1.

Record Nr.

UNISALENTO991004346427507536

Autore

Osterwalder, Alexander

Titolo

Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries

Pubbl/distr/stampa

Hoboken, NJ : Wiley, c2010

ISBN

9780470876411

Descrizione fisica

278 p. : ill. (some col.) ; 19 x 24 cm

Altri autori (Persone)

Pigneur, Yvesauthor

Clark, Tim, 1956-

Disciplina

658.4012

Soggetti

Business planning

New business enterprises

Strategic planning

Lingua di pubblicazione

Inglese

Formato

Materiale a stampa

Livello bibliografico

Monografia

Nota di bibliografia

Includes bibliographical references

Nota di contenuto

1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.

Sommario/riassunto

Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.