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Record Nr. |
UNINA9910785984703321 |
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Autore |
Kahn Kenneth B |
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Titolo |
Product planning essentials [[electronic resource] /] / Kenneth B. Kahn |
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Pubbl/distr/stampa |
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Thousand Oaks, Calif. ; ; London, : SAGE, c2001 |
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ISBN |
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1-322-41347-9 |
0-7619-1998-8 |
1-4522-3813-8 |
1-4522-2173-1 |
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Descrizione fisica |
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1 online resource (viii, 254 p.) : ill |
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Disciplina |
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Soggetti |
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Lingua di pubblicazione |
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Formato |
Materiale a stampa |
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Livello bibliografico |
Monografia |
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Note generali |
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Description based upon print version of record. |
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Nota di bibliografia |
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Includes bibliographical references and index. |
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Nota di contenuto |
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Cover; Contents; Preface; Chapter 1 - Introduction; Chapter 2 - Strategy and Process; Chapter 3 - Organizing People; Chapter 4 - Opportunity Identification; Chapter 5 - Concept Generation; Chapter 6 - Concept Evaluation; Chapter 7 - Technical Development; Chapter 8 - Market Planning; Chapter 9 - Commercialization and Launch; Chapter 10 - Life Cycle Management; Chapter 11 - Special Topics in Product Planning: International Issues, Public Policy, and Intellectual Property; Chapter 12 - Product Development Best Practices; Appendix A: Situation Analysis Data Sources |
Appendix B: Reference Sources for Product PlanningReferences; Index; About the Author |
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Sommario/riassunto |
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Concise yet comprehensive, 'Product Planning Essentials' is a highly practical guide to the complex, interdisciplinary nature of product development and management. |
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