Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Marco Ieva
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| Titolo: |
Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Marco Ieva
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| Pubblicazione: | Cham : , : Springer International Publishing : , : Imprint : Springer, , 2022 |
| Edizione: | 1st ed. 2022. |
| Descrizione fisica: | 1 online resource (206 pages) |
| Disciplina: | 658.827 |
| Soggetto topico: | Marketing |
| Motivation research (Marketing) | |
| Strategic planning | |
| Leadership | |
| Market Psychology | |
| Business Strategy and Leadership | |
| Persona (resp. second.): | Gázquez AbadJuan Carlos |
| Martínez-LópezFrancisco J. <1960-> | |
| IevaMarco | |
| Note generali: | Includes index. |
| Sommario/riassunto: | This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses. |
| Titolo autorizzato: | Advances in National Brand and Private Label Marketing |
| ISBN: | 3-031-06581-6 |
| Formato: | Materiale a stampa  |
| Livello bibliografico | Monografia |
| Lingua di pubblicazione: | Inglese |
| Record Nr.: | 9910574061103321 |
| Lo trovi qui: | Univ. Federico II |
| Opac: | Controlla la disponibilità qui |
Serie:
Springer Proceedings in Business and Economics, . 2198-7254