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El Cine de Propaganda en EEUU / / Ramon Girona Duran
| El Cine de Propaganda en EEUU / / Ramon Girona Duran |
| Autore | Girona Duran Ramon |
| Pubbl/distr/stampa | Barcelona : , : Editorial UOC, , [2015] |
| Descrizione fisica | 1 online resource (126 páginas) |
| Disciplina | 659.2 |
| Collana | Quiero saber |
| Soggetto topico |
Propaganda
Propaganda - History |
| ISBN | 84-9064-774-7 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910823051003321 |
Girona Duran Ramon
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| Barcelona : , : Editorial UOC, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Come creare un ufficio stampa / Francesco Pira
| Come creare un ufficio stampa / Francesco Pira |
| Autore | PIRA, Francesco |
| Edizione | [3. ed. agg.] |
| Pubbl/distr/stampa | [S.l.] : Sperling & Kupfer, copyr. 2000 |
| Descrizione fisica | XVI, 137 p. ; 22 cm |
| Disciplina | 659.2 |
| Collana | Target |
| Soggetto topico | Relazioni pubbliche |
| ISBN | 88-200-3051-9 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNISA-990000674750203316 |
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PIRA, Francesco
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| [S.l.] : Sperling & Kupfer, copyr. 2000 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
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Comment bien structurer son communiqué de presse? : focus sur un outil d'information pour les entreprises / / par Martin Dawagne
| Comment bien structurer son communiqué de presse? : focus sur un outil d'information pour les entreprises / / par Martin Dawagne |
| Autore | Dawagne Martin |
| Pubbl/distr/stampa | [Place of publication not identified] : , : 50Minutes, , [2015] |
| Descrizione fisica | 1 online resource (28 p.) |
| Disciplina | 659.2 |
| Collana | Coaching pro |
| Soggetto topico | Press releases |
| Soggetto genere / forma | Electronic books. |
| ISBN | 2-8062-6395-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Record Nr. | UNINA-9910466763603321 |
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Dawagne Martin
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| [Place of publication not identified] : , : 50Minutes, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Comment bien structurer son communiqué de presse? : focus sur un outil d'information pour les entreprises / / par Martin Dawagne
| Comment bien structurer son communiqué de presse? : focus sur un outil d'information pour les entreprises / / par Martin Dawagne |
| Autore | Dawagne Martin |
| Pubbl/distr/stampa | [Place of publication not identified] : , : 50Minutes, , [2015] |
| Descrizione fisica | 1 online resource (28 p.) |
| Disciplina | 659.2 |
| Collana | Coaching pro |
| Soggetto topico | Press releases |
| ISBN | 2-8062-6395-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Record Nr. | UNINA-9910796014403321 |
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Dawagne Martin
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| [Place of publication not identified] : , : 50Minutes, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Comment bien structurer son communiqué de presse? : focus sur un outil d'information pour les entreprises / / par Martin Dawagne
| Comment bien structurer son communiqué de presse? : focus sur un outil d'information pour les entreprises / / par Martin Dawagne |
| Autore | Dawagne Martin |
| Pubbl/distr/stampa | [Place of publication not identified] : , : 50Minutes, , [2015] |
| Descrizione fisica | 1 online resource (28 p.) |
| Disciplina | 659.2 |
| Collana | Coaching pro |
| Soggetto topico | Press releases |
| ISBN | 2-8062-6395-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | fre |
| Record Nr. | UNINA-9910809567303321 |
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Dawagne Martin
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| [Place of publication not identified] : , : 50Minutes, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Communication Excellence : How to Develop, Manage and Lead Exceptional Communications / / by Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven
| Communication Excellence : How to Develop, Manage and Lead Exceptional Communications / / by Ralph Tench, Dejan Verčič, Ansgar Zerfass, Ángeles Moreno, Piet Verhoeven |
| Autore | Tench Ralph |
| Edizione | [1st ed. 2017.] |
| Pubbl/distr/stampa | Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 |
| Descrizione fisica | 1 online resource (XXXII, 215 p. 47 illus.) |
| Disciplina | 659.2 |
| Collana | European Communication Monitor |
| Soggetto topico |
Public relations
Organization Planning Corporate Communication/Public Relations |
| ISBN | 3-319-48860-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Introduction -- Part I: Connected Organisations -- Commandment 1: Globalised -- Commandment 2: Mediatised -- Commandment 3: Reflective -- Part II: Influential Departments -- Commandment 4: Embedded -- Commandment 5: Datafied -- Commandment 6: Strategised -- Part III: Ambitious Professionals -- Commandment 7: Sagacious -- Commandment 8: Linked -- Commandment 9: Solid -- The Future Of Excellent Communication: From A Soft To A Hard Discipline -- About the European Communication Monitor And Its Methodology -- References. |
| Record Nr. | UNINA-9910254924503321 |
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Tench Ralph
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| Cham : , : Springer International Publishing : , : Imprint : Palgrave Macmillan, , 2017 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Communication in Organizational Environments : Functions, Determinants and Areas of Influence / / by Anna Rogala, Sylwester Bialowas
| Communication in Organizational Environments : Functions, Determinants and Areas of Influence / / by Anna Rogala, Sylwester Bialowas |
| Autore | Rogala Anna |
| Edizione | [1st ed. 2016.] |
| Pubbl/distr/stampa | London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 |
| Descrizione fisica | 1 online resource (XXV, 254 p.) |
| Disciplina | 659.2 |
| Soggetto topico |
Public relations
Personnel management Leadership Organization Planning Corporate Communication/Public Relations Human Resource Management Business Strategy/Leadership |
| ISBN | 1-137-54703-0 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto | Chapter 1 – Theory of communication: evolution, approaches, models -- Chapter 2 – Internal communication in an organization -- Chapter 3 – Functions and objectives of internal communication -- Chapter 4 – Communication behaviours in an organization -- Chapter 5 – Determinants of internal communication effectiveness -- Chapter 6 – Internal and external communication – in search of coherence. . |
| Record Nr. | UNINA-9910136472103321 |
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Rogala Anna
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| London : , : Palgrave Macmillan UK : , : Imprint : Palgrave Macmillan, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Communication oblige! : come l'impresa e il management devono comunicare per ottenere visibilità, immagine, consenso / Pascale Weil
| Communication oblige! : come l'impresa e il management devono comunicare per ottenere visibilità, immagine, consenso / Pascale Weil |
| Autore | Weil, Pascale |
| Pubbl/distr/stampa | Milano : Angeli, c1991 |
| Descrizione fisica | 252 p. ; 22 cm |
| Disciplina | 659.2 |
| Collana | Formazione permanente. Sez. 1, Problemi d'oggi ; 74 |
| Soggetto topico | Comunicazione aziendale |
| ISBN | 8820470527 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNISALENTO-991000438369707536 |
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Weil, Pascale
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| Milano : Angeli, c1991 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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Communication planning [[electronic resource] ] : an integrated approach / / Sherry Devereaux Ferguson
| Communication planning [[electronic resource] ] : an integrated approach / / Sherry Devereaux Ferguson |
| Autore | Ferguson Sherry Devereaux |
| Pubbl/distr/stampa | Thousand Oaks, Calif. ; ; London, : SAGE, c1999 |
| Descrizione fisica | 1 online resource (276 p.) |
| Disciplina | 659.2 |
| Collana | Sage series in public relations |
| Soggetto topico |
Communication planning
Public relations |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-5063-1408-2
0-7619-1313-0 1-322-30679-6 1-4522-6356-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Contents; Introduction; PART I - STRATEGIC PLANNING CULTURES; Chapter 1 - The Making of Strategic Planning Cultures; Getting Ready for Strategic Planning; Engaging in Strategic Planning; Conclusion; Chapter 2 - The Role of Integrated Communication Planning; Planning Exigencies; Communication Planning Systems; Different Types of Communication Plans: Purposes and Content; Conclusion; PART II - INTEGRATED PLANNING PROCESSES; Chapter 3 - Writing the Strategic Communication Plan (Multiyear or Annual); Planning Processes: Who, How, and When; Principles for Writing the Plan
Steps in Creating the PlanConclusion; Appendix; Chapter 4 - Writing the Multiyear or Annual Operational and Work Plans; Operational Communication Planning; Communication Work Planning; Conclusion; Chapter 5 - Writing the Communication Support Plan: Planning for Special Events, Campaigns, and Issues; Purposes and Characteristics of Support Plans; Components of a Support Plan; Conclusion; Appendix; Chapter 6 - Writing the Contingency Plan for Crises; Writing the Crisis Management Plan; Communication Component; Conclusion; Appendix; PART III - COMMUNICATION THEORIES: THE FOUNDATION FOR PLANNING Chapter 7 - Understanding the Psychology of Audiences: Beliefs, Attitudes, Values, and NeedsThe Influence of Beliefs, Attitudes, and Values on How Audiences Receive Messages; Needs and Personality; Conclusion; Chapter 8 - The Bases of Source Credibility; Impact of Source Credibility on Communication; Source Credibility Factors; The Language of Television: Effects on Source Credibility; Conclusion; Chapter 9 - Message Design: Perception, Cognition, and Information Acquisition; Penetrating the Perceptual Screen; Selective Exposure, Perception, and Attention; Comprehension of Information Retention and Recall of InformationLearning Theories: Instrumental, Operational, and Social Learning; Conclusion; Chapter 10 - Message Design: Theories of Persuasion; Message Content; Organization of Messages; Message Strategies; Conclusion; Chapter 11 - Choosing the Channel: Lessons Learned; How People Use the Media; Media Successes at Raising Awareness and Influencing Attitudes and Behavior; Limitations on the Effectiveness of Media: Influential Variables; Improving the Effectiveness of the Media; Agenda Setting; Conclusion; PART IV - STRATEGIC APPROACHES Chapter 12 - Strategic Approaches to Planning for Issues ManagementOwnership of the Issue: Sole or Shared?; Who Shares Responsibility for Managing the Issue?; Characteristics of the Issue; Controllability of the Issue; Helping the Public to Reach Social Judgment on Issues; Conclusion; Chapter 13 - Planning Cooperative Strategies: Partnering, Consulting, and Negotiating; Trends Toward Partnering and Sharing of Resources; Building Consultation Strategies Into One's Plan; Negotiation Strategies; Conclusion; References; Author Index; Subject Index; About the Author |
| Record Nr. | UNINA-9910480886403321 |
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Ferguson Sherry Devereaux
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| Thousand Oaks, Calif. ; ; London, : SAGE, c1999 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
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Comunicare l'impresa / Attilio Consonni
| Comunicare l'impresa / Attilio Consonni |
| Autore | Consonni, Attilio |
| Pubbl/distr/stampa | Milano : IPSOA scuola d'impresa, 1987 |
| Descrizione fisica | 258 p. ; 25 cm. |
| Disciplina | 659.2 |
| Collana | Protagonisti d'impresa ; 7 |
| Soggetto topico | Relazioni pubbliche |
| ISBN | 882170131X |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNISALENTO-991003858669707536 |
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Consonni, Attilio
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| Milano : IPSOA scuola d'impresa, 1987 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. del Salento | ||
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