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[null,"1.","Record Nr.",null,"UNINA9910785984703321"]
[null,null,"Autore",null,"Kahn Kenneth B"]
[null,null,"Titolo",null,"Product planning essentials [[electronic resource] /] / Kenneth B. Kahn"]
[null,null,"Pubbl/distr/stampa",null,"Thousand Oaks, Calif. ; ; London, : SAGE, c2001"]
[null,null,"ISBN",null,"1-322-41347-9"]
[{"$nulls":4},"0-7619-1998-8"]
[{"$nulls":4},"1-4522-3813-8"]
[{"$nulls":4},"1-4522-2173-1"]
[null,null,"Descrizione fisica",null,"1 online resource (viii, 254 p.) : ill"]
[null,null,"Disciplina",null,"658.575"]
[null,null,"Soggetti",null,"New products"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Description based upon print version of record."]
[null,null,null,"Nota di bibliografia","Includes bibliographical references and index."]
[null,null,"Nota di contenuto",null,"Cover; Contents; Preface; Chapter 1 - Introduction; Chapter 2 - Strategy and Process; Chapter 3 - Organizing People; Chapter 4 - Opportunity Identification; Chapter 5 - Concept Generation; Chapter 6 - Concept Evaluation; Chapter 7 - Technical Development; Chapter 8 - Market Planning; Chapter 9 - Commercialization and Launch; Chapter 10 - Life Cycle Management; Chapter 11 - Special Topics in Product Planning: International Issues, Public Policy, and Intellectual Property; Chapter 12 - Product Development Best Practices; Appendix A: Situation Analysis Data Sources"]
[{"$nulls":4},"Appendix B: Reference Sources for Product PlanningReferences; Index; About the Author"]
[null,null,null,"Sommario/riassunto","Concise yet comprehensive, 'Product Planning Essentials' is a highly practical guide to the complex, interdisciplinary nature of product development and management."]