Info
- Utilizzare la checkbox di selezione a fianco di ciascun documento per attivare le funzionalità di stampa, invio email, download nei formati disponibili del (i) record.
La comunicazione d'impresa : come prepararsi ad attuare una comunicazione di successo / Silvio Barni
| La comunicazione d'impresa : come prepararsi ad attuare una comunicazione di successo / Silvio Barni |
| Autore | Barni, Silvio |
| Edizione | [5. ed] |
| Pubbl/distr/stampa | Milano : Angeli, c2004 |
| Descrizione fisica | 157 p. ; 23 cm |
| Disciplina | 659.2 |
| Collana | Manuali ; 100 |
| Soggetto topico |
Comunicazione aziendale
Relazioni pubbliche |
| ISBN | 8846459539 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNISALENTO-991001670839707536 |
Barni, Silvio
|
||
| Milano : Angeli, c2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
| ||
Comunicazione e luoghi del vissuto : osservare un territorio al femminile /cGiovanni Boccia Artieri, Stefania Antonioni, Laura Gemini ; prefazione di Lella Mazzoli
| Comunicazione e luoghi del vissuto : osservare un territorio al femminile /cGiovanni Boccia Artieri, Stefania Antonioni, Laura Gemini ; prefazione di Lella Mazzoli |
| Autore | Boccia Artieri, Giovanni |
| Pubbl/distr/stampa | Milano : Angeli, 2004 |
| Descrizione fisica | 163 p. : [8] c. di tav. ; 23 cm |
| Disciplina | 659.2 |
| Altri autori (Persone) |
Antonioni, Stefania
Gemini, Laura Mazzoli, Lella |
| Collana | Consumo, comunicazione, innovazione ; 11 |
| Soggetto topico | Donne - Psicologia |
| ISBN | 8846452623 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNISALENTO-991000469499707536 |
|
Boccia Artieri, Giovanni
|
||
| Milano : Angeli, 2004 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
| ||
Comunicazione sociale non profit : strumenti e strategie / Paolo Cavallo
| Comunicazione sociale non profit : strumenti e strategie / Paolo Cavallo |
| Autore | CAVALLO, Paolo |
| Pubbl/distr/stampa | Voghera : Marvia, 2012 |
| Descrizione fisica | 256 p. ; 20 cm |
| Disciplina | 659.2 |
| Soggetto topico | Enti senza scopo di lucro - Relazioni pubbliche |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNISA-990003683780203316 |
|
CAVALLO, Paolo
|
||
| Voghera : Marvia, 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
La corporate image : come costruire e mantenere l'identità dell'azienda / Thomas
| La corporate image : come costruire e mantenere l'identità dell'azienda / Thomas |
| Autore | Garbett, Thomas F. |
| Pubbl/distr/stampa | Milano : ETAS libri, c1992 |
| Descrizione fisica | XVII, 198 p. ; 24 cm. |
| Disciplina | 659.2 |
| Collana | Comunicazione. La comunicazione aziendale |
| Soggetto topico | Comunicazione aziendale |
| ISBN | 8845304949 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNISALENTO-991001022339707536 |
|
Garbett, Thomas F.
|
||
| Milano : ETAS libri, c1992 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
| ||
Corporate reputation [[electronic resource] ] : 12 steps to safeguarding and recovering reputation / / Leslie Gaines-Ross
| Corporate reputation [[electronic resource] ] : 12 steps to safeguarding and recovering reputation / / Leslie Gaines-Ross |
| Autore | Gaines-Ross Leslie |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2008 |
| Descrizione fisica | 1 online resource (205 p.) |
| Disciplina | 659.2 |
| Soggetto topico |
Corporate image
Responsibility Corporations - Public relations Organizational effectiveness |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-119-20350-3
1-281-22202-X 9786611222024 0-470-24547-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation; CONTENTS; ACKNOWLEDGMENTS; PREFACE; WHY I WROTE THIS BOOK; HOW I WROTE THIS BOOK; THE BOOK'S OBJECTIVES; THE CONTENT; FOR WHOM THIS BOOK WAS WRITTEN; CAVEATS; REPUTATION LOSS IS NOT NEW, BUT RECOVERY STRATEGIES ARE; PART I; CHAPTER 1: REPUTATION MATTERS; A TIPPING POINT; REPUTATION ADVANTAGE; CHAPTER 2: REPUTATION LOSS; REPUTATION EROSION; THE NEW REPUTATION RULES OF ENGAGEMENT; CHAPTER 3: SECOND ACTS; REPUTATION RISING; ONE STEP AT A TIME; PART II; CHAPTER 4: RESCUE; STEP 1: TAKE THE HEAT- LEADER FIRST
STEP 2: COMMUNICATE TIRELESSLYSTEP 3: DON'T UNDERESTIMATE YOUR CRITICS AND COMPETITORS; STEP 4: RESET THE COMPANY CLOCK; CONCLUSION; CHAPTER 5: REWIND; STEP 5: ANALYZE WHAT WENT WRONG AND RIGHT; STEP 6: MEASURE, MEASURE, AND MEASURE AGAIN; CONCLUSION; CHAPTER 6: RESTORE; STEP 7: RIGHT THE CULTURE; STEP 8: SEIZE THE SHIFT; STEP 9: BRAVE THE MEDIA; CONCLUSION; CHAPTER 7: RECOVER; STEP 10: BUILD A DRUMBEAT OF GOOD NEWS; STEP 11: COMMIT TO A MARATHON, NOT A SPRINT; STEP 12: MINIMIZE REPUTATION RISK; CONCLUSION; PART III; CHAPTER 8: RETURN TO FLIGHT; REPUTATION LOSS IS ALL BUT INEVITABLE REPUTATION RECOVERY COMES WITH NO EXPIRATION DATEREPUTATION WOUNDS ARE OFTEN SELF-INFLICTED; NEW REPUTATION PERILS LIE AHEAD; REPUTATION RADAR IS NOT A LUXURY; REPUTATION HALOS DO NOT MAKE YOU A SAINT; REPUTATION IS AND ALWAYS WILL BE A JOB FOR CEOs; BEYOND THE BOTTOM LINE; REPUTATION CAPITAL RULES; NOTES; INDEX |
| Record Nr. | UNINA-9910145739703321 |
|
Gaines-Ross Leslie
|
||
| Hoboken, N.J., : John Wiley & Sons, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Corporate reputation [[electronic resource] ] : 12 steps to safeguarding and recovering reputation / / Leslie Gaines-Ross
| Corporate reputation [[electronic resource] ] : 12 steps to safeguarding and recovering reputation / / Leslie Gaines-Ross |
| Autore | Gaines-Ross Leslie |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2008 |
| Descrizione fisica | 1 online resource (205 p.) |
| Disciplina | 659.2 |
| Soggetto topico |
Corporate image
Responsibility Corporations - Public relations Organizational effectiveness |
| ISBN |
1-119-20350-3
1-281-22202-X 9786611222024 0-470-24547-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation; CONTENTS; ACKNOWLEDGMENTS; PREFACE; WHY I WROTE THIS BOOK; HOW I WROTE THIS BOOK; THE BOOK'S OBJECTIVES; THE CONTENT; FOR WHOM THIS BOOK WAS WRITTEN; CAVEATS; REPUTATION LOSS IS NOT NEW, BUT RECOVERY STRATEGIES ARE; PART I; CHAPTER 1: REPUTATION MATTERS; A TIPPING POINT; REPUTATION ADVANTAGE; CHAPTER 2: REPUTATION LOSS; REPUTATION EROSION; THE NEW REPUTATION RULES OF ENGAGEMENT; CHAPTER 3: SECOND ACTS; REPUTATION RISING; ONE STEP AT A TIME; PART II; CHAPTER 4: RESCUE; STEP 1: TAKE THE HEAT- LEADER FIRST
STEP 2: COMMUNICATE TIRELESSLYSTEP 3: DON'T UNDERESTIMATE YOUR CRITICS AND COMPETITORS; STEP 4: RESET THE COMPANY CLOCK; CONCLUSION; CHAPTER 5: REWIND; STEP 5: ANALYZE WHAT WENT WRONG AND RIGHT; STEP 6: MEASURE, MEASURE, AND MEASURE AGAIN; CONCLUSION; CHAPTER 6: RESTORE; STEP 7: RIGHT THE CULTURE; STEP 8: SEIZE THE SHIFT; STEP 9: BRAVE THE MEDIA; CONCLUSION; CHAPTER 7: RECOVER; STEP 10: BUILD A DRUMBEAT OF GOOD NEWS; STEP 11: COMMIT TO A MARATHON, NOT A SPRINT; STEP 12: MINIMIZE REPUTATION RISK; CONCLUSION; PART III; CHAPTER 8: RETURN TO FLIGHT; REPUTATION LOSS IS ALL BUT INEVITABLE REPUTATION RECOVERY COMES WITH NO EXPIRATION DATEREPUTATION WOUNDS ARE OFTEN SELF-INFLICTED; NEW REPUTATION PERILS LIE AHEAD; REPUTATION RADAR IS NOT A LUXURY; REPUTATION HALOS DO NOT MAKE YOU A SAINT; REPUTATION IS AND ALWAYS WILL BE A JOB FOR CEOs; BEYOND THE BOTTOM LINE; REPUTATION CAPITAL RULES; NOTES; INDEX |
| Record Nr. | UNINA-9910831066103321 |
|
Gaines-Ross Leslie
|
||
| Hoboken, N.J., : John Wiley & Sons, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Corporate reputation [[electronic resource] ] : 12 steps to safeguarding and recovering reputation / / Leslie Gaines-Ross
| Corporate reputation [[electronic resource] ] : 12 steps to safeguarding and recovering reputation / / Leslie Gaines-Ross |
| Autore | Gaines-Ross Leslie |
| Pubbl/distr/stampa | Hoboken, N.J., : John Wiley & Sons, c2008 |
| Descrizione fisica | 1 online resource (205 p.) |
| Disciplina | 659.2 |
| Soggetto topico |
Corporate image
Responsibility Corporations - Public relations Organizational effectiveness |
| ISBN |
1-119-20350-3
1-281-22202-X 9786611222024 0-470-24547-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Corporate Reputation: 12 Steps to Safeguarding and Recovering Reputation; CONTENTS; ACKNOWLEDGMENTS; PREFACE; WHY I WROTE THIS BOOK; HOW I WROTE THIS BOOK; THE BOOK'S OBJECTIVES; THE CONTENT; FOR WHOM THIS BOOK WAS WRITTEN; CAVEATS; REPUTATION LOSS IS NOT NEW, BUT RECOVERY STRATEGIES ARE; PART I; CHAPTER 1: REPUTATION MATTERS; A TIPPING POINT; REPUTATION ADVANTAGE; CHAPTER 2: REPUTATION LOSS; REPUTATION EROSION; THE NEW REPUTATION RULES OF ENGAGEMENT; CHAPTER 3: SECOND ACTS; REPUTATION RISING; ONE STEP AT A TIME; PART II; CHAPTER 4: RESCUE; STEP 1: TAKE THE HEAT- LEADER FIRST
STEP 2: COMMUNICATE TIRELESSLYSTEP 3: DON'T UNDERESTIMATE YOUR CRITICS AND COMPETITORS; STEP 4: RESET THE COMPANY CLOCK; CONCLUSION; CHAPTER 5: REWIND; STEP 5: ANALYZE WHAT WENT WRONG AND RIGHT; STEP 6: MEASURE, MEASURE, AND MEASURE AGAIN; CONCLUSION; CHAPTER 6: RESTORE; STEP 7: RIGHT THE CULTURE; STEP 8: SEIZE THE SHIFT; STEP 9: BRAVE THE MEDIA; CONCLUSION; CHAPTER 7: RECOVER; STEP 10: BUILD A DRUMBEAT OF GOOD NEWS; STEP 11: COMMIT TO A MARATHON, NOT A SPRINT; STEP 12: MINIMIZE REPUTATION RISK; CONCLUSION; PART III; CHAPTER 8: RETURN TO FLIGHT; REPUTATION LOSS IS ALL BUT INEVITABLE REPUTATION RECOVERY COMES WITH NO EXPIRATION DATEREPUTATION WOUNDS ARE OFTEN SELF-INFLICTED; NEW REPUTATION PERILS LIE AHEAD; REPUTATION RADAR IS NOT A LUXURY; REPUTATION HALOS DO NOT MAKE YOU A SAINT; REPUTATION IS AND ALWAYS WILL BE A JOB FOR CEOs; BEYOND THE BOTTOM LINE; REPUTATION CAPITAL RULES; NOTES; INDEX |
| Record Nr. | UNINA-9910841324203321 |
|
Gaines-Ross Leslie
|
||
| Hoboken, N.J., : John Wiley & Sons, c2008 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Corporate reputation : brand and communication / / Stuart Roper, Chris Fill
| Corporate reputation : brand and communication / / Stuart Roper, Chris Fill |
| Autore | Roper Stuart |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Harlow, England : , : Pearson, , [2012] |
| Descrizione fisica | 1 online resource (xxiii, 332 pages ) : illustrations (black and white, and colour) |
| Disciplina | 659.2 |
| Collana | Always learning |
| Soggetto topico | Corporate image |
| ISBN |
1-280-78123-8
0-273-72760-5 9786613691620 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1 The Rise of Corporate Reputation Chapter 2 The Scope of Corporate Reputation Chapter 3 The Significance of Corporate Culture Chapter 4 Measuring Corporate Reputation Chapter 5 The Branding-Reputation Dilemma Chapter 6 The Rise of Corporate Brands Chapter 7 Measuring Corporate Brands Chapter 8 The Future for Brands Chapter 9 The Dimensions of Corporate Communication Chapter 10 Contexts for Corporate Communication Chapter 11 Symbols, Tools and the Media Chapter 12 Methods of Corporate Communication |
| Record Nr. | UNINA-9910150223803321 |
|
Roper Stuart
|
||
| Harlow, England : , : Pearson, , [2012] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Corporate reputation [[electronic resource] ] : managing opportunities and threats / / edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper
| Corporate reputation [[electronic resource] ] : managing opportunities and threats / / edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper |
| Pubbl/distr/stampa | Farnham, England ; ; Burlington, Vt., : Gower, c2011 |
| Descrizione fisica | 1 online resource (357 p.) |
| Disciplina | 659.2 |
| Altri autori (Persone) |
BurkeRonald J
MartinGraeme CooperCary L |
| Collana | Psychological and Behavioural Aspects of Risk |
| Soggetto topico |
Corporate image
Brand name products - Management Corporations - Public relations Organizational effectiveness Performance - Management |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-317-15946-2
1-317-15945-4 1-283-09030-9 9786613090300 1-4094-2327-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Corporate reputations : development, maintenance, change and repair / Ronald J. Burke -- The meaning and measurement of corporate reputation / Gary Davies -- Measuring the impact of corporate reputation on stakeholder behavior / Manfred Schwaiger ... [et al.] -- Reputation and corporate social responsibility : a global view / Philip H. Mirvis -- Organizational identity, corporate social performance and corporate reputation : their roles in creating organizational attractiveness / Kristin B. Backhaus -- Employer branding, the psychological contract and the delicate act of expectation management and keeping promises / Kerry Grigg -- Managing corporate reputations, strategic human resource management (SHRM) and negative capabilities / Graeme Martin, Paul Gollan and Kerry Grigg -- From applause to notoriety : organizational reputation and corporate governance / Charles McMillan -- The role of the CEO and leadership branding-credibility not celebrity / Julie Hodges -- The role of the news media in corporate reputation management / Craig E. Carroll -- The impact of Web 2.0 and Enterprise 2.0 on corporate reputation : benefits, problems and prospects / Martin Reddington and Helen Francis -- Re-creating reputation through authentic interaction : using social media to connect with individual stakeholders / C.V. Harquail -- Corporate governance and corporate reputation : a disaster story / Thomas Clarke -- Corporate rebranding / Dale Miller and Bill Merrilees -- Repairing damages to reputations : a relational and behavioral perspective / Moonweon Rhee and Robin J. Hadwick. |
| Record Nr. | UNINA-9910459990203321 |
| Farnham, England ; ; Burlington, Vt., : Gower, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Corporate reputation [[electronic resource] ] : managing opportunities and threats / / edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper
| Corporate reputation [[electronic resource] ] : managing opportunities and threats / / edited by Ronald J. Burke, Graeme Martin and Cary L. Cooper |
| Pubbl/distr/stampa | Farnham, England ; ; Burlington, Vt., : Gower, c2011 |
| Descrizione fisica | 1 online resource (357 p.) |
| Disciplina | 659.2 |
| Altri autori (Persone) |
BurkeRonald J
MartinGraeme CooperCary L |
| Collana | Psychological and Behavioural Aspects of Risk |
| Soggetto topico |
Corporate image
Brand name products - Management Corporations - Public relations Organizational effectiveness Performance - Management |
| ISBN |
1-315-57429-2
1-317-15946-2 1-317-15945-4 1-283-09030-9 9786613090300 1-4094-2327-1 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Corporate reputations : development, maintenance, change and repair / Ronald J. Burke -- The meaning and measurement of corporate reputation / Gary Davies -- Measuring the impact of corporate reputation on stakeholder behavior / Manfred Schwaiger ... [et al.] -- Reputation and corporate social responsibility : a global view / Philip H. Mirvis -- Organizational identity, corporate social performance and corporate reputation : their roles in creating organizational attractiveness / Kristin B. Backhaus -- Employer branding, the psychological contract and the delicate act of expectation management and keeping promises / Kerry Grigg -- Managing corporate reputations, strategic human resource management (SHRM) and negative capabilities / Graeme Martin, Paul Gollan and Kerry Grigg -- From applause to notoriety : organizational reputation and corporate governance / Charles McMillan -- The role of the CEO and leadership branding-credibility not celebrity / Julie Hodges -- The role of the news media in corporate reputation management / Craig E. Carroll -- The impact of Web 2.0 and Enterprise 2.0 on corporate reputation : benefits, problems and prospects / Martin Reddington and Helen Francis -- Re-creating reputation through authentic interaction : using social media to connect with individual stakeholders / C.V. Harquail -- Corporate governance and corporate reputation : a disaster story / Thomas Clarke -- Corporate rebranding / Dale Miller and Bill Merrilees -- Repairing damages to reputations : a relational and behavioral perspective / Moonweon Rhee and Robin J. Hadwick. |
| Record Nr. | UNINA-9910789608803321 |
| Farnham, England ; ; Burlington, Vt., : Gower, c2011 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
