01891cam a2200277 a 450099100434642750753620241016180931.0241016s2010 njua b 000 0 eng d9780470876411Bibl. Dip.le Aggr. Ingegneria Innovazione - Sez. IngegneriaInnovazioneeng658.4012Osterwalder, Alexander541667Business model generation :a handbook for visionaries, game changers, and challengers /written by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countriesHoboken, NJ :Wiley,c2010278 p. :ill. (some col.) ;19 x 24 cmIncludes bibliographical references1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.Offers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.Business planningNew business enterprisesStrategic planningPigneur, Yvesauthorhttp://id.loc.gov/vocabulary/relators/aut541668Clark, Tim,1956-991004346427507536Business model generation27076UNISALENTO