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[null,"1.","Record Nr.",null,"UNINA9910574061103321"]
[null,null,"Titolo",null,"Advances in National Brand and Private Label Marketing : Ninth International Conference, 2022 / / edited by Francisco J. Martínez-López, Juan Carlos Gázquez-Abad, Marco Ieva"]
[null,null,"Pubbl/distr/stampa",null,"Cham : , : Springer International Publishing : , : Imprint : Springer, , 2022"]
[null,null,"ISBN",null,"3-031-06581-6"]
[null,null,"Edizione",null,"[1st ed. 2022.]"]
[null,null,"Descrizione fisica",null,"1 online resource (206 pages)"]
[null,null,"Collana",null,"Springer Proceedings in Business and Economics, , 2198-7254"]
[null,null,"Disciplina",null,"658.827"]
[null,null,"Soggetti",null,"Marketing"]
[{"$nulls":4},"Motivation research (Marketing)"]
[{"$nulls":4},"Strategic planning"]
[{"$nulls":4},"Leadership"]
[{"$nulls":4},"Market Psychology"]
[{"$nulls":4},"Business Strategy and Leadership"]
[null,null,"Lingua di pubblicazione",null,"Inglese"]
[null,null,"Formato",null,"Materiale a stampa"]
[null,null,null,"Livello bibliografico","Monografia"]
[null,null,null,"Note generali","Includes index."]
[null,null,null,"Sommario/riassunto","This proceedings volume highlights the latest research presented at the 9th International Conference on Research on National Brand & Private Label Marketing (NB&PL2022). The topics covered include: retailing, private label portfolio and assortment management, private label pricing and promotion, national brand strategies, among other related issues. The volume specifically addresses the needs of researchers and students of advanced marketing courses."]