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010   $a0-7619-1998-8
010   $a1-4522-3813-8
010   $a1-4522-2173-1
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100   $a20120327d2001      fy|            0
101 0 $aeng
135   $aur|||||||||||
181   $ctxt
182   $cc
183   $acr
200 10$aProduct planning essentials$b[electronic resource] /$fKenneth B. Kahn
210   $aThousand Oaks, Calif. ;$aLondon $cSAGE$dc2001
215   $a1 online resource (viii, 254 p.) $cill
300   $aDescription based upon print version of record.
311   $a1-4522-2037-9 
311   $a0-7619-1999-6 
320   $aIncludes bibliographical references and index.
327   $aCover; Contents; Preface; Chapter 1 - Introduction; Chapter 2 - Strategy and Process; Chapter 3 - Organizing People; Chapter 4 - Opportunity Identification; Chapter 5 - Concept Generation; Chapter 6 - Concept Evaluation; Chapter 7 - Technical Development; Chapter 8 - Market Planning; Chapter 9 - Commercialization and Launch; Chapter 10 - Life Cycle Management; Chapter 11 - Special Topics in Product Planning: International Issues, Public Policy, and Intellectual Property; Chapter 12 - Product Development Best Practices; Appendix A: Situation Analysis Data Sources
327   $aAppendix B: Reference Sources for Product PlanningReferences; Index; About the Author
330 8 $aConcise yet comprehensive, 'Product Planning Essentials' is a highly practical guide to the complex, interdisciplinary nature of product development and management.
606   $aNew products
606   $aNew products$vCase studies
615  0$aNew products.
615  0$aNew products
676   $a658.575
700   $aKahn$b Kenneth B$0896867
801  0$bStDuBDS
801  1$bStDuBDS
906   $aBOOK
912   $a9910785984703321
996   $aProduct planning essentials$93712839
997   $aUNINA