , 2015 |
| Descrizione fisica | 1 online resource (142 p.) |
| Disciplina | 659.2 |
| Soggetto topico |
Corporations - Public relations
Industries - Social aspects |
| ISBN | 1-4985-1696-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover-Page; Halftitle; Title; Copyright; Dedication; Contents; Preface; 1 Introduction and Overview; The Plan of the Book; 2 Assumptions, Methods, and Concepts; Contributions versus Impact; Assumptions and Definitions; Cost-Benefit Analysis; Counterfactual Analysis; Survey Data versus Secondary Data Analysis; Input-Output Models; Regional Context; 3 Health Care Industry Cluster and Regional Economy; Introduction; Overview of the Core Health Care Industry; National Trends; Trends in Tennessee; Trends in the Nashville MSA; Comparative Perspective on Trends in the Core Health Care Industry
Study Goals and MethodologyGoals of the Study; A Review of Selected Literature; Method and Data; Definitions; Conceptual Framework for Impact Analysis; Core Health Care Industry in Nashville: Its Scope and Trend; Total Employment; Sectoral Diversity; Establishments; Wages; Export Potential of Core Health Care Industry Segments; Relative Growth Performance of Core Health Care Segments; Core Health Care Industry and the Local Economy; Nashville's Health Care Industry Cluster; Employment and Office Space; Establishments and Wages Investor-Owned Health Care Management Companies (Public and Private)Economic Impact of the Nashville Health Care Cluster; Employment Impact; Business Revenue Impact; Personal Income; Fiscal Impact of the Nashville Health Care Industry Cluster; Nashville's Core Health Care Industry from a Comparative Perspective; Export Potential and Employment Growth; Health Care Industry Cluster Headquarters and Global Impact; Health Care Occupations; Venture Capital Flow; Where Does the Nashville MSA Stand Relative to Its Peers?; Nashville Health Care Council (NHCC) Member Companies; Survey Methodology NHCC Member Companies-Employment and WagesNHCC Members: Office Space and Revenues; NHCC Members: CEO Confidence Survey; Notes; 4 Higher Education Institutions in Middle Tennessee: An In-Depth Analysis of Their Impact on the Region from a Comparative Perspective; Economic Growth, Knowledge, and Universities: An Introduction; Overview; Economic Growth; Knowledge; Universities; Economic Impact of Universities; Study Goals; General Methodology; Economic Impact of Higher Education Institutions in Middle Tennessee: Input-Output Analysis; Overview; An Overview of Economic Impact Studies Study AssumptionsMethodology; Economic Impact Categories, Assumptions, and Impact Results; Total Higher Education Economic Impact; Conclusion; Higher Education Institutions and Skilled Labor Supply and Demand in Middle Tennessee; Overview; Methodology; Profile of Enrollment and Graduates: Supply Side; Demand for Workforce and Educational Characteristics of Occupations; Business Community-Higher Education Institutions in Middle Tennessee; Overview; Methodology; Higher Education Institutions in the Business Community; Survey Findings; Conclusion and Discussions Higher Education Institutions in Middle Tennessee from a Comparative Perspective |
| Record Nr. | UNINA-9910797961903321 |
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Arik Murat
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| Lanham, Maryland : , : Lexington Books, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Economic impact or contribution : essays on business and community relations / / Murat Arik
| Economic impact or contribution : essays on business and community relations / / Murat Arik |
| Autore | Arik Murat |
| Pubbl/distr/stampa | Lanham, Maryland : , : Lexington Books, , 2015 |
| Descrizione fisica | 1 online resource (142 p.) |
| Disciplina | 659.2 |
| Soggetto topico |
Corporations - Public relations
Industries - Social aspects |
| ISBN | 1-4985-1696-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover-Page; Halftitle; Title; Copyright; Dedication; Contents; Preface; 1 Introduction and Overview; The Plan of the Book; 2 Assumptions, Methods, and Concepts; Contributions versus Impact; Assumptions and Definitions; Cost-Benefit Analysis; Counterfactual Analysis; Survey Data versus Secondary Data Analysis; Input-Output Models; Regional Context; 3 Health Care Industry Cluster and Regional Economy; Introduction; Overview of the Core Health Care Industry; National Trends; Trends in Tennessee; Trends in the Nashville MSA; Comparative Perspective on Trends in the Core Health Care Industry
Study Goals and MethodologyGoals of the Study; A Review of Selected Literature; Method and Data; Definitions; Conceptual Framework for Impact Analysis; Core Health Care Industry in Nashville: Its Scope and Trend; Total Employment; Sectoral Diversity; Establishments; Wages; Export Potential of Core Health Care Industry Segments; Relative Growth Performance of Core Health Care Segments; Core Health Care Industry and the Local Economy; Nashville's Health Care Industry Cluster; Employment and Office Space; Establishments and Wages Investor-Owned Health Care Management Companies (Public and Private)Economic Impact of the Nashville Health Care Cluster; Employment Impact; Business Revenue Impact; Personal Income; Fiscal Impact of the Nashville Health Care Industry Cluster; Nashville's Core Health Care Industry from a Comparative Perspective; Export Potential and Employment Growth; Health Care Industry Cluster Headquarters and Global Impact; Health Care Occupations; Venture Capital Flow; Where Does the Nashville MSA Stand Relative to Its Peers?; Nashville Health Care Council (NHCC) Member Companies; Survey Methodology NHCC Member Companies-Employment and WagesNHCC Members: Office Space and Revenues; NHCC Members: CEO Confidence Survey; Notes; 4 Higher Education Institutions in Middle Tennessee: An In-Depth Analysis of Their Impact on the Region from a Comparative Perspective; Economic Growth, Knowledge, and Universities: An Introduction; Overview; Economic Growth; Knowledge; Universities; Economic Impact of Universities; Study Goals; General Methodology; Economic Impact of Higher Education Institutions in Middle Tennessee: Input-Output Analysis; Overview; An Overview of Economic Impact Studies Study AssumptionsMethodology; Economic Impact Categories, Assumptions, and Impact Results; Total Higher Education Economic Impact; Conclusion; Higher Education Institutions and Skilled Labor Supply and Demand in Middle Tennessee; Overview; Methodology; Profile of Enrollment and Graduates: Supply Side; Demand for Workforce and Educational Characteristics of Occupations; Business Community-Higher Education Institutions in Middle Tennessee; Overview; Methodology; Higher Education Institutions in the Business Community; Survey Findings; Conclusion and Discussions Higher Education Institutions in Middle Tennessee from a Comparative Perspective |
| Record Nr. | UNINA-9910809782203321 |
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Arik Murat
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| Lanham, Maryland : , : Lexington Books, , 2015 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Effective apology [[electronic resource] ] : mending fences, building bridges, and restoring trust / / John Kador
| Effective apology [[electronic resource] ] : mending fences, building bridges, and restoring trust / / John Kador |
| Autore | Kador John |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, : Berrett-Koehler Publishers, 2009 |
| Descrizione fisica | 1 online resource (284 p.) |
| Disciplina | 659.2 |
| Collana | A BK business book |
| Soggetto topico |
Corporate image
Apologizing Corporations - Public relations Business communication Crisis management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-282-30062-8
9786612300622 1-60509-139-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The age of apology -- Why we apologize and what it accomplishes -- Recognition -- Responsibility -- Remorse -- Restitution -- Repetition -- When, where, and how to apologize -- How to accept (and reject) an apology -- Apology and forgiveness -- Obstacles to wholehearted apology -- The best apology possible : ten apology do's and don'ts -- Talking about apology : frequently asked questions -- What can I do now? Five apology practices. |
| Record Nr. | UNINA-9910457256503321 |
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Kador John
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| San Francisco, : Berrett-Koehler Publishers, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Effective apology [[electronic resource] ] : mending fences, building bridges, and restoring trust / / John Kador
| Effective apology [[electronic resource] ] : mending fences, building bridges, and restoring trust / / John Kador |
| Autore | Kador John |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, : Berrett-Koehler Publishers, 2009 |
| Descrizione fisica | 1 online resource (284 p.) |
| Disciplina | 659.2 |
| Collana | A BK business book |
| Soggetto topico |
Corporate image
Apologizing Corporations - Public relations Business communication Crisis management |
| ISBN |
1-282-30062-8
9786612300622 1-60509-139-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The age of apology -- Why we apologize and what it accomplishes -- Recognition -- Responsibility -- Remorse -- Restitution -- Repetition -- When, where, and how to apologize -- How to accept (and reject) an apology -- Apology and forgiveness -- Obstacles to wholehearted apology -- The best apology possible : ten apology do's and don'ts -- Talking about apology : frequently asked questions -- What can I do now? Five apology practices. |
| Record Nr. | UNINA-9910781053303321 |
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Kador John
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| San Francisco, : Berrett-Koehler Publishers, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Effective apology [[electronic resource] ] : mending fences, building bridges, and restoring trust / / John Kador
| Effective apology [[electronic resource] ] : mending fences, building bridges, and restoring trust / / John Kador |
| Autore | Kador John |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | San Francisco, : Berrett-Koehler Publishers, 2009 |
| Descrizione fisica | 1 online resource (284 p.) |
| Disciplina | 659.2 |
| Collana | A BK business book |
| Soggetto topico |
Corporate image
Apologizing Corporations - Public relations Business communication Crisis management |
| ISBN |
1-282-30062-8
9786612300622 1-60509-139-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | The age of apology -- Why we apologize and what it accomplishes -- Recognition -- Responsibility -- Remorse -- Restitution -- Repetition -- When, where, and how to apologize -- How to accept (and reject) an apology -- Apology and forgiveness -- Obstacles to wholehearted apology -- The best apology possible : ten apology do's and don'ts -- Talking about apology : frequently asked questions -- What can I do now? Five apology practices. |
| Record Nr. | UNINA-9910818464303321 |
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Kador John
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| San Francisco, : Berrett-Koehler Publishers, 2009 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Effective communication skills for public relations [[electronic resource] /] / Andy Green
| Effective communication skills for public relations [[electronic resource] /] / Andy Green |
| Autore | Green Andy <1958-> |
| Pubbl/distr/stampa | London, : Kogan Page, 2006 |
| Descrizione fisica | 1 online resource (244 p.) |
| Disciplina | 659.2 |
| Collana | PR in practice series |
| Soggetto topico |
Communication in management
Communication in organizations Public relations |
| ISBN |
1-280-72851-5
9786610728510 1-4294-3045-1 0-7494-4998-5 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Series; Foreword; Acknowledgements; Sprint summary; Introduction; Chapter 1 Your inner brand - who you are; Chapter 2 Your communications - your thinking resources; Chapter 3 You and your interpersonal skills; Chapter 4 Creating messages, memes and 'spinning'; Chapter 5 The message is the medium; Chapter 6 Triggering your message to achieve change; Chapter 7 Adapting your messages to your networks; Chapter 8 Your networks; Chapter 9 Managing your networking; Chapter 10 The power of context; The quick read - the jog; Glossary; Bibliography and further reading
Networking contacts of the authorIndex; |
| Record Nr. | UNISA-996339136503316 |
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Green Andy <1958->
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| London, : Kogan Page, 2006 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Effective media relations [[electronic resource] ] : how to get results / / Michael Bland, Alison Theaker & David Wragg
| Effective media relations [[electronic resource] ] : how to get results / / Michael Bland, Alison Theaker & David Wragg |
| Autore | Bland Michael |
| Edizione | [3rd ed.] |
| Pubbl/distr/stampa | London ; ; Sterling, VA, : Kogan Page, 2005 |
| Descrizione fisica | 1 online resource (161 p.) |
| Disciplina |
659.2
791.4502/8 |
| Altri autori (Persone) |
TheakerAlison
WraggDavid W |
| Collana | PR in practice series |
| Soggetto topico |
Public relations
Mass media and business |
| ISBN |
1-280-25154-9
9786610251544 1-4237-2880-7 0-7494-4605-6 1-59875-845-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; About the authors; Foreword; Introduction; 1 Where and when: a brief media history; 2 Who: ownership of the media; 3 Media law; 4 Ethics and privacy; 5 Broadcasting in the UK; 6 New media technology; 7 What is it all for? Media evaluation; 8 What: newspapers and periodicals; 9 Why: press relations - a means to an end; 10 News, features and more; 11 How: writing for the press; 12 How: talking to the press; 13 Checklist for effective press relations; 14 Why: the importance of broadcast coverage; 15 How: preparation and briefing; 16 How: winning the interview
17 Fine-tuning: handling different interviews18 How: radio interviews; Conclusion; Further reading; Index |
| Record Nr. | UNISA-996339138803316 |
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Bland Michael
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| London ; ; Sterling, VA, : Kogan Page, 2005 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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