Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries
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| Autore: |
Osterwalder, Alexander
|
| Titolo: |
Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries
|
| Pubblicazione: | Hoboken, NJ : Wiley, c2010 |
| Descrizione fisica: | 278 p. : ill. (some col.) ; 19 x 24 cm |
| Disciplina: | 658.4012 |
| Soggetto topico: | Business planning |
| New business enterprises | |
| Strategic planning | |
| Altri autori: |
Pigneur, Yvesauthor
Clark, Tim, 1956-
|
| Nota di bibliografia: | Includes bibliographical references |
| Nota di contenuto: | 1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process. |
| Sommario/riassunto: | Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models. |
| ISBN: | 9780470876411 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 991004346427507536 |
| Lo trovi qui: | Univ. del Salento |
| Opac: | Controlla la disponibilità qui |