Socio-economic perspectives on consumer engagement and buying behavior / / Hans Ruediger Kaufmann, University of Applied Management Studies Mannheim, Germany & University of Nicosia, Cyprus, Mohammad Fateh Ali Khan Panni, City University, Bangladesh, [editors]

• Autore: Kaufmann Hans Ruediger <1958->
• Pubblicazione: Hershey, PA : , : Business Science Reference, , [2017]; �2017
• Descrizione fisica: 1 online resource (xx, 420 pages) : illustrations (some color)
• Disciplina: 658.8342
• Soggetto topico: Consumer behavior; Customer relations; Electronic commerce
• Soggetto non controllato: Anti-branding; Automotive technology; Boycotting; Consumerism; Corporate social responsibility (CSR); Effective surveillance management (ESM); Green products; Sustainable marketing
• Persona (resp. second.): KaufmannHans Ruediger <1958->; PanniMohammad Fateh Ali Khan <1981->
• Nota di bibliografia: Includes bibliographical references and index.
• Nota di contenuto: The concept of "consumerism" from a consumer activist perspective / Ioanna Papasolomou -- Social impact in consumer behaviour-consumer boycotts as a consumerism activity / Dursun Yener -- Fuel efficient vehicles: the role of social marketing / Lisa Watson, Anne M. Lavack -- Customer satisfaction in the consumption of green products / Violeta Sima, Ileana Georgiana Gheorghe -- Marketing 4.0: enhancing consumer-brand engagement through big data analysis / Ana Isabel Jiménez-Zarco [and 3 others] -- Effective surveillance management during service encounters: a conceptual framework / Angelo Bonfanti -- Consumer information systems research agenda: meeting challenges for interactive television service development / Tuure Tuunanen, Michael David Myers -- Consumer information systems as services: study of emerging IPTV market in New Zealand / Tuure Tuunanen, Lesley Gardner, Martin Bastek -- About the e-commerce activities in Finnish Lapland - perspectives of consumers and entrepreneurs: e-commerce in Lapland / Rauno Rusko, Joni Pekkala -- Do stock markets comove in emerging economies? / Sadullah Çelik, Emel Baydan -- Nowcasting capacity utilization in Turkey: a continuous wavelet analysis / Özlem Tasseven -- Consumption and well-being: collecting experiences rather than material possessions / Sandra Maria Correia Loureiro -- The effect of the marketing strategy in performance of the pharmaceutical sector / Irene Samanta -- ; The aural nature of atmosphere in a retail setting / Sanda Renko, Tomislav Gregur -- Enhancing retailer-consumers relationship through everyday sustainability: McDonald's in Italy / Elena Candelo, Cecilia Casalegno, Chiara Civera -- Conquering the digital customer: how Zara is confronting the digital innovation revolution / Eric Viardot, Petra A. Nylund.
• Sommario/riassunto: "[This book] is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior"--Provided by publisher.
• Titolo autorizzato: Socio-economic perspectives on consumer engagement and buying behavior
• ISBN: 9781522521402; 9781522521396
• Formato: Materiale a stampa
• Livello bibliografico: Monografia
• Lingua di pubblicazione: Inglese
• Record Nr.: 9910160291103321
• Lo trovi qui: Univ. Federico II
• Serie: Premier reference source.; Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.