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1. |
Record Nr. |
UNISA996431552303316 |
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Autore |
HERRERA, Earle |
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Titolo |
La magia de la crónica [[Texto impreso]] / Earle Herrera |
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Pubbl/distr/stampa |
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Caracas, : Dirección de Cultura, Universidad Central de Venezuela, 1986 |
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ISBN |
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Descrizione fisica |
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Collana |
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Colección Letras de Venezuela ; 88. Serie Ensayo y crítica |
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Soggetti |
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Collocazione |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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2. |
Record Nr. |
UNINA9910160291103321 |
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Autore |
Kaufmann Hans Ruediger <1958-> |
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Titolo |
Socio-economic perspectives on consumer engagement and buying behavior / / Hans Ruediger Kaufmann, University of Applied Management Studies Mannheim, Germany & University of Nicosia, Cyprus, Mohammad Fateh Ali Khan Panni, City University, Bangladesh, [editors] |
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Pubbl/distr/stampa |
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Hershey, PA : , : Business Science Reference, , [2017] |
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�2017 |
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ISBN |
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9781522521402 |
9781522521396 |
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Descrizione fisica |
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1 online resource (xx, 420 pages) : illustrations (some color) |
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Collana |
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Advances in marketing, customer relationship management, and e-services (AMCRMES) book series |
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Disciplina |
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Soggetti |
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Consumer behavior |
Customer relations |
Electronic commerce |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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The concept of "consumerism" from a consumer activist perspective / Ioanna Papasolomou -- Social impact in consumer behaviour-consumer boycotts as a consumerism activity / Dursun Yener -- Fuel efficient vehicles: the role of social marketing / Lisa Watson, Anne M. Lavack -- Customer satisfaction in the consumption of green products / Violeta Sima, Ileana Georgiana Gheorghe -- Marketing 4.0: enhancing consumer-brand engagement through big data analysis / Ana Isabel Jiménez-Zarco [and 3 others] -- Effective surveillance management during service encounters: a conceptual framework / Angelo Bonfanti -- Consumer information systems research agenda: meeting challenges for interactive television service development / Tuure Tuunanen, Michael David Myers -- Consumer information systems as services: study of emerging IPTV market in New Zealand / Tuure Tuunanen, Lesley Gardner, Martin Bastek -- About the e-commerce activities in Finnish Lapland - perspectives of consumers and entrepreneurs: e-commerce in Lapland / Rauno Rusko, Joni Pekkala -- Do stock markets |
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comove in emerging economies? / Sadullah Çelik, Emel Baydan -- Nowcasting capacity utilization in Turkey: a continuous wavelet analysis / Özlem Tasseven -- Consumption and well-being: collecting experiences rather than material possessions / Sandra Maria Correia Loureiro -- The effect of the marketing strategy in performance of the pharmaceutical sector / Irene Samanta -- |
The aural nature of atmosphere in a retail setting / Sanda Renko, Tomislav Gregur -- Enhancing retailer-consumers relationship through everyday sustainability: McDonald's in Italy / Elena Candelo, Cecilia Casalegno, Chiara Civera -- Conquering the digital customer: how Zara is confronting the digital innovation revolution / Eric Viardot, Petra A. Nylund. |
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Sommario/riassunto |
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"[This book] is a comprehensive reference source on new innovative dimensions of consumer behavioral studies and reveals different conceptual and theoretical frameworks. Featuring expansive coverage on a number of relevant topics and perspectives, such as green products, automotive technology, and anti-branding, this book is ideally designed for students, researchers, and professionals seeking current research on the dimensions of consumer engagement and buying behavior"--Provided by publisher. |
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3. |
Record Nr. |
UNINA9910346763503321 |
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Autore |
Munch David |
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Titolo |
Begriffliche Situationsanalyse aus Videodaten bei unvollständiger und fehlerhafter Information |
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Pubbl/distr/stampa |
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KIT Scientific Publishing, 2017 |
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ISBN |
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Descrizione fisica |
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1 online resource (XVII, 241 p. p.) |
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Collana |
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Karlsruher Schriften zur Anthropomatik / Lehrstuhl für Interaktive Echtzeitsysteme, Karlsruher Institut für Technologie ; Fraunhofer-Inst. für Optronik, Systemtechnik und Bildauswertung IOSB Karlsruhe |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Sommario/riassunto |
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This work addresses the automatic detection of complex situations in image sequences in the video surveillance context. There are difficulties when dealing with data from natural environments. This work expands the formalism of FMTHL and SGTs to deal with erroneous, missing, and noisy data and complexity, demonstrates the robustness of situational recognition in natural scenarios, and expands generic applicability beyond discourse boundaries. |
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