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Culture, social class, and race in public relations [[electronic resource] ] : perspectives and applications / / edited by Damion Waymer
| Culture, social class, and race in public relations [[electronic resource] ] : perspectives and applications / / edited by Damion Waymer |
| Pubbl/distr/stampa | Lanham, Md., : Lexington Books, c2012 |
| Descrizione fisica | 1 online resource (263 p.) |
| Disciplina | 659.2 |
| Altri autori (Persone) | WaymerDamion |
| Collana | Lexington studies in political communication |
| Soggetto topico |
Public relations
Cultural relations |
| Soggetto genere / forma | Electronic books. |
| ISBN | 0-7391-7341-3 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Theoretical discussions of culture, social class, and race in public relations -- pt. 2. Questions of pedagogy and practice : exploring topics of culture, social class, and race in public relations education -- pt. 3. Culture, social class, and race in public relations : applications and implications. |
| Record Nr. | UNINA-9910452683303321 |
| Lanham, Md., : Lexington Books, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Culture, social class, and race in public relations [[electronic resource] ] : perspectives and applications / / edited by Damion Waymer
| Culture, social class, and race in public relations [[electronic resource] ] : perspectives and applications / / edited by Damion Waymer |
| Pubbl/distr/stampa | Lanham, Md., : Lexington Books, c2012 |
| Descrizione fisica | 1 online resource (263 p.) |
| Disciplina | 659.2 |
| Altri autori (Persone) | WaymerDamion |
| Collana | Lexington studies in political communication |
| Soggetto topico |
Public relations
Cultural relations |
| ISBN | 0-7391-7341-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Theoretical discussions of culture, social class, and race in public relations -- pt. 2. Questions of pedagogy and practice : exploring topics of culture, social class, and race in public relations education -- pt. 3. Culture, social class, and race in public relations : applications and implications. |
| Record Nr. | UNINA-9910779709003321 |
| Lanham, Md., : Lexington Books, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Culture, social class, and race in public relations [[electronic resource] ] : perspectives and applications / / edited by Damion Waymer
| Culture, social class, and race in public relations [[electronic resource] ] : perspectives and applications / / edited by Damion Waymer |
| Edizione | [1st ed.] |
| Pubbl/distr/stampa | Lanham, Md., : Lexington Books, c2012 |
| Descrizione fisica | 1 online resource (263 p.) |
| Disciplina | 659.2 |
| Altri autori (Persone) | WaymerDamion |
| Collana | Lexington studies in political communication |
| Soggetto topico |
Public relations
Cultural relations |
| ISBN | 0-7391-7341-3 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | pt. 1. Theoretical discussions of culture, social class, and race in public relations -- pt. 2. Questions of pedagogy and practice : exploring topics of culture, social class, and race in public relations education -- pt. 3. Culture, social class, and race in public relations : applications and implications. |
| Record Nr. | UNINA-9910815813103321 |
| Lanham, Md., : Lexington Books, c2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Cutlip and Center's effective public relations / / Glen M. Broom, Bey-Ling Sha
| Cutlip and Center's effective public relations / / Glen M. Broom, Bey-Ling Sha |
| Autore | Broom Glen M. |
| Edizione | [Eleventh, international edition.] |
| Pubbl/distr/stampa | Boston : , : Pearson, , [2013] |
| Descrizione fisica | 1 online resource (456 pages) : illustrations |
| Disciplina | 659.2 |
| Collana | Always learning |
| Soggetto topico | Public relations |
| ISBN | 0-273-77577-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover -- Contents -- Preface -- PART I: Concept, Practitioners, Context, and Origins -- Chapter 1 Introduction to Contemporary Public Relations -- Attempts to Define Public Relations -- Defining Contemporary Public Relations -- Confusion with Marketing -- Parts of the Function -- Confusion of Terms -- Toward Recognition and Maturity -- Notes -- Study Guide -- Additional Sources -- Chapter 2 Practitioners of Public Relations -- Numbers and Distribution -- Salaries -- Work Assignments -- Roles -- What Roles Research Tells us -- Challenges -- Requirements For Success -- Notes -- Study Guide -- Additional Sources -- Chapter 3 Organizational Settings -- Origins Within Organizations -- Public Relations Starts with Top Management -- Role in Decision Making -- The Internal Department -- Working with other Departments -- The Outside Counseling Firm -- New Approaches -- Notes -- Study Guide -- Additional Sources -- Chapter 4 Historical Origins and Evolution -- Ancient Genesis -- American Beginnings: Born in Adversity and Change -- Evolution to Maturity -- Stages of Development -- Seedbed Era: 1900-1916 -- World War I Period: 1917-1918 -- Booming Twenties Era: 1919-1929 -- Roosevelt Era and World War II: 1930-1945 -- Postwar Boom: 1946-1964 -- Period of Protest and Empowerment: 1965-1985 -- Digital Age and Globalization: 1986-Present -- Notes -- Study Guide -- Additional Sources -- PART II: Foundations -- Chapter 5 Professionalism and Ethics -- Criteria of a Profession -- Professional Associations -- Specialized Educational Preparation -- Research and the Body of Knowledge -- Ethical Foundations of Professionalism -- Codes of Ethics -- Accountability: Licensing and Accreditation -- Winning Acceptance and Stature -- Toward a Promising Future -- Notes -- Study Guide -- Additional Sources -- Chapter 6 Legal Considerations -- What Is Law? -- The First Amendment.
Free Press and Media Relations -- Government Access and Public Affairs -- Corporate Expression -- Lobbying -- Employee and Labor Relations -- Public Companies and Investor Relations -- Protecting Public Relations Materials -- Reputation, Defamation and Privacy -- Litigation Public Relations -- Closing Thoughts -- Notes -- Study Guide -- Additional Sources -- Chapter 7 Theoretical Underpinnings: Adjustment and Adaptation -- The Ecological Approach -- Tracking the Trends -- A Systems Perspective -- Open and Closed Systems -- Goal States, Structure, and Process -- Cybernetics in Open Systems -- Open Systems Model of Public Relations -- Notes -- Study Guide -- Additional Sources -- Chapter 8 Communication Theories and Contexts -- Dissemination Versus Communication -- Elements of the Mass Communication Model -- Mass Communication Effects -- Public Opinion Contexts -- Orientation and Coorientation -- Notes -- Study Guide -- Additional Sources -- Chapter 9 Internal Relations and Employee Communication -- Importance of Internal Relations -- Cultural Contexts -- Regulatory and Business Contexts -- Communicating Internally -- Notes -- Study Guide -- Additional Sources -- Chapter 10 External Media and Media Relations -- Traditional Media, New Uses -- New Media, New Challenges and Opportunities -- Working with the Media -- Notes -- Study Guide -- Additional Sources -- PART III: Management Process -- Chapter 11 Step One: Defining Public Relations Problems -- Management Process -- Role of Research in Strategic Planning -- Research Attitude -- Listening as Systematic Research -- Defining Public Relations Problems -- Research Methods -- Informal or "Exploratory" Methods -- Formal Methods -- Notes -- Study Guide -- Additional Sources -- Chapter 12 Step Two: Planning and Programming -- Public Relations Goals -- Public Relations Planning -- Target Publics. Program Objectives -- Strategies and Tactics -- The Public Relations Plan -- Planning for Program Implementation -- Summary -- Notes -- Study Guide -- Additional Sources -- Chapter 13 Step Three: Taking Action and Communicating -- The Action Program -- The Communication Program -- Message Content -- Message Delivery -- Barriers to Implementation -- Crisis Communication -- Implementation Summary -- Notes -- Study Guide -- Additional Sources -- Chapter 14 Step Four: Evaluating the Program -- The Push for Measurable Results -- Preparing for Evaluation -- Evaluation Research Process -- Evaluation Research Steps -- Levels of Program Evaluation -- Interpreting and Using Results of Evaluation -- Notes -- Study Guide -- Additional Sources -- PART IV: The Practice -- Chapter 15 Business and Industry -- Public Relations in Corporate Organizations -- Corporate Social Responsibility -- Corporations as Targets -- Business Misconduct -- Restoring Public Trust -- Globalization -- Notes -- Study Guide -- Additional Sources -- Chapter 16 Government and Politics -- The Goals of Public Affairs in Government -- Informing Constituents -- Ensuring Active Cooperation in Government Programs -- Fostering Citizen Participation and Support -- Serving as the Public's Advocate -- Electronic Government and Citizen Participation -- Managing Information Internally -- Facilitating Media Relations -- Building Community and Nation -- Barriers to Effective Government Public Affairs -- Government-Media Relations -- Notes -- Study Guide -- Additional Sources -- Chapter 17 Military Public Affairs -- Public Relations Is Public Affairs in the Military -- Unique Challenges in the Military Setting -- The Need for Transparency and Engagement -- Notes -- Study Guide -- Additional Sources -- Website -- Chapter 18 Nonprofits and Nongovernmental Organizations -- The Third Sector. Role of Public Relations in Nonprofit Organizations -- Foundations -- Social Service Agencies -- Faith-Based and Other Nonprofit Organizations -- Nongovernmental Organizations -- Notes -- Study Guide -- Additional Sources -- Chapter 19 Health Care -- Practicing in the Era of Health Reform -- The Public Relations Difference in Health Care -- Supporting, Promoting, and Protecting the Brand -- Employee Communication in Health Care -- Integrated Communication Enhances Results -- Focusing Public Relations Efforts -- Blurring of Traditional and Social Media -- Proactively Managing and Mitigating Issues -- A Voice at the Leadership Table -- Notes -- Study Guide -- Additional Sources -- Chapter 20 Education -- Issues Impacting Education: Funding, Accountability, Choice -- The Role of Public Relations for Public Schools -- Issues Affecting Higher Education Public Relations -- Notes -- Study Guide -- Additional Sources -- Chapter 21 Associations and Unions -- Associations -- Labor Unions -- Notes -- Study Guide -- Additional Sources -- Index. |
| Record Nr. | UNINA-9910150213703321 |
Broom Glen M.
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| Boston : , : Pearson, , [2013] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Deconstructing public relations [[electronic resource] ] : public relations criticism / / Thomas J. Mickey
| Deconstructing public relations [[electronic resource] ] : public relations criticism / / Thomas J. Mickey |
| Autore | Mickey Thomas J |
| Pubbl/distr/stampa | Mahwah, N.J., : Lawrence Erlbaum Associates, Publishers, 2003 |
| Descrizione fisica | 1 online resource (169 p.) |
| Disciplina | 659.2 |
| Collana | LEA's communication series |
| Soggetto topico |
Public relations
Deconstruction |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-135-65221-X
1-282-37433-8 9786612374333 1-4106-0668-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: 1 Why Deconstruct? 1 -- 2 Cultural Studies Approach 5 -- 3 Alcohol as Medicine 19 -- 4 Representation of Woman 47 -- 5 Selling the Internet 61 -- 6 Garden According to Martha Stewart 79 -- 7 A Community Relations Campaign 99 -- 8 The Language of Mental Illness 109 -- 9 The Ideology of an AIDS Prevention Campaign 121 -- 10 The Monet Exhibit 141 -- 11 Olympic Gold 151. |
| Record Nr. | UNINA-9910455076503321 |
|
Mickey Thomas J
|
||
| Mahwah, N.J., : Lawrence Erlbaum Associates, Publishers, 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Deconstructing public relations [[electronic resource] ] : public relations criticism / / Thomas J. Mickey
| Deconstructing public relations [[electronic resource] ] : public relations criticism / / Thomas J. Mickey |
| Autore | Mickey Thomas J |
| Pubbl/distr/stampa | Mahwah, N.J., : Lawrence Erlbaum Associates, Publishers, 2003 |
| Descrizione fisica | 1 online resource (169 p.) |
| Disciplina | 659.2 |
| Collana | LEA's communication series |
| Soggetto topico |
Public relations
Deconstruction |
| ISBN |
1-135-65221-X
1-282-37433-8 9786612374333 1-4106-0668-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: 1 Why Deconstruct? 1 -- 2 Cultural Studies Approach 5 -- 3 Alcohol as Medicine 19 -- 4 Representation of Woman 47 -- 5 Selling the Internet 61 -- 6 Garden According to Martha Stewart 79 -- 7 A Community Relations Campaign 99 -- 8 The Language of Mental Illness 109 -- 9 The Ideology of an AIDS Prevention Campaign 121 -- 10 The Monet Exhibit 141 -- 11 Olympic Gold 151. |
| Record Nr. | UNINA-9910780047303321 |
|
Mickey Thomas J
|
||
| Mahwah, N.J., : Lawrence Erlbaum Associates, Publishers, 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Deconstructing public relations [[electronic resource] ] : public relations criticism / / Thomas J. Mickey
| Deconstructing public relations [[electronic resource] ] : public relations criticism / / Thomas J. Mickey |
| Autore | Mickey Thomas J |
| Pubbl/distr/stampa | Mahwah, N.J., : Lawrence Erlbaum Associates, Publishers, 2003 |
| Descrizione fisica | 1 online resource (169 p.) |
| Disciplina | 659.2 |
| Collana | LEA's communication series |
| Soggetto topico |
Public relations
Deconstruction |
| ISBN |
1-135-65221-X
1-282-37433-8 9786612374333 1-4106-0668-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Machine generated contents note: 1 Why Deconstruct? 1 -- 2 Cultural Studies Approach 5 -- 3 Alcohol as Medicine 19 -- 4 Representation of Woman 47 -- 5 Selling the Internet 61 -- 6 Garden According to Martha Stewart 79 -- 7 A Community Relations Campaign 99 -- 8 The Language of Mental Illness 109 -- 9 The Ideology of an AIDS Prevention Campaign 121 -- 10 The Monet Exhibit 141 -- 11 Olympic Gold 151. |
| Record Nr. | UNINA-9910822978403321 |
|
Mickey Thomas J
|
||
| Mahwah, N.J., : Lawrence Erlbaum Associates, Publishers, 2003 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Digital PR / / by Danny Whatmough
| Digital PR / / by Danny Whatmough |
| Autore | Whatmough Danny |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald Publishing, , [2019] |
| Descrizione fisica | 1 online resource (187 pages) |
| Disciplina | 659.2 |
| Collana | PRCA practice guides |
| Soggetto topico |
Internet in public relations
Digital communications Public relations - Information services Business & Economics - Marketing - General Sales & marketing |
| ISBN |
1-78756-621-8
1-78756-619-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Prelims -- 1. Introduction -- 2. Data -- 3. The digital PR ecosystem -- 4. Media relations -- 5. Social media -- 6. Digital content and creativity -- 7. Influencers -- 8. Digital marketing -- 9. Paid media -- 10. Corporate and B2B -- 11. Reporting and measurement -- 12. Emerging technology -- 13. Building a future-proofed PR team -- Further reading -- References -- Index. |
| Record Nr. | UNINA-9910793375703321 |
|
Whatmough Danny
|
||
| Bingley, England : , : Emerald Publishing, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Digital PR / / by Danny Whatmough
| Digital PR / / by Danny Whatmough |
| Autore | Whatmough Danny |
| Edizione | [First edition.] |
| Pubbl/distr/stampa | Bingley, England : , : Emerald Publishing, , [2019] |
| Descrizione fisica | 1 online resource (187 pages) |
| Disciplina | 659.2 |
| Collana | PRCA practice guides |
| Soggetto topico |
Internet in public relations
Digital communications Public relations - Information services Business & Economics - Marketing - General Sales & marketing |
| ISBN |
1-78756-621-8
1-78756-619-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Prelims -- 1. Introduction -- 2. Data -- 3. The digital PR ecosystem -- 4. Media relations -- 5. Social media -- 6. Digital content and creativity -- 7. Influencers -- 8. Digital marketing -- 9. Paid media -- 10. Corporate and B2B -- 11. Reporting and measurement -- 12. Emerging technology -- 13. Building a future-proofed PR team -- Further reading -- References -- Index. |
| Record Nr. | UNINA-9910820658303321 |
|
Whatmough Danny
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| Bingley, England : , : Emerald Publishing, , [2019] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Digital public affairs & advocacy : dalla lobby tradizionale ai blended public affairs / Giulio Di Giacomo
| Digital public affairs & advocacy : dalla lobby tradizionale ai blended public affairs / Giulio Di Giacomo |
| Autore | Di Giacomo, Giulio |
| Pubbl/distr/stampa | Milano, : FrancoAngeli, 2021 |
| Descrizione fisica | 269 p. : ill. ; 24 cm |
| Disciplina | 659.2 |
| Collana | Management |
| Soggetto non controllato | Aziende - Gruppi di pressione [e] Marketing relazionale [e] Relazioni pubbliche - Impiego [dei] Nuovi media [e del] World Wide Web |
| ISBN | 978-88-351-1042-2 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNINA-9910638999103321 |
|
Di Giacomo, Giulio
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| Milano, : FrancoAngeli, 2021 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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