Developing a market orientation [[electronic resource] /] / Rohit Deshpande, editor
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| Titolo: |
Developing a market orientation [[electronic resource] /] / Rohit Deshpande, editor
|
| Pubblicazione: | Thousand Oaks, Calif. ; ; London, : SAGE, c1999 |
| Descrizione fisica: | 1 online resource (330 p.) |
| Disciplina: | 658.8 |
| 658.83 | |
| Soggetto topico: | Marketing research |
| Customer services | |
| Corporate culture | |
| Organization | |
| Competition | |
| Soggetto genere / forma: | Electronic books. |
| Altri autori: |
DeshpandeRohit
|
| Note generali: | Papers originally published as Marketing Science Institute working papers. |
| Nota di bibliografia: | Includes bibliographical references and indexes. |
| Nota di contenuto: | Cover; Contents; Acknowledgments; Chapter 1 - Introduction; Chapter 2 - Market Orientation: The Construct, Research Propositions, and Managerial Implications; Chapter 3 - The Effect of Market Orientation on Business Profitability; Chapter 4 - Corporate Culture, Customer Orientation, and Innovativeness in Japanese Firms: A Quadrad Analysis; Chapter 5 - Market Orientation: Antecedents and Consequences; Chapter 6 - Market Orientation, Performance, and the Moderating Influence of Competitive Environment; Chapter 7 - Does Market Orientation Matter for Small Firms? |
| Chapter 8 - Market Orientation and Business Performance: An Analysis of Panel DataChapter 9 - Understanding Market Orientation: A Prospectively Designed Meta-Analysis of Three Market Orientation Scales; Chapter 10 - Market Oriented Is Not Enough: Build a Learning Organization; Chapter 11 - The Influence of Market Orientation on Channel Relationships: A Dyadic Examination; Appendix: Publication History; Author Index; Subject Index; About the Authors | |
| Sommario/riassunto: | Defining market orientation as an organisational culture, a set of shared values and beliefs about putting the customer first in business planning, this book demonstrate its importance to strategy and tactics. |
| Titolo autorizzato: | Developing a market orientation |
| ISBN: | 0-7619-1692-X |
| 1-4522-3142-7 | |
| 1-4522-6316-7 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910480351103321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |