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[null,"1.","Record Nr.",null,"UNISALENTO991004346427507536"]
[null,null,"Autore",null,"Osterwalder, Alexander"]
[null,null,"Titolo",null,"Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries"]
[null,null,"Pubbl/distr/stampa",null,"Hoboken, NJ : Wiley, c2010"]
[null,null,"ISBN",null,"9780470876411"]
[null,null,"Descrizione fisica",null,"278 p. : ill. (some col.) ; 19 x 24 cm"]
[null,null,"Disciplina",null,"658.4012"]
[null,null,"Soggetti",null,"Business planning"]
[{"$nulls":4},"New business enterprises"]
[{"$nulls":4},"Strategic planning"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Nota di bibliografia","Includes bibliographical references"]
[null,null,"Nota di contenuto",null,"1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process."]
[null,null,null,"Sommario/riassunto","Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models."]