01654nam 2200457 450 991057406110332120231110225621.03-031-06581-6(MiAaPQ)EBC7001386(Au-PeEL)EBL7001386(CKB)22898394100041(EXLCZ)992289839410004120221218d2022 uy 0engurcnu||||||||txtrdacontentcrdamediacrrdacarrierAdvances in national brand and private label marketing ninth International Conference, 2022 /edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, and Marco IevaCham, Switzerland :Springer,[2022]©20221 online resource (206 pages)Springer Proceedings in Business and Economics Includes index.Print version: Martínez-López, Francisco J. Advances in National Brand and Private Label Marketing Cham : Springer International Publishing AG,c2022 9783031065804 Springer Proceedings in Business and Economics Branding (Marketing)Organizational behaviorBranding (Marketing)Organizational behavior.658.827Gázquez Abad Juan CarlosMartínez-López Francisco J.1960-Ieva MarcoMiAaPQMiAaPQMiAaPQBOOK9910574061103321Advances in National Brand and Private Label Marketing1934675UNINA