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001 991004346427507536
005 20241016180931.0
008 241016s2010    njua     b    000 0 eng d
020   $a9780470876411
040   $aBibl. Dip.le Aggr. Ingegneria Innovazione - Sez. IngegneriaInnovazione$beng
082 04$a658.4012
100 1 $aOsterwalder, Alexander$0541667
245 10$aBusiness model generation :$ba handbook for visionaries, game changers, and challengers /$cwritten by Alexander Osterwalder and Yves Pigneur ; design, Alan Smith ; editor and contributing co-author, Tim Clark ; production, Patrick van der Pijl ; co-created by an amazing crowd of 470 practitioners from 45 countries
260   $aHoboken, NJ :$bWiley,$cc2010
300   $a278 p. :$bill. (some col.) ;$c19 x 24 cm
504   $aIncludes bibliographical references
505 0 $a1: Canvas -- Definition of a business model -- The 9 building blocks -- The business model canvas -- 2: Patterns -- Unbundling business models -- The long tail -- Multi-sided platforms -- FREE as a business model -- Open business models -- 3: Design -- Customer insights -- Ideation -- Visual thinking -- Prototyping -- Storytelling -- Scenarios -- 4: Strategy -- Business model environment -- Evaluating business models -- Business model perspective on blue ocean strategy -- Managing multiple business models -- 5: Process -- Business model design process.
520   $aOffers tools and techniques to systematically understand, design, and implement new business models and renovate and rework old models.
650  4$aBusiness planning
650  4$aNew business enterprises
650  4$aStrategic planning
700 1 $aPigneur, Yves$eauthor$4http://id.loc.gov/vocabulary/relators/aut$0541668
700 1 $aClark, Tim,$d1956-
912   $a991004346427507536
996   $aBusiness model generation$927076
997   $aUNISALENTO