LEADER 04567oam 2200625 450 001 9910160291103321 005 20190911103517.0 010 $z9781522521396$bprint 010 $a9781522521402$belectronic 024 7 $a10.4018/978-1-5225-2139-6 035 $a(OCoLC)971255781 035 $a(MiFhGG)GVRL02TO 035 $a(EXLCZ)993710000001022317 100 $a20170203h20172017 uy 0 101 0 $aeng 135 $aurun|---uuuua 181 $2rdacontent 182 $2rdamedia 183 $2rdacarrier 200 00$aSocio-economic perspectives on consumer engagement and buying behavior /$fHans Ruediger Kaufmann, University of Applied Management Studies Mannheim, Germany & University of Nicosia, Cyprus, Mohammad Fateh Ali Khan Panni, City University, Bangladesh, [editors] 210 1$aHershey, PA :$cBusiness Science Reference,$d[2017] 210 4$d?2017 215 $a1 online resource (xx, 420 pages) $cillustrations (some color) 225 1 $aAdvances in marketing, customer relationship management, and e-services (AMCRMES) book series 311 $a1-5225-2139-9 320 $aIncludes bibliographical references and index. 327 $aThe concept of "consumerism" from a consumer activist perspective / Ioanna Papasolomou -- Social impact in consumer behaviour-consumer boycotts as a consumerism activity / Dursun Yener -- Fuel efficient vehicles: the role of social marketing / Lisa Watson, Anne M. Lavack -- Customer satisfaction in the consumption of green products / Violeta Sima, Ileana Georgiana Gheorghe -- Marketing 4.0: enhancing consumer-brand engagement through big data analysis / Ana Isabel Jime?nez-Zarco [and 3 others] -- Effective surveillance management during service encounters: a conceptual framework / Angelo Bonfanti -- Consumer information systems research agenda: meeting challenges for interactive television service development / Tuure Tuunanen, Michael David Myers -- Consumer information systems as services: study of emerging IPTV market in New Zealand / Tuure Tuunanen, Lesley Gardner, Martin Bastek -- About the e-commerce activities in Finnish Lapland - perspectives of consumers and entrepreneurs: e-commerce in Lapland / Rauno Rusko, Joni Pekkala -- Do stock markets comove in emerging economies? / Sadullah C?elik, Emel Baydan -- Nowcasting capacity utilization in Turkey: a continuous wavelet analysis / O?zlem Tasseven -- Consumption and well-being: collecting experiences rather than material possessions / Sandra Maria Correia Loureiro -- The effect of the marketing strategy in performance of the pharmaceutical sector / Irene Samanta -- 327 $aThe aural nature of atmosphere in a retail setting / Sanda Renko, Tomislav Gregur -- Enhancing retailer-consumers relationship through everyday sustainability: McDonald's in Italy / Elena Candelo, Cecilia Casalegno, Chiara Civera -- Conquering the digital customer: how Zara is confronting the digital innovation revolution / Eric Viardot, Petra A. Nylund. 330 3 $a"[This book] is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior"--Provided by publisher. 410 0$aPremier reference source. 410 0$aAdvances in marketing, customer relationship management, and e-services (AMCRMES) book series. 606 $aConsumer behavior 606 $aCustomer relations 606 $aElectronic commerce 610 $aAnti-branding 610 $aAutomotive technology 610 $aBoycotting 610 $aConsumerism 610 $aCorporate social responsibility (CSR) 610 $aEffective surveillance management (ESM) 610 $aGreen products 610 $aSustainable marketing 615 0$aConsumer behavior. 615 0$aCustomer relations. 615 0$aElectronic commerce. 676 $a658.8342 700 $aKaufmann$b Hans Ruediger$f1958-$01220638 702 $aKaufmann$b Hans Ruediger$f1958- 702 $aPanni$b Mohammad Fateh Ali Khan$f1981- 801 0$bMiFhGG 801 1$bMiFhGG 906 $aBOOK 912 $a9910160291103321 996 $aSocio-economic perspectives on consumer engagement and buying behavior$92825850 997 $aUNINA