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Biblioteca

MARC Lista (tabellare)
Effiziente Krisenkommunikation – transparent und authentisch [[electronic resource] ] : Mit zahlreichen Praxisbeispielen / / von Susanne Fiederer, Anabel Ternès
Effiziente Krisenkommunikation – transparent und authentisch [[electronic resource] ] : Mit zahlreichen Praxisbeispielen / / von Susanne Fiederer, Anabel Ternès
Autore Fiederer Susanne
Edizione [1st ed. 2017.]
Pubbl/distr/stampa Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017
Descrizione fisica 1 online resource (IX, 114 S. 10 Abb.)
Disciplina 659.2
Soggetto topico Public relations
Industrial management
Corporate Communication/Public Relations
Media Management
ISBN 3-658-14420-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ger
Nota di contenuto Krisen in bewegten Zeiten und welche Rolle das Internet dabei spielt -- Definition und Gesichter von Krisen -- Einführung in die Krisenkommunikation am Beispiel der Coca-Cola-Krise -- Zeitgemäße Krisenkommunikation -- Krisenmanagement in den Entwicklungsphasen How to – Gelungene Krisenkommunikation -- How not to – Klassische Krisenfälle, die Geschichte schrieben -- Alltagshelfer – Checklisten für jede Krise.
Record Nr. UNINA-9910136092803321
Fiederer Susanne  
Wiesbaden : , : Springer Fachmedien Wiesbaden : , : Imprint : Springer Gabler, , 2017
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Einflusswirkungen auf das Geschäftsmodell Carsharing - unter Berücksichtigung des Stakeholder-Ansatzes / / Andreas Czech
Einflusswirkungen auf das Geschäftsmodell Carsharing - unter Berücksichtigung des Stakeholder-Ansatzes / / Andreas Czech
Autore Czech Andreas
Pubbl/distr/stampa Karlsruhe : , : KIT Scientific Publishing, , 2023
Descrizione fisica 1 online resource (261 pages)
Disciplina 659.2
Soggetto topico Stakeholder management
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ger
Record Nr. UNINA-9910725074903321
Czech Andreas  
Karlsruhe : , : KIT Scientific Publishing, , 2023
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Ethics in public relations [[electronic resource] ] : responsible advocacy / / editors, Kathy Fitzpatrick, Carolyn Bronstein
Ethics in public relations [[electronic resource] ] : responsible advocacy / / editors, Kathy Fitzpatrick, Carolyn Bronstein
Pubbl/distr/stampa London, : SAGE, c2006
Descrizione fisica 1 online resource (257 p.)
Disciplina 174.96592
659.2
Altri autori (Persone) FitzpatrickKathy <1958->
BronsteinCarolyn
Soggetto topico Public relations - Moral and ethical aspects
Business ethics
Soggetto genere / forma Electronic books.
ISBN 1-322-28274-9
1-4129-1798-0
1-4522-2267-3
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover; Contents; Acknowledgments; Introduction: Toward a Definitional Framework for Responsible Advocacy; Chapter 1 - Baselines for Ethical Advocacy in the ""Marketplace of Ideas""; Chapter 2 - Responsibility and Accountability; Chapter 3 - The Ethics of Communicating With and About Difference in a Changing Society; Chapter 4 - Negotiating Relationships With Activist Publics; Chapter 5 - Responsible Advocacy for Nonprofit Organizations; Chapter 6 - Truth and Transparency; Chapter 7 - Responsible Online Communication; Chapter 8 - Responsible Advocacy Through Strategic Risk Communication
Chapter 9 - The Ethics of Public DiplomacyChapter 10 - Advocacy Across Borders; Chapter Notes; Index; About the Contributors
Record Nr. UNINA-9910478871203321
London, : SAGE, c2006
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Evaluating press coverage : a practical guide to measurement and cost effectiveness / David Phillips
Evaluating press coverage : a practical guide to measurement and cost effectiveness / David Phillips
Autore PHILLIPS, David
Pubbl/distr/stampa London : Kogan Page, 1992
Descrizione fisica 249 p. ; 24 cm
Disciplina 659.2
Soggetto topico Relazioni pubbliche - Studi
ISBN 0-7494-0530-9
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Record Nr. UNISA-990000918420203316
PHILLIPS, David  
London : Kogan Page, 1992
Materiale a stampa
Lo trovi qui: Univ. di Salerno
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Evaluating public relations : a guide to planning, research and measurement / / Tom Watson and Paul Noble
Evaluating public relations : a guide to planning, research and measurement / / Tom Watson and Paul Noble
Autore Watson Tom <1950->
Edizione [3rd ed.]
Pubbl/distr/stampa London, [England] : , : Kogan Page, , 2014
Descrizione fisica 1 online resource (208 p.)
Disciplina 659.2
Collana PR in Practice
Soggetto topico Public relations - Evaluation
ISBN 0-7494-6890-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Contents; Foreword; 01 Principles of public relations theory and practice; The role of theory; The evolution of public relations; Practice paradigm; Defining public relations; Modes of PR practice; Grunig's primacy; Questions to discuss; 02 Evaluation and communication psychology; Number one practitioner topic; Defining evaluation; Objectives of evaluation; Complexity of evaluation; Methodology problems; Effects-based planning; Principles of evaluation; Questions to discuss; 03 The history and culture of PR measurement and evaluation; Early influences; Mid-century; Increasing discussion
The 1980's and 1990's - debate widens New century; Questions to discuss; 04 Gathering and interpreting information; The scope of research; Primary and secondary research; Research methods; Action research; Case studies; Experiments; Surveys; Interviews; Focus groups; Questionnaires; Sampling methods; Questionnaire design; Content analysis; Questions to discuss; 05 Evaluation structures and processes; Preparation, Implementation, Impact (PII); Macnamara's Pyramid Model; Public Relations Effectiveness Yardstick; Research and planning; The Unified model; Practitioner-derived models
Short term and continuing programmes Universality of application; Dashboards and scorecards; Questions to discuss; 06 Developing a media evaluation system; Setting up a simple media monitoring system; A dimensional model of media evaluation; Case study: in-house media evaluation system; International media analysis; Questions to discuss; 07 Evaluation in practice - case studies; Philips: strategic use of measurement; The Pepsi Refresh Project: evaluating the outcomes; Crime fighting PR: success on a low budget; St John Ambulance: promoting first aid training
Medicare Open Enrollment: changing behaviour through PR Westminster City Council: using evaluation to improve services; Conclusions; Questions to discuss; 08 Objectives and objective setting; Objectives in context; Aims, goals and objectives; Management by objectives; Hierarchy of objectives; Specifying objectives; The nature of objectives; Process objectives; Questions to discuss; 09 Relationship management and crisis communication measurement; Measuring relationships; Evaluating communication in a crisis; Questions to discuss; 10 Evaluating social media; What should we be measuring?
Exposure/reach/impressions Engagement/sentiment/tone; Influence/respect/relevance; Action/impact/value; Social media planning; KPI/metrics; The move towards standards; Questions to discuss; 11 Linking PR activity to business; Return on Investment; Practitioner interest in financial metrics; New financial metrics - BCR and CEA; Valid metrics framework; Communication controlling; The Six Influence Flows; Questions to discuss; References; Index
Record Nr. UNISA-996339125303316
Watson Tom <1950->  
London, [England] : , : Kogan Page, , 2014
Materiale a stampa
Lo trovi qui: Univ. di Salerno
Opac: Controlla la disponibilità qui
The executive guide to corporate events & business entertaining [[electronic resource] ] : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth / / Judy Allen
The executive guide to corporate events & business entertaining [[electronic resource] ] : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth / / Judy Allen
Autore Allen Judy <1952->
Pubbl/distr/stampa Mississauga, Ont., : J. Wiley & Sons Canada, c2007
Descrizione fisica 1 online resource (315 p.)
Disciplina 659.2
Soggetto topico Business entertaining - Planning
Public relations
Soggetto genere / forma Electronic books.
ISBN 1-281-23694-2
9786611236946
0-470-15619-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Title; Copyright; Contents; Acknowledgments; Preface; Chapter One: The Evolution of Business Functions and the Ways They Can Be Used to Successfully Drive Business Growth; Chapter Two: How to Qualify Your Company Objectives for a Proposed Business Function; Chapter Three: Selecting Events to Successfully Meet Specific Company Objectives; Chapter Four: Taking Stock and Planning Ahead; Chapter Five: Spending Your Company's Dollars Where They Matter Most; Chapter Six: Identifying Potential Landmines; Chapter Seven: Protecting Yourself and Your Company from Red-Flag Areas
Chapter Eight: Benefiting from a Competitive AnalysisChapter Nine: Exceeding Expectations Through Execution; Chapter Ten: Establishing Codes of Conduct and Setting Company Standards; Chapter Eleven: Tracking and Analysing Your Results; Conclusion; Appendix; Index
Record Nr. UNINA-9910451287103321
Allen Judy <1952->  
Mississauga, Ont., : J. Wiley & Sons Canada, c2007
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The executive guide to corporate events & business entertaining [[electronic resource] ] : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth / / Judy Allen
The executive guide to corporate events & business entertaining [[electronic resource] ] : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth / / Judy Allen
Autore Allen Judy <1952->
Pubbl/distr/stampa Mississauga, Ont., : J. Wiley & Sons Canada, c2007
Descrizione fisica 1 online resource (315 p.)
Disciplina 659.2
Soggetto topico Business entertaining - Planning
Public relations
ISBN 0-470-73901-0
1-281-23694-2
9786611236946
0-470-15619-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Title; Copyright; Contents; Acknowledgments; Preface; Chapter One: The Evolution of Business Functions and the Ways They Can Be Used to Successfully Drive Business Growth; Chapter Two: How to Qualify Your Company Objectives for a Proposed Business Function; Chapter Three: Selecting Events to Successfully Meet Specific Company Objectives; Chapter Four: Taking Stock and Planning Ahead; Chapter Five: Spending Your Company's Dollars Where They Matter Most; Chapter Six: Identifying Potential Landmines; Chapter Seven: Protecting Yourself and Your Company from Red-Flag Areas
Chapter Eight: Benefiting from a Competitive AnalysisChapter Nine: Exceeding Expectations Through Execution; Chapter Ten: Establishing Codes of Conduct and Setting Company Standards; Chapter Eleven: Tracking and Analysing Your Results; Conclusion; Appendix; Index
Record Nr. UNINA-9910777487603321
Allen Judy <1952->  
Mississauga, Ont., : J. Wiley & Sons Canada, c2007
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
The executive guide to corporate events & business entertaining [[electronic resource] ] : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth / / Judy Allen
The executive guide to corporate events & business entertaining [[electronic resource] ] : how to choose and use corporate functions to increase brand awareness, develop new business, nurture customer loyalty and drive growth / / Judy Allen
Autore Allen Judy <1952->
Pubbl/distr/stampa Mississauga, Ont., : J. Wiley & Sons Canada, c2007
Descrizione fisica 1 online resource (315 p.)
Disciplina 659.2
Soggetto topico Business entertaining - Planning
Public relations
ISBN 0-470-73901-0
1-281-23694-2
9786611236946
0-470-15619-8
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Title; Copyright; Contents; Acknowledgments; Preface; Chapter One: The Evolution of Business Functions and the Ways They Can Be Used to Successfully Drive Business Growth; Chapter Two: How to Qualify Your Company Objectives for a Proposed Business Function; Chapter Three: Selecting Events to Successfully Meet Specific Company Objectives; Chapter Four: Taking Stock and Planning Ahead; Chapter Five: Spending Your Company's Dollars Where They Matter Most; Chapter Six: Identifying Potential Landmines; Chapter Seven: Protecting Yourself and Your Company from Red-Flag Areas
Chapter Eight: Benefiting from a Competitive AnalysisChapter Nine: Exceeding Expectations Through Execution; Chapter Ten: Establishing Codes of Conduct and Setting Company Standards; Chapter Eleven: Tracking and Analysing Your Results; Conclusion; Appendix; Index
Record Nr. UNINA-9910825990903321
Allen Judy <1952->  
Mississauga, Ont., : J. Wiley & Sons Canada, c2007
Materiale a stampa
Lo trovi qui: Univ. Federico II
Opac: Controlla la disponibilità qui
Exploring Public Relations
Exploring Public Relations
Autore Tench Ralph
Edizione [3rd ed.]
Pubbl/distr/stampa [Place of publication not identified], : Pearson Education Limited, 2013
Descrizione fisica 1 online resource (601 pages)
Disciplina 659.2
ISBN 0-273-75781-4
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione eng
Nota di contenuto Cover -- Contents -- Guided tour of book -- About the authors -- Foreword -- Preface -- Publisher's acknowledgements -- PART 1 The context of public relations -- 1 Public relations origins: definitions and history -- Introduction -- Public relations definitions -- Public opinion: justifying public relations -- Business, politics, society and public relations: country case studies -- Summary -- Bibliography -- 2 Media context of contemporary public relations and journalism in the UK -- Introduction -- The media landscape in the UK -- Media outlook -- A 'free' press -- The public sphere -- Summary -- Bibliography -- 3 Public relations and democracy -- Introduction -- Democracy, media and expertise -- PR's relation to democracy since the 1980s -- PR's contribution to democracy -- PR versus democracy -- PR ethics codes and democracy -- The problem of (PR's) expertise for democracy -- Futures of PR and democracy -- Bibliography -- 4 Community and society: corporate social responsibility (CSR) -- Introduction -- Social and economic change -- Sustainable business: corporate social responsibility (CSR) -- Business case for corporate social responsibility: why be socially responsible? -- Organisational responsibilities to stakeholders -- Organisational responsibilities to society -- Corporate responsibility and irresponsibility -- Regulatory frameworks -- Ethics and business practice -- Summary -- Bibliography -- 5 Intercultural and multicultural context of public relations -- Introduction -- The context of culture -- Public relations and culture -- Between universalism and relativism -- Global principles and specific applications -- Social media and activists in the global village -- How to prepare for international and global public relations -- Key principles in intercultural and multicultural public relations -- Public diplomacy -- Summary.
Bibliography -- 6 Role of the public relations practitioner -- Introduction -- Who are the public relations practitioners? -- Who does what: the bigger picture -- Role of the communicator -- What public relations people do: individual practitioners -- Skills for the ideal practitioner -- Role of theory in practice -- Professionalism -- Education and research -- Summary -- Bibliography -- PART 2 Public relations theories and concepts -- 7 Public relations theories: an overview -- Introduction -- Systems theory of public relations and related approaches -- Internationalising systems theory -- Shortcomings of systems theory -- Postmodernism and PR -- Rhetorical theory and PR -- Feminist analyses of PR -- Diversity and 'race' in PR -- Critical approaches to PR -- Socio-cultural approaches to PR -- Summary -- Bibliography -- 8 Strategic public relations planning and management -- Introduction -- The importance of context -- External environment -- Internal environment -- Strategic public relations programmes and campaigns -- Systems context of planning -- A planning template -- Summary -- Bibliography -- 9 Public relations programme research and evaluation -- Introduction -- Barcelona Principles -- Valid metrics guidelines -- Quantification of public relations -- Objective setting -- Research -- Outcome evaluation -- Output evaluation -- Content analysis -- Social media -- Summary -- Bibliography -- 10 Corporate image, reputation and identity -- Introduction -- The controversy of image in public relations -- Corporate image and reputation -- Corporate identity -- Reputation management and corporate branding -- Measuring corporate image and reputation -- A critical point of view -- Summary -- Bibliography -- 11 Public relations, propaganda and the psychology of persuasion -- Introduction -- Public relations and propaganda -- Public relations and persuasion.
Who says: the question of credibility -- Says what: the nature of the message -- To whom: the audience perspective -- To what effect: forming and changing attitudes and beliefs -- Summary -- Bibliography -- 12 Public relations' professionalismand ethics -- Introduction -- Defining professions -- Is PR a profession? -- Professional ethics: an overview -- The ethics of codes -- Approaches to public relations ethics -- The practitioner perspective -- Summary -- Bibliography -- PART 3 Public relations specialisms -- 13 Media relations -- Introduction -- Media relations or public relations? -- Media publicity and media relations -- Origins and history -- Media and political perspectives -- Practical media relations -- Theories for media relations -- Digital public relations: beyond media relations -- Summary -- Bibliography -- 14 Internal communication -- Introduction -- Definition and purpose of internal communication -- Changes in the external environment affecting an organisation's internal communication -- The changing employee/employer relationship -- Communication roles of leaders and managers -- Organisational culture and values statements -- Developing an internal communication strategy -- Summary -- Bibliography -- 15 Managing community involvement programmes -- Introduction -- Corporate community involvement (CCI) programmes -- Employees and community programmes -- Cause-related marketing (CRM) -- Developing community programmes -- Evaluating community programmes -- Summary -- Bibliography -- 16 Issue management -- Introduction -- Birth of the discipline -- What's an issue, and why is it important? -- The rise of issue management -- Tools and processes -- Developing an issue strategy -- Evolution of issue management -- Summary -- Bibliography -- 17 Crisis public relations management -- Introduction.
Crisis public relations management: the context -- Where do crises come from? -- How to prepare for a crisis -- Communicating during a crisis -- The Internet and crisis public relations management -- Summary -- Bibliography -- 18 Public relations and the consumer -- Introduction -- Why is consumer public relations important? -- What does it involve? -- Tools and techniques -- An expanded strategic role -- Issues that afflict practice -- Summary -- Bibliography -- 19 Business-to-business public relations -- Introduction -- Core principles of business-to-business(B2B) public relations -- Business or trade media and journalists -- B2B social media -- Coordinating the communications disciplines -- Building corporate reputation -- Summary -- Bibliography -- 20 Public affairs -- Introduction: why public affairs? -- Locating the role of public affairs within the organisation -- Defining public affairs: a confused professional identity -- The scope of public affairs -- Lobbying -- International perspectives on public affairs and lobbying -- Public affairs management -- Summary -- Bibliography -- 21 Public relations in the world of finance -- Introduction -- Public relations for global financial centres: the context -- Public relations in wholesale financial markets -- Public relations in retail financial markets -- Media in financial centres -- The global financial crisis -- Summary -- Bibliography -- 22 Integrated marketing communications -- Introduction -- Definitions of integrated marketing communications (IMC) -- The marketing communications toolbox -- Segmentation, targeting and positioning (STP) -- Branding and integrated marketing communications -- Agency perspectives -- Planning for integration of the marketing communications mix -- Summary -- Bibliography -- 23 Sponsorship -- Introduction -- Sponsorship: an overview (facts and figures).
Definitions of sponsorship -- Why is it so popular and how does sponsorship work? -- Developing a sponsorship strategy -- Activation strategies: six in-depth case studies -- The role of PR -- Measuring success (evaluation and control) -- Summary -- Bibliography -- PART 4 Sectoral considerations -- 24 Corporate communication -- Introduction -- Defining the term 'corporate communication' -- The purpose of corporate communication (or frameworks for practice) -- Corporate communication in practice -- The organisational context: how corporate communication fits into organisational structures -- Summary -- Bibliography -- 25 Non-government organisations and pressure groups -- Introduction -- What is an NGO? -- Fishes and ponds: the international development context -- What has changed for communicators in NGOs? -- Common communication issues facing NGOs -- Relationships with donors -- Donors and communication in small NGOs -- PR and its link to fundraising -- The power of the website -- Advocacy and campaigning -- Getting donations -- Brand, reputation and identity -- NGOs as corporations and superbrands -- Summary -- Bibliography -- 26 Strategic communication and social marketing in healthcare organisations -- Introduction -- Communication as a core systems asset -- Confronting 'wickedness' in health -- Social marketing: the battle between good and evil -- Internal challenges and communication -- Summary -- Bibliography -- 27 Arts, leisure and entertainmentmarketing and communications -- Introduction -- A very brief overview of definitions of 'the arts' -- Some key concepts and themes: audience development -- Role of public relations in the creative industries -- Trends and directions -- Summary -- Bibliography -- 28 Celebrity culture and public relations -- Introduction -- Growth of celebrity culture -- Celebrities classified -- The personality market.
Celebrity production: the publicists.
Record Nr. UNINA-9910150211403321
Tench Ralph  
[Place of publication not identified], : Pearson Education Limited, 2013
Materiale a stampa
Lo trovi qui: Univ. Federico II
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Fare lobby : manuale di public affairs / Alberto Cattaneo, Paolo Zanetto
Fare lobby : manuale di public affairs / Alberto Cattaneo, Paolo Zanetto
Autore Cattaneo, Alberto
Pubbl/distr/stampa Milano : Etas, c2007
Descrizione fisica vii, 274 p. ; 22 cm
Disciplina 659.2
Altri autori (Persone) Zanetto, Paoloauthor
Collana Management
Soggetto topico Aziende - Relazioni pubbliche
ISBN 9788845311192
Formato Materiale a stampa
Livello bibliografico Monografia
Lingua di pubblicazione ita
Record Nr. UNISALENTO-991002634839707536
Cattaneo, Alberto  
Milano : Etas, c2007
Materiale a stampa
Lo trovi qui: Univ. del Salento
Opac: Controlla la disponibilità qui

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