02632nam 2200637 a 450 991078598470332120161219111534.01-322-41347-90-7619-1998-81-4522-3813-81-4522-2173-1(CKB)2670000000260873(EBL)996389(OCoLC)809771845(SSID)ssj0000777796(PQKBManifestationID)12361420(PQKBTitleCode)TC0000777796(PQKBWorkID)10758081(PQKB)10055077(SSID)ssj0000697402(PQKBManifestationID)12226075(PQKBTitleCode)TC0000697402(PQKBWorkID)10690989(PQKB)11594156(MiAaPQ)EBC996389(OCoLC)1007861014(StDuBDS)EDZ0000064155(EXLCZ)99267000000026087320120327d2001 fy| 0engur|||||||||||txtccrProduct planning essentials[electronic resource] /Kenneth B. KahnThousand Oaks, Calif. ;London SAGEc20011 online resource (viii, 254 p.) illDescription based upon print version of record.1-4522-2037-9 0-7619-1999-6 Includes bibliographical references and index.Cover; Contents; Preface; Chapter 1 - Introduction; Chapter 2 - Strategy and Process; Chapter 3 - Organizing People; Chapter 4 - Opportunity Identification; Chapter 5 - Concept Generation; Chapter 6 - Concept Evaluation; Chapter 7 - Technical Development; Chapter 8 - Market Planning; Chapter 9 - Commercialization and Launch; Chapter 10 - Life Cycle Management; Chapter 11 - Special Topics in Product Planning: International Issues, Public Policy, and Intellectual Property; Chapter 12 - Product Development Best Practices; Appendix A: Situation Analysis Data SourcesAppendix B: Reference Sources for Product PlanningReferences; Index; About the AuthorConcise yet comprehensive, 'Product Planning Essentials' is a highly practical guide to the complex, interdisciplinary nature of product development and management.New productsNew productsCase studiesNew products.New products658.575Kahn Kenneth B896867StDuBDSStDuBDSBOOK9910785984703321Product planning essentials3712839UNINA