04567oam 2200625 450 991016029110332120190911103517.09781522521396print9781522521402electronic10.4018/978-1-5225-2139-6(OCoLC)971255781(MiFhGG)GVRL02TO(EXLCZ)99371000000102231720170203h20172017 uy 0engurun|---uuuuardacontentrdamediardacarrierSocio-economic perspectives on consumer engagement and buying behavior /Hans Ruediger Kaufmann, University of Applied Management Studies Mannheim, Germany & University of Nicosia, Cyprus, Mohammad Fateh Ali Khan Panni, City University, Bangladesh, [editors]Hershey, PA :Business Science Reference,[2017]�20171 online resource (xx, 420 pages) illustrations (some color)Advances in marketing, customer relationship management, and e-services (AMCRMES) book series1-5225-2139-9 Includes bibliographical references and index.The concept of "consumerism" from a consumer activist perspective / Ioanna Papasolomou -- Social impact in consumer behaviour-consumer boycotts as a consumerism activity / Dursun Yener -- Fuel efficient vehicles: the role of social marketing / Lisa Watson, Anne M. Lavack -- Customer satisfaction in the consumption of green products / Violeta Sima, Ileana Georgiana Gheorghe -- Marketing 4.0: enhancing consumer-brand engagement through big data analysis / Ana Isabel Jiménez-Zarco [and 3 others] -- Effective surveillance management during service encounters: a conceptual framework / Angelo Bonfanti -- Consumer information systems research agenda: meeting challenges for interactive television service development / Tuure Tuunanen, Michael David Myers -- Consumer information systems as services: study of emerging IPTV market in New Zealand / Tuure Tuunanen, Lesley Gardner, Martin Bastek -- About the e-commerce activities in Finnish Lapland - perspectives of consumers and entrepreneurs: e-commerce in Lapland / Rauno Rusko, Joni Pekkala -- Do stock markets comove in emerging economies? / Sadullah Çelik, Emel Baydan -- Nowcasting capacity utilization in Turkey: a continuous wavelet analysis / Özlem Tasseven -- Consumption and well-being: collecting experiences rather than material possessions / Sandra Maria Correia Loureiro -- The effect of the marketing strategy in performance of the pharmaceutical sector / Irene Samanta -- The aural nature of atmosphere in a retail setting / Sanda Renko, Tomislav Gregur -- Enhancing retailer-consumers relationship through everyday sustainability: McDonald's in Italy / Elena Candelo, Cecilia Casalegno, Chiara Civera -- Conquering the digital customer: how Zara is confronting the digital innovation revolution / Eric Viardot, Petra A. Nylund."[This book] is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior"--Provided by publisher.Premier reference source.Advances in marketing, customer relationship management, and e-services (AMCRMES) book series.Consumer behaviorCustomer relationsElectronic commerceAnti-brandingAutomotive technologyBoycottingConsumerismCorporate social responsibility (CSR)Effective surveillance management (ESM)Green productsSustainable marketingConsumer behavior.Customer relations.Electronic commerce.658.8342Kaufmann Hans Ruediger1958-1220638Kaufmann Hans Ruediger1958-Panni Mohammad Fateh Ali Khan1981-MiFhGGMiFhGGBOOK9910160291103321Socio-economic perspectives on consumer engagement and buying behavior2825850UNINA