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[null,"1.","Record Nr.",null,"UNINA9910160291103321"]
[null,null,"Autore",null,"Kaufmann Hans Ruediger <1958->"]
[null,null,"Titolo",null,"Socio-economic perspectives on consumer engagement and buying behavior / / Hans Ruediger Kaufmann, University of Applied Management Studies Mannheim, Germany & University of Nicosia, Cyprus, Mohammad Fateh Ali Khan Panni, City University, Bangladesh, [editors]"]
[null,null,"Pubbl/distr/stampa",null,"Hershey, PA : , : Business Science Reference, , [2017]"]
[{"$nulls":4},"�2017"]
[null,null,"ISBN",null,"9781522521402"]
[{"$nulls":4},"9781522521396"]
[null,null,"Descrizione fisica",null,"1 online resource (xx, 420 pages) : illustrations (some color)"]
[null,null,"Collana",null,"Advances in marketing, customer relationship management, and e-services (AMCRMES) book series"]
[null,null,"Disciplina",null,"658.8342"]
[null,null,"Soggetti",null,"Consumer behavior"]
[{"$nulls":4},"Customer relations"]
[{"$nulls":4},"Electronic commerce"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"The concept of \"consumerism\" from a consumer activist perspective / Ioanna Papasolomou -- Social impact in consumer behaviour-consumer boycotts as a consumerism activity / Dursun Yener -- Fuel efficient vehicles: the role of social marketing / Lisa Watson, Anne M. Lavack -- Customer satisfaction in the consumption of green products / Violeta Sima, Ileana Georgiana Gheorghe -- Marketing 4.0: enhancing consumer-brand engagement through big data analysis / Ana Isabel Jiménez-Zarco [and 3 others] -- Effective surveillance management during service encounters: a conceptual framework / Angelo Bonfanti -- Consumer information systems research agenda: meeting challenges for interactive television service development / Tuure Tuunanen, Michael David Myers -- Consumer information systems as services: study of emerging IPTV market in New Zealand / Tuure Tuunanen, Lesley Gardner, Martin Bastek -- About the e-commerce activities in Finnish Lapland - perspectives of consumers and entrepreneurs: e-commerce in Lapland / Rauno Rusko, Joni Pekkala -- Do stock markets comove in emerging economies? / Sadullah Çelik, Emel Baydan -- Nowcasting capacity utilization in Turkey: a continuous wavelet analysis "]
[{"$nulls":4},"/ Özlem Tasseven -- Consumption and well-being: collecting experiences rather than material possessions / Sandra Maria Correia Loureiro -- The effect of the marketing strategy in performance of the pharmaceutical sector / Irene Samanta --"]
[{"$nulls":4},"The aural nature of atmosphere in a retail setting / Sanda Renko, Tomislav Gregur -- Enhancing retailer-consumers relationship through everyday sustainability: McDonald's in Italy / Elena Candelo, Cecilia Casalegno, Chiara Civera -- Conquering the digital customer: how Zara is confronting the digital innovation revolution / Eric Viardot, Petra A. Nylund."]
[null,null,null,"Sommario/riassunto","\"[This book] is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior\"--Provided by publisher."]