Product planning essentials [[electronic resource] /] / Kenneth B. Kahn
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| Autore: |
Kahn Kenneth B
|
| Titolo: |
Product planning essentials [[electronic resource] /] / Kenneth B. Kahn
|
| Pubblicazione: | Thousand Oaks, Calif. ; ; London, : SAGE, c2001 |
| Descrizione fisica: | 1 online resource (viii, 254 p.) : ill |
| Disciplina: | 658.575 |
| Soggetto topico: | New products |
| Note generali: | Description based upon print version of record. |
| Nota di bibliografia: | Includes bibliographical references and index. |
| Nota di contenuto: | Cover; Contents; Preface; Chapter 1 - Introduction; Chapter 2 - Strategy and Process; Chapter 3 - Organizing People; Chapter 4 - Opportunity Identification; Chapter 5 - Concept Generation; Chapter 6 - Concept Evaluation; Chapter 7 - Technical Development; Chapter 8 - Market Planning; Chapter 9 - Commercialization and Launch; Chapter 10 - Life Cycle Management; Chapter 11 - Special Topics in Product Planning: International Issues, Public Policy, and Intellectual Property; Chapter 12 - Product Development Best Practices; Appendix A: Situation Analysis Data Sources |
| Appendix B: Reference Sources for Product PlanningReferences; Index; About the Author | |
| Sommario/riassunto: | Concise yet comprehensive, 'Product Planning Essentials' is a highly practical guide to the complex, interdisciplinary nature of product development and management. |
| Titolo autorizzato: | Product planning essentials |
| ISBN: | 1-322-41347-9 |
| 0-7619-1998-8 | |
| 1-4522-3813-8 | |
| 1-4522-2173-1 | |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910785984703321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |