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Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft / / Kai Bronner, Rainer Hirt (Hrsg.)
| Audio-Branding : Entwicklung, Anwendung, Wirkung akustischer Identitäten in Werbung, Medien und Gesellschaft / / Kai Bronner, Rainer Hirt (Hrsg.) |
| Edizione | [Dritte Auflage.] |
| Pubbl/distr/stampa | Baden-Baden : , : Nomos Verlagsgesellschaft mbH & Co. KG, , 2016 |
| Descrizione fisica | 1 online resource (322 pages) |
| Disciplina | 659.2 |
| Soggetto topico | Corporate image |
| ISBN | 3-8452-7075-6 |
| Formato | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ger |
| Record Nr. | UNINA-9910160704503321 |
| Baden-Baden : , : Nomos Verlagsgesellschaft mbH & Co. KG, , 2016 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand anarchy [[electronic resource] ] : managing corporate reputation / / Steve Earl and Stephen Waddington
| Brand anarchy [[electronic resource] ] : managing corporate reputation / / Steve Earl and Stephen Waddington |
| Autore | Earl Steve |
| Pubbl/distr/stampa | London, : Bloomsbury Pub., 2012 |
| Descrizione fisica | 1 online resource (290 p.) |
| Disciplina | 659.2 |
| Altri autori (Persone) | WaddingtonStephen |
| Soggetto topico |
Brand name products
Product management Corporate image |
| Soggetto genere / forma | Electronic books. |
| ISBN |
1-283-47938-9
9786613479389 1-4081-5971-6 1-4081-5969-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Dedication; Contents; Introduction; Chapter 1 Corporate reputation; Control in far simpler times; Appliance of science; Seeking more than fragile influence; What is PR these days?; The changing editorial world; In pursuit of the science of reputation; Is a best-guess still best?; Judgement days; Gaining command, not seizing control; Chapter 2 Media: traditional versus digital; The decline of print; Broadcast is booming; Changing media habits; The new media; Journalism versus user-generated content; Maintaining standards; Changing media models; What will readers pay for?
No limits content 'Google charged'; Who are the new newsagents?; The future of media: smaller, leaner and less profitable; Chapter 3 Cutting out the middleman; The wall came down; Does each media type need a different approach?; Finding common ground; Conversation: an art; The daunting scale of conversations; The mighty media mashup; Media everywhere: mobile, static, work and play; Have appetites changed?; They're listening. What now?; A world of influence beyond engagement; Integrated media planning; Chapter 4 The end of spin and the need for authentic communication New organisational influence flows Radical transparency; Brandjacking: do you know who I am?; Authentic communication; Propaganda relations; The corporate obsession with press releases and other wire fodder; PR spam; An Inconvenient PR Truth; Searching for answers; The social media press release; Chapter 5 The audience answers back; Why are we baiting?; 'Oh behave!'; The social media bear pit; When conversation takes flight; You're being watched, everywhere; Conversation is also complex; The chatter that matters; Give a little, take a lot?; Chapter 6 On the inside; So who's in charge now? Getting to grips with changing media Don't underestimate the fascination; Wagging tongues, willing ears; You're a media brand, yes?; Becoming part of the action; And it's happening anyway; Learning by listening; Chapter 7 Monitoring and the management of risk; BP: Brutal Predicament; Making sense of data; Man versus machine; Sentiment analysis and other snake oil; Measure outcomes not outputs; Flawed metrics: reach and readership; Peer metrics; Can crowds really be wise?; Crap detection: verifying Internet sources; Legal process on the Internet; Protecting identity in networks Chapter 8 Measuring reputation Making it count; Data with destiny; Does it really do that?; The search goes on; What is the public relations industry doing?; Death of Advertising Value Equivalent (AVE); The business of influence; If not reputation, what about influence?; Life in the P&L; Once you've measured, what then?; Chapter 9 Participation: the future of organisational communication; Back to the street; Searching for answers; Social relationship management; Social media and communication in a crisis; Brands as media; Bridges don't talk; people do; Participation; Developing communities Developing a social media strategy |
| Record Nr. | UNINA-9910461602203321 |
Earl Steve
|
||
| London, : Bloomsbury Pub., 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand anarchy [[electronic resource] ] : managing corporate reputation / / Steve Earl and Stephen Waddington
| Brand anarchy [[electronic resource] ] : managing corporate reputation / / Steve Earl and Stephen Waddington |
| Autore | Earl Steve |
| Pubbl/distr/stampa | London, : Bloomsbury Pub., 2012 |
| Descrizione fisica | 1 online resource (290 p.) |
| Disciplina | 659.2 |
| Altri autori (Persone) | WaddingtonStephen |
| Soggetto topico |
Brand name products
Product management Corporate image |
| ISBN |
1-283-47938-9
9786613479389 1-4081-5971-6 1-4081-5969-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Dedication; Contents; Introduction; Chapter 1 Corporate reputation; Control in far simpler times; Appliance of science; Seeking more than fragile influence; What is PR these days?; The changing editorial world; In pursuit of the science of reputation; Is a best-guess still best?; Judgement days; Gaining command, not seizing control; Chapter 2 Media: traditional versus digital; The decline of print; Broadcast is booming; Changing media habits; The new media; Journalism versus user-generated content; Maintaining standards; Changing media models; What will readers pay for?
No limits content 'Google charged'; Who are the new newsagents?; The future of media: smaller, leaner and less profitable; Chapter 3 Cutting out the middleman; The wall came down; Does each media type need a different approach?; Finding common ground; Conversation: an art; The daunting scale of conversations; The mighty media mashup; Media everywhere: mobile, static, work and play; Have appetites changed?; They're listening. What now?; A world of influence beyond engagement; Integrated media planning; Chapter 4 The end of spin and the need for authentic communication New organisational influence flows Radical transparency; Brandjacking: do you know who I am?; Authentic communication; Propaganda relations; The corporate obsession with press releases and other wire fodder; PR spam; An Inconvenient PR Truth; Searching for answers; The social media press release; Chapter 5 The audience answers back; Why are we baiting?; 'Oh behave!'; The social media bear pit; When conversation takes flight; You're being watched, everywhere; Conversation is also complex; The chatter that matters; Give a little, take a lot?; Chapter 6 On the inside; So who's in charge now? Getting to grips with changing media Don't underestimate the fascination; Wagging tongues, willing ears; You're a media brand, yes?; Becoming part of the action; And it's happening anyway; Learning by listening; Chapter 7 Monitoring and the management of risk; BP: Brutal Predicament; Making sense of data; Man versus machine; Sentiment analysis and other snake oil; Measure outcomes not outputs; Flawed metrics: reach and readership; Peer metrics; Can crowds really be wise?; Crap detection: verifying Internet sources; Legal process on the Internet; Protecting identity in networks Chapter 8 Measuring reputation Making it count; Data with destiny; Does it really do that?; The search goes on; What is the public relations industry doing?; Death of Advertising Value Equivalent (AVE); The business of influence; If not reputation, what about influence?; Life in the P&L; Once you've measured, what then?; Chapter 9 Participation: the future of organisational communication; Back to the street; Searching for answers; Social relationship management; Social media and communication in a crisis; Brands as media; Bridges don't talk; people do; Participation; Developing communities Developing a social media strategy |
| Record Nr. | UNINA-9910790449903321 |
|
Earl Steve
|
||
| London, : Bloomsbury Pub., 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Brand anarchy [[electronic resource] ] : managing corporate reputation / / Steve Earl and Stephen Waddington
| Brand anarchy [[electronic resource] ] : managing corporate reputation / / Steve Earl and Stephen Waddington |
| Autore | Earl Steve |
| Pubbl/distr/stampa | London, : Bloomsbury Pub., 2012 |
| Descrizione fisica | 1 online resource (290 p.) |
| Disciplina | 659.2 |
| Altri autori (Persone) | WaddingtonStephen |
| Soggetto topico |
Brand name products
Product management Corporate image |
| ISBN |
1-283-47938-9
9786613479389 1-4081-5971-6 1-4081-5969-4 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | eng |
| Nota di contenuto |
Cover; Title Page; Dedication; Contents; Introduction; Chapter 1 Corporate reputation; Control in far simpler times; Appliance of science; Seeking more than fragile influence; What is PR these days?; The changing editorial world; In pursuit of the science of reputation; Is a best-guess still best?; Judgement days; Gaining command, not seizing control; Chapter 2 Media: traditional versus digital; The decline of print; Broadcast is booming; Changing media habits; The new media; Journalism versus user-generated content; Maintaining standards; Changing media models; What will readers pay for?
No limits content 'Google charged'; Who are the new newsagents?; The future of media: smaller, leaner and less profitable; Chapter 3 Cutting out the middleman; The wall came down; Does each media type need a different approach?; Finding common ground; Conversation: an art; The daunting scale of conversations; The mighty media mashup; Media everywhere: mobile, static, work and play; Have appetites changed?; They're listening. What now?; A world of influence beyond engagement; Integrated media planning; Chapter 4 The end of spin and the need for authentic communication New organisational influence flows Radical transparency; Brandjacking: do you know who I am?; Authentic communication; Propaganda relations; The corporate obsession with press releases and other wire fodder; PR spam; An Inconvenient PR Truth; Searching for answers; The social media press release; Chapter 5 The audience answers back; Why are we baiting?; 'Oh behave!'; The social media bear pit; When conversation takes flight; You're being watched, everywhere; Conversation is also complex; The chatter that matters; Give a little, take a lot?; Chapter 6 On the inside; So who's in charge now? Getting to grips with changing media Don't underestimate the fascination; Wagging tongues, willing ears; You're a media brand, yes?; Becoming part of the action; And it's happening anyway; Learning by listening; Chapter 7 Monitoring and the management of risk; BP: Brutal Predicament; Making sense of data; Man versus machine; Sentiment analysis and other snake oil; Measure outcomes not outputs; Flawed metrics: reach and readership; Peer metrics; Can crowds really be wise?; Crap detection: verifying Internet sources; Legal process on the Internet; Protecting identity in networks Chapter 8 Measuring reputation Making it count; Data with destiny; Does it really do that?; The search goes on; What is the public relations industry doing?; Death of Advertising Value Equivalent (AVE); The business of influence; If not reputation, what about influence?; Life in the P&L; Once you've measured, what then?; Chapter 9 Participation: the future of organisational communication; Back to the street; Searching for answers; Social relationship management; Social media and communication in a crisis; Brands as media; Bridges don't talk; people do; Participation; Developing communities Developing a social media strategy |
| Record Nr. | UNINA-9910820056703321 |
|
Earl Steve
|
||
| London, : Bloomsbury Pub., 2012 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Cambio social y relaciones publicas / / Kathy Matilla (coordinador) ; prologo de Antonio Castillo
| Cambio social y relaciones publicas / / Kathy Matilla (coordinador) ; prologo de Antonio Castillo |
| Pubbl/distr/stampa | Barcelona : , : Editorial UOC, , [2014] |
| Descrizione fisica | 1 online resource (245 pages) |
| Disciplina | 659.2 |
| Soggetto topico |
Public relations
Social change Social change - Europe |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910796324703321 |
| Barcelona : , : Editorial UOC, , [2014] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Cambio social y relaciones publicas / / Kathy Matilla (coordinador) ; prologo de Antonio Castillo
| Cambio social y relaciones publicas / / Kathy Matilla (coordinador) ; prologo de Antonio Castillo |
| Pubbl/distr/stampa | Barcelona : , : Editorial UOC, , [2014] |
| Descrizione fisica | 1 online resource (245 pages) |
| Disciplina | 659.2 |
| Soggetto topico |
Public relations
Social change Social change - Europe |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910826208603321 |
| Barcelona : , : Editorial UOC, , [2014] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Casos de estudio de relaciones públicas : espacios de diálogo e impacto mediático / / Kathy Matilla (coordinador) ; prólogo de Agustín de Uribe-Salazar
| Casos de estudio de relaciones públicas : espacios de diálogo e impacto mediático / / Kathy Matilla (coordinador) ; prólogo de Agustín de Uribe-Salazar |
| Pubbl/distr/stampa | Barcelona : , : Editorial UOC, , [2016] |
| Descrizione fisica | 1 online resource (388 páginas) |
| Disciplina | 659.2 |
| Collana | Dircom series |
| Soggetto topico |
Public relations
Business communication Media literacy |
| ISBN |
84-9116-061-2
84-9116-056-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910798900103321 |
| Barcelona : , : Editorial UOC, , [2016] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Casos de estudio de relaciones públicas : espacios de diálogo e impacto mediático / / Kathy Matilla (coordinador) ; prólogo de Agustín de Uribe-Salazar
| Casos de estudio de relaciones públicas : espacios de diálogo e impacto mediático / / Kathy Matilla (coordinador) ; prólogo de Agustín de Uribe-Salazar |
| Pubbl/distr/stampa | Barcelona : , : Editorial UOC, , [2016] |
| Descrizione fisica | 1 online resource (388 páginas) |
| Disciplina | 659.2 |
| Collana | Dircom series |
| Soggetto topico |
Public relations
Business communication Media literacy |
| ISBN |
84-9116-061-2
84-9116-056-6 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910821011503321 |
| Barcelona : , : Editorial UOC, , [2016] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
Che cos'e un ufficio stampa / Paola Stringa
| Che cos'e un ufficio stampa / Paola Stringa |
| Autore | STRINGA, Paola |
| Pubbl/distr/stampa | Roma : Carocci, 2007 |
| Descrizione fisica | 128 p. ; 20 cm |
| Disciplina | 659.2 |
| Collana | Le bussole, Scienze della comunicazione |
| Soggetto topico | Relazioni pubbliche |
| ISBN | 9788843040803 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | ita |
| Record Nr. | UNISA-990003069880203316 |
|
STRINGA, Paola
|
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| Roma : Carocci, 2007 | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. di Salerno | ||
| ||
El Cine de Propaganda en EEUU / / Ramon Girona Duran
| El Cine de Propaganda en EEUU / / Ramon Girona Duran |
| Autore | Girona Duran Ramon |
| Pubbl/distr/stampa | Barcelona : , : Editorial UOC, , [2015] |
| Descrizione fisica | 1 online resource (126 páginas) |
| Disciplina | 659.2 |
| Collana | Quiero saber |
| Soggetto topico |
Propaganda
Propaganda - History |
| ISBN | 84-9064-774-7 |
| Formato | Materiale a stampa |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione | spa |
| Record Nr. | UNINA-9910796684503321 |
|
Girona Duran Ramon
|
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| Barcelona : , : Editorial UOC, , [2015] | ||
| Materiale a stampa | ||
| Lo trovi qui: Univ. Federico II | ||
| ||
