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Record Nr. |
UNISALENTO991004346427507536 |
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Autore |
Osterwalder, Alexander |
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Titolo |
Business model generation : a handbook for visionaries, game changers, and challengers / written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries |
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Pubbl/distr/stampa |
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Hoboken, NJ : Wiley, c2010 |
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ISBN |
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Descrizione fisica |
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278 p. : ill. (some col.) ; 19 x 24 cm |
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Altri autori (Persone) |
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Pigneur, Yvesauthor |
Clark, Tim, 1956- |
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Disciplina |
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Soggetti |
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Business planning |
New business enterprises |
Strategic planning |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Nota di bibliografia |
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Includes bibliographical references |
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Nota di contenuto |
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1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process. |
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Sommario/riassunto |
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Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models. |
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